Back To Cali - ISSUE 4 FEB 2020
New #CaliLove ❤ #February / #March @backtocalistore magazine featuring @nickcannon + @unionkitchentap + Top 10 #SanDiego hangouts + #DJ #interviews, and more out now in stands and Online today!! Or come in and say hi and pick one up at any of our 3 locations in the #Village of #Carlsbad, #ShoppesAtCarlsbad, and #Encinitas at (#MoonlightBeach)!!
New #CaliLove ❤ #February / #March @backtocalistore magazine featuring @nickcannon + @unionkitchentap + Top 10 #SanDiego hangouts + #DJ #interviews, and more out now in stands and Online today!! Or come in and say hi and pick one up at any of our 3 locations in the #Village of #Carlsbad, #ShoppesAtCarlsbad, and #Encinitas at (#MoonlightBeach)!!
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Inspired, he developed yet another whiskey/nut butter
smooth thirst-quencher at Bar 1502. The peanut butter and
whiskey shot, “a muddy, almost chewy peanut butter cocktail,”
was billed as the eateries most popular drink.
The Yengs quickly realized that the “liquid peanut butter cup”
could – and should – become a national treasure.
With diligence and dedication, the duo experimented with
vegan friendly and gluten- free ingredients. Through trial and
error, Steven refined the nut liquid into whiskey perfection.
“We didn’t just slap a peanut butter label on a bottle,” said
Brittany. “Skrewball Peanut Butter Whiskey really tastes like
peanut butter.”
Valentine’s Day is about to get nutty! Skrewball
Peanut Butter Whiskey – nutty that is!
BY LUCIA VITI
Born, bred and distilled in America’s Finest City, Skrewball
Peanut Butter Whiskey is steamrolling its way through the
apex of popularity for its rich, peanut butter-whiskey perfection.
Brittany also designed the bottle’s logo – a black sheep – to
underscore Skrewball as an “endearing outlier” in the world
of spirits.
Ocean Beach residents – and high school sweethearts – Steven
and Brittany Yeng serve as the designers and sole proprietors
of the 70-proof, peanut butter whiskey treasure that’s
splashing its way through the distillery industry as a showstopping
disruptor.
The husband and wife duo have garnered awards the likes of
a Double Gold Medal for Best Flavored Whiskey in the New
York World Wine & Spirits Competition in 2018 and 2019 plus
the Gold Medal Whiskey Award during the 2019 Los Angeles
International Spirits Competition.
Steven, a self-described foodie and former “watering hole”
owner of the OB Noodle House (featured on The Food Network’s
Diners, Drive-Ins & Dives) and Bar 1502 – also located
in Ocean Beach – is described by Brittany as “gifted” in the
arena of “mixology.”
Brittany also noted Steven’s passion for peanut butter juxtaposing
the smooth nut butter with ketchup.
“He puts it on everything,” she said.
So how does one concoct a peanut butter whiskey?
While entertaining his “band of misfits, black sheep and
skrewballs,” Steven discovered that his signature shot at the
Noodle House – a sake and peanut butter drink – was an instant
hit.
Brittany, a chemist touting a law degree, not only developed
the proprietary formula that affords Skrewball a shelf-life, she
sorted through the legal “nuts and bolts” of marketing the
whiskey locally before taking it nationwide.
The couples work ethic, determination and downright enthusiasm
spearheaded the expeditious growth of the nutty
nectar through all 50 states.
“We’ve seen unprecedented growth in each market we’ve
hit,” continued Brittany. “Skrewball is setting sales records
and making a splash as one of the fastest roll outs in spirits
history.”
Both have left their day jobs to focus on marketing the delicious
imbibe to international success.
“The Skrewball brand goes beyond whiskey,” concluded Brittany.
“Skrewball Peanut Butter Whiskey is a lifestyle that’s
about friendship. Grab a glass and release your inner black
sheep!”
Both agree that the drink invites whiskey drinkers and those
that want-to-be whiskey drinkers into a world of nutty love!
Make every day Valentine’s Day with Skrewball Peanut Butter
Whiskey.
Connect on IG @skrewballwhiskey
21