11.02.2020 Views

Issue 03/2016

bioplasticsMAGAZINE_1603

bioplasticsMAGAZINE_1603

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Application News<br />

New clear Mater-Bi packaging film for<br />

cosmetics overwrap<br />

Aethic, the London-based skincare company that launched Sôvée, world’s only scientifically proven ecocompatible sunscreen,<br />

is to be the first cosmetics company to use a clear packaging film specially developed by Italian MATER-BI manufacturer<br />

Novamont. The material is to debut with Aethic’s next production run of its sunscreens and face creams.<br />

The transparent thin film material used to protect packaged products from tampering and surface damage and to make<br />

them look shiny is now also available in an eco-sustainable version. The material was originally derived from cellulose and was<br />

biodegradable, yet the polluting effects of carbon disulfide and other by-products of the process used to make viscose made it<br />

less popular and other lower-cost petrochemical materials supplanted cellulose.<br />

Being based on an efficient use of renewable resources and presenting sustainable end-of-life options, MATER-BI packaging<br />

now represents an environmentally-friendly alternative to the existing products.<br />

The new MATER-BI grade developed for Aethic is in fact made from sustainably-sourced base ingredients, promoting the<br />

setting up of innovative agro-industrial value chains and the use of local raw materials cultivated on marginal land. Moreover,<br />

its production process adopts a “cascading” approach to biomass and has low carbon emissions and the end material is<br />

biodegradable and compostable according to the European standard EN 13432.<br />

Aethic initiated the collaboration after it had already adopted a sugar cane-derived material for its bottles.<br />

Says Allard Marx, CEO of Aethic: “I vividly remember holding a bio-plastic Mickey Mouse watch made from this material in<br />

my hand when consulting for Novamont in 1989. I never forgot the company and had recently heard that their material was now<br />

used for magazine wraps and disposable carrier bags. I asked them to develop a MATER-BI grade that would hold its fold, heatseal<br />

easily, be sustainable, biodegradable and look great. They promptly and successfully rose to the challenge. I am absolutely<br />

delighted that we can now protect our products responsibly.”<br />

MATER-BI is used successfully in a variety of other applications and<br />

Novamont’s revenues are in excess of EUR 145 million worldwide.<br />

Aethic’s skincare range is stocked at leading retailers and its Sôvée<br />

sunscreen was recently announced as the official sunscreen of UK’s<br />

America’s Cup challenger Land Rover BAR.<br />

Adds Alessandro Ferlito, Novamont Sales Manager: “Consumer<br />

brands like Aethic are the future. We have no choice but to take care of<br />

the only planet we have and Aethic leads the way in preventing damage<br />

to skin and the ocean. It is a pleasure to have developed this version<br />

of MATER-BI with them and we hope other cosmetics companies will<br />

soon follow their lead and adopt this material”. MT<br />

www.aethic.com | www.novamont.com<br />

Casing of the Fair Mouse based on<br />

PLA material developed by IfBB<br />

The IfBB, Institute for Bioplastics and Biocomposites at the University of Applied Sciences and Arts Hannover, Germany,<br />

developed a bio-based material for the Fair Computer Mouse project initiated by Nager IT, an association focussed on encouraging<br />

humane working conditions in the factories of the electronic industries by developing socially and environmentally sustainable<br />

electronics. The casing of the computer mouse is based on a PLA material that<br />

has been developed by a research team at IfBB in collaboration with Nager IT<br />

since autumn 2014. The main criteria for the new material was its sustainability<br />

as well as suitable technical properties. Currently 80 % of the material developed<br />

by IfBB is based on renewable resources derived from sugarcane. The research<br />

team said it will continue to optimise the material by increasing the bio-based<br />

content and exploring the use of residual materials. Products like the fair mouse<br />

hopefully raise public awareness and acceptance of bioplastics and sustainable<br />

and fair produced goods further. MT<br />

www.ifbb-hannover.de | www.nager-it.de<br />

30 bioplastics MAGAZINE [<strong>03</strong>/16] Vol. 11

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!