OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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What R U having?<br />
Parents and Friends of Lesbians and Gays<br />
...<br />
ADVERTISER<br />
Parents and Friends<br />
of Lesbians and Gays<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Billboard<br />
The billboard promoted a website that hosted<br />
a thought-provoking video about gay and lesbian<br />
equality. At www.whatruhaving.org, the video<br />
portrayed a young pregnant couple being told<br />
by their obstetrician that they’re having<br />
a lesbian – news they’re delighted to hear.<br />
The video received 300,000 views in a month.<br />
AGENCY<br />
Steve Minon in Exile<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
View campaign video.<br />
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