OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Mad Men Season 5 teaser<br />
AMC<br />
...<br />
ADVERTISER<br />
AMC<br />
PRODUCT<br />
Entertainment<br />
MEDIA<br />
Billboard<br />
AGENCY<br />
The Richards Group<br />
This campaign aimed to use as few elements as<br />
possible to remind people about the upcoming<br />
season of Mad Men. The creative thinking: less<br />
became more. With its controversial nature<br />
and built-in mystery, the campaign went viral,<br />
becoming an Internet meme overnight.<br />
COUNTRY<br />
USA<br />
YEAR<br />
2012<br />
View campaign video.<br />
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