OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Fast front pages<br />
News Corp<br />
...<br />
ADVERTISER<br />
News Corp<br />
PRODUCT<br />
Media Company<br />
MEDIA<br />
Street Furniture<br />
AGENCY<br />
News Corp<br />
The challenging objective of this groundbreaking<br />
outdoor campaign was to increase<br />
circulation of News Corp’s newspapers.<br />
Recognising that newspapers continue to<br />
set the daily agenda for other media, the<br />
execution was to post the entire front page<br />
of News Corp newspapers across hundreds<br />
of outdoor sites in Sydney, Melbourne and<br />
Brisbane by 6am, every day, for eight weeks.<br />
At the time, this was the most logistically<br />
complex outdoor campaign ever attempted<br />
in Australia.<br />
COUNTRY<br />
Australia<br />
YEAR<br />
2013<br />
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