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Your
Property-
Our
Priority
4809
Tascosa Lane
L Y N N B E A R D S L E E , R E A L T O R ®
4 0 9 . 6 8 2 . 1 0 1 5
L y n n @ A d v a n t a g e S O L D . c o m
A B O U T L Y N N B E A R D S L E E
Having lived in Galveston county for over
30 years, I have a passion for this area and
its real estate market. This passion has
enabled me to provide exemplary client
care to home sellers and buyers.
I am committed to maintaining four
fundamental standards: integrity, market
knowledge, work ethic, and understanding
client needs. Open Communication and
direct, but personable, approach has built
long-lasting relationships. Attention to
detail allows me to provide seamless
transactions for my clients- having sold
over 200 homes in the last 5 years.
T H E T E X A S P R O P E R T Y C H I C K S
& W H Y Y O U W A N T A T E A M
The Texas Property Chick Team is Galveston's largest real estate team of 7
agents. What this means for you:
Specialized services
No disruption of services
Marketing X 7
Showing X 7
Market Connections X 7
Customer Support X 7
Proven Systems working for YOU!
.
T H E P R O C E S S A T A G L A N C E
M e e t W i t h L y n n , Y o u r R e a l E s t a t e
P r o f e s s i o n a l
E s t a b l i s h a P r i c e
P r e p a r e Y o u r H o m e f o r t h e M a r k e t
L i s t H o m e F o r S a l e
O f f e r s a n d N e g o t i a t i o n s
G o U n d e r C o n t r a c t
F i n a l D e t a i l s
C l o s i n g !
M A R K E T I N G : T O S E T Y O U A P A R T
You only have one chance to make a first impression
with the consumer. Many agents and brokerages stumble on this step and cost
their sellers real money when buyers don’t value the home enough to make solid
offers. So how can you avoid this misstep? Much of the property marketing
campaign rests on the consumer’s ability to find your property online… and to
find it with the right information. These pre-launch activities, therefore, are
designed to seed the marketplace, optimize for SEO, and position the property
for the best possible impression right out of the gate.
2 0 P O I N T M A R K E T I N G P L A N
1. Pricing the Home Strategically - Most Essential
Part to Marketing a Home
2. Home Preparation Checklist (Decluttering, Cleaning,
Repairs, Staging and Photo Preparation)
3. Pre-Inspection (Identifying necessary or
recommended repairs) - Optional
4. Home Staging Consultation - Highly Recommended
(color coordination, decluttering, creating space and making the photos POP) Or
virtual staging.
5. Professional Photography – and picture descriptions
6. Videography
7. Drone Videography
8. Full MLS Exposure – List in Galveston and Houston
multiple listing services.
9. MLS Listing Routed to Major Websites such as: -
Realtor.com, Zillow, Trulia, Homes.com, realtyexecutives.com, Homes.com, ect.
(over 35 websites)
10. Targeted Advertisements through Facebook
Marketing-Boosted listing.
11. Advertisements in Galveston Monthly Magazine
12. Email Campaign (Sphere of Influence, Past Clients,
Local Agents, Vacation rental clients) - 500+ Contacts Minimum
13. Call Local Agents who recently sold property
closest to new listing
14. Mailing Campaign (100-300 Homes from Center of
Listing) - Post Cards - Just Listed - Fliers - Advertisement - Post Cards -
Invitation to Open House
15. Daily Prospecting (2-3 Hours a Day) - Calling
Around New Listing
16. Open House - MEGA Open House – Minimum of 2 open
houses per week.
17. Weekly Check-Ins
18. Automatically via email, send you all feedback
from showings (ShowingTime.com)
19. Automatically email new listings, pendings and
sales in your neighborhood
20. Review pricing weekly and notify you immediately
of market changes.
6 Week
Action Plan
Week 1
Launch Property Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
and so MANY more
Go Live on Houston MLS * Go Live on Galveston MLS
Property Tour Video * Create and distribute Property Flyers
Feature Property on Company Website
Open House
Week 2
Evaluate Property Campaigns, Launch 2nd Week Ad Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
and so MANY more
Promote on Houston MLS * Promote on Galveston MLS
Property Tour Video & Seller Interview * Analyze Property Data & Traffic
Feature Property on Company Website * Collect Feedback
Open House
Week 3
Evaluate Property Campaigns, Launch 3rd Week Ad Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
Promote on Houston MLS * Promote on Galveston MLS
Property Tour Video & Seller Interview * Analyze Property Data & Traffic
Feature Property on Company Website * Collect Feedback
Open House
Week 4
Evaluate Property Campaigns, Launch 4th Week Ad Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
Promote on Houston MLS * Promote on Galveston MLS
Property Tour Video & Seller Interview * Analyze Property Data & Traffic
Feature Property on Company Website * Collect Feedback
Open House
Week 5
Evaluate Property Campaigns, Launch 5th Week Ad Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
Promote on Houston MLS * Promote on Galveston MLS
Property Tour Video & Seller Interview * Analyze Property Data & Traffic
Feature Property on Company Website * Collect Feedback
Open House * Evaluate Traffic & Activity * Evaluate Listing Price
Week 6
Evaluate Property Campaigns, Launch 6th Week Ad Campaigns:
Facebook, Instagram, Linked In, Newsletter, BombBomb, Twitter,
Promote on Houston MLS * Promote on Galveston MLS
Property Tour Video & Seller Interview * Analyze Property Data & Traffic
Feature Property on Company Website * Collect Feedback
Open House * Evaluate Traffic & Activity * Evaluate Listing Price
T H E F O R M U L A F O R A S U C C E S S F U L H O M E S A L E
o n l i n e m a r k e t i n g
More than likely, the first place potential buyers will see
your home is online. This is why we work hard to reach as
many buyers as possible online, and strive to make the
best impression possible through our online listings.
Your home will appear on all the home search website
that potential buyers are using, as well as advertised on
social media platforms. Some of the platforms that your
home will appear are:
Zillow
HomeFinder
Realtor.com
Trulia
Homes.com
Most MLS-syndicated real estate websites
Yahoo
p r o f e s s i o n a l p h o t o g r a p h y
We work with the top real estate photographers in the
area to capture your home in the very best light. The
photos of your home directly influence whether or not a
potential buyer will schedule a showing of your home or
not. It is crucial that we take high quality, attractive
photos of your listing showcasing the best qualities and
features of your home.
95%
95% of home buyers use
the internet to search
for a home
72%
72% of home buyers search
on the internet using a
tablet or mobile phone
58%
58% of home buyers using a
mobile phone found their
home through a mobil app
P R E P A R I N G Y O U R H O M E
After capturing potential buyers' attention online, it's important to
have a great first impression once they enter the home for the
first time. Research has shown that buyers decide whether they
will buy a home or not within the first 8 seconds of seeing it.
When a potential buyer walks into a dirty home, they assume that
the current owners did not take care of the property. Most buyers
will want a move-in ready property that feels like new. A long list
of chores and repairs right when they move in will not be
appealing and can be daunting to a potential buyer.
If needed, we contract professional cleaners and stagers to
showcase your home in the best possible way. However, making
sure your home is clean, neat, and turnkey can be achieved by
following our checklist on the following page.
The Right Price
Determining the list price for your property is critical
and can be the difference between attracting motivated buyers quickly
or repelling them at first glance.
It is my responsibility to help you
make and informed decision.
I am well-versed in the market and know how to price properties accurately to sell for the most
amount of money in the least amount of time.
I will help you determine the list price of your property through three key factors:
Physical qualities affecting the value and desirability of your home.
The condition of your house will impact the buyer's perception of its value.
Even moderate improvements (such as touch-up paint on the walls) can
dramatically improve the perceived value, therefore driving buyer interest, offers and, ultimately, a
higher purchase price.
Local market conditions
Location, lifestyle opportunities, job growth, the economy, inventory and demand to name a few are
all mitigating factors in how fair market value will be determined for your property.
Evaluate your competition
The more we know about the competition, the better prepared I am with how to position and sell the
property successfully. The competition is how we will gauge where we need to be,
to get our house SOLD.
$
4 weeks
is the median time on
the market when a
home is priced at fair
market value.
Source: 2017
National Association of REALTORS
Home
Buyer and Seller Generational Trends
VITAL
Pricing You Home Competively is
98%
98% of the list price is the average
offer when a house is on the market
for less than 4 weeks.
T E S T I M O N I A L S
"I was very glad that Texas Property Chicks was my
team! They were very knowledgeable of the area and
the people. They were very kind people!! Thanks Texas
Property Chicks!
-Anthony Wurm
Texas Property Chicks is the team you want to work
with. Why? Two words. They are REAL and she is
GENUINE. They are great at what they do.
-Blake Porter
Drive, determination and dedication to their clients
and our Industry ... a pleasure to work with-
The Texas Property Chicks!
-Emily Kettenberg
Go see Texas Property Chicks for all your home purchasing or
leasing needs. These ladies pour their love and soul into all that
they do and bless all that meet them. They will bless you and do
everything they can to make you the next native
Texan and beach owner!!!
-Leslie Ryder
Texas Property Chicks is a great team to work with. They are very attentive
to your needs and have a great heart for helping others. You can’t go wrong
with Texas Property Chicks!!
Derrick Love-Jones
T H A N K Y O U !
K I M !
T h a n k y o u f o r t r u s t i n g m e w i t h
t h e s a l e o f y o u r p r o p e r t y . I a m
h o n o r e d t o r e p r e s e n t y o u a n d
g u i d e y o u t h r o u g h t h e p r o c e s s .
M y g o a l i s t o e n s u r e t h a t y o u a r e
c o m f o r t a b l e e v e r y s t e p o f t h e
w a y . P l e a s e d o n ' t h e s i t a t e t o c a l l ,
t e x t o r e m a i l w i t h a n y q u e s t i o n s
o r c o n c e r n s .
L Y N N B E A R D S L E E
T E X A S P R O P E R T Y C H I C K T E A M
R E A L T Y E X E C U T I V E S A D V A N T A G E
4 6 9 - 6 8 2 - 1 0 1 5
L Y N N @ A D V A N T A G E S O L D . C O M
W W W . T E X A S P R O P E R T Y C H I C K S . C O M
Y O U R G U L F C O A S T
R E A L T O R
"We understand that buying or selling a home is one the the most
important and most personal financial decisions you will make.
We are dedicated to providing the highest level of personal
attention and industry experitse to every real estage transaction.
Our clients feel confident when they buy or sell a property."