VansMagazine2020Edition3

CONTENTS
3 - EDITOR’S LETTER
4 - THE NUMBERS GAME
6 - THE NUMBERS GAME - E COMMERCE
8 - KNOW YOUR PRODUCT - RETAIL
16 - KNOW YOU PRODUCT - OUTLET
18 - VANS FAMILY UPDATE
24 - ICR UPDATE
28 - VANS RETAIL SOCIAL RESPONSIBILITY & SUSTAINABILITY
30- HEART & SOLE
32 - STRAIGHT FROM THE FIELD
34 - WE NEED MORE FAMILY MEMBERS
2

Hey Vans Family,
2 words to express our gratitude and appreciation for the relentless
dedication, hard work and endurance you’ve displayed throughout the
year, and during these tough days, in providing world class customer
service:
THANK YOU!!!!
A HUGE, heartfelt kudos to all of you.
Never, in my 6 years tenure at Vans, has the saying “Being a Van
Doren even in a shit storm” ever come so much to life than in our
current circumstances.
The Vans Family in EMEA really ROCKS!
Take care and looking forward to see you soon,
Sylvain

WEEK 48
Comp LY % top performing Districts
SALES
iiii -5.96%
COMP
UPT
1.46
CR
9.9%
1
2
3
Wijnegem
Nantes
Lille
147,28%
72%
35%
Paris Bastille 21.2% Bilbao …....1.92 Maastricht 63.41
Edinburgh 20.5% Antwerp ……..1.90 Copenhagen 63.13
Milan Carosello 19.1% Gothenburg ……..1.76 Toulouse 62.12
Milan Ticinese 17.4% Wijnegem ……..1.75 Paris Beaubourg 60.89
Berlin Butcher 16.5% Valencia ……..1.74 Antwerp 60.49
-14.70%

WEEK 48
% of total sales
SALES
-0.79%
COMP
UPT
1.64
CR
13.8%
1
2
3
Sevilla 76%
Swindon
40%
Alcochete
36%
Mallorca 18.3% Agira 1.99 Mendrisio 40.49
Portsmouth 17.2% Castel Romano 1.95 Paris-One Nation 38.64
Birmingham RW 16.4% Serravalle 1.94 Roermond 37.4
Franciacorta 15.8% Mendrisio 1.84 Wolfsburg 37.21
Mendrisio 15.0% Vicolungo 1.78 Agira 37.02
-12.00%

WEEK 48
SALES
+27.55%
CR
1.74% (15,4%)
AOV
€56.64 (-3.9%)
UPT
1.51 (8.8%)
TOP SEARCHES
1. DISNEY
2. NIGHTMARE
BEFORE XMAS
3. SNEAKERS
4. PLATFORM
15%

FULL PRICE

OFF THE WALL TEE
REINFORCED
SHOULDER SEAM
DOUBLE BOUND RIB
COLLAR
CUSTOM CHECKERBOARD
HANGER LOOP WITH FIT
DESCRIPTOR
SET INTO NECK BINDING
VORTEX SPUN
YARNS
SEWN ON EMBROIDERED
PATCH
WOVEN FLAG LABEL
UNIQUE INTERIOR WAFFLE
PRINT THAT MOVES
MOISTURE FROM INSIDE TO
OUTSIDE, SO YOU STAY
COMFORTABLE & DRY
KEY FEATURES :
COMFORT
The interior moisture-wicking
print keeps you dry and
comfortable so you want to
wear it every day.
DURABILITY
Sturdy Spun yarns are
durable enough to wear
every day and those same
yarns ensure the fit stays
the same day after day.
MARCH 2020
MEN TEE
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

OFF THE WALL TEE
C DOORS
VN0A49R7WHT1
OFF THE WALL CLASSIC
SS WHITE
€ 35
VN0A49R7BLK1
OFF THE WALL CLASSIC
SS BLACK
€ 35
VN0A49R7FS41
OFF THE WALL CLASSIC
SS FUCHSIA PURPLE
€ 35
VN0A49R7ATH1
OFF THE WALL CLASSIC
SS ATHLETIC HEATHER
€ 35
B DOORS
VN0A49R7RGJ1
OFF THE WALL CLASSIC
SS SODALITE BLUE
€ 35
A DOORS
VN0A49R7SR71
OFF THE WALL CLASSIC SS
DUSTY JADE GREEN
€ 35
VN0A49R730X1
OFF THE WALL CLASSIC SS
HELIOTROPE
MARCH 2020
MEN TEE
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

LOGO REPEAT
ALL DOORS
KIDS in C DOORS
VN0A4U3BTEZ1
UA Old Skool (Logo
Repeat) black/true white
€ 80
VN0A4U3CTEZ1
UA SK8-Hi (Logo
Repeat) black/true white
€ 90
VN0A4U3BW351
UA Old Skool (Logo Repeat)
racing red/true white
€ 80
VN0A4BUUW351
Youth Unisex UY
Old Skool(Logo
Repeat) racing
red/true white
€ 50
VN0A4TZOW351
Toddler TD Old Skool
Elastic Lace(Logo
Repeat) racing
red/true white
€ 40
VN0A4P3TW351
Infant IN Old Skool
Crib(Logo Repeat)
racing red/true white
€ 30
B DOORS
VN0A49OFBLK1
VANS REPEAT PO
BOYS BLACK
€ 60
H2T
VN0A318NYMS1
PRINT BOX BOYS RACING
RED-SODALITE BLUE
€ 25
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

AUTISM AWARNESS
World Autism Awareness Day is on the 2 nd of April
A DOORS
CG ONLY
VN0A3WMAWI41
UA ComfyCush Old Skool
(Autism Awareness) Vans
heart/true blue
€ 95
VN0A4TZKWI91
TD ComfyCush Slip-On V
(Autism Awareness)
sensory/squishy check
€ 50
CG & OXFORD
VN0A4UHBWI71
JN ComfyCush Slip-On
PT (Autism Awareness)
sensory/dream blue
€ 65
VN0A4UFGWI71
UY ComfyCush Slip-On
PT (Autism Awareness)
sensory/dream blue
€ 60
B DOORS
VN0A4UFGWI91
UY ComfyCush Slip-On
PT (Autism Awareness)
sensory/squishy check
€5 0
VN0A4MQIWHT1
AUTISM AWARENESS
LS BOYS WHITE
€ 30
VN0A4MQLDRM1
AUTISM AWARENESS SS KIDS
DREAM BLUE
€ 25
OXFORD ONLY
VN0A4MQJSR71
AUTISM AWARENESS
SS BOYS DUSTY JADE
GREEN
€ 28
VN0A4MQJDRM1
AUTISM AWARENESS SS
BOYS DREAM BLUE
€ 28
MARCH 2020
H2T
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

A STORES
VN0A4MVSVD31
thread it beanie
mediterranian blue
€ 33
VN0A4MVFFS41
thread it bf tee fuchsia purple
€ 40
VN0A4MVIFS41
thread it mock fuchsia purple
€ 75
VN0A4MVLWHT1
thread it parka white
€ 135
VN0A4MVTWHT1
thread it sock white
€ 18
VN0A4MVGBLK1
thread it top black
€ 55
VN0A4MVKBLK1
thread it cargo pant black
€ 85
B STORES
VN0A4MVHBLK1
thread it dress black
€ 75
VN0A4MVFBLK1
thread it bf tee black
€ 40
VN0A4DSUCLR1
thread it backpack clear
€ 50
WOMENS
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

LEILA HURST
WHO ?
• Professional Surfer
• From: Kilauea, Hawaii
• Birth: August, 17th 1993
• On Vans since 2007
• Sponsors: Vans, Nixon,
HIC, Captain Fin
Leila Hurst infuses her personality into her newest collection
with Vans. Pairing soft, neutral tones with a playful animal print.
B STORES
VN0A3MVDWOL1
UA Slip-On SF (Leila
Hurst) tiny animal
€ 70
C STORES
VN0A3MVLWOL1
UA Style 36 Decon SF
(Leila Hurst) tiny animal
€ 80
VN0A4DPHVD91
leila courtside leila
leopard
€ 35
VN0A4P34VD91
leila muscle tee dress leila
leopard
€ 50
VN0A4DPIVD91
eila hoodie leila leopard
€ 70
SURF H2T
VN0A4CWXBLK1
leila tee black
€ 38
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.
VN0A4CWKVD91
leila ranger backpack
leila leopard
€ 65

ALREADY IN C STORES
VN0A2RR1X7Y1
UA Era 95 DX (Anaheim
Factory) og skulls/og
black/og white
€ 85
VN0A2RR1X7Z1
UA Era 95 DX (Anaheim
Factory) og skulls/og
red/og black
€ 85
VN0A38G2X7Y1
UA Old Skool 36 DX
(Anaheim Factory) og
skulls/og black/og white
€ 85
VN0A2RR1X7Y1
UA Era 95 DX (Anaheim
Factory) og skulls/og
black/og white
€ 85
VN0A2RR1X7Z1
UA Era 95 DX (Anaheim
Factory) og skulls/og
red/og black
€ 85
VN0A38GFX7Z1
UA SK8-Hi 38 DX
(Anaheim Factory) og
skulls/og red/og black
€ 95
VN0A38G2XFI1
UA Old Skool 36 DX
(Anaheim Factory) og
black/og gray/og white
€ 85
ARRIVING IN B STORES
VN0A49SEYIQ1
ANAHEIM FACTORY
OG SKULL PO
(ANAHEIM FACTORY)
OG SKULLS
€ 75
VN0A49PLYIP1
ALDRICH SS (ANAHEIM
FACTORY) OG ALOHA
Reversible Bomber
€ 60 VN0A49THYIQ1
VN0A49PEYIQ1
ANAHEIM FACTORY OG
SKULL BOMBER (ANAHEIM
FACTORY) OG SKULLS
€ 110
EMBARCADERO PANT II
(ANAHEIM FACTORY)
OG SKULLS
€ 80
VN0A2ZXXYIQ1
WARD CROSS BODY
PACK (ANAHEIM
FACTORY) OG SKULLS
€ 40
VN0A45GXYIP1
MINI WARD CROSS
BODY (ANAHEIM
FACTORY) OG ALOHA
€ 28
H2T
UNISEX
VN0A45HJYIP1
ANAHEIM ALOHA
UNSTRUCTURED (ANAHEIM
FACTORY) OG ALOHA
€ 32
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

STYLING PROPOSAL FOR SS20 OUTLET COLLECTION
VA46N8T8G
CUFF DROP V
RANGER GREEN
HEATHER
VN0A45CMTDA1
MN OTW CREW II
RHUMBA RED/WHIT
VN0A36JLBLK1
MN LISMORE II
Black
VN0A3I6RTT21
MN OLD SKOOL III
BAC BLACK RETRO
VAN
VN0A3MTJQ331
MN Filmore
(SUEDE/CANVAS)
VN0A4BLUIZQ1
MN BLAZED CREW
(9-13 RACING RED
VN0A4DGOWHT1
VIBE TIMES RINGER
- 'WHITE
vVN0A4DHI15P1
PARTY CHECKER CROP HOODIE -
'WHITE HEATHER
VN0A36MYTDM1
BY FULL PATCH
FILL PO BOYS
VN0A3TLCVW31
Ward
Platform(Suede)Humus
VN0A349SMFV1
YT Chapman Stripe (Textile)
Camo
Disclaimer: Those information and visuals are for internal use and aim at informing VANS EMPLOYEES & STAFF ONLY.

THE LATEST FROM THE FAM

Program
UPDATES
Complete MEMBERS’ COUNTER
New Tiles
237K
update Mar4th

Program
UPDATES
New Tiles

Program
STORIES WORTH
UPDATES SHARING WORTH SHARING
MY FIRST PAIR OF VANS
MARIUS FROM NEW MILTON, 30 Y.O.
I was 16 when I got my first pair of
vans with my first ever salary from my
first ever job as a pizza maker. They
were a pair of green low old skool and I
still have them back at home. These
black ones are my fav at the moment.

STORIES STORIES WORTH
SHARING WORTH SHARING
SURPRISE AND DELIGHT
NEW CASTLE
Mason was jumping into our store was full of energy and enthusiasm, picking
up every item to show his parents and handing item after item to his Mam
so he could try them on. He would ask myself and other members of staff
about Vans and he was so excited to tell us about what Vans shoes he had
already. I was a lovely kid. That’s why we thought Mason would be the
perfect candidate for this month’s Size 66 giveaway. He really brought
everyone in the shop’s spirits up with his energy and none stop 22 smiling! He
was the perfect example of being true Van Doren!

STORIES
WORTH SHARING
SURPRISE AND DELIGHT
BIRMINGHAM
We selected Ian because he is always in store buying clothes for himself and
his son to wear during BMX contests. His son is only 7 But will always make
sure hes representing vans everywhere he competes.
23

WK 48
results
EMEA TARGET: 13%
BEST STORE:
EDINBURGH 20.5%
(+750 bps)
BEST DISTRICT:
UK MIDLANDS 12.2%
(+220bps)
EMEA RESULTS YTD: 11%
(+110 bps)

Best
practices
SEVILLA
-SFC never at till zone
-SFC must identify a team
member as a clear “Greeter”.
Both fixed rules are really
connected because the way to
observe and give feedback. If we
start to dilute our role as SFC
doing these functions, we are
going to lose a vision really
important about what´s going
on in our floor in that moment.
Even now, we are using our
walkie-talkies to give feedback
between us, because we are
observing and listening better
how a partner gave a perfect
welcome to a visitor, or if
another one has sold a reusable
bag at the till… But always doing
it funny!
BILBAO
SFC provides feedback to
the team every 30 minutes
through Store Force. Each
time is different associate
who gets the info and share
it with the team, and we
involved all the team doing
it this way.
At low times, the SFC does
practice activities in order
to get better the Add-on,
like offering the Reusable
bag in a correct way, how to
offer socks or Nikwax while
the customer is trying
shoes.

UTRECHT
-Fast greetings and approaches
By greeting (greeting is not just saying hi, but also making a joke or a
remark about how they look or what they are wearing) customers
immediately as they walk in we make it known to them that we've
acknowledged them, a fast approach after this and they know that they
can ask us anything - this way we don't miss any sales because of shyness
or appearing busy or other reasons.
examples; complimenting the vans they are wearing now or if they are
not wearing vans jokingly ask if they are coming to exchange them for
vans. we really try to notice what the customer is doing today if they are
carrying a lot of shopping bags already we always try to say something
about that, or if we want to get really Dutch we talk/joke about the
weather
-Being visible
Wearing our lanyards and store t shirts, have an open attitude and
appearance
-Dropping tasking whenever customers enter
Though at times we may slowly continue with unpacking apparel e.g.
when customers just got in, we make sure to shift our main focus to
customers so we don't miss eye contact or potential buying signals.
Otherwise all tasking is dropped and we appear open and approachable
-Zoning + moving
Zones are planned in the DSP every morning and we adhere to this as
much as possible to make sure the store is max covered, but at quiet
times we know when to shift around based on where customers are to
capitalize on these moments as well (i.e. changing room)
=3TTF + offer locates as a fourth option always
Taking up an alternatives to show the customer we're willing to help
them think with them, we've also made it a habit of grabbing the iPad
and letting customers browse the webstore telling them we can order
anything of their liking (if they decide to do so)
MALAGA
-Make people accountable ​to our result and their contribution to the team.
-Priority (in general) goal, task...
-Storeforce also allows us to be a best SFC, making the SFC more
accountable/conscious of our KPI's during his/her SFC shift.

MADRID CALLE MONTERA
-FEEDBACK to the Sales Associate during and after the
sale to complete and improve our CS.
-ORGANIZE THE TEAM with the zoning. Perspective of all
store and be able to speak with all the customers.
-IDENTIFY THE PRIORITIES correctly.
SAN SEBASTIAN HERNANI
-Knowing constantly the
situation of the store, by
checking every hour the KPIs
on StoreForce. And so,
knowing better where to put
the focus at all time.
-Having a external vision of
the team on the floor in order
to organize, and especially
rotating functions, to maintain
the energy of the team.
MALLORCA
We use the headphones and
this way we are giving
feedback at the moment.
Another thing that we do is
figures of eight around the
floor so that we control
everything.
SWINDON
-Moving women's department and CORE MFO creating a department
of it's own, pushed Women' sales up by 73% Vs LY same period
-Creating "power hours" by analyzing last years CR by hour report.
Saturdays and Sundays and peak trade days don't schedule lunch
breaks over the top 2 or 3 high footfall hours. Maximized footfall and
peaked CR to 15%/16% on peak footfall hours vs 8% on previous years.
Result was higher CR and winning for the day all round. This was super
and made a huge difference for us in Swindon!
-Visual aids, Fitting Room size above fitting rooms as a silent aid for
customers, and a full length mirror at the front of the store to open up
options for customers to try product kn. Huge success for people who
didn't want to use a fitting room but had the option to see the
product.

Retail Social Responsibility & Sustainability
Hey Vans Family, here you have a great update:
From July, 1 st to December, 31 st 2019 you sold the a great number of Vans Reusable
shopping bags, have a look below!
Lot_Code Style_Desc Outlet Retail
Grand
Total
VN0A3Q347051 MN VANS REUSABLE BAG 22143 40470 62613
VN0A3Q34BLK1 MN VANS REUSABLE BAG 33228 47239 80467
Grand Total 55371 87709 143080

Retail Social Responsibility & Sustainability
Your contribution is really precious to support young communities
in several locations. See below videos of the projects you
supported through donations
RWANDA: Skatepark Kigali
NAMIBIA: Skatepark Windhoek
UGANDA: Skatepark
Kampala/Kitintale
SYRIA

A Belfast Heart and Sole.
1% increase by next year?? Easy HEART

A Belfast Heart and Sole.
1% increase by next year?? Easy HEART

VANS LONDON CARNAY
VANS SAN SEBASTIAN HERNANI
Congratulations
to Irati for being the
Retail UPT top performer
in Iberia!

straight from the field
VANS FRANKFURT
Cello rocks!
He did a 12 items sale
at a total value of
418€
Super well done!!
VANS ALCOCHETE
What a dream team!
Cristiano and Victor
did a 27 units sale
at a total value of
350€!
25

Dear store teams, as the VANS FAMILY is growing,
we come across more and more interesting job
opportunities within the family.
If you are interested in any of the open positions,
please share your story with your District Manager,
who will then follow up on your application. If you
have friends who are interested, please feel free to ask
them to send their CV to the DM.
STORE POSITION CONTRACT
Liverpool, Gothenburg
STORE MANAGER
FULL TIME
Leipzig, Wembley,
Oxford St.
ASSISTANT
STORE MANAGER
FULL TIME
Wembley, Oxford St.,
Cheshire Oaks, Carnaby,
Madrid Las Rozas
SUPERVISOR
FULL TIME/PART TIME
Barcelona Portaferrisa
SALES ASSOCIATE
PART TIME
For all Retail vacancies

We are really happy to share also the vacancies from
headquarters with you.
If you are interested in any of the open positions,
please share your interest with your District Manager,
and apply online clicking on the links provided.
If you have friends who are interested, please ask them
to apply online and mention your name in the
application in the “how do you hear about us” section!
LOCATION POSITION CONTRACT
NOTTINGHAM - UK
Customer Service Repr.
German Speaking
CLICK HERE
STABIO - CH
Jr Merchandising Manager
CLICK HERE
STABIO - CH
Marketplace Merchandiser
(1 Year Temporary Contract)
CLICK HERE
STABIO - CH
Planner Trainee Vans EMEA
(12 Months Internship)
CLICK HERE
2020
For all Office vacancies

STAY TUNED..
Drop us a note, we appreciate your feedback:
vans_retail_ops@vfc.com