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BROOKE LAWLER
Group Account Director
blawler@moagency.com
EXPRESS LANE
Building on a Brand
BROOKE LAWLER
Group Account Director
blawler@moagency.com
CHECKERS’ RALLY’S
EXPRESS LANE
Building on a Brand
WHO WE ARE
We’re a passionate group of strategists,
designers, writers, and makers; the core of a
built-for-you agency with a proven track
record of success creating authentic
connections between our clients’ brands and
their customers.
ENTER CHAPTER
WHO
WE ARE ?
WE ARE CREATIVE PERFORMANCE AGENCY
We’re a passionate group of strategists, designers, writers, and makers; the core of
a built-for-you agency with a proven track record of success creating authentic
connections between our clients’ brands and their customers.
ON THE MENU
THE
OPPORTUNITY
OUR
APPROACH
ABC
ANALYSIS
NEXT
STEPS
THE
OPPORTUNITY
01
THE
OPPORTUNITY
Create an “Express Lane”
visual extravaganza that’ll turn heads
… while also being super self-explanatory
WOW YOUR
FAST FOODIES
WITH AN EVEN FASTER
WAY TO FEED THEIR CRAVE
WOW YOUR
FAST FOODIES
WITH AN EVEN FASTER
WAY TO FEED THEIR CRAVE
01
THE
OPPORTUNITY
INVITE 3rd party delivery services to give the new
“Express Lane” a shot
LEVERAGE YOUR
FAST FOODIES’
fanaticism to build out your ecommerce platform
OUR
APPROACH
02
OUR
APPROACH
AUDIENCE
BRAND
CULTURE
OUR
APPROACH
AUDIENCE
BRAND
CULTURE
UNIQUE SELLING PROPOSITION
NORTH STAR
STATEMENT
The most important quality of a brand is the
benefit it brings to consumers. That unique
benefit is identified by defining:
AUDIENCE. BRAND. CULTURE.
Here’s how we developed yours .
CREATIVE THAT
CONNECTS
CREATIVE THAT
CONNECTS
NEXT
STEPS
04
NEXT
STEPS
ABC POV LIGHT
LET’S DO THIS!