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KL Druck Image Brochure 2020 (EN)

Complete innovative solutions for point of sale, outdoor advertising, trade fairs + events: Get a better picture of us and our services.

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Complete innovative solutions for point of sale,<br />

outdoor advertising, trade fairs + events


EVERYTHING FOR THE POINT OF SALE<br />

COMPLETE INNOVATIVE SOLUTIONS.<br />

EVERYTHING FROM ONE COMPANY.<br />

EVERYTHING FOR OUTDOOR ADVERTISING<br />

2


EVERYTHING FOR TRADE FAIRS + EV<strong>EN</strong>TS<br />

FULL SERVICE............................. 36<br />

TECHNOLOGY + SOLUTIONS....... 42<br />

ABOUT US......................................... 48<br />

EVERYTHING FOR COMPLETE DIGITAL SOLUTIONS<br />

3


4<br />

POINT OF SALE


We help you tempt your customers.<br />

So you can sell your ideas.<br />

5


6<br />

POINT OF SALE


We are experts for the point of sale.<br />

7


We do not think in terms of printing techniques.<br />

We think in terms of wows.<br />

The moment of truth emerges at the point of sale. Here, the consumers decide whether all<br />

their efforts and investments in the communication, the product and the equipment have<br />

been successful. We support our customers with all what brands, products and actions<br />

makes radient - and arouse desires to buy. No matter whether by the printing technology,<br />

lighting technology or a combination of both, ranging from shop-branding, changing communication<br />

surfaces to all traditional POS tools.<br />

Since we have a complete command of all printing technologies, we can provide uncompromisingly<br />

good implementation ideas from our bag. We can organise the delivery and<br />

installation so that your ideas look good, not only on paper.<br />

8


POINT OF SALE<br />

Products for the<br />

point of sale<br />

Stickers<br />

Floor graphics<br />

Ceiling banners<br />

Textile printing<br />

Frameless system<br />

Banners<br />

Lenticular images<br />

Slide posters and boxes<br />

Displays<br />

Labelings<br />

Block posters<br />

Photo wallpapers<br />

Shop window displays<br />

Security covers<br />

9


There is a good reason why so many brands<br />

have been cooperating with us for such a<br />

long time: the common success.<br />

As is known, chocolate makes you happy. And we do our utmost to make our customer<br />

Lindt happy. Quite frequently, we have such an opportunity, not only on the traditional<br />

holidays such as Easter, Christmas, Valentine‘s Day and Mother‘s Day. Even if costly new<br />

introductions of products are at issue, our know-how is in demand.<br />

Together with the responsible persons from the Lindt company, our <strong>KL</strong> experts can<br />

implement special decorations at the point of sale, which attract much attention not only<br />

by people with a sweet tooth. It is the production of oversized replicas which requires<br />

much sensitivity and long-standing experience in production. We are only satisfied when<br />

the chocolate lovers‘ mouths start to water - and our customer’s business is booming.<br />

10


POINT OF SALE<br />

11


OUTDOOR<br />

ADVERTISING<br />

12


We love making an entrance.<br />

So your ideas become the talk of the town.<br />

13


OUTDOOR<br />

ADVERTISING<br />

14


We set standards in outdoor advertising.<br />

15


We probably know each other by sight.<br />

Around the world.<br />

You can use outdoor advertising to attract the highest attention from a broad target group.<br />

Your messages will be perceived and deeply imprinted in their memories - consciously<br />

and unconsciously. Your advertising on posters, billboards and pillars cannot be ignored<br />

and will receive the highest acceptance by the consumers as compared with all other<br />

advertising media. Outdoor advertising makes you present.<br />

No matter whether a Blow-Up, Mega-Light, City-Light, Column or Giant Posters are<br />

concerned, <strong>KL</strong> <strong>Druck</strong> can produce all print runs from a single item to a large volume, using<br />

screen, offset and digital printing processes. We should like to support you in the planning<br />

of media and the implementation throughout Germany or Europe.<br />

In addition, our specialists are experts in transport advertising. They know all the<br />

dimensions and special features of the most different vehicles (buses & trains, passenger<br />

cars & trucks as well as aircraft). Accordingly, the design can be matched to a millimetre<br />

and produced according to the highest quality standards. In order to avoid any faults, we<br />

of course assume the professional pasting on site. And since this connection should last<br />

as long as possible, we only use the best inks and offer a warranty of up to five years.<br />

16


OUTDOOR ADVERTISING<br />

Products for<br />

outdoor advertising<br />

18/1 poster<br />

Mega-lights<br />

Full columns<br />

City light columns<br />

City light posters<br />

Personalized posters<br />

Building claddings<br />

Banners and flags<br />

Traffic Boards<br />

Side window stickers<br />

Floor graphics<br />

Fully pasted trams<br />

Fully pasted buses<br />

Aircraft labelings<br />

Truck labelings<br />

Car labelings<br />

Car wrapping<br />

17


We have a complete solution for everything.<br />

No matter whether it is suspended, runs or flies.<br />

We can be a little bit proud of the fact that FAW, i.e. the Fachverband Aussenwerbung<br />

e.V. launches a nationwide out-of-home generic campaign and entrusts <strong>KL</strong> <strong>Druck</strong> with the<br />

production of the appropriate posters for the first time in its 50-year history. We put the<br />

motifs „Outdoor advertising hits. Everyone. „on paper in such brilliant quality that they did<br />

not miss their purpose.<br />

Our colour-intensive slogans quickly become real eye-catchers in the streets and squares,<br />

in undergrounds, suburban and long-distance train stations, in airports and malls as well<br />

as retail chains. Obviously, everything was well done: The campaign achieved top values<br />

in public advertising effect and was a complete success - to which we could contribute<br />

by our work.<br />

18


OUTDOOR ADVERTISING<br />

19


TRADE FAIRS +<br />

EV<strong>EN</strong>TS<br />

20


We can stage emotions.<br />

So your ideas impress the customer.<br />

21


TRADE FAIRS +<br />

EV<strong>EN</strong>TS<br />

22


We can create your world of brands.<br />

23


We are ready for your big show,<br />

including all that belongs to it.<br />

Trade fairs and events offer a special opportunity<br />

for making your brand an emotional experience.<br />

Using presentation walls, banners and ceiling<br />

canvas from <strong>KL</strong> <strong>Druck</strong>, you will be able to<br />

produce a spectacular scene which will<br />

definitely be remembered - even if there is only<br />

very little space available for you. If required,<br />

<strong>KL</strong> <strong>Druck</strong> can accept the complete handling<br />

up to the installation on site: This is our full<br />

service for you.<br />

Make your exhibition booth into a point of<br />

attraction both in a distant and a near effect.<br />

<strong>KL</strong> <strong>Druck</strong> can offer you the complete range<br />

for uniquely staging your brand - guaranteed<br />

in due time and of absolute top quality.<br />

Thanks to its extreme production depth and<br />

the Europe-wide logistics concepts, <strong>KL</strong> <strong>Druck</strong><br />

can offer you all production graphics and the<br />

pertaining installation, respectively.<br />

24


TRADE FAIRS + EV<strong>EN</strong>TS<br />

Products for fairs<br />

and Events<br />

Banners and flags<br />

Textile solutions<br />

Displays<br />

Wall systems<br />

3D letters<br />

Floor graphics<br />

Stickers<br />

Guiding systems<br />

Illuminated frames<br />

Profile technology<br />

Special structures<br />

Advertising technology<br />

Installation<br />

25


Whoever wants to impress visitors and<br />

competitors, can buy the proper ticket from us.<br />

The 24 Hours of Le Mans is the ultimate motorsport event. Here, skill and teamwork are<br />

in demand - as in our company.<br />

As a core-service provider for special events, we belong to the Audi team for many years<br />

and make sure that everything is ready to go in advance, but also on site. Therefore, we<br />

install a printing unit and a roll plotter directly at the racing course in order to be able to<br />

react to current requirements as quickly as possible. This is simply our job whenever we<br />

take over the management of a project, including the „usual” things: Several thousand<br />

square metres of banners, textiles, self-adhesive foils, slide prints and illuminated lettering<br />

are shown in a good light by our team at the entire racing course, on the roads to it, on<br />

the stands and in numerous special structures.<br />

Of course, everything in record time.<br />

26


TRADE FAIRS + EV<strong>EN</strong>TS<br />

27


28<br />

<strong>KL</strong> DIGITAL


Advice, Technology, Content, CMS,<br />

Project Management, Installation,<br />

Turnkey Solution<br />

29


30<br />

<strong>KL</strong> DIGITAL


We can stage your digital message<br />

in all public areas.<br />

31


32<br />

<strong>KL</strong> DIGITAL


Digital signage in perfection.<br />

33


Digital signage at the point of sale<br />

Impressive brand stagings tempt<br />

target groups well and truly to look<br />

at them. Our innovative digital<br />

signage solutions can do that.<br />

<strong>KL</strong> Digital is your full-service<br />

partner for your digital signage<br />

strategy. We are manufacturerindependent<br />

scouts, advisors,<br />

engineering professionals and<br />

content experts who use the<br />

latest technologies to bring<br />

your ideas to life.<br />

Window displays 24/7, 4,000 cd, suitable for daylight<br />

Secure a creativity lead in the<br />

market, using our technical product<br />

developments as well as the unique<br />

special solutions for your challenges.<br />

Best contacts to innovators worldwide and<br />

professional in-house expertise enable us<br />

to implement digital signage concepts from<br />

the first flash of inspiration to the complete<br />

installation.<br />

In our showroom, we should like to show you<br />

brilliant solutions for your project.<br />

Then, use the opportunity for an exchange of<br />

ideas with the creative teams of our in-house<br />

think tank, which would like to create a content<br />

with great pleasure.<br />

34


<strong>KL</strong> DIGITAL<br />

People. Technology.<br />

Passion.<br />

Inspiration<br />

Using <strong>KL</strong> Digital, you decide on<br />

a team consisting of passionate<br />

professionals who know the<br />

requirements of the digital signage<br />

business from a successful<br />

cooperation with global brands.<br />

This is the reason why we can<br />

provide individual support since<br />

large projects are an artwork of<br />

design, technology, architecture,<br />

craftsmanship and sometimes of<br />

everyday things such as approvals,<br />

statics and fire protection.<br />

Enthusiasm<br />

We will accept and coordinate all this<br />

even if we have to involve special<br />

service providers from our partner<br />

network. Until the turnkey handover.<br />

At the same time, we are still<br />

committed to valuable analogue<br />

virtues such as adherence to<br />

deadlines and costs, agreed service<br />

levels, 24/7 emergency support<br />

and an availability guarantee for the<br />

equipment.<br />

Information<br />

You will obtain all of this at a<br />

convincing price-efficiency ratio, both<br />

for small and large projects.<br />

35


36<br />

FULL SERVICE


We are full of drive.<br />

So you can fully concentrate<br />

on your actual job.<br />

37


We know how many contacts you need to<br />

be able to equip 4,000 affiliates within 10<br />

days in 46 countries: one.<br />

Offering you an unparalleled service - this has been the mission of <strong>KL</strong> <strong>Druck</strong> for four<br />

generations now. How do we manage that? By making every effort to continually improve<br />

our service in all areas.<br />

The experts of the <strong>KL</strong> project management can coordinate the entire production: ranging<br />

from the data management by three printing processes and further development to<br />

individual packaging and dispatch. In order to meet our customers’ requirements, we<br />

have grown continuously and enlarged our office, storage and production spaces. In<br />

addition, we have the worldwide largest offset printing machine with an UV offset option<br />

for plastics, SK film, PP, PE as well as textile advertising media and are the leading beta<br />

tester for XXL digital printing machines.<br />

No matter whether the smallest price tag or an international poster campaign is concerned:<br />

Using the most stringent internal quality assurance levels, <strong>KL</strong> <strong>Druck</strong> can provide a perfect<br />

result for each of your printing projects.<br />

38


FULL SERVICE<br />

Our service<br />

Advice & Concepts<br />

Planning & Coordination<br />

Project Management<br />

Production<br />

Product-specific storage<br />

Packaging & Finishing<br />

Dispatch & Logistics<br />

Quality assurance<br />

Installation<br />

Maintenance.<br />

39


We always redefine<br />

the term ‘full service’.<br />

A dignified welcome to the German Pope Benedict XVI: 45 by 64 meters, 2,880 square<br />

meters on each side of the building, 2,470 kilograms of weight. A great action by itself.<br />

The actual size of the project not only manifests itself in the processing of giant banners,<br />

but also in the service behind. Whoever thinks that the Axel Springer building in Berlin,<br />

which is classified as a historical monument, can simply be covered by an XXXL Pope<br />

poster, is wrong. Statics, safety-related requirements, wind loads and fire protection<br />

were only some areas for which our <strong>KL</strong> advertising technicians had to find solutions. In<br />

addition to numerous visits to authorities, the development of special retaining clamps for<br />

window chassis and a customized retaining structure on the roof are only two examples<br />

implemented within the scope of the top-secret project organisation, planning and<br />

implementation - without any help from above.<br />

40


FULL SERVICE<br />

41


TECHNOLOGY +<br />

SOLUTIONS<br />

42


We are not only passionate printers. We are<br />

advisors, logistics specialists and fitters as well.<br />

43


We have technologies at our disposal before<br />

they are in the market. Because we are the top<br />

address whenever manufacturers of printing<br />

machines wish to test their innovations.<br />

The <strong>KL</strong> <strong>Druck</strong> team has been the top address for the latest developments of the leading<br />

manufacturers of digital printing machines for more than a decade. This is a position for<br />

which we have worked hard in the course of time and from which every print order from<br />

our customers can profit.<br />

Of course, we do rest not on our leading position: We continually optimize printing<br />

technologies, ink systems, materials and workflows with respect to efficiency, quality,<br />

costs and environmental compatibility, making sure that the latest technologies are always<br />

used. After a multi-year development and a costly test programme, e.g. the beta test of<br />

the latest and most productive machine from HP Scitex, the HP Scitex FB11000, could<br />

be finished successfully. Our slogan is „nothing is impossible!“<br />

44


TECHNOLOGY +<br />

SOLUTIONS<br />

Digital printing<br />

all formats<br />

all substrates<br />

all ink systems<br />

Screen printing<br />

all formats<br />

all substrates<br />

Fluorescent, metallic and effect inks<br />

Spot varnishes<br />

Offset printing<br />

Sheet formats up to 151 x 205 cm<br />

UV offset option for PVC, SK film, PP, PE<br />

and textile advertising media<br />

Further processing<br />

Plot of up to 5 m web width<br />

Foil cut<br />

3D letters<br />

Punching<br />

Display processing<br />

45


We are proud of our committed staff and<br />

the most advanced machinery. Only this<br />

combination can provide uncompromising<br />

quality.<br />

Using our capacities for digital printing, screen printing, offset printing and UV offset<br />

printing, we can meet every printing requirement for every format and all materials for<br />

outdoor advertising at the point of sale in the best way. Let your ideas take their course<br />

and develop your visualization strategy for achieving your objectives: The <strong>KL</strong> <strong>Druck</strong> team<br />

will do its best to implement your concepts exactly and at a maximum quality - for the<br />

success of your products.<br />

46


TECHNOLOGY +<br />

SOLUTIONS<br />

47


48<br />

ABOUT US


We have grown for over 120 years.<br />

Since we have never been short of ideas.<br />

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We love your ideas<br />

as if they were our own.<br />

<strong>KL</strong> <strong>Druck</strong> is your partner for all solutions.<br />

We perform all production steps for all order sizes, ranging from image processing and<br />

advertising techniques, digital printing, screen printing and offset printing to global delivery<br />

and installation. We have offered unrivalled services for over 120 years, together with<br />

our today’s 300 employees who all support our customers every day and achieve what is<br />

impossible for a machine to achieve. Winning confidence.<br />

50


51


We are networked worldwide<br />

and are available for you 24/7.<br />

So you can relax.<br />

We can launch campaigns for a lot of customers and in many<br />

countries, using paramount logistics to bring a consistently high<br />

quality quickly and safely to the point of sale or the poster display -<br />

including transport and customs clearance.<br />

In the course of the years, we have established a magnificent network<br />

to cooperate with highly qualified colleagues across the borders to<br />

ensure smooth processes without ifs and buts. For example, we<br />

printed and mounted complete fair graphics for a large German<br />

automobile manufacturer in Shanghai for the Shanghai Motor Show<br />

under the supervision of our quality insurance department - to our<br />

customer’s immeasurable pleasure.<br />

52


ABOUT US<br />

53


We have always been innovative.<br />

Perfect solutions do not need only farsightedness and experience but also the latest<br />

technology for realizing your ideas together with us. As an innovation partner of the most<br />

important machine manufacturers and material manufacturers, it is possible for us to<br />

inform ourselves about the latest state of technology and the associated opportunities. It<br />

is our mission to use new trends and innovations for your ideas. Whatever is presented to<br />

the world tomorrow, <strong>KL</strong> <strong>Druck</strong> can implement for you already today.<br />

54


ABOUT US<br />

Numerous innovations have shaped <strong>KL</strong> <strong>Druck</strong> track record which began more than 120<br />

years ago with the foundation of the „Neographic Institution“ by Wilhelm Kürten in Cologne.<br />

Groundbreaking inventions and patents can be ascribed to the pioneering spirit of the<br />

company. Customer orientation, quality and economy are values that have been cultivated<br />

at <strong>KL</strong> <strong>Druck</strong> from the very beginning - and will be maintained in the future.<br />

We are looking forward to discovering new ways. Together with you. For<br />

your ideas to turn out to be a success.<br />

1896 Wilhelm Kürten founds a “Neografische Anstalt” („Neographic Institution“) in Cologne<br />

1930 Development of a patented dry-light copying system<br />

1948 Inclusion of flat-bed printing and screen printing<br />

1969 Introduction of offset printing<br />

1982 Rudolf August Kürten invents the pathbreaking screen-printing squeegee for reproducible<br />

halftone screen printing<br />

1992 <strong>KL</strong> <strong>Druck</strong> commissions the first digital printing machine and becomes an authorised 3M<br />

Scotchprint processor<br />

1996 Rolf Kürten takes over the management in the anniversary year<br />

1997 <strong>KL</strong> <strong>Druck</strong> becomes a development partner of Scitex Vision (HP)<br />

2004 Beta tester for MAN-900 XXL Offset<br />

2007 Beta tester for KBA 205/UV offset<br />

2008 Introduction of textile printing<br />

2010 Introduction of green technology for digital printing<br />

2011 New construction of the modern digital printing centre<br />

2013 <strong>KL</strong> <strong>Druck</strong> tests the HP Scitex FB10000 in the beta phase<br />

2015 Installation of the most efficient textile printing system Durst Rhotex HS<br />

2016 Installation of the Durst Rho 1312<br />

2018 Installation of the latest 5-meter plant with 1200dpi and white option<br />

2019 Installation of the Fuji Jet Press with up to 3500 different motifs per hour<br />

<strong>2020</strong> Foundation of <strong>KL</strong> Digital<br />

55


Kürten & Lechner GmbH<br />

Ernst-Reuter-Straße 3<br />

51427 Bergisch Gladbach<br />

Germany<br />

www.kldruck.com<br />

Phone: +49 2204 209-0<br />

Fax: +49 2204 209-99<br />

E-mail: info@kldruck.de<br />

www.kldigital.de

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