OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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What are you doing to yourself?<br />
New South Wales Health<br />
...<br />
ADVERTISER<br />
New South Wales Health<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Street Furniture, Transit<br />
AGENCY<br />
GPY&R<br />
To raise awareness of the negative consequences<br />
of irresponsible drinking in young adults,<br />
this thought-provoking campaign was<br />
designed to initiate conversation with young<br />
people, empowering them to take personal<br />
responsibility for how much they drink and the<br />
consequences of excessive drinking and public<br />
drunkenness.<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
111 /
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