OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Recycle everything<br />
New York City Department of Sanitation<br />
...<br />
ADVERTISER<br />
New York City<br />
Department of Sanitation<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Street Furniture, Transit<br />
With a goal to double New York’s recycling rate<br />
by 2017 and reduce the amount of garbage sent<br />
to landfills, the Recycle everything campaign<br />
demonstrated that cans, bottles and paper<br />
can have a second life. The campaign featured<br />
the first new recycling decal to be launched<br />
in twenty years, appearing on public bins,<br />
in apartments, homes and public buildings.<br />
AGENCY<br />
Grey<br />
COUNTRY<br />
USA<br />
YEAR<br />
2013<br />
/ 128
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