- Page 1:
OPEN 2
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“Selling stuff will never be a sc
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UP FRONT INTRODUCTION 4 — Charmai
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FOREWORD Dr Rebecca Huntley, Execut
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...
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SECTION 01 Humour Me ... THE GREAT
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The great Kiwi honesty test Boundar
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Bloodhounds The Dallas Morning News
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Tha Cowz Chick-fil-A Restaurants ..
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Bonds - Boobs Pacific Brands ... Fo
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HUMOUR ME Fiona Jolly, Chief Execut
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Should’ve gone to Specsavers - Au
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Various campaigns Mary Free Bed Reh
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Icons Schick ... ADVERTISER Schick
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The power of colour Pantone ... Pan
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We won’t wipe out your wallet Cas
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#Liveyoung Evian ... Featuring the
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HUMOUR ME Nigel Marsh, Chairman, Th
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Benylin mucus monster Johnson & Joh
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43 /
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HUMOUR ME | CONTINUED ... whatever.
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Luggage tags Expedia ... Expedia so
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...
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SECTION 02 Sell Me Something ... SU
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Suimin - an Asian takeaway in your
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59 /
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Made in the dark for a better taste
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63 /
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SELL ME SOMETHING | CONTINUED ... A
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Various campaigns McDonald’s ...
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Live to deliver FedEx ... As sponso
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RAC Insurance Royal Automobile Club
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Listen for free Spotify ... This wa
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SELL ME SOMETHING Ben Coulson, Chie
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The night-time economy Westpac ...
- Page 87 and 88: Luna Corona Corona Extra ... ADVERT
- Page 89 and 90: ADVERTISER Kansas City Royals PRODU
- Page 91 and 92: Kettle Chunky Snack Brands Australi
- Page 93 and 94: Rabbit pizza Hell Pizza ... ADVERTI
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- Page 100 and 101: SECTION 03 Tell Me a Story ... BIG
- Page 103 and 104: Big questions Church of Sweden ...
- Page 106 and 107: Various campaigns City of Milwaukee
- Page 108 and 109: Fast front pages News Corp ... ADVE
- Page 110 and 111: Ultimate Survival Alaska National G
- Page 113 and 114: TELL ME A STORY Andy Lark, Founder
- Page 115: What are you doing to yourself? New
- Page 119 and 120: Smart ideas for smarter cities IBM
- Page 123 and 124: TELL ME A STORY Rob Atkinson, Chief
- Page 125 and 126: Tribute to Mandela Clear Channel Ou
- Page 129 and 130: TELL ME A STORY Ben Welsh, Executiv
- Page 131 and 132: GAYTMs ANZ Bank ... ADVERTISER ANZ
- Page 133: Plan B Transport for NSW ... ADVERT
- Page 136 and 137: What R U having? Parents and Friend
- Page 140 and 141: SECTION 04 Interact with Me ... THE
- Page 142 and 143: The social swipe MISEREOR ... ADVER
- Page 144: Google Play Google Australia ... AD
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- Page 149: This is a bench. This is a bedroom.
- Page 152 and 153: INTERACT WITH ME | CONTINUED ... AB
- Page 155 and 156: Write your own ending Bookworld ...
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- Page 160 and 161: INTERACT WITH ME | CONTINUED ... te
- Page 162 and 163: Game of phones Virgin Mobile ... Vi
- Page 164 and 165: SGIO - opinionator Insurance Austra
- Page 167 and 168: INTERACT WITH ME Luke Chess, Creati
- Page 169 and 170: Unbelievable Pepsi Max ... ADVERTIS
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- Page 174 and 175: Scan Me ... HUMOUR ME: SELL ME SOME
- Page 176 and 177: Index ... NUMERIC #Liveyoung 36-37,
- Page 178 and 179: Index (continued) ... R (CONTINUED)
- Page 180: Acknowledgements ... All books are