CHECKERS_RALLY'S PITCHDECK pdf version

BROOKE LAWLER
Group Account Director
blawler@moagency.com
EXPRESS LANE
Building on a Brand

BROOKE LAWLER
Group Account Director
blawler@moagency.com
CHECKERS’ RALLY’S
EXPRESS LANE
Building on a Brand

WHO WE ARE
We’re a passionate group of strategists,
designers, writers, and makers; the core of a
built-for-you agency with a proven track
record of success creating authentic
connections between our clients’ brands and
their customers.
ENTER CHAPTER

WHO
WE ARE ?
WE ARE CREATIVE PERFORMANCE AGENCY
We’re a passionate group of strategists, designers, writers, and makers; the core of
a built-for-you agency with a proven track record of success creating authentic
connections between our clients’ brands and their customers.

ON THE MENU
THE
OPPORTUNITY
OUR
APPROACH
ABC
ANALYSIS
NEXT
STEPS

THE
OPPORTUNITY
01

THE
OPPORTUNITY
Create an “Express Lane”
visual extravaganza that’ll turn heads
… while also being super self-explanatory

WOW YOUR
FAST FOODIES
WITH AN EVEN FASTER
WAY TO FEED THEIR CRAVE

WOW YOUR
FAST FOODIES
WITH AN EVEN FASTER
WAY TO FEED THEIR CRAVE

01
THE
OPPORTUNITY
INVITE 3rd party delivery services to give the new
“Express Lane” a shot

LEVERAGE YOUR
FAST FOODIES’
fanaticism to build out your ecommerce platform

OUR
APPROACH
02

OUR
APPROACH
AUDIENCE
BRAND
CULTURE

OUR
APPROACH
AUDIENCE
BRAND
CULTURE
UNIQUE SELLING PROPOSITION

NORTH STAR
STATEMENT
The most important quality of a brand is the
benefit it brings to consumers. That unique
benefit is identified by defining:
AUDIENCE. BRAND. CULTURE.
Here’s how we developed yours .

CREATIVE THAT
CONNECTS

CREATIVE THAT
CONNECTS

NEXT
STEPS
04

NEXT
STEPS
ABC POV LIGHT

LET’S DO THIS!