Out and About STYLE Mag Issue 3 Vol. 2

Consumers buy what’s in front of them. Our job as PR practitioners is to
serve our clients with tools and strategies that help raise more awareness
of their brands, products and services through media relations and
compelling storytelling. Publicists are in the business of effectively bridging
the gap between consumers or end-users, and the government entities,
corporate organisations and entrepreneurial ventures that service their
needs through the provision of goods and services. We seek to showcase
the best of what the latter group (the government entities, entrepreneurs
and consumer brands) is offering, with the aim to raise better awareness
of who they are, their values, what they do or produce to solve a problem.
PR is about working with journalists in figuring out what would make a
good story, relying on having fostered great relationships with critical
stakeholders aside from the media fraternity to get a good word out.
About
the Author
Yvonne Chiedza Mtengwa is a Dubaibased
Communications Strategist
and Founder of Narratives PR LLC-FZ
(www.yournarratives.com) a boutique
communications consultancy specialising
in entrepreneurial design and shaping the
narrative of women-led leisure, lifestyle and
social development brands in the UAE and
Africa. She leverages 15 years of marketing
and communications experience having
worked in the United States, Southern
Africa and now GCC region.
Harnessing her passion for destination
marketing, Yvonne has enjoyed the
privilege of working on campaigns for
such entities as DCT Abu Dhabi, Reem
Mall, Etihad Airways Consumer, Katara
Hospitality, Abu Dhabi National Hotels,
Ferrari World Abu Dhabi and hospitality
and leisure brands with operations in
Zimbabwe, Zambia, Botswana and South
Africa.
Yvonne authored, “Reinvented: Challenging
insecurity to live authentically through faith”,
a book encouraging women to confront
their issues with relationships, insecurities
and self-fulfilling prophesies, in an effort
to truly discover who they were created to
be. It’s available for download on https://
payhip.com/b/Oi7Y#!
Check her out on IG on @quintessentially_yvonne or visit and subscribe to her website
on www.ReinventedToday.com for more tips on everyday reinvention.
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