Beyond Pandemics - Healthcare Executive Leadership Programme (HELP) - Rija

Executive Education
CEIBS AFRICA “BEYOND PANDEMICS: HEALTHCARE EXECUTIVE LEADERSHIP
PROGRAMME” (HELP)
Accra | Ghana
Kigali | Rwanda
As the world grapples with the ongoing fallout from the Covid-19 pandemic, it has never been more
imperative to have better integrated, efficient and effective healthcare delivery systems. Nowhere is this
need more apparent than in Africa where healthcare policies and systems are playing catch up and
access to qualitative and affordable healthcare remains wishful thinking for the vast majority of
Africans. There is therefore an urgency for stakeholders across the industry to transform the business of
healthcare into one that is sustainable against when (and not if) the next pandemic hits. The race is on!
The CEIBS Africa: “Beyond Pandemics: Healthcare Executive Leadership Programme” (HELP) is
uniquely designed for healthcare executives from around Africa to critically examine a range of
contemporary healthcare issues with a focus on transforming healthcare outcomes in their institutions
through specific improvement areas. Fellows will also explore practical solutions to healthcare
leadership and management challenges on the continent using a rare model of immersive and integrated
empathetic healthcare.
Programme outcomes are achieved through a two-modular residential programme across two countries,
each module spanning five days. At the end of this immersive, real-world application and hands-on
learning experience, each fellow/team would have designed and executed a strategic healthcare
improvement project (SHIP) for their institution.
Fellows will also benefit from dynamic one-to-one and group Executive Coaching sessions over the
duration of the 3-months (13 weeks) programme to support professional and personal development and
provide a dedicated space for reflection about leadership resilience and practice to enhance productivity.
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Executive Education
At the end of the programme, each fellow would have:
• Practiced self-awareness and enhanced personal, interpersonal and organizational leadership
potential for effectively leading and managing change in an increasingly complex healthcare
setting.
• Understood the key strategic issues facing own healthcare organisation at the various stages of its
lifecycle.
• Gained a deeper understanding of the healthcare industry and ecosystem.
• Understood how the dynamics of new technologies and innovation can disrupt business models
and evaluate appropriate responses.
• Understood how to foster the creativity and innovation required to deliver quality and
compassionate care in a cost-effective and integrated manner through design thinking.
• Gained new insights and deepen their understanding of the tools and techniques needed to drive
sustainable growth in a digital world.
• Understood how to design and implement an enterprise digital transformation strategy for
healthcare institutions.
• Improved his/her ability to formulate, articulate and progress a viable strategic vision, supporting
success in ambitious yet attainable goals for healthcare delivery.
• Critically assessed health policies, systems and healthcare structures in terms of their processes,
functionalities, etc.
• Developed better business insights, improved business acumen and deepened intrapreneurial
skills.
• Learned how to apply core principles of management in healthcare settings.
• Understood key principles, best practices and drivers of healthcare financial performance.
• Discovered the profitable financial growth that can occur when combining effective cross-sector
leadership with strategic, analytical decision-making skills.
• Demystified current concepts, unstoppable trends and drivers of marketing and stakeholder
engagement.
• Developed deeper insights into the needs and expectations of different key stakeholder groups in
healthcare.
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Executive Education
• Identified structures and assets required to deliver internal communications, external
communications and marketing plans for a health care organization.
• Learned about proven approaches to improving patient outcomes, reducing costs, increasing
operational efficiency and communication.
• Been through an inspired behind the scenes look at some of the lessons learnt in a varied number
of healthcare settings and initiatives.
• Understood new paradigms and approaches to managing and leading healthcare employees
throughout the employment life cycle.
• Understood contemporary ethical, legal, security and governance issues in healthcare
management.
• Had intimate roundtable discussions, shared strategies, lessons and management techniques with
faculty, subject matter experts and a strong network of senior healthcare leaders, administrators
and entrepreneurs.
• Joined an exclusive Pan-African group of leaders who are defining the future of healthcare across
the continent.
PROGRAMME STRUCTURE
Modules
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Pre-Module
One-to-one coaching
Pre-Programme Assignment
Module 1 (5 days)
Day 1: Healthcare in Africa: Understanding Organizations
Day 2: Beyond Touchpoints: Designing and Implementing a Culture of Service Excellence
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Day 3: Real Situation Learning & Immersive Visit: Social Entrepreneurship in Healthcare
Day 4: Strategic Management & the Digital Transformation of Healthcare
Day 5: Facilitator Led Group and Individual Coaching
Inter-Module (1 Month)
Strategic Healthcare Improvement Project
Virtual Group Executive Business Coaching
Virtual One-to-one Executing Leadership Coaching
Module 2 (5 days)
Day 1: Health Care Economics, Financial Performance and Managerial Implications for Risk versus
Return
Day 2: Managing and Leading a High-Performance Healthcare Team
Day 2: Personal Mastery, Personal Excellence and Personal Growth
Day 3: Real Situation Learning & Immersive Visit: Hospital Management – The Business of Care
Day 4: Legal, Ethical, Security & Governance Considerations in Healthcare
Day 5: Driving Growth Through Strategic Marketing Communication & Stakeholder Engagement in the
Digital Age
Day 5: Reflections, Conclusions, Next Steps and Close
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Post-Module (1 Month)
Strategic Healthcare Improvement Project (SHIP)
Virtual Group Executive Business Coaching
Virtual One-to-one Executing Leadership Coaching
Pre-Programme (Pre-Programme Assignment)
Each fellow will be required to submit a number of key personal leadership challenges. Fellows from the
same organisation will also be required to submit a number of key leadership challenges in their
organisation.
Intra-Programme
Through insightful classroom discussions, compelling real life local and international cases, breakout
sessions, interactive individual, peer to peer and group activities, one-to-one and group executive coaching
sessions, fellows will explore proven ways of transforming healthcare delivery in their organisation
especially within a volatile, uncertain, complex and ambiguous (VUCA) operating environment such as
the post-Covid-19 pandemic era. A strong emphasis is laid on the applicability of concepts, practices,
tools and frameworks to the African business environment and the healthcare industry in Africa.
Inter-Modules
Under the guidance of CEIBS executive coaches, each team from the same organisation will develop and
implement a strategic healthcare improvement project (SHIP) for their organisation. Coaches would work
with each team to identify personal goals for this institutional initiative, help the team master the dynamics
of their organisation, and to understand the wider context in which their organisation is operating. Our
Executive Coaches will provide fellows/teams with the knowledge and tools to bring clarity, the
alternative perspective and accountability to the goals agreed to with each team. These goals could range
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Executive Education
from negotiation, effective communication, influencing, stakeholder management, vision and strategic
thinking; systems thinking, horizon scanning, emotional intelligence, etc. Coaches would ultimately guide
teams to identify and implement strategies and solutions to address their SHIP.
Post-Programme
Within one month of the end of the second module, each team is expected to complete and submit their
strategic healthcare improvement project (SHIP). During this period, the coaches will be available to
provide support virtually.
PROGRAMME VENUE
The programme will run in two countries – the first module will hold in CEIBS Accra Campus, Ghana
and the second in Kigali, Rwanda.
TARGET PARTICIPANTS
For effectiveness, preference is for teams of 2 from the same organisation based in Africa. The target
audience includes:
• Clinical and nonclinical leaders of various private and public healthcare institutions.
• Clinical or administrative leaders in health care delivery.
• Heads of healthcare academic institutions such as college of medicine, dentistry, nursing,
pharmacy and postgraduate colleges (such as provost, deans, rectors, college presidents, heads of
department, etc.).
• Specialists in various fields of medicine, dentistry and nursing.
• Senior leaders of pharmaceutical and biomedical companies, medical device companies, medical
diagnostics, or other health care supply companies - including start-ups and established firms
• CEOs, owners and directors of hospitals.
• Senior leaders & senior administrators of Healthcare maintenance/insurance organizations,
healthcare vendors, healthcare NGOs, international healthcare organizations.
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Executive Education
• Senior leadership of healthcare functions such as information technology, finance, and human
capital.
• Healthcare board members and investors.
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