OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Never hide<br />
Ray-Ban<br />
...<br />
ADVERTISER<br />
Ray-Ban<br />
PRODUCT<br />
Clothing & Accessories<br />
MEDIA<br />
Billboard, Street Furniture<br />
AGENCY<br />
Marcel Worldwide<br />
Marking its 75th anniversary, Ray-Ban ran<br />
a campaign comprised of seven photographs<br />
each focusing on a different decade in history.<br />
The stories behind the images were inspired<br />
by real-life tales told on the Ray-Ban website.<br />
Each advertisement carried the message ‘Never<br />
Hide’ and aimed to celebrate people who have<br />
flouted conventions.<br />
COUNTRY<br />
France<br />
YEAR<br />
2012<br />
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