Séura Lookbook 2020

LOOKBOOK

LIGHTED MIRRORS

VOICE MIRRORS

MUSIC MIRRORS

TELEVISION MIRRORS

OUTDOOR TELEVISIONS

INDOOR WATERPROOF TELEVISIONS

A Sunday Afternoon on the Island of La Grande Jatte

Georges-Pierre Seurat, 1884-1886

Oil on Canvas, Art Institute of Chicago

Séura, Seurat

& Pointillism

Séura draws inspiration for both its name and its design philosophy from

the work of Georges Seurat, the influential late-19th century French

pointillist painter. Pointillism allows the viewer’s eye to create a complete

image from related but individually distinct parts.

Just as clusters of paint work together on Seurat’s canvases to create a

masterpiece, pixels of a TV form a cohesive design. Similarly, elements

of artwork, furniture and technology come together to create powerful

design. At Séura, we believe the best environments are designed when art

and science work together.

Technology, meet design

When my husband and I formed Séura in 2003—in our garage—we started

with a single hand-made prototype and a vision of bringing elegance to

high technology. Since that first vanity television mirror, we have grown to

a company that offers a full, and constantly evolving, portfolio of mirror and screen

solutions with applications in every indoor and outdoor space. Our motivation, focus

and inspiration has remained the same. In a word: design.

Séura is a company with the mind of an engineer and the soul of a designer. The

tech space is crowded and many companies manufacture televisions, lighted mirrors

and outdoor televisions. What we strive for is thinking beyond the screen. At Séura,

we believe that the superior performance of our technology is not an end goal,

but a starting point. We create all of our products knowing that their success, and

our customers’ satisfaction, ultimately rests on how seamlessly our products are

integrated into a designed space.

Customization in design is a large part of what defines us. We know that designers are

unduly burdened by having to select off-the-shelf technology and make it work into

a design scheme. Technology is notoriously utilitarian in design and often feels like a

necessary afterthought in a room instead of an incorporated element. We specialize

in working with designers to achieve their goals with real, personalized and projectoptimized

options rather than producing a standardized and inflexible line of products

and asking them to simply select from the menu.

As you browse our lookbook, we encourage you to imagine the possibilities that are

available to you and your projects with our products. We are excited to discuss your

project with you and the ways that Séura can contribute to its success.

Gretchen Gilbertson

CEO and Co-Founder

SÉURA IS A COMPANY

WITH THE MIND OF AN

ENGINEER AND THE SOUL

OF A DESIGNER.

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66

92

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118

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Lighted Mirrors

Featured Property: The Art Hotel 10

Classic Collection 16

Geo Design Collection 20

Eco Design Collection 22

Boho Design Collection 24

Deconstructed Deco Design Collection 26

Wanderlust Design Collection 28

Aura Design Collection 30

Designing a Custom Lighted Mirror 32

Technology Upgrades 34

Brilliant LED Technology 36

Superior Mirror Glass 38

Signature Specification Guide 40

Select Lighted Mirrors 42

Select Specification Guide 48

Voice Mirrors

Voice Mirror Technology 52

The Guest Experience 54

Voice Insights 56

Voice Mirror Specification Guide 58

Music Mirrors

Music Mirror Technology 62

Music Mirror Specification Guide 64

TV Mirrors

Featured Property: The Jefferson Hotel 68

Vanity TV Mirror Technology 72

Designing a Custom Vanity TV Mirror 74

Lighted TV Mirrors: Classic Collection 76

Vanity TV Mirror Specification Guide 78

Featured Property: Intercontinental Delano Miami 80

Entertainment TV Mirror Technology 86

Designing a Custom Entertainment TV Mirror 88

Entertainment TV Mirror Specification Guide 90

Frames

Professional Frame Collection 94

Modern Frames 96

Statement Frames 98

Natural Frames 100

Outdoor Displays

Outdoor Display Technology 106

Ultra Bright Outdoor TVs 108

Shade Series Outdoor TVs 110

Outdoor Audio 112

Accessories 114

Outdoor Display Specification Guide 116

Hydra Waterproof TVs

Hydra Waterproof TV Technology 120

Finish Options 122

Hydra Waterproof TV Specification Guide 124

7

Lighted

Mirrors

Bring abundant, bright and clean light

into your bathroom design without

adding additional fixtures. Smooth

lines, unparalleled brightness, superior mirror

reflectivity and a broad suite of customization

options make Séura’s lighted mirrors perfect for

every design project.

Set your space apart with an edgy design from

one of Séura’s Design Collections. Carefully

designed by the industry’s best and curated by

Séura’s design team, Séura’s Design Collections

offer motifs that capture the essence of the

hottest and up-and-coming trends in the

industry.

The ART Hotel

Denver, CO

Bolero Lighted Mirror

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LIGHTED MIRRORS

“

Art that Works

“Séura’s backlit mirror design was the

perfect fit for our ART Gallery themed luxury

property. Placed in our guest bathrooms,

it allows guests to see themselves as a

beautifully framed work of art, creating the

optimum experiential feel.”

DAVID BODETTE, GENERAL MANAGER

THE ART HOTEL

11

Séura Brilliant LED

Technology

Distinctive design

illuminated with bright

and sustainable lighting

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Copper Free Mirror

for Long-Term Elegance

Copper free mirror coatings mean

Séura mirrors are not susceptible

to unsightly black edge

LIGHTED MIRRORS

Renaissance

New York Midtown

Hotel

New York, NY

Forte Lighted Mirror

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Lighted Mirror Technology

DELIVERING SUPERIOR BRIGHTNESS

AND ENDLESS DESIGN POSSIBILITIES

Séura lighted mirrors featuring Brilliant LED Technology offer superior brightness

compared to traditional fluorescent lamps. Choose Séura Brilliant LED lighting

for a long life, energy-efficient and environmentally safe solution that reduces

maintenance and replacement costs while saving money on electricity. With

Séura Brilliant LED lighting, mirror size and design are unrestricted by standard

bulb sizes. Flexible LED strips bend and form to virtually any size and shape,

allowing unlimited design options with evenly lit patterns. Upgrade to a dimmable

ballast for the ultimate in flexibility.

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Image Courtesy of 21c Museum Hotels

LIGHTED MIRRORS

21c Museum

Hotel

Bentonville, AR

Allegro Lighted Mirror

15

Classic

DESIGN COLLECTION

Séura’s Classic Collection is inspired by the clean, sharp lines of

classic architecture. Sleek patterns compliment designs featuring bold,

rectilinear structural elements.

Some designs, such as the Lumin and Allegro, project a high volume of

light on the subject. Other designs, such as the Veda and Forte, emit an

ambient, complementing glow. Etched into the backside of the glass,

these patterns are protected from dust and discoloration for a long,

beautifully illuminated life.

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LIGHTED MIRRORS

Forte

Bolero

Allegro

Lumin

Veda

Jaxon

LIGHTED MIRRORS

Classic

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h

Halo

Veda Halo

CUSTOMIZE YOUR MIRROR

Mirror Size | Lighting Design | Technology | Frame

17

Round Forte

Round Halo

LIGHTED MIRRORS

Classic

Design Collection

STANDARD SIZES

30″ diameter

36″ diameter

42″ diameter



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LIGHTED MIRRORS

Geo

DESIGN COLLECTION

Séura’s Geo Collection evokes the elemental, crystalline structure of

stone. The patterns are geometric but not rigidly structured, providing a

unique and captivating contribution to designs that blend well-defined

lines with organic features.

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LIGHTED MIRRORS

Topaz [Asymmetrical] G141

Topaz [Accent] G142

Topaz [Bright] G143

Quartz [Accent] G149

Quartz [Bright] G1410

Citrine [Asymmetrical] G146

LIGHTED MIRRORS

Geo

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h

Citrine [Accent] G147

Citrine [Bright] G148



21

Eco

DESIGN COLLECTION

The Eco Collection draws inspiration from natural elements: wood grain,

rippling water, birds in flight and floral figures. These patterns recall the

free-form beauty of nature, adding a delicate sculptural component to

the lighting.

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LIGHTED MIRRORS

Cove [Asymmetrical] E151

Cove [Accent] E152

Cove [Bright] E153

Flora [Asymmetrical] E156

Flora [Accent] E157

Flora [Bright] E158

LIGHTED MIRRORS

Eco

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h

Soar [Bright] E155

Timber [Accent] E159



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Boho

DESIGN COLLECTION

Séura’s Boho Design Collection features patterns that echo mosaics

from the classical world. These illuminated designs evoke the

structure and form of antiquity while offering a unique and captivating

contribution to modern eclectic style. Four core patterns are available in

both bright and accent lighting configurations for a total of eight elegant

lighted mirror designs.

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LIGHTED MIRRORS

Zara [Accent] B161

Zara [Bright] B162

Umay [Accent] B163

Umay [Bright] B164

Athena [Bright] B166

Athena [Bright] B166

LIGHTED MIRRORS

Boho

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h

Sami [Accent] B167

Sami [Bright] B168



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SÉURA STUDIO SERIES

Deconstructed Deco

DESIGN COLLECTION

The Deconstructed Deco Design Collection captures the essence of the

art deco movement. Designed by Séura Studio Series 2016 designer,

Colleen Smith, these illuminated designs lend a modernist approach

to the iconic lines and geometric shapes used in fashion, architecture,

and decorative arts. Four patterns offer varying degrees of brightness,

and even include a version with select color accents for a unique yet

versatile mirror showpiece.

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LIGHTED MIRRORS

Deconstructed Deco [Bright] S161

Deconstructed Deco [Accent] S162

ABOUT THE DESIGNER

COLLEEN SMITH

Home:

Atlanta, GA

Design Inspiration:

“I was inspired by the fundamental

elegance of Art Deco. Geometric

shapes and interesting line work is as

current now as it was in the period's

heyday. I'm an eclectic designer; I

can see this pattern of interplaying

angles featured in many different

environments.”

Deconstructed Deco S163

Deconstructed Deco +Color S164

LIGHTED MIRRORS

Deconstructed Deco

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h


Deconstructed Deco +Color S164


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Wanderlust

DESIGN COLLECTION

The Wanderlust Design Collection boldly displays botanicals and color.

Inspired by the global travels of Séura Studio Series 2017 designer,

Yuri Tag, these leafy lighted mirrors feature original color accents and

diverse botanical shapes reminiscent of their geographic namesakes.

Sweeping organic shapes and carefully designed details allow these

mirrors to come alive. Breathe life into your next design and satisfy

your guests' wanderlust with a design from this collection.

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LIGHTED MIRRORS

Seychelles S171

Maldives S172

ABOUT THE DESIGNER

YURI TAG

Home:

Costa Mesa, CA

Design Inspiration:

“The idea started with the desire to

create a timeless mirror that adds

an element of nature to any space

and could stand alone as the focal

point. Largely influenced by the spirit

of adventure, this design instantly

transports one to a tropical oasis,

selfie-worthy or shareable moment.”

Aruba S173

Marne S174

LIGHTED MIRRORS

Wanderlust

Design Collection

STANDARD SIZES

30″ w x 36″ h

36″ w x 36″ h

42″ w x 36″ h

48″ w x 36″ h

54″ w x 36″ h

30″ w x 42″ h

36″ w x 42″ h

42″ w x 42″ h

48″ w x 42″ h

54″ w x 42″ h

30″ w x 48″ h

36″ w x 48″ h

42″ w x 48″ h

48″ w x 48″ h

54″ w x 48″ h

Figi S175

Ibiza S176



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Aura

DESIGN COLLECTION

The Aura Design Collection elegantly emulates the beauty of eastern

art. Created by Séura Studio Series 2018 designer, Anissa Mendil, these

original round designs were inspired by mandalas. From the Sanskrit

for "circle", the "mandala" is a powerful symbol that inspires thoughts

of mindfulness and peaceful energy. Enjoy tranquil accent colors and

intriguing details. Reflect your guests' inner peace with one of six

distinct design variations.

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LIGHTED MIRRORS

Mindfulness S181

Soul S182

ABOUT THE DESIGNER

ANISSA MENDIL

Home:

Scottsdale, AZ

Design Inspiration:

"The inspiration for this collection

comes from a traditional Mandala

which is the connection between

our inner world and our outer reality.

While a mirror reflects our physical

appearance it is our inner soul that is

who we truly are."

Harmony S183

Abundance S184

LIGHTED MIRRORS

Aura

Design Collection

STANDARD SIZES

36″ diameter

42″ diameter

48″ diameter

Intuition S185

Zen S186



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MIRROR SIZE

Glass size may be up to 94″ x 70″

Designing a Custom

Lighted Mirror

LIGHTED MIRRORS

Create a completely custom showcase piece for

your property by working with Séura’s design team

to incorporate your unique design requirements and

functionality for the perfect guest experience.

+COLOR

Bring your design to life with unlimited color-matched options

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LIGHTING DESIGN

Select from dozens of design options or create your own

TECHNOLOGY UPGRADES

Add a TV, clock, nightlight, defogger, dimming

functionality and more

FRAME

Available with 100+ frame options

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Clock

A conveniently elegant

timepiece fully integrated

into the mirror

LED Nightlight

Make late night trips to the

bathroom easier on the eyes

with an integrated nightlight

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3000K, Easy to clean

LIGHTED MIRRORS

Technology Upgrades

Vanishing TV

Technology

Ideal for getting

ready or winding

down in the tub, TV

Mirrors make for a

memorable guest

experience

LIGHTED MIRRORS

Séura's innovative menu of technology add-ons allows you to

impress guests with the advancements they expect.

Voice Technology

Allow guests to order towels, check their schedule and access

amenity information all through the power of voice technology

within the mirror.

Bluetooth ® Wireless Technology

Elegant in-mirror fingertip control and fully integrated highperformance

speakers allow guests to easily pair their own

devices for an impressive audio experience.

Clock

Offer added convenience to guests as they get ready for the

day with a low-maintenance clock.

LED Nightlight

Make night visits to the bathroom more comfortable for guests

with a soft nightlight that illuminates the vanity.

Vanishing TV Technology

TV mirror technology offers the best in news and entertainment

to guests while completely hiding all visually obtrusive aspects

of a traditional TV.

Mirror Defogger

Make getting ready after a steamy shower easier for guests with

Séura’s in-mirror defogger.

Further Customization

Additional options include dimmable lighting, tamper-free

security hardware, safety mirror backing, fingerprint protection,

light diffusers and a cord connected UL plug.

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S

Brilliant LED Technology

LIGHTED MIRRORS

Séura Brilliant LED Technology offers bright, sustainable lighting

and an industry-leading color rendering index for the ideal

guest experience.

3000K Natural Light Temperature

Color temperature of 3000K offers comfortable, clear and

enhancing light.*

Safe and Sustainable

Séura’s energy-efficient and long-lasting lighting reduces

maintenance and electrical costs for a more sustainable

and profitable option. Séura LEDs are mercury-free and

environmentally safe, and are UL listed, CE certified,

and RoHS certified.

Flexible Design

Séura's Flexible LED strips bend and form to virtually any size

and shape, allowing unlimited design options with evenly

lit patterns.

95+ CRI

A higher CRI (Color Rendering Index) rating yields a better color

rendering that is similar to sunlight and preferred by users.

The higher the CRI, the more natural the lighting environment,

which has been proven to improve health and wellness.

High CRI

Typical LED CRI

7:

Email

* A color temperature of 3000K is preferred for task and general indoor lighting

applications. Even though 2700K and 3000K are both typically considered “warm

white”, 3000K is closer to natural lighting. Because of the natural variability in color

temperature (+/-10% permitted by the American National Standards Institute), 2700K

may appear as low as 2,430K, which is far too yellow for most preferences.

3000K is generally preferred.

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LIGHTED MIRRORS

The Vinoy ®

Renaissance

St. Petersburg, FL

Custom Lighted Mirror

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LIGHTED MIRRORS

Superior Mirror Glass

LIGHTED MIRRORS

Séura Silvered Mirror Glass provides guests with a bright,

accurate, crystal-clear reflection. Séura offers the highest

quality mirror glass, reflecting 100% of red, green, and blue

light to ensure a pure, true-to-life reflection and offer a perfect

environment for make-up application and other personal tasks.

Copper Free Mirrors

Every Séura mirror utilizes copper free mirror coatings to

prevent black edge corrosion caused by cleaning chemicals and

moisture.

Easy to Clean

All lighted mirror etching is applied to the reverse of the mirror

for a fresh mirror face and easy cleaning.

Made in the USA

All Séura Lighted Mirrors are handcrafted in Séura’s in Green

Bay, Wisconsin manufacturing facility.

Quality

Quality control professionals inspect Séura’s mirror glass

from inches away to ensure the quality matches Séura’s glass

requirements.

North

Charleston

Marriott

Charleston, SC

Forte Lighted Mirror

Séura

Copper Free Mirror

Competitive Mirror

Black Edge Corrosion

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Custom Lighting

Add extra lighting to

any side of the mirror

for added ambiance

with or without mirror

etching

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Hyatt McCormick

Chicago, IL

Lumin Lighted

TV Mirror

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LIGHTED MIRRORS

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C

Specification Guide

LIGHTED MIRRORS

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Corrosion Free Mirror for Long-Term Elegance

Copper-free mirror coating to prevent black-edge corrosion

UV protective coating inch

Grime Resistant Etched Light Ports

Back-only etching never takes on a dingy appearance

No fingerprint protection needed

Superior Housing Construction

Powder coated steel construction is highly durable

Reflective gloss white housing allows brightest light output

Safety Compliant

UL 1598 certified for damp locations

Code compliant hard-wiring or optional upgrade to UL plug

Fast Lead Times Mean Products When You Need Them

Manufactured in Séura’s own Wisconsin facility

Exceptional shipping flexibility and short lead times

Easy Installation Reduces Costs

Mated 2-part electrical enclosure design

Open back housing to easily locate electrical connections

Factory Provided Product Limited Warranty

7-year Lighted Mirror warranty on mirror, glass, structure, frame, and assembly

5-year Lighted Mirror warranty on electrical and LED light strips

Specification Tools

Visit www.seura.com/spec to source current spec information

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Séura Select

Lighted Mirror Technology

AMERICAN-MADE SLEEK DESIGNS STARTING UNDER $199

Séura Select is designed for the hotelier who needs high quality products for

a budget-friendly price without the risk of imports. Enjoy sleek designs starting

under $199. Choose from our menu of 140+ models made in Séura's Green Bay,

Wisconsin facility to access Séura quality, at more affordable prices. Our quality

goes beyond product, and includes service.

42 | SEURA.COM

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SÉURA SELECT LIGHTED MIRRORS

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RELIABILITY

SMART

MIRROR

CERTIFIED

QUALITY SÉURA

STYLE

CUSTOM

CAPABILITY

SPEED

Séura Select

SÉURA

STYLE


Séura Select Lighted Mirrors are available in Séura’s Classic Design Collection etches and 21 popular standard

mirror sizes for the perfect fit in guestrooms and bathrooms. Made with Séura’s high quality silvered mirror

glass and Select LED technology, Select Lighted Mirrors are an impressive value-engineered option.

90

1000

Nit

NTP

RELIABILITY

QUALITY

SMART

MIRROR

CERTIFIED

SPEED

CUSTOM

CAPABILITY

90

90

Copper Free


1000

Nit

Select LEDs

High 90+ CRI

Natural Light Temperature

Séura Select LED technology offers

bright, sustainable, and longlasting

light with user-preferred

color temperature and high CRI for

optimal lighting at the mirror.

The higher the CRI (Color Rendering

Index), the more natural the lighting

environment.

Copper Free

Color temperature of 3000K offers

comfortable, clear and enhancing

light.

9


lean

Lifetime Silver Mirrors

Sustainable

Built in the USA

Copper-free 1/4" silver mirror glass

is not susceptible to black edge

corrosion.

Energy-efficient, sustainable and

long-lasting lighting, reducing

maintenance and electrical costs.

7:48

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inch

7:48

inch

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Designed and manufactured in

Wisconsin, Séura Lighted Mirrors

are created upon order - enabling

an unmatched level of control and

craftsmanship with each and every mirror.

49

7:48

84

inch

72°

inch

55

65

inch

inch

72°

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Forte

Bolero

Allegro

Lumin

Veda

Jaxon


Séura Select

Designs

MIRROR SIZES

24" w x 28" h

24" w x 32" h

24" w x 36" h

24" w x 42" h

24" w x 48" h

28" w x 36" h

30" w x 36" h

30" w x 42" h

30" w x 48" h

32" w x 36" h

36" w x 28" h

36" w x 32" h

36" w x 36" h

36" w x 42" h

36" w x 48" h

42" w x 36" h

42" w x 42" h

48" w x 36" h

48" w x 42" h

54" w x 36" h

54" w x 42" h

Mirror sizes may be customized up to 94" x 70"

OPTIONS

Halo

Dimmable Lighting

Defogger

Light Diffuser

Fingerprint Protection

Security Hardware

Safety Mirror Backing

Cord Connected UL Plug

Professional Frame (27 Options)

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UV protective coating inch

72°



C

Grime Resistant Etched Light Ports


No fingerprint protection needed




Safety Compliant

UL 1598 certified for damp locations

Code compliant hard-wiring or optional upgrade to UL plug





1-year Lighted Mirror warranty on mirror, glass, structure, frame, and assembly

3-year Lighted Mirror warranty on electrical and Select LED light strips

Specification Tools


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Voice

Mirrors

Séura Voice Mirrors blend the power

of voice technology and capacitive

touch control with beautifully designed

mirrors to make the guest experience more

personalized, convenient and memorable.

Voice Mirror

Technology

WHERE ROI MEETS GUEST EXPERIENCE

Today, nearly 20 million households are equipped with voice technology. Now,

hoteliers can harness this technology to offer a better guest experience while

maximizing revenue potential. Séura Voice Technology allows hoteliers to

customize the experience, adapt to guest needs, integrate operations, and better

understand their customers.

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VOICE MIRRORS

Capacitive Touch

Interface

Allows for convenient

on-mirror control

and location can be

customized

Avoid Cord Clutter

Maintain a clean

and organized

space, avoiding the

clutter of devices

and cords

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Play Your Own Music

Bluetooth ® Wireless

Technology allows

guests to pair their

own devices to listen

to their own audio

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VOICE MIRRORS

Personalized Technology

That Gets Guests Talking

VOICE MIRRORS

From customized wedding greetings, to dining suggestions,

to complete control of the room, guests have an entirely

personalized tool at their fingertips.

Ask your Personal Concierge

“What are the spa hours?”

“Can I please have more towels delivered?”

Control the Room for Comfort

“Turn the temperature down

to 65 degrees.”

“Turn on the lights.”

Receive Custom Messages

“What is the conference schedule?”

“Play the greeting from the bride and groom.”

Get Recommendations and Promotional Information

“Where can I get a cocktail?”

“Mention the word ‘Mirror’ for 10% off your bill at the hotel bar.”

Easily Control with User-Friendly Interface

Easy-to-use voice commands and helpful responses offer

hands-free convenience. Capacitive touch controls offer a safe

and sanitary way to control volume and music track.

55

Guest Technology

that Grows with You

VOICE MIRRORS

Future-proof your property with technology designed to adapt

to the ever-evolving voice ecosystem. Integrate the Voice Mirror

with existing hotel technologies and access a seamless flow of

notifications, prompts, and data exchange across the hotel.

Modular Design

Allows for flexibility in product configurations

and ease of service

Service and Support

Technical support and service from setup to

training to maintenance

Future Proof

Eliminates network saturation with dual

frequency 2.4 or 5 GHz options

Integration Ready

Integrates with existing and future hotel

technologies for a seamless flow of

notifications and data

Powerful Insights that Drive Results

Managed by intuitive and customizable

software solutions that allow you to better

understand your customers

56 | SEURA.COM

VOICE MIRRORS

Suitable for

All Areas

of the

Guestroom

Ideal for

bathrooms,

wardrobes,

bedsides,

and task

zones

57

58 | SEURA.COM

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Specification Guide

VOICE MIRRORS

42

Quantified Insights with Software Management

Data-driven insights with custom reporting and cross-property benchmarking capability

Monitor interactions and change responses in real-time with inch staff accounts




A Design That Speaks For Itself

Sleek wall mounting creates a low-profile design

Maintain a clean and organized space, avoiding the clutter of devices and cords

Customization Options Add to the Décor

Choose from popular standard mirror sizes or customize your own

Add lighting, a designer frame, and other technology options available

Grime Resistant Etched Buttons and Light Ports


Easy to clean sleek front surface


7-year warranty on mirror, glass, structure, frame, and assembly

2-year warranty on voice technology and power supply

Specification Tools


59

Music

Mirrors

Provide a more personalized and positive

guest experience with Séura Music Mirrors.

Allow guests to listen to their own music

and audio programs, and feel more at home

when they’re away from home.

Music Mirror

Technology

GET GUESTS STARTED ON THE RIGHT NOTE

WITH IN-MIRROR AUDIO

Bluetooth ® Technology allows guests to play their own music and audio programs

utilizing the in-mirror speakers. Guests may quickly and easily pair their own

devices for an impressive audio experience. Illuminated capacitive touch buttons

within the mirror allow for easy track and volume control.

The Bluetooth ® word mark and logos are registered trademarks owned by the Bluetooth SIG, Inc. and

any use of such marks by Séura is under license. Other trademarks and trade names are those of their

respective owners.

62 | SEURA.COM

63

MUSIC MIRRORS

64 | SEURA.COM

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Specification Guide

MUSIC MIRRORS

42

Advanced Technology and High Performance

Integrated speakers provide high quality sound

Bluetooth ® Technology allows guests to pair to their own mobile inchdevices




A Design That Speaks For Itself

Sleek wall mounting creates a low-profile design

Maintain a clean and organized space, avoiding the clutter of devices and cords

Customization Options Add to the Décor

Choose from popular standard mirror sizes or customize your own

Add lighting, a designer frame, and other technology options available

Grime Resistant Etched Buttons and Light Ports


Easy to clean sleek front surface



2-year warranty on Bluetooth technology and power supply

Specification Tools


65

Television

Mirrors

Séura Television Mirrors offer something

new, cutting-edge and exciting:

a best-in-class television embedded

into a mirror. The television is truly invisible

when turned off, leaving only a mirror with very

accurate reflection. Séura Vanity TV Mirrors

are seamlessly and invisibly incorporated into

your guests’ bathroom mirror, allowing them to

watch news or entertainment as they get ready

for the day or unwind and get ready for bed.

Séura Entertainment TV Mirrors allow the

designer to incorporate top-quality televisions

into a guest room without settling for the

traditional inevitability: a clashing black

rectangle on the wall. When turned off, Séura

televisions appear as a custom-framed,

matching and décor-appropriate mirror.

“

Historic Elegance

“Guests are amazed by the quality of the

picture as well as the invisibility of the

televisions. We were looking for a sleek

solution that would blend in with our upscale

bathrooms. The quality of the TV picture was

superior to competitors.”

DAVID BUENO, HOTEL MANAGER

THE JEFFERSON HOTEL

68 | SEURA.COM

The Jefferson

Hotel

Washington DC

Vanity TV Mirror

VANITY TV MIRRORS

69

Customized Etching

Create a truly memorable

guest experience with a

one-of-a-kind design that

only Séura can bring to life

70 | SEURA.COM

VANITY TV MIRRORS

Séura Brilliant LED

Technology

Distinctive design

illuminated with

bright and sustainable

lighting

Renaissance

New York Midtown

Hotel

New York, NY

Custom TV Mirror

with Lighting

71

Em

Message

Waldorf Astoria

Chicago, IL

Vanity TV Mirror

Vanity TV Mirror

Technology

AN IDEAL COMBINATION OF IMAGE

QUALITY AND MIRROR REFLECTIVITY

Séura Vanity TV Mirrors can be custom designed to enhance the guest room with

an array of custom options including mirror size, TV screen size, lighting designs,

designer frames and other technology upgrades. Séura Vanity TV Mirrors are

purpose-built to withstand and thrive in humid bathroom conditions, giving your

design longevity while always providing your guests with the benefit of a personal

vanity television.

72 | SEURA.COM

73

VANITY TV MIRRORS

MIRROR SIZE


Designing a Custom

Vanity TV Mirror

VANITY TV MIRRORS





LIGHTING

Available with popular classic designs

74 | SEURA.COM

TELEVISION SIZE

Screen sizes range from 19″ to 27″+

TELEVISION PLACEMENT

Screen may be specified anywhere within the mirror

TECHNOLOGY UPGRADES

Add a clock, nightlight, defogger, dimming

functionality and more

FRAME


75

Hyatt McCormick

Chicago, IL

Lumin Lighted

TV Mirror

76 | SEURA.COM

VANITY TV MIRRORS

Forte

Allegro

Lumin

Veda

LIGHTED VANITY TV MIRRORS

Classic

Design Collection

STANDARD TV SIZES

19″ Television

27″ Television


Halo


77

Colorful Lighting

Tinted LEDs

provide a playful

yet sophisticated

violet glow

Image Courtesy of 21c Museum Hotels

78 | SEURA.COM

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72°

21c Museum Hotel

Bentonville, AR

Custom TV Mirror

with Lighting

VANITY TV MIRRORS


Specification Guide

VANITY TV MIRRORS

Proprietary Vanishing Technology

Excellent mirror reflectivity

TV completely disappears when off

42

inch



Closely resembles traditional silver mirror for excellent mirror reflectivity




Safety Compliant

UL 962 certified for damp locations (larger mirror sizes may not apply)

Code compliant hard-wired lighting or optional upgrade to UL plug









2-year warranty on TV including remote and power supply

5-year warranty on electrical and LED light strips

Specification Tools


79

Intercontinental

Doral

Miami, FL

Entertainment TV Mirror

with Matching Mirrors

80 | SEURA.COM

ENTERTAINMENT TV MIRRORS

“

Sophisticated Tech

“The Séura TV Mirror provides unobtrusive

access to information for our guests. Whether

they desire a quick check on the news or to keep

an eye on the game while they enjoy cocktails,

our customers appreciate the balance of

technology and sophisticated guest experience.”

ALEX GARCIA, DIRECTOR OF SALES AND MARKETING

INTERCONTINENTAL DORAL

81

HI Connect

Design by

Destination Designs, LLC


Frame: Intaglio

SF7-663226

82 | SEURA.COM

100+ Frame Options

Create a finished look

with a molding from

Séura’s collection


83

Lighted Time

Zone Display

A series of clocks in

conjunction with etched

lighted mirror technology

create an artful time zone

display for busy travelers

84 | SEURA.COM

Custom Entertainment

TV Mirror

Impress and inform

guests with an elegant TV

Mirror reception solution


85

Image Courtesy of Hotel Teatro

86 | SEURA.COM

Entertainment

TV Mirror Technology

HIGH PERFORMANCE TV WHEN ON

AND STUNNING MIRROR WHEN OFF

Séura Entertainment TV Mirrors are built with high brightness television panels

and specially formulated Entertainment mirror glass to allow the brightest picture

to shine through. Séura's integrated TV Mirror design allows for superior TV image

clarity. The Séura Entertainment TV Mirror allows designers and guests to avoid

the visual distraction of the traditional 'black box' television and focus instead on

the design and experience.

Hotel Teatro

Denver, CO


87

MIRROR SIZE


Designing a Custom







TELEVISION PLACEMENT

Screen may be specified anywhere within the mirror

88 | SEURA.COM

TELEVISION SIZE

Screen sizes range from 42″ to 75″+

TECHNOLOGY UPGRADES

Add a clock, lighting, or content control technology

FRAME


89

Accent Lighting

Dimmable Brilliant LED

Technology lighting adds a touch

of brilliance

to any TV Mirror

Joey Restaurant

Toronto, ON

Entertainment TV Mirrors

90 | SEURA.COM


Specification Guide


Proprietary Vanishing Technology

Excellent mirror reflectivity

TV completely disappears when off

42

inch




Beautiful decorative mirror

The Most Advanced Technology

Stunning 4K UHD picture resolution on 49" model and larger

The brightest TV Mirror available with high brightness panels and optimized mirror glass

Custom Options Add to the Décor

Available in 42”, 49”, 55”, and 65” display sizes with custom mirror sizes up to 94” x 70”

Sleek wall mounting options provide a low-profile design

Safety Compliant

UL 962 certified for damp locations (larger mirror sizes may not apply)

Code compliant hard-wired lighting or optional upgrade to UL plug





Integrated mounting system provides quick installation

Top-facing ports and recessed cable cavity to easily connect and conceal cables




5-year warranty on electrical and LED light strips

Specification Tools


91

Inspiring

Frames

Create a finished look with a molding

from Séura’s collection of more than 100

frame options. Our collection of designer

frames complement any designed space: from

modern to classic to antique. We are also

well-equipped to utilize designer-provided

or specified frames in any shape and size for

lighted and television mirrors.

Professional Frames

Séura’s line of professional frames is designed to

deliver on high-design, high quantity orders. Frames are

available in a variety of popular wood and metal finishes.

94 | SEURA.COM

FRAMES

White

SF17-2430-20

Taupe

SF17-2430-4

Soft Gold

SF17-2430-55

Warm Silver

SF17-2430-60

Gold

SF17-2425-35

Silver

SF17-2425-40

Polished Chrome

SF17-001

Satin Chrome

SF17-002

Pewter

SF17-004

Warm Slate

SF17-005

Champagne Gold

SF17-006

Black

SF17-007

View Séura’s entire collection at www.seura.com or specify a moulding from your preferred frame vendor.

Featured frames are subject to availability.

95

Modern Frames

Séura’s modern frames are sleek and minimal, offering

a simplistic yet elegant finish to your creation. Premium

craftsmanship combined with contemporary finishes and

textures lend a modern twist.

96 | SEURA.COM

FRAMES

Allure

SF13-893056

Gramercy

SF7-346791

Gramercy

SF7-346790

Sterling

SF13-59154

Luxo

SF13-862056

Luxo

SF13-862045

Brooklyn

SF11-476350

Metro

SF7-384405

Metro

SF7-384403

Tribeca

SF10-370285

Tribeca

SF10-552285

Gallery

SF10-320941



97

Statement Frames

Make an impression through color, texture and

alternative materials with a frame from Séura's

statement frames. Bold and brilliant, these frames

ensure your Séura mirror gets noticed.

98 | SEURA.COM

FRAMES

Andover

SF15-573290

Thalia

SF13-27731

Thalia

SF13-27754

Angus

SF16-862422

Angus

SF15-862421

Angus

SF15-862420

Thornhill

SF12-541693

Lille

SF15-680460

Daphne

SF13-44754

Foundry

SF15-732902

Foundry

SF15-632902

Spoleto

SF16-494130



99

Natural Frames

Find elegance in the authenticity of natural wood

grain. From the subtle look of maple, the simplicity

of natural walnut or the bolder grain of ash, Séura

offers elegant frames to match any design.

100 | SEURA.COM

FRAMES

Antica

SF7-866361

Antica

SF7-616362

Antica

SF7-866362

Belmont

SF9-551800

Belmont

SF9-551801

Belmont

SF9-751800

Belmont

SF9-751801

Hudson

SF13-60083

Hudson

SF13-60010

Malabar

SF11-735943

Ansley

SF7-656516

Ansley

SF7-656517



101

Outdoor

Displays

Elegant design meets best-in-class video

performance in all weather conditions.

From rooftops to balconies to poolside

cabanas, Séura Outdoor TVs enhance beautifully

designed spaces and bring people together.

Séura outdoor displays and accessories are

designed to deliver best-in-class outdoor

entertainment experiences for any outdoor

location – whether it be covered and shaded or

exposed and sun-filled.

104 | SEURA.COM

4K UHD Video

Offering 4K UHD for

the best viewing

experience

105

Outdoor Content Distribution

Offer guests outdoor entertainment

or leverage displays to share menus,

promotions or other information

106 | SEURA.COM

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OUTDOOR DISPLAYS

1000

Nit

Copper Free


Outdoor Display Technology

WEATHERPROOF AND WORRY-FREE

Séura Outdoor Displays are carefully designed and tested to thrive outside yearround,

no matter how brutal the climate or conditions. Reliable performance

in any weather condition is assured with Séura’s climate control system that

protects electronics. Séura’s weatherproof design protects against water, dust,

moisture, ice and insects.

Copper Free


Fully Weatherproof

Séura Outdoor TVs are carefully designed and tested to thrive outside year-round,

no matter how brutal the climate or conditions.

A Design Like No Other

Séura displays complement designed outdoor environments and exude style

with clean, straight lines, and slim and sleek designs.

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Ultra High Definition

4K UHD picture clarity — four times the resolution of regular HD — has amazingly

sharp details that immerse you in the moment.

42

107

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Ultra Bright Outdoor TVs

FOR ALL LIGHTING CONDITIONS

Ultra Bright boasts 1000-nit brightness panels, 4K UHD picture

clarity, and Séura’s exclusive Adaptive Picture Technology

to provide the best picture settings, even as outdoor lighting

conditions change. Ultra Bright TVs complement designed

outdoor environments with clean, straight lines, and unique

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capacitive touch and dial menu control options.

49

7:48

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inch previous designs.

inch

Most Adaptive Outdoor Display

Séura’s Adaptive Picture Technology continuously adjusts

multiple picture settings to present optimal

90video quality in

changing lighting conditions.

1000

Nit

The Brightest Picture

Now leading the outdoor display category with 1000-nit

42brightness, Séura Ultra Bright is up to 55% brighter

55

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STYLE

CUSTOM

CAPABILITY

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SPEED

SPEED

84

inch

CUSTOM

CAPABILITY

65

inch

inch

NTP

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RELIABILITY

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MIRROR

CERTIFIED

QUALITY

SÉURA

STYLE

CUSTOM

CAPABILITY

SPEED

Designed to Thrive in Every Season

Séura’s Active Airflow System keeps television components

at the optimal performance temperature in all thermal

conditions.

42

inch

55

inch

SÉURA

STYLE

RELIABILITY

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108 | SEURA.COM

SPEED

109

OUTDOOR DISPLAYS

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Shade Series Outdoor TVs

FOR SHADED CONDITIONS

1000

The Séura Outdoor Shade Series is designed to deliver superior

Nit

brightness, premium picture quality, and best-in-class sound

for covered outdoor areas. The design is fully weatherproof

and delivers the ultimate outdoor entertainment experience for

shaded spaces. Enjoy 4K UHD picture clarity and a beautifully

slim and elegant design that exudes style.

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Brightest In Class

Séura Shade Series Outdoor TVs are 25% brighter than the

leading competitor’s full-shade outdoor displays.

Impressive Picture Technology

42

Equipped High Dynamic Range, Séura outdoor displays

provide high contrast between bright and dark colors for the

best outdoor picture.

inch

Superior Sound

Front-facing powerful soundbar options fill outdoor spaces

with great quality sound.

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SMART

MIRROR

CERTIFIED

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SÉURA

STYLE

CUSTOM

CAPABILITY

SPEED

SÉURA

STYLE

RELIABILITY

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Outdoor Audio

QUALITY

RICH OUTDOOR SOUND

1000

Fill your outdoor space with rich sound. Designed to

Nit

complement Séura Outdoor Displays, Séura Outdoor Soundbars

offer powerful woofers and tweeters to deliver a reliable audio

experience. Just like Séura’s Outdoor TVs, Séura Outdoor

Soundbars are carefully designed and tested to thrive outside

year-round, no matter how brutal the climate or conditions.

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CAPABILITY

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inch

Fully Weatherproof

Séura Outdoor soundbars are carefully designed and tested

to thrive outside year-round, no matter how brutal the

climate or conditions.

42

inch

55

inch

Bluetooth ® Wireless Technology

7:48

Allow guests to quickly pair their own mobile devices to play

their own music.

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Flexible Integration Options

With multiple connection configurations, your technology

team will appreciate the flexibility to integrate with other

audio components based on the needs of the property.

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inch

84

inch

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The Bluetooth ® word mark and logos are registered trademarks owned by the

Bluetooth SIG, Inc. and any use of such marks by Séura is under license. Other

trademarks and trade names are those of their respective owners.

112 | SEURA.COM

113

OUTDOOR DISPLAYS

Remote Control

Sleek and contemporary,

this remote control

doesn’t need to hide in a

drawer. Water resistant, this

beautifully designed control

is the perfect accessory to

your Séura Outdoor Display.

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OUTDOOR DISPLAYS

Accessories

OUTDOOR DISPLAYS

Séura offers a variety of TV mounting solutions allowing the flexibility to deliver on a broad range

of guest viewing experiences. Séura’s mounts are fully weatherproof and reliable, with built-in

safety features and weatherproof hardware.

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inch

Slim Wall Mount

This robust slim mount is built to

withstand even the most extreme

outdoor conditions. Completely

weatherproof, this heavy-duty coated

metal mount includes stainless steel

hardware.

Articulating Wall Mount

This mount is fully articulating and

allows the TV to extend, tilt, or swivel

for the perfect view. Unique in-arm

channels completely 42 conceal and

protect inch cables.

55

inch

Tilting Wall Mount

This low-profile mount offers a fingertip

tilt that is simple to adjust for the

perfect viewing angle. The wide wall

plate makes cable management easy.

Dust Cover

This heavy-duty protective cover

features a non-porous flame-retardant

vinyl shell. Inside, a soft nonabrasive

synthetic cotton protects the television

and is resistant to mold and mildew.

115

Slim Mount

This low-profile

wall mount offers

the sleekest

design possible

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OUTDOOR DISPLAYS

42

Brilliantly Designed for the Outdoors

Shade Series for shaded locations: 450 cd/m2 (nits)

Ultra Bright for all lighting conditions: 950-1000 cd/m2 inch (nits)

The Best Picture

Adaptive Picture Technology automatically optimizes picture settings

Stunning 4K UHD picture resolution available in 55", 65", 75" and 86" screen sizes

Sleek and Unobtrusive Design

Unique narrow profile for slim design

High end fit and finish

Engineered for Safety and Durability

Certified to UL standards for outdoor extremes

Corrosion-free chassis and tempered glass

Fast Lead Times Means Products When You Need Them


Woman-owned business


2-year warranty on display including remote and power supply

2-year warranty on covers against material and/or workmanship defects

Specification Tools


117

Hydra

Waterproof

TVs

Flush-mounted waterproof televisions

are ideal for a variety of spaces, from

wet bars to showers to kitchenettes.

Séura indoor waterproof televisions add the

function and appeal of a vivid television in

wet and humid spaces without compromising

designs with externally-mounted hardware.

Comfort Suites

Green Bay, WI

19″ Stainless Steel Indoor

Waterproof TV

120 | SEURA.COM

INDOOR WATERPROOF TVS

Hydra Waterproof TV Technology

WITHSTANDS WATER AND HUMIDITY

FOR A UNIQUE VIEWING EXPERIENCE

Séura’s Indoor Waterproof TVs are designed for wet environments like showers,

bathtubs and kitchens. The screens are comprised of tempered glass with low

iron content for a true color-correct viewing experience, and are especially

designed to completely seal out water. The powder-coated steel housing is

engineered with drip management in mind – with complete protection for

electronic components. The TV screen acts as its own defogger, so nothing will

cloud the picture. Rated IP65 waterproof.

121

SMART

MIRROR

CERTIFIED

90

Finish Options


With refined designer finishes, Séura Indoor Waterproof

TVs offer a sleek television solution to match a variety

of designs. Choose from elegantly back-painted glass

with Black Onyx or White Pearl that includes a subtle

iridescence. Or, match high-end hardware and appliances

in kitchenettes and bathrooms with the refined look of

stainless steel, polished chrome, or brushed gold.

1000

Nit

NTP

Brushed Gold

Stainless Steel

Polished Chrome

White Pearl

Black Onyx

Custom Color

For the ultimate in design flexibility, specify your own

custom color. Make the TV blend in or make a statement

with an accent color. The choice is yours.

122 | SEURA.COM


Color-Matched

Specify a color from any

major paint supplier and

Séura will match your TV

123

124 | SEURA.COM

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42

Waterproof and Durable

IP65 waterproof rating is designed for wet environments such as the shower or bathtub

Durable tempered glass display with low-iron content for color-correct inch viewing

Beautiful Picture Quality

TV screen acts as a defogger so nothing will cloud the vision

Vivid HD picture resolution available in 19" and 27" screen sizes

In-wall Configuration

TV installs flush with the wall for a smooth, well-integrated appearance

Non-obtrusive design is conveniently out of the way to maximize surface areas

Elegantly Recessed Installation

Installs into a standard 2 x 4 stud wall

Seal the TV to nearly any surface – marble, tile, plaster, or stone




Safety Compliant

UL 60065 certified

Code compliant power cord from power supply



Specification Tools


125

125

126 | SEURA.COM

Thank You

Séura thrives in the intersection of timeless design

and state-of-the-art technology. We know that Séura products

withstand the test of time in aesthetic and practical terms: our

collections are at once stylish, straightforward to integrate, easy to

maintain and built to last in demanding environments.

Thank you for your interest in Séura. We have an unwavering

commitment to design, technical excellence and custom solutions.

Please do not hesitate to contact us regarding your project, your

vision and your ideas of how we can partner with you to execute

your brilliant design. We are, I promise, as excited as you.

127

We are Séura.

1-800-957-3872

T: 920-857-9069

1230 Ontario Road

Green Bay, Wisconsin 54311

www.seura.com

© 2020 Séura. All rights reserved.

Hospitality Lookbook, V2.0

All information in this book is subject to change without notice.

REQUEST A QUOTE TODAY

CONTACT YOUR SÉURA REP AT SEURA.COM

1-800-957-3872

T: 920-857-9069

1230 Ontario Road

Green Bay, Wisconsin 54311

www.seura.com

Lookbook, V2.3

All information in this book is subject to change without notice.

April 2020 © 2020, Séura Inc.

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