Issue 04/2016

Toys
own experience of what makes the success of a toy in the
house. Basically, a toy that works is one that both the baby
and the parents will pick from the shelf happily, and that
won’t just sit there.
They found out three elements were key: color, versatility
(the toy should be used in many ways and facilitate concept
explorations) and convenience (the toy should ideally be
easy to carry along, and should be washable in case
it gets dirty).
Bioserie’s product range is catered to 0 to 2 years
old. It aims at bringing down-to-earth play essentials
to support young babies in their early discoveries
and be their companions into toddlerhood. Designed
with the support of infant development specialists,
they are also super-easy to clean, even in a
dishwasher at specified temperatures when
necessary (a great feature for the home, and
that also means the toys are easy to share with
others – in pre-school/nurseries environments
or within the family and friends circle).
Currently, five products are available.
• Star teether – a simple star-shaped teether
that’s easy to grasp, with dimples to soothe sore
gums, available in green and orange;
• Dumbbell Rattle – already a best seller, this dumbbell
shaped rattle is extremely well balanced and allows
babies to experiment with sounds and develop their
understanding of cause and effect as some rattling
balls play hide and seek in the handle;
• Round Rattle – easy to pass from hand to hand, it’s
another way to play with sounds and it’s easy to hang to
anything around;
• Shape sorting and stacking cube – a new variation
on the shape sorting concept that also allows to
understand the concept of size as the pieces can go in
or onto the cube that serves as a base.
• 2-in-1 Stacker – a toy with eight pieces and many ways
of mounting, no right or wrong, a base that can wobble
and stay stable, wins the attention of small and bigger
kids around;
These products have recently won a prestigious
consumer award in the Netherlands, the newly created
Green Awards of the Baby Innovation awards.
Last but not least, these baby toys are kind to the
environment. Because they’re made from annually
renewable materials, they do not deplete the planet from
anything that can’t grow again. While oil-based plastic toys
rely on increasingly scarce resources and in the process
of being manufactured may cause between 2 – 7 times
their own weight in greenhouse gases to be emitted into
our atmosphere, Bioserie toys are made from plants and
they contribute considerably less greenhouse gases during
their whole production chain.
The brand’s founders feel upbeat about their line’s
potential as they’ve signed distribution agreements in many
countries accross the world (France, UK, the Netherlands,
Germany, Austria, Scandinavia, Hungary, Czech Republic,
Slovakia, Spain, Portugal, Korea, Hong Kong, Australia,
USA, Canada, Caribbean).
Being asked where they’d like to see the brand in five
years, Kaya said: “We would like Bioserie to have a firm
foothold on baby products market, worldwide. We would
like to become a well-recognised durable consumer
products brand and our sights are set on diversifying into
other durable consumer product categories in the future.
It is particularly exciting to make a point that it is possible
to develop and run a business that truly respects our
planet and the health of its inhabitants.”
Sounds like toys are only the beginning! MT
www.bioserie.com
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See us at K 2016
October 19-26, 2016
Düsseldorf, Germany
Hall 5, Booth C07-1
bioplastics MAGAZINE [04/16] Vol. 11 29