OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Smart ideas for smarter cities<br />
IBM<br />
...<br />
ADVERTISER<br />
IBM<br />
PRODUCT<br />
Information Technology<br />
MEDIA<br />
Billboard, Street Furniture<br />
AGENCY<br />
Ogilvy & Mather<br />
Demonstrating IBM’s commitment to creating<br />
solutions that help cities all over the world<br />
be smarter and make life in those cities<br />
better, the ‘People for Smarter Cities’ project<br />
created outdoor advertising with a purpose:<br />
a bench, a shelter and a ramp were designed<br />
to communicate a message while also being<br />
functional.<br />
COUNTRY<br />
France<br />
YEAR<br />
2013<br />
115 /
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