Maintworld 1/2020
ROTATING EQUIPMENT SERVICES: A COMPREHENSIVE, WORRY-FREE PACKAGE // SELF-INFLICTED RELIABILITY PROBLEMS OF ROTATING MACHINERY // VIEWING MAINTENANCE AS A SYSTEM TO OPTIMIZE PERFORMANCE
ROTATING EQUIPMENT SERVICES: A COMPREHENSIVE, WORRY-FREE PACKAGE // SELF-INFLICTED RELIABILITY PROBLEMS OF ROTATING MACHINERY // VIEWING MAINTENANCE AS A SYSTEM TO OPTIMIZE PERFORMANCE
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
EVENT<br />
The Day After Tomorrow<br />
in Asset Performance<br />
Peter Hinssen is an<br />
entrepreneur, who has<br />
focused on startups for<br />
almost 20 years. He is<br />
a technologist at heart.<br />
Peter will be talking at the<br />
Asset Performance 4.0<br />
Conference on September<br />
16th in Ghent about how<br />
companies and technical<br />
services can prepare for<br />
the future.<br />
PETER, YOU WILL BE PRESENT AS A<br />
KEYNOTE SPEAKER AT THE ASSET PER-<br />
FORMANCE AWARDS. CAN YOU EXPLAIN<br />
WHERE YOUR INTEREST IN THE INDUS-<br />
TRY COMES FROM?<br />
It is a little bit personal because my father<br />
worked in the oil and gas industry<br />
his entire life, specifically Maintenance<br />
and everything that deals with process<br />
control. So, when I was a kid, it was all I<br />
heard from my dad coming home. And I<br />
think the evolution that you see in this<br />
industry is fascinating. New technologies<br />
are changing, in my opinion, tremendously:<br />
dealing with assets, managing<br />
performance and thinking about prediction<br />
is going to change tremendously.<br />
So, I am very excited to be part of this.<br />
Can you give some examples of technologies<br />
that will impact our world?<br />
Big Data. I mean, this is an industry<br />
that has always been interested in information.<br />
But now Big Data is becoming<br />
abundant. We have technologies to deal<br />
with that. We have machine learning,<br />
artificial intelligence, all these mechanisms<br />
of connectivity. I think if you put<br />
it all together, it is piling up technology<br />
upon technology that is fundamentally<br />
changing how we think about how to<br />
deal with data. And I think it will have a<br />
tremendous impact on this industry.<br />
PETER HINSSEN,<br />
Author of The Day<br />
After Tomorrow and<br />
keynote speaker at the<br />
Asset Performance 4.0<br />
Conference in Belgium.<br />
WHAT DO YOU THINK THE MAIN CHAL-<br />
LENGE OF THE INDUSTRY TODAY IS?<br />
We are currently in a disruptive era. I use<br />
this word carefully, but it indicates a constant<br />
acceleration and the need to follow<br />
that speed. Lots of companies see a huge<br />
conflict between possibilities and reality.<br />
So this gap and tension between what is<br />
possible and what you do day-to-day is<br />
a big challenge. We need to take a huge<br />
leap in skills and technology. This is also<br />
an opportunity to become more critical<br />
of your company. Performance plays an<br />
important role. And the reason why your<br />
company exists is absolutely core. But be<br />
careful what you wish for, because once<br />
you enter the spotlight, you have got to<br />
deliver. Take up your role and realise it.<br />
WHAT MAKES IT SO DIFFICULT TO TAKE<br />
UP THIS ROLE?<br />
Being able to tell the story and carry it<br />
out. Storytelling is key. IT people should<br />
be rockstars, but most of the time they<br />
are not so communicative. That is because<br />
they don't have the skills to tell<br />
their story. If you go from predictive<br />
maintenance to Asset Performance in a<br />
connected world, then you have so many<br />
touch-points, that you have to broaden<br />
your gaze. You need more skills and<br />
competences. Your suppliers change.<br />
Your partners change. And everything<br />
becomes more fluid.<br />
IN YOUR BOOK ‘THE DAY AFTER TOMOR-<br />
ROW’, YOU'RE TALKING ABOUT WHAT IS<br />
GOING WRONG IN COMPANIES TODAY.<br />
WHAT IS YOUR VISION?<br />
Well, I have a very simple idea of how<br />
much time companies spend on today,<br />
tomorrow, and the day after tomorrow.<br />
Most companies are very busy with today.<br />
And when they look at the future,<br />
they often extrapolate today, they think<br />
that tomorrow is approximately the<br />
same. But we are now facing so many<br />
different changes that there might be<br />
changes in business models or in technologies<br />
or new players coming onto the<br />
market. We have to think about this disruption,<br />
'this is the day after tomorrow',<br />
and how you deal with that. When I talk<br />
about today, tomorrow, and the day after<br />
tomorrow, many people say they dedicate<br />
70-20-10 percent of their time on it.<br />
The reality is we spend 93 percent of our<br />
time on today, maybe 7 percent thinking<br />
about tomorrow and virtually none<br />
on the day after tomorrow. And I think<br />
in many industries, this was okay and in<br />
the 20th century. But we are now fully in<br />
the 21st century. That doesn't work anymore.<br />
We have to be much more flexible<br />
and agile. And that is why the day after<br />
tomorrow is more important than ever<br />
before.<br />
YOU WILL ALSO TALK ABOUT TWO IN-<br />
TERESTING CONCEPTS: STAYING ESSEN-<br />
TIAL AND STAYING RELEVANT. HOW CAN<br />
WE ACHIEVE THAT?<br />
Of course you want to be essential. You<br />
want to do something that makes sense.<br />
If you do predictive maintenance, that<br />
is essential. If you work for customers,<br />
you are hoping that you are vital for that<br />
customer. But the other question is, how<br />
relevant are you? And I think there is a<br />
very clear difference between essential<br />
and relevant. Think about the telecom<br />
industry. If you look at telecom 10 years<br />
ago, a telecom operator was essential.<br />
You needed a SIM card, and they were<br />
relevant, they gave you added value. Today,<br />
in this world, they are still essential,<br />
because you still need that SIM card. But<br />
the relevance has dropped. And therefore,<br />
if whatever capacity you have in an<br />
36 maintworld 1/<strong>2020</strong>