ADIPEC 2020 Digitalisation Brochure

Host
Abu Dhabi International Petroleum Exhibition & Conference
DIGITALISATION IN ENERGY
9 - 12 November 2020
THE NEXUS OF TECHNOLOGY
AND ENERGY IN THE 2020S
Supported by
Host City Venue Partner
Official Media Partner ADIPEC organised by

Last year we were talking about ideas - this year we are
talking about applications. Companies are coming and
presenting how drones, artificial intelligence, robotics
and oilfield operations contribute to saving and bring
the cost per barrel down.
HIS EXCELLENCY SUHAIL MOHAMED AI MAZROUEI
Minister of Energy and Industry
United Arab Emirates
2

BRINGING A
GLOBAL INDUSTRY
TOGETHER
Each year, ADIPEC provides one of the most important channels to do business and exchange
information, attracting energy ministers, global CEOs and leading decision makers across 4 days
of business discussions and knowledge exchange.
Enhanced digital technologies, agile business models and new partnership eco-systems will be a
core part of the agenda for the global energy conversation when the industry reconvenes in Abu
Dhabi on 9 - 12 November, 2020, placing the oil & gas industry at the helm of a new age.
As a premium exhibition and conference platform, ADIPEC hosts hundreds of speakers, thousands
of exhibiting companies and 155,000+ trade professionals from around the world.
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STAYING AHEAD OF
THE DIGITAL REVOLUTION
The oil and gas sector is already taking advantage of new digital technologies, which are set to be at
the centre of ADIPEC 2020.
The digital revolution will create significant value in the oil and gas indusrty by reducing costs,
increasing productivity, optimising reservoir depletion strategies, improving heath and safety and
minimising emissions.
EXPECT THEIR INVESTMENT IN DIGITAL TOOLS TO
INCREASE OVER THE NEXT TWO YEARS, WITH A
QUARTER FORESEEING A SIGNIFICANT INCREASE
BILLION 2018 BILLION 2023
EXPECTED GROWTH IN INDUSTRIAL INTERNET OF THINGS (IIOT), ONE OF THE
MAJOR FACTORS IN THE INCREASING DIGITALISATION OF BUSINESS
* Source: Markets and Markets
4
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WHICH OF THESE TECHNOLOGIES IS YOUR COMPANY
EITHER CURRENTLY IMPLEMENTING OR PLANNING TO
IMPLEMENT IN THE NEXT 18 MONTHS ?
Cloud
Artificial Intelligence and Machine Learning
Advanced Analytics
Robotic process automation
Industrial Internet of Things
Mobile Platforms
Remote monitoring and visual analytics
Chat bots (virtual assistant)
Blockchain
Virtual or augmented reality
3D printing
Next generation ERP
Edge computing
100%
100%
98%
98%
89%
85%
79%
65%
53%
52%
23%
21%
19%
Source: EY, 2019
Digital processes are set to have the greatest impact on the oil and gas industry as every company surveyed is set to impliment The Cloud and
develop Artificial Intelligence in the coming year-and-a-half.
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MAKING WHO WILL THE YOU MEET?
TRANSFORMATION
The practical advantages of digital technology can be seen across the
oil and gas value chain.
29%
30%
22%
23%
Senior Management
41%
Advanced analytics are being Middle used Management
to transform functions such as
18%
procurement and to support Technical better decision Experts making, while drones and
equipment sensors, are revolutionising monitoring and maintenance. 35% 2%
MENA
Europe
Asia
America
Africa
The potential impact of using advanced analytics for predictive maintenance
is a decrease in maintenance costs by using predictive data models
– in effect, vital equipment can be repaired before it breaks down.
ADIPEC 2020 is projected to attract a wider landscape of conventional and emerging digital related titles such as:
Some companies have also started using 4-D seismic imaging to add a
time-lapse dimension to traditional 3-D imaging, enabling them to
measure and predict fluid changes in reservoirs. This enhanced view of
reservoirs increases recovery rate, boosting upstream revenue.
We are really innovating around capabilities such as drones to monitor
emmissions, artificial intelligence and this is where productivity can be
unleashed.
LORENZO SIMONELLI
Chairman & CEO
Baker Hughes
6
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DIGITALISATION AND TECH TRENDS THAT WILL DISRUPT
THE OIL & GAS INDUSTRY
Macro technology forces at work
Technology trends past, present, and future
AI-fueled organizations
Reaching AI’s full potential in the enterprise
NoOps in a serverless world
Shift IT’s focus from operations to outcomes
Connectivity of tomorrow
The spectrum and potential of advanced networking
Over the years, nine technology forces (cloud,
analytics, digital experience, blockchain,
cognitive, digital reality, core modernization,
cyber, and the business of technology) have
been the back bone of innovation past and
present. The controlled collision of these
forces can compound the effect of
purposeful, transformational change. Many
Oil and Gas organisations are refreshing their
digital and technology strategies, portfolios,
and roadmaps to better balance risk, reward,
agility, and investment.
The journey to fully autonomous artificial
intelligence is part of a growing trend in
which companies transform themselves
into AI-fueled organizations where AI is an
integral component of corporate strategy.
Organisations in the Oil and Gas industry
are increasingly harnessing AI’s potential for
value chain automation, data-driven
decision making, and generation of
valuable insights..
We have reached the next stage in the
evolution of cloud computing in which
technical resources can now be completely
abstracted from the underlying system
infrastructure and enabling tooling. The Oil
and Gas industry can benefit significantly
from technologies and methods that help to
increase productivity, effectiveness, and
safety outcomes.
Connectivity is a critical digital enabler in an
industry with many remote work locations
such as drilling rigs. Capturing real-time
biometrics from remote operators
significantly enhances their safety and
security. From edge computing and mesh
networks to 5G, low earth orbit satellites,
and ultra-broadband, Oil and Gas
companies are taking advantage of
advanced connectivity options to design
tomorrow’s enterprise networks.
Intelligent Interfaces
Reimagining the way humans, machines,
and data interact
Beyond Marketing:
Experience reimagined
CMOs and CIOs partnering to elevate
the human experience
DevSecOps and the
cyber imperative
Elevating, embedding, and evolving
your risk response
Beyond the digital frontier:
Mapping your future
Digital transformation demystified
Today, people interact with technology
through ever more intelligent interfaces,
moving from traditional keyboards to
touchscreens, voice commands, and beyond.
And even these engagement patterns are
giving way to new and more seamless and
natural methods of interaction. Within the Oil
and Gas industry, these techniques and
capabilities can transform exploration,
development, production, safety, and
maintenance activities.
The new world of marketing is now orchestrated
by chief marketing officers partnering with their
technology organizations to bring control of the
human experience back in-house. Oil and Gas
companies are innovating to deliver a seamless,
integrated customer experience across physical
and digital connection points. They are looking
at the entire customer journey, identifying
significant opportunities to transform and
streamline processes & data, and incorporating
B2C experiences into the industry value chain.
For many years, application programming
interfaces (APIs) have made it possible for
solutions and systems to talk to each other.
Now APIs are being valued for another
capability: They expose technology assets
for reuse across and beyond the enterprise;
such reuse can drive greater ROI in IT
investments and offer API consumers a set of
building blocks for using existing data,
transactions, and products in creative ways.
Digital transformation has become a rallying
cry for business and technology strategists.
To those charged with mapping the future, it
promises a triumphant response to the
pressures and potential of disruptive
change. Adopting a digital-forward mind-set
will help Oil and Gas companies prepare for
the future.
Source: Tech Trends 2019 | Deloitte Insights
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WHY EXHIBIT?
Digitalisation is the key to the future growth and increased
efficiency of the oil and gas sector and will be at the forefront of
ADIPEC 2020.
New technologies will be showcased, while discussions and
debates will focus on the implications of digitalisation for the
industry and the best ways emerging technologies can be utilised.
Businesses can experience the entire spectrum of digitalisation,
from Big Data, to Cloud to Machine Learning in order to gain the
best insights into their potential and evaluate what works best
for them to optimise efficiency and increase revenue.
The entire energy industry is moving towards taking full advantage
of what new technologies have to offer and the latest innovations
will all be on show for the benefit of all across the oil and gas sector.
$18.9
ESTIMATED VALUE OF BUSINESS AGREEMENTS
TAKING PLACE AT ADIPEC 2019
155,000+
VISITORS
100
MINISTERS, CEOS, POLICY
INFLUENCERS AND CHANGE-MAKERS
51
NOC AND IOCs
JOIN THE INDUSTRY LEADERS AT ADIPEC DIGITALISATION IN ENERGY. SECURE YOUR PARTICIPATION BY BOOKING YOUR STAND TODAY.
CONTACT THE SALES TEAM E: adipec.sales@dmgevents.com | T: +971 2 4444 909
FOR CONFERENCE ENQUIRIES E: adipec.delegate@dmgevents.com
8
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WHO SHOULD
EXHIBIT?
Achieving the right balance between “Human and Machine” is critical
if the full impacts of digitalisation can be brought to the benefit of the
oil and gas industry.
So the workforce needs to be intellectually and practically agile enough to embrace the changes.
ADIPEC offers a unique forum for those who want to get at the cutting edge of technology by offering
a forum for companies, whether SME or multinational, which have an interest in:
ARTIFICIAL
INTELLIGENCE
BLOCKCHAIN
TECHNOLOGY
MACHINE
LEARNING
EQUIPMENT
SENSORS
CLOUD
COMPUTING
CYBER
SECURITY
UAV'S
ROBOTICS
VIRTUAL
VIEWING
BIG DATA
AUTOMATION
EDGE
COMPUTING
All the ministers are here, industry executives and partners at every level. Plus we are
getting a lot of young people here and digitalisation 4.0 is something that is really
exciting them to join our industry.
NORMAN GILSDORF
President High Growth Regions, Middle East, Russia & Customs Union
Honeywell
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WHO SHOULD WILL YOU MEET?
EXHIBIT?
Achieving the right balance between “Human and Machine” is critical
if the full impacts of digitalisation can be brought to the benefit of the
22%
29%
23%
oil and gas industry.
Senior Management
41%
Middle Management
So the workforce needs to be intellectually and practically agile enough to embrace the changes. 18%
ADIPEC offers a unique forum for those who want to Technical get at the cutting Experts edge of technology by offering
a forum for companies, 30% whether SME or multinational, which have an interest in:
35% 2%
MENA
Europe
Asia
America
Africa
ARTIFICIAL
BLOCKCHAIN
MACHINE
EQUIPMENT
CLOUD
ADIPEC INTELLIGENCE 2020 is TECHNOLOGY projected to attract LEARNINGa wider SENSORS landscape of COMPUTING conventional SECURITY and emerging digital related titles such as:
CYBER
UAV'S
ROBOTICS
VIRTUAL
VIEWING
BIG DATA
AUTOMATION
EDGE
COMPUTING
All the ministers are here, industry executives and partners at every level. Plus we are
getting a lot of young people here and digitalisation 4.0 is something that is really
exciting them to join our industry.
NORMAN GILSDORF
President High Growth Regions, Middle East, Russia & Customs Union
Honeywell
10
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SME AND START UP
DEDICATED ZONE
In the past year, there has been an increase in the growth of new and innovative
technology and service companies within the region. The SME and start-up dedicated
zone will include international and regional tech companies in the initial stages of
operation sharing their latest innovations with their peers while also witnessing how
large scale operators are adapting to the transformative potential of new technologies.
While new businesses can include ground-breaking technology from their inception,
experienced firms are in a position to utilise what innovations are most appropriate for
their own particular needs, making the zone a self-contained eco-system offering insight
and knowledge to both ends of the business spectrum.
ADIPEC will be highlighting how digital transformation can be brought in at all levels of
a company, starting at senior management level. For start ups, agility is a key factor and
change can be readily brought about. For more established companies the introduction
of new technology may be more of a challenge. But as a forum to bring together the oil
and gas community, ADIPEC provides a framework within which companies of all sizes
can learn from one another.
Why Should SME's and Start-ups Exhibit?
The Zone allows entrepreneurs access to a platform ready to pitch their
business ideas to potential investors.
Meet potential Venture Capitalists searching for grass root opportunities for
future partnerships and collaborations
Gain access to an entire industry of over 2,200 exhibiting companies charged
with applying cutting edge technologies and solutions.
Presenting TDE Group in the Digitalisation Zone of
ADIPEC 2019 was beyond expectation as we could
capitalise on the ongoing trend for digital
transformation and improving drilling efficiency.
As a result, we are looking forward to ADIPEC 2020
where we will return to the Digitalisation Zone with a
larger stand .
PROF. GERHARD THONHAUSER
Chairman and CTO
TDE Group
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