SPM E-Book "Facebook Ads Made Easy For Busy Business Owners"
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Copy Optimisation
The easiest way to explain the difference between
Good copy & Bad copy is to show you!
Good copy:
Clear, simple & to-the-point.
Has a catchy headline.
Has an objective (Educate/Sell /Entertain etc).
Has a clear CTA (Call-To-Action)
Effective use of emoji's (the little yellow smiley faces).
Bad copy:
Carelessly constructed.
Hard to read & understand.
Has no objective.
Has no CTA.
Has no headline.
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