OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Ultimate Survival Alaska<br />
National Geographic Channel<br />
...<br />
ADVERTISER<br />
National Geographic<br />
Channel<br />
PRODUCT<br />
Entertainment<br />
MEDIA<br />
Billboard<br />
This building wrap announced the premiere<br />
of Ultimate Survival Alaska, on National<br />
Geographic Channel. The execution needed<br />
to match the extreme nature of the series –<br />
to be big, bold, epic and, most importantly,<br />
something you could only see on National<br />
Geographic Channel.<br />
AGENCY<br />
National Geographic<br />
Channel<br />
COUNTRY<br />
USA<br />
YEAR<br />
2013<br />
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