OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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TELL ME A STORY | CONTINUED<br />
...<br />
so I won’t go on, but I’d like to point out one<br />
thing. I think it told the world a story about<br />
Australia. Here was a campaign singing about<br />
all the horrible ways you can meet your maker.<br />
It was such a happy song, and whether the<br />
characters had been eaten, dismembered,<br />
electrocuted or sawn in half, they kept on<br />
dancing.<br />
It’s the ‘never say die’ attitude, the belief<br />
that ‘she’ll be right’ that couldn’t have come<br />
from anywhere else.<br />
ADVERTISER<br />
Metro Trains Melbourne<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Street Furniture, Transit<br />
AGENCY<br />
McCann Melbourne<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2012<br />
/ 126
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