Issue 04/2016
bioplasticsMAGAZINE_1604
bioplasticsMAGAZINE_1604
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Toys<br />
own experience of what makes the success of a toy in the<br />
house. Basically, a toy that works is one that both the baby<br />
and the parents will pick from the shelf happily, and that<br />
won’t just sit there.<br />
They found out three elements were key: color, versatility<br />
(the toy should be used in many ways and facilitate concept<br />
explorations) and convenience (the toy should ideally be<br />
easy to carry along, and should be washable in case<br />
it gets dirty).<br />
Bioserie’s product range is catered to 0 to 2 years<br />
old. It aims at bringing down-to-earth play essentials<br />
to support young babies in their early discoveries<br />
and be their companions into toddlerhood. Designed<br />
with the support of infant development specialists,<br />
they are also super-easy to clean, even in a<br />
dishwasher at specified temperatures when<br />
necessary (a great feature for the home, and<br />
that also means the toys are easy to share with<br />
others – in pre-school/nurseries environments<br />
or within the family and friends circle).<br />
Currently, five products are available.<br />
• Star teether – a simple star-shaped teether<br />
that’s easy to grasp, with dimples to soothe sore<br />
gums, available in green and orange;<br />
• Dumbbell Rattle – already a best seller, this dumbbell<br />
shaped rattle is extremely well balanced and allows<br />
babies to experiment with sounds and develop their<br />
understanding of cause and effect as some rattling<br />
balls play hide and seek in the handle;<br />
• Round Rattle – easy to pass from hand to hand, it’s<br />
another way to play with sounds and it’s easy to hang to<br />
anything around;<br />
• Shape sorting and stacking cube – a new variation<br />
on the shape sorting concept that also allows to<br />
understand the concept of size as the pieces can go in<br />
or onto the cube that serves as a base.<br />
• 2-in-1 Stacker – a toy with eight pieces and many ways<br />
of mounting, no right or wrong, a base that can wobble<br />
and stay stable, wins the attention of small and bigger<br />
kids around;<br />
These products have recently won a prestigious<br />
consumer award in the Netherlands, the newly created<br />
Green Awards of the Baby Innovation awards.<br />
Last but not least, these baby toys are kind to the<br />
environment. Because they’re made from annually<br />
renewable materials, they do not deplete the planet from<br />
anything that can’t grow again. While oil-based plastic toys<br />
rely on increasingly scarce resources and in the process<br />
of being manufactured may cause between 2 – 7 times<br />
their own weight in greenhouse gases to be emitted into<br />
our atmosphere, Bioserie toys are made from plants and<br />
they contribute considerably less greenhouse gases during<br />
their whole production chain.<br />
The brand’s founders feel upbeat about their line’s<br />
potential as they’ve signed distribution agreements in many<br />
countries accross the world (France, UK, the Netherlands,<br />
Germany, Austria, Scandinavia, Hungary, Czech Republic,<br />
Slovakia, Spain, Portugal, Korea, Hong Kong, Australia,<br />
USA, Canada, Caribbean).<br />
Being asked where they’d like to see the brand in five<br />
years, Kaya said: “We would like Bioserie to have a firm<br />
foothold on baby products market, worldwide. We would<br />
like to become a well-recognised durable consumer<br />
products brand and our sights are set on diversifying into<br />
other durable consumer product categories in the future.<br />
It is particularly exciting to make a point that it is possible<br />
to develop and run a business that truly respects our<br />
planet and the health of its inhabitants.”<br />
Sounds like toys are only the beginning! MT<br />
www.bioserie.com<br />
Drive Innovation<br />
Become a Member<br />
Join university researchers and industry members<br />
to push the boundaries of renewable resources<br />
and establish new processes and products.<br />
www.cb2.iastate.edu<br />
See us at K <strong>2016</strong><br />
October 19-26, <strong>2016</strong><br />
Düsseldorf, Germany<br />
Hall 5, Booth C07-1<br />
bioplastics MAGAZINE [<strong>04</strong>/16] Vol. 11 29