Deyah Magazine Issue #1 Dec 2018
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DEYAH MAGAZINE<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
CONTENTS<br />
07 ANDREW FRESH<br />
TALKING DE BUSINESS<br />
11 NAILAH<br />
THE SOCA PRINCESS - PART 1<br />
15 DANCEHALL HONIES<br />
18 LISA MERCEDES<br />
TOO HOT FI DEM<br />
22 LAVAMAN<br />
THE JAB KING<br />
26 CHARTS<br />
UK HYPE REGGAE/DANCEHALL TOP TEN<br />
27 GOVANA<br />
MR ONE & MOVE<br />
31 FASHION<br />
FASHION ADVENTURES OF A DIVA<br />
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DEYAH MAGAZINE<br />
This year has seen the emanation<br />
of female contenders on a male<br />
dominated space. These females<br />
are filled with style, sauce and the<br />
lyrical vocabulary to match their male<br />
counterparts, so it was only fitting to<br />
give the front cover to Lisa Mercedez.<br />
She has been flying the dancehall<br />
female flag for quite some time with<br />
tremendous passion and dedication.<br />
Articles - AC Christie and Mr Wondah<br />
Photos - Bampson and larri Biggs<br />
Proof readers - Tiffanya and Dilikkle Brownras Likkle Miss Dainty<br />
Designer - Yomi<br />
Creatives - Escapism NLPR and Tricia Blake<br />
Fashion segment - Tricia from Diva choice<br />
Brands features - Diva choice, Goshy (OMG), NO BHVR, House of Mian<br />
BTS - JiggaDMedia<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
ANDREW<br />
FRESH<br />
TALKING DE BUSINESS<br />
Written by: Mr Wondah<br />
After over 30 years in the business what as been the most difficult<br />
challenge in remaining relevant for so long and still be in demand. What’s<br />
the secret of your success?<br />
Well the most important thing is called evolution; you have to move along<br />
with the time. Basically, it makes no sense playing music for a generation<br />
that’s 20 years ago and still doing that now those people are not coming<br />
parties anymore, so you have to play music for who’s in front of you. If it’s a<br />
younger audience you just play the songs, they like. You are never too old to<br />
learn even from the kids, if you go to a Christening or a wedding sometimes<br />
its the little kids that request some songs that put you on to a song.<br />
You seem to keep building and keep moving is this apart of your strategy to<br />
expand your brand?<br />
Well as I said we are just trying to move with the times and obviously I want<br />
the name to live on, we want the new generation to know the name Andrew<br />
Fresh and the brand that’s called Andrew Fresh/Lard Gellies.<br />
The brand Andrew Fresh is worldwide; people might not understand the<br />
early sacrifices you’ve made, tell us about the start of the journey up to<br />
now?<br />
It all started back in Jamaica with a sound called Hollywood sound system<br />
that’s my father sounds, I was about 12 years old when I started doing it<br />
professionally, not just playing music for fun but to actually put food on the<br />
table for the family. My mother wasn’t happy at times but my father would<br />
take me put me to sleep in the van until it was my time to play, then I’d go<br />
and play then back to sleep on the way home.<br />
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DEYAH MAGAZINE<br />
Started from Jamaica transferred to the UK London and having to start<br />
building again, from a UK perspective what were the challenges you faced<br />
doing that?<br />
Put it this way a good listener is a good learner, so the most important thing<br />
once I got here was to go certain places find a spot look listen and learn.<br />
As soon as I got here I met up with a couple friends and stuff like that, they<br />
brought me to a couple of spots, even on the first night here I was thrown in<br />
the deep end at a house party so I had to just use my experience to get the<br />
job done and that’s how it really started.<br />
Lard Gellies sound as been central to your development here in the UK, how<br />
did that link up come about and what’s the arrangement with the brand<br />
Andrew Fresh and the team now?<br />
The link up came through one of my cousins, he had a sound system<br />
called Remus, more of a house party sound. One day he took me to a<br />
Friday nightspot called Walmer Castle in Peckham where Lard Gellies was<br />
playing. Listening and watching them I loved the vibes, it so happened they<br />
mentioned they needed a selector for the sound and invited me back to the<br />
club the following weekend and at that time Lard Gellies was like a sleeping<br />
giant. So from that weekend it was like a military takeover.<br />
How is the relationship between you and Lard Gellies.<br />
The relationship is quite good nothing has really changed; you know in every<br />
relationship you have your ups and downs but it’s good I’m still Lard Gellies.<br />
As a Dj/Selector sometimes it’s quite hard to get a crowd moving, how do<br />
you win over a hard crowd/get them moving?<br />
Well to be honest in terms of challenge I’m not going to say at time I don’t<br />
get challenges but always comes down to experience, if I go somewhere and<br />
my first three songs don’t work obviously, I’m not going to stay in that lane<br />
I’d be stupid. The next thing when you go into a party you need to read the<br />
crowd, it makes no sense you go into a party with elderly and play young<br />
people music. You have good days and off days, I don’t always take the dance<br />
but I can’t remember a dance that I didn’t make move.<br />
What party stands out in your memory where you made the music move the<br />
people and had you like wow?<br />
There are so many of those but to pick, we use to do a night at Chicago’s<br />
called More Fire on a Sunday I don’t remember the specific people that<br />
was there but I know Tony Matterhorn and Sky Juice was there and I can<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
remember I played a round (set) in which you could feel the building literally<br />
shaking.<br />
Coming from the home of dancehall and reggae living in the Uk, how do<br />
your peers see you when you take the music back home?<br />
At first it was difficult, for example when sound/ Dj from Jamaica come to<br />
the UK we give them all the love for them to do a good job but when you go<br />
Jamaica its a totally different ball game. Most times they don’t want to give<br />
you more than 10/15 minutes that’s if they even let you play but that was at<br />
first, we’ve now made our mark, so we are known and are more like one of<br />
them.<br />
Why do you think dancehall doesn’t quite have that same level of industry<br />
status hip-hop or RnB?<br />
Because of our behaviour and I think the police themselves are enemies to<br />
dancehall, I’ve been in so many meetings with them they are not willing to<br />
help us they don’t even want to hear about dancehall. There’s no platform to<br />
even put dancehall on. In terms of moving forward the authorities mind-set<br />
against dancehall needs to change.<br />
Where do you see the business in<br />
10/15 years time?<br />
The only way we can improve this<br />
situation is less violence in dancehall<br />
once again if we have less violence<br />
and the police are willing to work<br />
with us that’s the only way we can<br />
move forward. Its the authorities that<br />
rule England so if they are not willing<br />
to give us anywhere to keep our<br />
parties it’s going to be difficult and<br />
in terms of us moving forward, the<br />
youths need to have behaviour, if you<br />
come to party, party go home, follow<br />
the rules in and outside the venue.<br />
Do you now see yourself in an Ambassador role to represent and show<br />
dancehall culture across the world?<br />
You’re not going to hear Andrew Fresh in dancehall swearing and stuff like<br />
that, we can deliver without swearing and making ourselves sound Vulgar so<br />
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DEYAH MAGAZINE<br />
in a sense yes, when you have certain brands looking and listening to you, you<br />
have to conduct yourself properly, so they can associate themselves with you.<br />
Do you feel there’s added pressure on you to represent the culture<br />
wherever you go in the world?<br />
Everything comes with experiences, so I don’t really say its pressure but<br />
me personally when I go overseas I don’t only represent for the culture but<br />
England as well so the masses know there are bad selector/DJ in England,<br />
and pass me going places with the likes of the great stone love etc, my name<br />
use to be small at the bottom now my name is the headline at times. So we<br />
know we are representing not just the culture but England.<br />
I see you in your brand. Is that your brand?<br />
Yea that’s my team GL7 God Loves 7 that’s what it stands for, anything with<br />
God we going to work with it so yea, I’m a brand ambassador.<br />
In terms of a dances how do you prepare for it, do you build a set for it or<br />
you just turn up?<br />
Ask anybody even ask my colleagues, I’ve never prepared for a dance just<br />
go to the dance. Most times its when I’m about to start playing I know what<br />
I’m going to play. How can you prepare for a dance that you haven’t even<br />
reached yet, you don’t even know the type of crowd?<br />
Do you think the lack of Jamaican artist getting visas to come to the UK is<br />
affecting the industry?<br />
Yes, so artists have to remember they are role models at times; people look<br />
up to them. The authorities are watching so artists need to be careful of the<br />
Internet and what they put out. Artist’s be careful.<br />
Do you ever think of going into production or artist management?<br />
Well I’ve never thought about those things, as far as I’m concerned that side<br />
of the business is stress. At this point it’s not something I’m thinking about<br />
but we don’t know what the future holds and some of these artists are too<br />
unruly<br />
Thanks for sitting with us, appreciate it, looking forward to the rest of the<br />
journey.<br />
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DEYAH DECEMBER MAGAZINE <strong>2018</strong> #ISSUE 1<br />
NAILAH<br />
BLACKMAN<br />
THE SOCA PRINCESS,<br />
PART 1<br />
Written by: AC Christie<br />
Nailah was in London for her first UK performance, I requested from her<br />
manager Anson to have a conversation with the self proclaimed soca<br />
princess.<br />
This is your first time in London. What do you think of it?<br />
I think that it is super cool. I think also it is very cold. Some parts of yesterday<br />
and today there was some sun and it was nice. I like the trains. It was<br />
very confusing and we got lost but it’s like an adventure. In the moment<br />
I was thinking ‘Oh my gosh are we ever going to get back?’ But it was an<br />
adventure. It was in the night too. I also have worked with some talented<br />
people since I have been over here so I love that.<br />
You had the concert. How was the response to you there?<br />
It was really amazing but it was also different.<br />
How so?<br />
Because, when you perform in different places, different people react<br />
differently. And the reaction I guess was they were taking me in. They were<br />
more of a take in crowd. Which is pretty cool.<br />
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DEYAH MAGAZINE<br />
I want to go right back. If feels you have been doing soca for a long time.<br />
However, your first soca single was only out 17 months ago. You have a very<br />
different sound and style. What makes you so different?<br />
I would say my background. I come from a really intense musical family. My<br />
mom is an amazing artist singer/song writer, musician, actress. She taught<br />
me the most of what I know. And besides her, there is my aunt who was<br />
very instrumental in my career in terms of my sound. My whole family was<br />
really. I have always been around musicians. I began singing from when I was<br />
two years old. I had my very first performance on a stage when I was fours<br />
years old. I started writing at the age of 11, playing the guitar at the age of<br />
12. I was classically trained, I started doing my Bachelor’s for Classical Opera<br />
Vocals. Then I dropped out. So there’s that. I dropped out because I wanted<br />
to pursue my career full time. Umm cause it was really hard balancing school<br />
and that. I just felt like one was a priority and I chose this. Then going back,<br />
I did classical indian dancing growing up. So like you will hear east indian<br />
influence in my voice based on the type of music I was listening to as I had to<br />
dance to it so. And there’s the African influence where my aunt and uncles..<br />
all they listened to when I was growing up was west African music, music<br />
from Senegal, Kenya all African music. My mum was a huge jazz lover so I<br />
fell in love with it. Some of my favourite artists are like Frank Sinatra, Billie<br />
Holiday, Amy Winehouse all contribute to my style. And I am doing Soca<br />
music. So it will influence it but make it really different.<br />
You have been doing it for so long I guess you don’t get nervous<br />
performing?<br />
I don’t really… Well I guess I do get nervous when I am in new territory, when I<br />
feel like ‘ooohh I don’t know how they will respond to me’. Do they even know<br />
my music? How are they going to react? So maybe I might get nerves then.<br />
But most of them, I’m not really nervous.<br />
Have you ever thought about this is not for me? Have you ever thought,<br />
‘Hmm maybe I’ll be a dentist? Maybe I’ll be a doctor?<br />
Well no I’ve felt that way. But there have been times when I have been very<br />
interested in something else. And I thought ‘Which one do I love more?’ There<br />
was that time. But there was never a time ‘No I don’t want to do it.’ Fashion<br />
is really important to me. When I was about to do my bachelor’s I thought<br />
‘Do I want to do fashion? Do I want to do music?’ And I thought ‘Girl who you<br />
playing? It’s music!’<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
They way you are styled, in your last music video, they was almost that<br />
afro punk, boho chic. Is that your personal style or is it your team who have<br />
suggested the look?<br />
Well it is me, but some of my videos I was styled by other people. But I will<br />
choose stylists that capture me. So it started somewhere and that is me.<br />
I have designed a lot of my stuff from day 1. And when I got super busy, I<br />
couldn’t do it anymore. So I needed to find someone who could do it for me.<br />
But I am still doing my clothes, I have my line which is called SOKAH. It was<br />
actually my mum’s line which I am now taking over. I’m working on my first<br />
collection which is coming out for my birthday at the end of the year.<br />
So how would you describe your style?<br />
I’m sexy hippie. Because it is very boho and rootsy. But yet it is still glamorus<br />
and it is sexy.<br />
You’ve been working from 1pm today (it was about 9:30pm when we met<br />
Nailah). Where do you get the energy?<br />
From sleep and awesomeness.<br />
How do you stay in shape?<br />
I am not as fit as I would like to be. I honestly look at my pictures and think<br />
Oh my god girl you need to work out. But other than that, I dance I perform.<br />
I work out sometimes but I am not very consistent with it. I would love to be<br />
super gym like… I used to be like that but now I just don’t have the time you<br />
know?<br />
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DEYAH MAGAZINE<br />
upcoming events<br />
click on the image for further info<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
DANCEHALL<br />
HONIES<br />
featuring<br />
candy star<br />
Dancehall Honies make<br />
the world sweeter by<br />
name and by their<br />
presence, They are in<br />
a lane all on their own,<br />
they set trends in Fashion<br />
and their confidence is<br />
through the roof!!! will<br />
be featuring various<br />
Dancehall Honies in our<br />
publication but we are<br />
proud to introduce Candy<br />
Star as our very 1st, take<br />
a look.<br />
1CANDY_STAR_WINNING<br />
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DEYAH MAGAZINE<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
upcoming events<br />
click on the image for further info<br />
17.
DEYAH MAGAZINE<br />
LISA<br />
MERCEDEZ<br />
TOO HOT FI DEM<br />
Written by - Mr Wondah<br />
Is there an added pressure not only as a female artist but also as a UK<br />
female dancehall artist for you in the industry?<br />
Yeah, definitely…when it comes to a UK female dancehall artist or a female<br />
dancehall artist…<br />
Why do I always say UK what is the difference?<br />
Well, your based in the UK that’s why I say UK<br />
I know it is UK dancehall artists and Jamaican dancehall artists but you<br />
have to understand still, when it comes on to females we have to work 10<br />
times harder than the guys and that is really hard cause the industry is male<br />
dominated, it is just hard for us.<br />
How did you find the music or did the music find you?<br />
A lot of people don’t know this, but my dad was big in the church RIP to my<br />
dad, so every Sunday we’d have to go church whether we liked it or not. We<br />
had to do Sunday school and sometimes sing in the choir so its from that,<br />
plus growing up in Jamaica Lady Patra was a big influence and when going<br />
school, we would beat the desk and DJ, from ever since music has been a<br />
part of me.<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
How did the warning linkup come about?<br />
You know how long I’ve been struggling in this thing; I use to be in Jetstar<br />
studios, I remember Gappy and Jazwad were the first ones who recorded<br />
me. Sweetvybes Studio’s North London that’s where I met manager and he<br />
told me about Stylo G and he kept telling me to come and meet him, It took<br />
forever until one Sunday manager called saying he’s going to the studio, we<br />
went I met Stylo G, he asked me to spit something in the booth and that’s<br />
how I became a part of warning crew.<br />
What inspires you to write? Is it an experience or situation you where in or<br />
do you use someone else’s experiences, what inspires what’s your mojo?<br />
Growing up in Jamaica, listening to Lady Patra and Lady Saw influenced me a<br />
lot and a lot of what I sing about is what I go through. People say why I’m so<br />
slack why I have to sing about my pum pum, I have to “ A mi good Pum Pum<br />
bring mi come a England “, I met this guy and he was like I’m not leaving you<br />
here in Jamaica I’m taking you there. Most of it is personal experience.<br />
What would you say is your enduring qualities that have kept you going<br />
through all the fight and struggles in the business and industry?<br />
You have to just keep putting out good music and sometimes as females<br />
you do feel pressured sometimes, we feel like giving up, management is very<br />
important, and a good team is needed, team work makes the dream works.<br />
What’s the creative history behind Know Better Yardi Remix?<br />
I’ve always liked the song when it came out so one day me and my friend was<br />
Vibeing big up Shantay and Shackay and we put the freestyle together.<br />
What would you say is the reason why you are able to be so comfortable<br />
and confident with your sexuality in such a male dominated world?<br />
Right, it all as to start from within as an artist if you go on stage and you<br />
are not confident the audience can tell, and they are going to start booing<br />
you, so as a woman in the industry you have to have confidence. Me is a girl<br />
always confident body always tun up, hair on fleek and nails done. They say in<br />
the dancehall industry looks can make you.<br />
Allowing your social media to support your career and not take it over, how<br />
do you keep the balance?<br />
Most important thing you have to do is keep putting out music and stay<br />
consistent, if you hear a song and you like it do a quick remix, also people<br />
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DEYAH MAGAZINE<br />
will DM me asking when I’m putting out music giving me encouragement, so<br />
thanks to my supporters they help to keep me going.<br />
You don’t seem to be afraid to try different things when it comes to your<br />
music, i.e. your versatility on the different beats, why is that?<br />
Maybe, because I’ve been here for 17 years I’ve now become accustom to the<br />
different genres.<br />
How was the festival experience this year?<br />
I did so many festivals this year, last year I did V fest and Glastonbury and this<br />
year I did Wireless, Tokyo world red-bull etc.<br />
So wireless what was that like for you and how did that come about?<br />
The experience was amazing compared to last year. I have an agent/manager<br />
so if anybody wants to book me, they contact them.<br />
Which show would you say was the best for you this summer?<br />
Well the wireless show turned out the best, it was amazing the fans accepted<br />
me like ‘WoW’… it was great cause as a dancehall artist in the UK you don’t<br />
seem to get that support from your own dancehall people.<br />
What do you think of the unity amongst the female artist in the UK and if<br />
there isn’t any why you think that is so?<br />
I know I’m a nice person, I always reach out to girls but when I do they don’t<br />
show the same love, so I do my thing and stay by myself if someone wants to<br />
be bitchy that’s on them.<br />
When can we expect a body of work from you?<br />
Soon, but for now I’m singles and features and focused on building the brand.<br />
I did a mixtape last year called Boss Girl Circle.<br />
Touching on the Nicki Minaj thing, how did that happen?<br />
So Stylo did a sing called Yu Zimme and me and Ms Banks jumped on the<br />
remix, I don’t know how Nicki Minaj came across the song but she did, I<br />
was at home sleeping when my Ms Banks called me around 6/7am in the<br />
morning,” Lisa get up Nicki just tweeted lyrics for our song”, I went to twitter<br />
saw it and started screaming, for Nicki of all the people, giving I’m such a fan<br />
of hers from day one I was just too excited. I sent her a DM saying thanks and<br />
in less than an hour she replied. Big up yourself Nicki Minaj.<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
click on the image for further info<br />
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DEYAH MAGAZINE<br />
LAVAMAN<br />
THE JAB KING!<br />
Written by - AC Christie<br />
photography by Larri<br />
I’ve always wanted to ask you this. Cause when I think of Jab music, I think<br />
of you. So if you had to explain what jab music is, how would you describe<br />
it?<br />
Jab music… very infectious. I feel is like the drums alone speaks to the soul.<br />
Any place jab music play you see people react to it instantly. It’s very I would<br />
say something very infectious and deep. I’m very passionate about it. You<br />
know what I mean? Cause everybody in Grenada is a jab. All PM playing jab<br />
[laughter].<br />
People have tried to replicate it, but is not really the same…<br />
That is our blessing too and that is why we should try to push further cause<br />
people are now really getting on it.. So yes focus on it.<br />
You have such control of the crowd. How do you do that? Is that<br />
experience?<br />
Guess it is just God’s blessings. It’s the energy and the vibe. I think the<br />
people always feel something real.<br />
In terms of music, you are a power man. But I noticed that you are doing a<br />
bit more groovy now. Is that something that you wanted to do?<br />
Yeah I always wanted groovy in my catalogue cause most times when I go<br />
out to perform I always get the crowd on a high. To bring them down plus<br />
you yourself might have all that energy pumping in you, you might need a<br />
breather you know so it definitely has to fit in the catalogue. And that’s a<br />
form of money music, the groovy. That’s what they call it. So it’s all good.<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
I have to give thanks to King Bubba, Platter Studio. Cause he put me on and<br />
gave me ‘We Nah Change’, June Bomb Riddim, And that kinda propelled<br />
me more on the international market so definitely have to give thanks.<br />
Do you think you hard core fans will like you going a bit softer?<br />
Umm even if I am going softer, I always include the mas in it. So it still has<br />
that griminess to it ‘We go mash up’.<br />
You have worked with many people. If you had to think about one or two<br />
people that you worked with which was meaningful for you who would they<br />
be?<br />
In terms of artists? I would definitely say every one. Cause everyone had<br />
input. And likewise if I was to do a tune with, let me say for instance, if I do<br />
something with Skinny Fabulous, Vincy crowd I can appeal to and they will<br />
appeal to me more. Even in my island Grenada,I am from St. Georges. I do<br />
something with someone St. Patrick, it works.<br />
Is there anyone in particular you want to collaborate with now?<br />
As time comes I would say anyone.<br />
Really? You don’t have anyone on your wish list?<br />
Kes, Have already done some collabs. Kerwin… already did it with ‘Nike’. Have<br />
something coming crazy coming with Peter Ram. A tune called ‘Bad Head’.<br />
That definitely gonna tun up!. Something with Skinny Fabulous, something<br />
called ‘Tooth Ache’. So definitely and definitely can’t forget the king of Soca<br />
kingdom, Machel Montano HD you know. Must give him his… I know that’s the<br />
king. But as they say ‘Time you know is everything’.<br />
Now the smaller islands, the music seems to be pushing forward, why do<br />
you think that is?<br />
Cause we keep knocking on the door and we ain’t giving up. The small islands<br />
have a vibe that we always keep. Groovy soca is rising but we always keep<br />
the power. As a people, we can’t drink and chip too long, we need energy to<br />
be released so you know? Power.<br />
Have you ever played in Trinidad?<br />
I went to Trinidad and did army fete and performed ‘Gyal Alone’ in 2013. It<br />
was well received. But I never really focus on the carnival aspect as Trinidad<br />
have their ting and Trinidad artists have to buss too. I never watch it like stop<br />
somebody food. Which is good thing cause Trinidad is the dynamic of the<br />
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DEYAH MAGAZINE<br />
thing. So definitely give Trinidad and Tobago much respect. But as time goes<br />
by will look forward to getting into the market.<br />
You have performed in so many different places. Where have you got the<br />
maddest crowd? Apart from home.<br />
The maddest crowd… that’s hard to say because even look for instance<br />
Ibiza could have been number 1. I definitely have to shout out New York and<br />
Toronto [laughter] mad people place. And then when you talk about London,<br />
is on a next scale. But for this year? We gonna do a survey, which is the<br />
maddest place? Is it London, Toronto or New York?<br />
Well Toronto and New York may have<br />
more numbers.<br />
You feel it? London is very crazy too.<br />
That’s the battle right now, who can<br />
defend the madness [laughter]<br />
I heard you are a good cook.<br />
Wow, all of that? [laughter].<br />
What’s your favourite thing to cook?<br />
Numerous. I’m a person, I love the Indian<br />
cuisine so I do a lot of Indian.<br />
So when you are not performing, what do you do to relax?<br />
To be honest, I’m a workaholic. Always working. And when I am not working<br />
is family time. Get some time for myself but the majority of the time, family<br />
and work. And cooking.<br />
Thinking about working, is there any particular goal that you have now? Do<br />
you want to work more on writing? Or groovy?<br />
To be honest right now, there are different stems. I am putting in some work<br />
for some other artists, writing for them, international artists. I don’t just want<br />
to call out their name. Likewise I am focusing on my show. My personal show<br />
I wanted to do it this year. With the collabs I’m doing, the writing I am doing,<br />
building better bond with the artists. So I watch it for 2019. White Rave, The<br />
Lava Show. That’s what I am working on right now. The support is great, even<br />
from other artists. Doing the collabs, meeting other people, going places<br />
kinda come out of the shy zone a little. Cause you know me, I’m a little quiet,<br />
humble, laid back you know? Just keeping the brand going, a clothing line,<br />
you know different things. Humble, piece by piece but we doing it.<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
CharTS<br />
click on the image for further info<br />
click on the image to listen<br />
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DEYAH MAGAZINE<br />
upcoming events<br />
click on the image for further info<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
GOVANA<br />
MR ONE & MOVE<br />
Written by - Mr Whanda<br />
You’ve locked Jamaica; you are now on tour in the UK the genna genna tour.<br />
Is this a deliberate move, a part of your strategy to take you international?<br />
Yeah not deliberately but when it comes down to dancehall that’s whole<br />
thing, you start in Jamaica you do the ground work, do all the things to<br />
spread the music, dance a yard before you dance abroad; my grandmother<br />
taught us that from we were little kids. So we do the groundwork of Jamaica,<br />
lock Jamaica go on all the major shows Sum fest, Sting, Dream Live all the<br />
Parishes we do those shows and eventually you’re brand is going to spread<br />
across to the Jamaican diaspora where Jamaicans are Central outside of<br />
Jamaica yeah England, Canada, Germany, France etc. and if you are really<br />
good you can reach in the Caribbean market the Trinidad, Barbados etc. You<br />
put in the work and then you start to go on the plane.<br />
When it comes to you writing your lyrics it seems like you try to make them<br />
perfect, the context the words to rhyme together you seem to make them<br />
different, is that something unique that you definitely try to do?<br />
Yea man definitely we try to stay a cut above the rest, you know the judge of<br />
all judges are the fans so they know who’s doing what so we try find some<br />
words that people not using to bring across what we trying to say, they say<br />
some things that nobody ever said before and not repeat the same stuff over<br />
and over because the fans are not going to gravitate to that.<br />
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DEYAH MAGAZINE<br />
You have songs for thugs for the streets for the ladies and also conscious<br />
tunes. Do you believe artists have a responsibility or obligation to not only<br />
entertain but also uplift the youths as well?<br />
I don’t think artist are obligated to do nothing other than make music but as<br />
a ghetto youth knowing where I’m coming from and the songs I gravitated to<br />
back in the day I know youths are going to need motivation at time. As hardcore<br />
as I am one of the biggest influences on my life is Sizzla the real Sizzla,<br />
Sizzla from the Real Thing Album those times. I remember it’s those songs<br />
that got me through the rough time so definitely we try to put message<br />
in our music. Because music without messages is just melody you have to<br />
be able to take something from the music even from my girl songs I’m still<br />
teaching the youths things, even gal clown I’m teaching the youth not to be<br />
stupid, in baked beans we are telling the youths them to have standards keep<br />
your standard up so definitely message have to always be in the music.<br />
Coming up what inspired you to decide to transition from someone who<br />
just listened to music to a man who wants to make music?<br />
Growing up one of the biggest influencers was Sizzla another one was Beres<br />
Hammond, Bounty Killer, Beenie Man. We were growing up I’m playing a<br />
sound system named Excuse I about 10/11-year-old little boy but mi was<br />
always musically inclined as I’m in love the music always hearing the new stuff<br />
and that’s even how I got into the sound. From that me and a few friends<br />
started writing songs. Then we reached High school; St. Georges college,<br />
we started to have clashes and started gaining fans it wasn’t until forth form<br />
when I was given a cd by a classmate with a youth called Aidona, the cd had<br />
21 tracks when I got home I listened to all 21 tracks, went back to school and<br />
told my friend this is what I’m going to be an artist and in about a week he<br />
also made me meet Aidonia and the rest is history.<br />
All this was in high school when I started doing some little school socials and<br />
shows and Aidonia would be there and he’d call me up me up in my school<br />
uniform and I’d buss the place and he would tell me how brave I was etc but I<br />
still need to work on the craft, the talent was there but it was just raw talent, I<br />
needed to learn a lot of things, key delivery, performance, clarity so me being<br />
around him, just taught me a lot of things over time.<br />
You seem to be releasing tracks one after the other, is that a strategy to<br />
stay in the people consciousness?<br />
I’ve slowed down drastically from say three, four years ago as I’ve learnt it is<br />
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more quality over quantity, we need to<br />
let songs grow on people and let them<br />
digest the food and don’t try force them<br />
too much because after a while naturally<br />
they are going to vomit it up, throw it<br />
back up on you.<br />
So, we’ve slowed it down start releasing<br />
one song like every three months, so<br />
people can soak it up and then release<br />
another 3 for <strong>2018</strong> I think I released seven<br />
singles if so, much this time last year I had<br />
probably released like 17 already. So we<br />
just taking our time and just do it and also<br />
we’ve realised there’s more eyes on us<br />
and there’s a song people liked from back then so we just shoot a video for it<br />
and put it back out, new fans will have it as a new song, even songs like gyal<br />
thief and dozen plus 10 those songs recorded like two years ago and we just<br />
dropped the video for it this year and everybody accepted it like a new song<br />
so these are things that we are now doing so you might see a new visual but<br />
it might be a old songs<br />
You’ve touched on the stages you’ve performed on, what is your most<br />
memorable experience on stage so far?<br />
Most Memorable so far, remember I told you Sizzla is one of the biggest<br />
influences the Aidonia is the person that made me want to become a artist<br />
because I heard him on a track, well last Sum fest I performed like 4.30/4.40<br />
in the morning and that was right after Sizzla and right before Aidonia, So to<br />
perform there before and after my two idols and that was my debut Sumfest<br />
by myself to be stepping out after a giant like Sizzla and before Aidonia that<br />
will stay with me for the rest of my life.<br />
When an artist is being judged he/she is judged on a body of work. When<br />
can we look for Album?<br />
We are currently working on it, we are about 4 to 5 songs in but I’d say it’s<br />
more a EP this one as I’d like to master my craft a bit more first but definitely<br />
you’ll get a body of work next year that’s what we working on we don’t want<br />
to just put some singles together and call it a EP we want some exclusive<br />
songs no more that 10 but a Album around 2020. So EP we concentrating on<br />
the EP by summer 2019 the EP should be burning up the streets.<br />
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DEYAH MAGAZINE<br />
click on the image to listen<br />
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DECEMBER <strong>2018</strong> #ISSUE 1<br />
FASHION ADVENTURES<br />
OF A DIVA<br />
Hello and welcome to the fashion<br />
section of this brand new fresh<br />
publication, this feature is brought<br />
to you by Diva Choice and NLPR<br />
Agency. Over the last year or so<br />
Myself Tricia Blake of Diva Choice<br />
and Natalie Royer of NLPR Agency<br />
have worked very closely together<br />
mainly creating looks for Diva Choice<br />
as Natalie’s company has a styling<br />
element to it as well as PR. For those<br />
of you that don’t know Diva Choice<br />
is a company that retails Statement<br />
Jewellery Pieces, Swimwear and<br />
Lingerie, from sizes 8 to 22 as we<br />
believe every Diva Deserves A<br />
Choice!Like most women we both<br />
have a passion for fashion, (shoes<br />
being my biggest weakness) but<br />
Diva Choice has led us to the road of<br />
being able to write/blog about our<br />
greatest passions and for this we are<br />
extremely excited and grateful<br />
We recently had the pleasure<br />
of styling Lisa Mercedez for this<br />
publication, we had so much fun<br />
doing this but make no mistake<br />
Ms Mercedez is a perfectionist<br />
that knows what she wants so the<br />
pressure was on. The first outfit that<br />
Lisa wore was a fiery Red patient<br />
all in one body suit with matching<br />
boots, we did not need to do much<br />
to make this outfit pop at all as it<br />
spoke for itself, we added some cute<br />
little Dionne bags to this look paired<br />
with some fierce sun glasses all by<br />
the House of Mian, Lisa killed this<br />
look.<br />
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DEYAH MAGAZINE<br />
This outfit is probably our favourite look she is wearing a Black bandu top and<br />
diamante bralette both by Diva Choice, teamed up with a fabulous bomber<br />
jacket by No BHVR and Ego Shoes<br />
CANDY DREAMS<br />
Candy is a promotor and fashionista that was open to try various looks and<br />
push barriers, she is a designer’s dream!!!<br />
Goshy T-shirt & House<br />
of Mian Sunglasses/<br />
bags<br />
NO BHVR Tracksuit<br />
House of Mian Pouch<br />
Diva Choice Body chain<br />
and Bandu top<br />
BRAND INFORMATION<br />
HOUSE OF MIAN<br />
London based contemporary jewellery and<br />
accessories company for men and women;<br />
with the aim of redefining simplicity.<br />
NO BHVR<br />
Is an international streetwear brand known for<br />
its affordable high-end street fashion, bringing<br />
you an all-black and white garment collection<br />
as sign of unity and coming together as one.<br />
OMG<br />
also known as GOSHY clothing known for<br />
their unique statement Pieces. Specialising<br />
in bringing Snapbacks and customised two<br />
pieces. You’ll always stand out in OMG.<br />
DIVA CHOICE<br />
Affordable luxury online boutique serving<br />
the best accessories, swimwear, lingerie and<br />
fashion pieces in sizes 8 to 22 because Every<br />
Diva Deserves A Choice.<br />
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