LIQUI MOLY NEWS #20

LIQUI MOLY IBERIA & SOUTH AMERICA
WEEK 20.2020
MOTOR OILS · ADDITIVES · CAR CARE

LIQUI MOLY IBERIA: We have a boat!
PORTUGAL
Why should we be content to have our image on land
if we can take it everywhere? Since LIQUI MOLY
IBERIA wants its presence even more visible in the
water sports, this time we´ve decided to sponsor a boat that
is part of a training program of the Portuguese Motorboat
Association and is intended for kids. In a time of uncertainty,
we have an unquestionable certainty: our boat is perfect!
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WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

The image of this „future
formula“ boat was thought out
in detail and nothing was left
to chance, from planning to
printing, until we reached the
final stage of placing the image
in the right place.
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PORTUGAL
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WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

WORK IN
PROGRESS
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PORTUGAL
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WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

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Covid-19: Mr. Prost´s way to deal
with it
PORTUGAL
& SPAIN
The strategy adopted by LIQUI MOLY to deal with the Covid-
19 pandemic that is affecting the whole world continues to
give rise to talk in the media and Mr Prost is keen to explain
why these strategies and how he intends to circumvent the crisis
while preparing the return of the brand in great strength!
JORNAL DAS
OFICINAS
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WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com

JORNAL DAS
OFICINAS
POS VENTA
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LA COMUNIDAD
DEL TALLER
PORTUGAL
& SPAIN
JORNAL DAS
OFICINAS
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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AUTOPOS
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Growth: 11% more in the first 4
months of the year
PORTUGAL
Contrary to what could be expect, in the first four months
of 2020, LIQUI MOLY‘s turnover increased by 11%.
However, this growth did not translate into profit. In fact,
our company‘s profit has decreased by 50%. But there´s a very
simple and good explanation for that. Unlike other companies,
LIQUI MOLY chose to make donations all over the world and, at
the same time, invested in advertising. Bold strategies set us
apart from the competition and made us what we are today!
PÓS VENDA
ATLETISMO
MAGAZINE
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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JORNAL DAS
OFICINAS
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Campaign: Can we achieve a billion
contacts? Yes we can!
PORTUGAL
& SPAIN
We have just launched an online and worldwide
advertising campaign that promises to take us to the
place where we have been for a long time and where
we want to continue to be: at the top of consumer preferences!
It´s during the most difficult times that we can prove how strong
we are, that´s why we´ve decided to move forward despite the
current pandemic. The goal is ambitious: we want to win a billion
new contacts and we are sure that we will achieve it!
POS VENTA
SKIPPER
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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JORNAL DAS
OFICINAS
PÓS-VENDA
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#MYLIQUIMOLY
Are you curious to see the video of
our advertising campaign?
WORLDWIDE
Click & watch!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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#MYTRUCK
#MYMOTORBIKE
#1 LUBRICANT BRAND
#MYCAR
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New product: Klima Refresh
PORTUGAL
& SPAIN
Klima Refresh is the new product that has just joined the
LIQUI MOLY portfolio, which already has more than 4000
references. Klima Refresh replaces Klima Fresh and is also
intended for cleaning the vehicle air conditioning, eliminating
bacteria, fungi and unpleasant odors. However, due to its more
concentrated and innovative formula, the new air conditioning
cleaner from LIQUI MOLY is even more effective when it comes
to maintaining the air quality inside the vehicle and cleaning the
air conditioning system.
INFOTALLER tv
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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JORNAL DAS
OFICINAS
PÓS-VENDA
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Donation: Portuguese Volunteer
Firefighters
PORTUGAL
When we decided to donate 50,000 euros in LIQUI MOLY
products to all the Portuguese Volunteer Firefighters
Brigades, we knew we were helping to make a
difference. However, we never thought that our gesture would
have such an impact. During this week we have received a few
more pictures and we couldn‘t resist sharing them with you.
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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#TBT: A. Maia Sport Team
Life is made of memories and when they are good, it is a
pleasure to remember them. And that is exactly what the
A. Maia Sport Team did with the release of this video. The
team that LIQUI MOLY IBERIA proudly sponsors, shared this video
where they remember the best moments of 2017. And we, of
course, are part of them!
PORTUGAL
CLICK, WATCH
& ENJOY IT!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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Jetski: Joana Graça & Paulo Nunes
All competitions were interrupted due to the pandemic we
are experiencing, but that didn´t stop Joana and Paulo
from getting physically ready for the races they still hope to
have later this year. While they were unable to go into the water,
they did physical training, but now that they can start training in
the water again, they visited us to stock up and are now in full
preparation. When the competitions start, the pilots that LIQUI
MOLY IBERIA proudly sponsors will be very prepared & ready to
speed up!
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WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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Giveaway: The prize has arrived
It was with great satisfaction that we received a message and
later saw the sharing of Ana Ferreira, winner of the giveaway
that we recently organized, already with her prize. The
shipment was made as soon as she sent us the address and, along
with the giveaway products, we also sent some merchandising
articles from our brand that were very much appreciated!
PORTUGAL
& SPAIN
As soon as
Ana received
the prize, she
shared this
picture on
facebook with
her friends and
with us!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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Training: Motorbike
Although visits to our customers remain on stand-by, our
sales team remains unstoppable. This time, our colleagues
Marc Basolí, Secundino Delgado and Alexandre Estima
gave a Motorbike training to the technical and commercial team
of Motorecambios Marvea. It was a success!
SPAIN
Our colleague
Secundino Delgado
also sent us this
picture from our
partner Taller MJ
Motor, en la
Isla de Gran Canaria.
They had a meeting
to plan some actions
in the near future
and showed that
they are ready & well
protected!
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Social Media: At full speed
PORTUGAL
& SPAIN
When most people are still advised to stay home and the
outings for professional meetings remain on stand-by,
LIQUI MOLY IBERIA has bet more than ever on business
meetings via skype or Zoom to define strategies and, of course, we
have been betting heavily social media. We post daily on Facebook
and Instagram, share our videos and also from our partners,
showcase our vast product portfolio, make diversified stories and,
most of all, we have been investing on content that our followers
have already shown they want to see. Here are some examples of
what we´ve been doing!
FOLLOW US!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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PORTUGAL
& SPAIN
Our partner Vielpeças wanted to show its
customers and followers which is the best
wheel cleaner on the market. Can you guess
what it is? See the video!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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LM URUGUAY: Donation to the
Ministry of National Defense of
Uruguay
URUGUAY
Our team in URUGUAY made a donation to the country‘s
Ministry of National Defense, in the amount of about $ 2800.
The approximately 60 kits that were donated contained
products for the maintenance of the Armed Forces vehicles,
namely additives, injector cleaning products, among others. To
ensure the correct use and application of these products, LM
URUGUAY also provided technical advice from their team.
LIQUI MOLY
URUGUAY
is helping
to make a
difference!
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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LM CHILE: Winter is coming
The cold is coming to South America, but our team in LIQUI
MOLY CHILE is already preparing its arrival with several
articles with our brand, namely wool caps and bandanas
ideal for those who ride a motorcycle!
CHILE
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LM CHILE: Liqui Moly‘s XCMG Grand
Prix - Laguna Seco Circuit
CHILE
The excitement marked the first virtual Grand Prix of the
Chilean Speed ​Championship. Thirty pilots on board of the
Porsche 911 RSR participated in the legendary Laguna
Seca circuit which, after strict classification of 4 minutes and
with only 2 seconds difference between the 1st and the 30th,
marked the start of a platoon that worked perfectly.
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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CHILE
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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LM CHILE: New POS with our brand
Our team in LIQUI MOLY CHILE is making an effort to take our
brand and image to every city of the country. And, as far as
we can see, they´re doing an excellent job!
CHILE
WEEK 20.2020 · LIQUI MOLY Iberia & South America · www.liqui-moly.com
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