SPM E-Book "Facebook Ads Made Easy For Busy Business Owners"

Messages Campaign
Step 8: Construct or choose the perfect creative. The
goal of a "Messages" ad is to get people sending a
private message to your Facebook business page.
If your creative is strong, plus you've included a good
CTA & you've got a sufficient budget/daily spend to
work with... you'll generate tons of private messages
from people enquiring about your services/products.
Again, keep the text in your images to an absolute
minimum as it will have a negative impact on the
performance of your ad.
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