OPEN 2
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
The OPEN series was born from the desire to create a forum for applauding and interrogating strong creative design within the Out of Home (OOH) industry. Illustrating how OOH is part of our cityscape, our commute, our weekend and our shopping and holiday experiences, OOH is ‘the original tweet’ and it cannot be switched off, ignored or fast forwarded. Big, bold, cheeky, simple, clever and controversial, OOH is the ultimate creative stage, allowing brands to be unique, contextually relevant and targeted while reaching mass audiences.
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Various campaigns<br />
City of Milwaukee Health Department<br />
and United Way of Greater Milwaukee<br />
...<br />
Serve Marketing, North America’s only allvolunteer,<br />
not-for-profit advertising agency,<br />
worked with the City of Milwaukee Health<br />
Department and United Way of Greater<br />
Milwaukee to create two behaviour-changing<br />
public service campaigns: one around the<br />
growing social problems of teen pregnancy<br />
and the other to raise the immunisation rates<br />
for babies.<br />
ADVERTISER<br />
City of Milwaukee<br />
Health Department<br />
and United Way of<br />
Greater Milwaukee<br />
PRODUCT<br />
Public Interest<br />
MEDIA<br />
Billboard, Street<br />
Furniture, Transit<br />
AGENCY<br />
Serve Marketing<br />
COUNTRY<br />
USA<br />
YEAR<br />
2009–2012<br />
BELOW<br />
I want a strong baby<br />
OPPOSITE PAGE, TOP LEFT<br />
Think your teen life won’t change with a baby?<br />
OPPOSITE PAGE, TOP RIGHT<br />
Your baby’s not a baby anymore<br />
OPPOSITE PAGE, BOTTOM RIGHT<br />
Teen pregnancy, stop ignoring it<br />
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