SPM E-Book "Facebook Ads Made Easy For Busy Business Owners"

Post Engagement Campaign
Step 8: Construct or choose the perfect creative. The
goal of a Post engagement ad is to get people
commenting on your post/ad, liking your post/ad.
If the objective of your post engagement ad is to SELL &
the creative is strong, plus you've included a good CTA...
you'll generate tons of private messages from people
enquiring about your services/products.
Again, keep the text in your images to an absolute
minimum as it will have a negative impact on the
performance of your ad.
What is the difference between a post & an Ad?
A post is simply a piece of content that you create and post on your
page without any form of paid promotion. Also referred to as
"organic".
An ad is when you use that post (or create an ad specific post) and
pay facebook to show this post to a targeted audience.
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