2020_Issue14_BCG_Insider_24S_EN

insider

bluechemGROUP

Issue 14

WITH THE

LOOK BACK

FACING THE FUTURE

»ALWAYS USE THE ENTIRE

CUSTOMER POTENTIAL!

In principle, offer your customers all products and

services from our portfolio!«

Werner Urban, President of the bluechemGROUP

:inside

Werner Urban /

President of the bluechemGROUP

1

bluechemGROUP -

Inside

Dear importers, partners and friends,

I would like to welcome you to the fourteenth edition of our bluechem-

GROUP Insider.

We proudly look back at a very successful year in 2019. A year in which

many points were set and product developments advanced. One of the

highlights was the market launch of our new product innovation “Diesel

Organic Cleaner” in October 2019, which did not exist in this form on the

market. Of course, in this issue you will receive numerous information on

this and other unique product innovations. Precisely such developments

have made us the technology leader for vehicle maintenance and care for

more than 30 years.

For the year 2020, the focus will be on the automechanika Frankfurt trade

fair, where we will convince again with new, but also tried and tested solutions

and concepts. Of course, preparations have been in full swing and we

are happy to present our latest product innovations to you. We will continue

to deal with the current economic crises and find further solutions to remain

a strong and trusting partner for our customers in the future as well.

If you also have experiences, suggestions, news and other helpful information,

you can send these by e-mail to the following address:

pr@bluechemgroup.com

Finally, I would like to thank you very much for the great cooperation in

2019 and, of course, the support of our bluechemGROUP Insider.

I wish you a successful year 2020 and I look forward for a further common

future within the bluechemGROUP!

10

16

18

bluechemGROUP -

International

bluechemGROUP -

National

bluechemGROUP -

Sponsoring

Are you interested in our products? Do you have a question about

your order? Is there any exciting news from your region?

No Problem! To ensure that each request to the bluechemGROUP immediately reaches the right person, we

have set up several e-mail addresses. In this way we can resolve any concerns quickly and easily.

Order: orders@bluechemgroup.com

Claims: claims@bluechemgroup.com

Marketing: marketing@bluechemgroup.com

ICON

Guide

INFO Icon:

This icon is

referring to detailed

information.

Public Relations: pr@bluechemgroup.com

Private Label: private-label@bluechemgroup.com

Technical issues: technics@bluechemgroup.com

NEWS Icon:

Find out more

exciting reports and

news.

VIDEO Icon:

Product videos

and more, see

this icon.

©2020 CTP GmbH

President: Werner Urban

Editorial:

Wilhelm Wust (text + content),

Anett Waldspänniger (composition + layout)

Subject to modifications and errors. Similar image

No liability for misprints.

Address of Editorial Office:

CTP GmbH

Saalfelder Str. 35h

07338 Leutenberg / Germany

Phone: +49 (0) 36734 230-0

Fax: +49 (0) 36734 230-22

www.bluechemgroup.com

Picture material: front page / Inside cover: Designed by

Freepik | Page 5: Designed by Freepik | Page 8: Bruno

Glätsch - Pixabay | Page 12-13: Pasi Mämmelä - Pixabay

| Page 17: Gerd Altmann - Pixabay

MARTIN

KOENIGER

Interview with the Technical Manager and

Head of Quality Management

2 | BCG Insider 2020

:inside

Mr. Königer has been working in our company since June 2018 and

contributes significantly to the success of the bluechemGROUP with his

daily work.

Hello Mr. Koeniger, you have been in our company

for some time. Please introduce yourself

briefly to our readers.

Hello Mr. Wust, I’d be glad to! My name is Martin

Koeniger, married and was born in Saalfeld in

1977. I completed my education in the state administration

of Baden-Wuerttemberg. Immediately

afterwards, I was with the German Armed Forces,

which has influenced me very much because of

the variety of foreign assignments and I was also

able to get to know many people and cultures.

After my military service, I was a project manager

at a family-operated, medium-sized company.

As head of quality assurance for an automotive

supplier, I was able to consolidate and expand

my experience and knowledge in the years before

I switched to the bluechemGROUP.

That sounds like a very interesting CV.

So, you are well prepared for your position at

the bluechemGROUP?

That is right. In my past positions, I have already

acquired a great deal of knowledge about process

optimization in similar industries. Nevertheless,

the processes in our company are even more

complex and yet more dynamic, which enables

us to reach our destination as quickly as possible

without excessive bureaucracy. The last one and

a half years showed me that we were already

very good in terms of process optimization, but

there is always a need for optimization.

Do you work with all departments in the

company? What position do you have in our

company and which specialist and topic areas

do you serve?

Correctly! As head of management systems, I

work with almost every department daily.

Only in this way we can continue to guarantee

that defects in the processes are prevented

and optimized as quickly as possible. And this

is demonstrated by our accurate recertification

of DIN EN ISO 14001: 2015 and DIN EN ISO

9001: 2015. My main job as Technical Manager

is mainly responsible for Product Management,

Production, Engineering, Purchasing and Quality

Assurance.

So many tasks and so much responsibility

sound like a very busy working day. Is there

any "typical" working day at your place?

I do not have the typical working day as one imagines.

My topics cover mostly operational issues

and issues that require quick decisions. So, my

task is always to focus on every request and to

judge or decide on "hard" and "soft" aspects.

Where is your personal appeal in all these

tasks?

I've always been an advocate of working processes.

Together with my colleagues, we will

continue to expand the efficiency and stability

of our production, considering economic and

ecological standards. We will win the best

suppliers to continue to be a reliable partner for

our customers, to offer the best product quality in

all markets and to establish our new standards.

The constant development and improvement of

our management systems are also of the highest

relevance. But also special projects, such as new

product developments, always give me pleasure

in my daily work. I am just a person who is very

open to new ideas.

That sounds like you're passionate about

what you do. Is there something that you

particularly like about the company?

Continue on the next page

BCG Insider 2020 | 3

:inside

MARTIN

KOENIGER

Interview with the Technical Manager

and Head of Quality Management

Continuation interview

What I already noticed on the first day is the firstclass

cooperation and the unique coexistence

among the colleagues. But also the international

work, the innovative power and above all the

quality and effectiveness of the products are the

reason for my passion for the company. All this

does not mean that my tasks get less, but that

makes it a whole lot easier.

Do you have special wishes or goals that you

want to achieve together with the bluechem-

GROUP?

In any case, I am already looking forward to the

future projects and challenges with the entire

team. And by 2020 we will certainly not lack

projects. I also wish that the motivation and

enthusiasm of the team will continue and we will

establish our brands even more globally.

Mr. Koeniger, thank you very much for the

insightful interview and the interesting

insight into your work.


:inside

CERTIFIED

ENVIRONMENTAL

MANAGEMENT:

DIN EN ISO 14001:2015

We have been developing and producing highly effective, environmentally friendly chemical

products, for more than 30 years. Their job is to reduce emissions, reduce fuel consumption and

keep the performance of motor vehicles of all types at the most efficient level.

With the globally recognized certification of our environmental management system, according to

the standard DIN EN ISO 14001:2015, we took another step. We can inform you with pride:

We are one of the first companies in our industry that has committed to environmental responsibility

beyond the legal guidelines, in all our processes. In addition, we are constantly working to optimize

our divisions, processes and products in terms of people and the environment. Thus, we can

guarantee that even today and, in the future, the environmental impact is kept as low as possible,

creating a safe, healthy working environment and conserving resources.


:inside

DIESEL ORGANIC

CLEANER

INNOVATIVE PROTECTION AGAINST

DIESEL CONTAMINATION

Anyone who has ever had an infested diesel tank knows the consequences

and costs that come to those affected.

Bacteria, yeasts, fungi and algae excrete biomass through their natural metabolism, which can develop into a kind

of plug in the diesel fuel for all lines, from the tank to the injection nozzles. This blocks the fuel and thus prevents the

necessary combustion in the engine.

Conventional additives are usually biocides, which kill the microorganisms. However, since December 1st, 2018 it is

prohibited by a new EU guideline to offer these products for sale. Strict legal measures alone make it possible to sell

biocidal products to traders. These include requirements such as: keeping a poison book, legal proceedings of the

product as biocide, an application and sale declaration and many more.

For more than a year now, the

research and development

department of the bluechem-

GROUP has tackled the problem

in order to fight bacteria, yeasts

and co, without having to resort

to biocides that are harmful to the

environment.

Jens Möller, Head of research

and development department of

the bluechemGROUP, says "We

took a completely new approach

to the topic. We do not work from

the outside as usual on the microorganisms,

but simply deprive,

the necessary nutrient medium for

their metabolism. This prevents

that the biomass, that is critical

for the engine, can be produced

and in addition, the bacteria die

out due to the lack of metabolism,

or even cannot be produced.

Some of these substances

disappear even faster than before

in the traditional way with this

methodology. This has already

been confirmed by initial tests by

independent laboratories“.

Andreas Huck (product manager

of the BCG): "The demand for

a biocide-free product against

the diesel oil pest has been

steadily growing since the end of

2018. With our new DOC Diesel

Organic Cleaner, we now have

a solution that already prevents

the spread of microorganisms in

tanks and thus blight’s the feared

diesel oil pest in a nutshell. In addition,

the remaining suspended

solid is bound to a homogeneous

liquid and can be burned easily

and residue-free.“

log KBE / mL

Hefenabreicherung | Yeast depletion

5.0

4.5

4.0

3.5

3.0

2.5

2.0

1.5

1.0

0.5

DK = Dieselkraftstoff | Diesel fuel

MBO = Biozid | Biocide

DOC = Diesel Organic Cleaner

DK + MBO

DK + DOC

0.0

0 2 4 6 8 10 12

Tage nach Beimpfung | Days after inoculation

In addition to the highly

effective cleaning

effect, DOC also

contains anti-corrosive

and lubricating ingredients

that protect the

entire fuel system and

increase the life of all

components.


:inside

NEW! DOC 1:1000

PRO-TEC: Art.-No. P1319 / 1L

bluechem: Art.-No. 33719 / 1L

AUTOPROFI: Art.-No. 43299 / 1L

Art.-No.: P1293 / 375 ml Art.-No.: 33650 / 300 ml Art.-No.: 43270 / 250 ml


:inside

IN FOCUS

automechanika Frankfurt 2020

The Automechanika takes place in Frankfurt for the 26th time already. With

around 4,600 exhibitors, it is one of the world's largest and most successful

trade fairs in the automotive industry with a focus on aftermarket. It takes

place every two years at Messe Frankfurt and in contrast to the IAA, is purely

a trade fair for trade visitors. The product areas range from repair and maintenance

concepts to management solutions and digital solutions.

Of course, we will also be presenting many new products and future-oriented

concepts at our stand C15 in Hall 9.1. Right now, we are in the middle of the

preparations to offer you an informative, but also unforgettable fair week.

We hereby invite you to informative and interesting

discussions, exclusive trade fair offers and

highlights or just a friendly conversation with your

contact person at the coffee table. We are looking

forward to your visit!


:inside

COMMUNICATION

IS EVERYTHING

bluechemGROUP Style Guide

In order to strengthen our communication to the outside world, we have completely revised our

design guidelines in recent months. These allow a uniform appearance and show a clear identity.

What can you find in our

design guidelines?

- Construction and creation of the trademark

- Corporate Values

- Free spaces and minimum distances

- Logo placement, variations and usage

- Alternative logo representations

- Dos & Don'ts

- Color definitions (CMYK, RGB, HEX, RAL, Oracal)

- Typography and fonts

- Defined areas of application

Scan the QR code and download the style guides.


:international

Exhibitions 2019

International

AutoZum – Salzburg

AutoProf AMT Live – Gorinje

motortec Automechanika Madrid

Automechanika – Istanbul

automec – Sao Paulo

autopromotec – Bologna

Automechanika – Birmingham

Automechanika – Dubai

PAACE Automechanika – Mexico City

Automechanika – Johannesburg

Autotec – Athens

Equip Auto – Paris

AAPEX / SEMA Show – Las Vegas

Automechanika – Shanghai

autopromotec – Bologna


Automechanika – Johannesburg

expo international RUJAC – Guadalajara, Mexico


Automechanika – Istanbul

motortec Automechanika Madrid Automechanika – Birmingham Equip Auto – Paris


:international

motortec Automechanika Madrid


automec – Sao Paulo


Exhibitions

2020

NADA Show

Feb 15, 2020 – Feb 17, 2020

Las Vegas, USA

Automechanika Dubai

Jun 7, 2020 – Jun 9, 2020

Dubai, UAE

PAACE Automechanika

Jul 22, 2020 – Jul 24, 2020

Mexico City / Mexico

expo international RUJAC – Guadalajara, Mexico

Automechanika Frankfurt/Main

Sep 8, 2020 – Sep 12, 2020

Frankfurt/Main, Germany

Automechanika Buenos Aires

Nov 4, 2020 – Nov 7, 2020

Buenos Aires, Argentinia



Automechanika Shanghai

Dec 2, 2020 – Dec 5, 2020

Shanghai, China


:international

REGIONAL

MEETING

SWEDEN

Participants of the meeting (picture ltr): Jari Karhula, Niko Karhula, Paavo Liuksiala,

Janne Koljonen, Björn Thomas Fosdal, Thomas Sörensen, Nadine Gutheil,

Micael Hellberg, Gunnar Gren, Luis Fernandez, Einar Noreng, Mohamed Saleh

From June 26 to 27, 2019, the second regional meeting

of the bluechemGROUP took place in Gothenburg /

Sweden. After a detailed presentation and evaluation

of the participants from Norway, Denmark, Finland and

Sweden, the most recent market requirements of each

country were examined extensively on the first day.

“Particularly noteworthy is the continued strong increase

in hybrid and electric vehicles,” says Bjørn Thomas

Fosdal (Lütken&Co.as Norway). Reasons for the strong

growth he sees in the many demands by the state. “For

example, no taxes are raised on electric vehicles, no toll

is required, or free parking is provided in the inner cities,”

continued Fosdal.

With our E-Mobility line, we have already created and


:international

What does the Scandinavian market need and how can we

provide support here with our know-how?

Product training: Luis Fernandez (International Sales

Director) in his element.

added a great value to the hybrid combustion engines

since last year. The main sales market here are already

the Scandinavian countries. In the future, we will be

dealing even more with the new generations of electric

and hybrid vehicles in order to improve the efficiency

and service life of the vehicles, from the headlights to the

exhaust. On the second day of the regional meeting, only

workshops took place which goal was to integrate the

bluechemGROUP philosophy into the various markets.

Luis Fernandez (International Sales Director):

“A regular exchange of information is very important to

us. Only in this way we can deal with the current market

situations of many different countries and react as quickly

as possible to specific requirements.”


:international

DR. SALVATORE

SERPE

AUTOPROFI Italia (API) has been one of the most important partners of the bluechemGROUP.

At almost 96 percent, Italy is the country with the largest bluechemGROUP product portfolio

worldwide. Dr. Salvatore Serpe is the co-founder of the API and will answer questions today about

the development of the company and its personal relationship with the company.

Hello Dr. Serpe, thank you for taking

the time to answer our readers a few

questions.

Hello Mr. Wust, thank you very much for the

request. Of course, it is a pleasure for me to

talk about my company.

Mr. Serpe… or rather Dr. Serpe, what the

“Dr.” stands for?

I have received several Dottore in the course

of my life. In addition to the titles in various

foreign languages, literature and philosophy, I

also graduated in economics. All the courses

were the perfect preparation for what I am

doing now.

And what you are doing is more than

presentable. How long have you been

supporting the bluechemGROUP team?

Thanks for the kind words! I have known the

bluechemGROUP for over 20 years. I've been

working with and for the bluechemGROUP for

over 15 wonderful years now. And I wish that

there are many more.

What does it mean for you to cooperate

with the bluechemGROUP?

For me, working together has become a kind

of life task.The buildup of the sales and

communication network, from the Alps to the

Mediterranean, was and is a huge project,

which was put into practice by theory. There

are still a lot of opportunities to continue and

push the sales in Italy and that is not least due

to the trust that my customers have built with

me and the bluechemGROUP over the years.

I think, I am not only speaking for myself

here when I say that you have created

something in Italy that you can be proud

of. We are, anyway! And with an annual

turnover of more than 1.7 million Euros

in relation to the customer group density,

you definitely are at the very top of our

company - with almost no additional

employees. What is your secret?

It is not so much a secret, but rather a mixture

of self-discipline for the organization, passion

for our products and concepts, a very good

instinct for the local market, a fantastic

teamwork with my colleagues in Italy and also

Germany, and simply enjoyment at work.

You said your instinct for the economic

situation in Italy is very good. How do you

rate the market and what is your forecast

for 2020?

You can feel the recession in the market.

Nonetheless, I was able to increase my sales

once more compared to the previous year and

assume that it will rise even more in the

coming year. I'm a positive person and I just

know that the end is far from over.

What was your best experience so far at

the bluechemGROUP?

The most impressive experience I had a few

years ago at the Automechanika in Frankfurt.

We sat together with the entire exhibition team

in the evening at an Italian and suddenly all

began to sing. That was just amazing. In such

moments, you realize that everyone around

you has become not just colleagues, but

rather friends and family - an absolute goose

bump effect. Likewise, it's just nice every day

that my clients trust me so much.

A businessman like you certainly has other

personal goals?

Of course! I want to expand the network even

more, even if the economic situation is


In an interview

with the Regional

Manager Italy

and co-founder of

Autoprofi Italia

currently not optimal. The goal is to strengthen

our 3 brands even more: PRO-TEC and

bluechem as the professional workshop brands

which already enjoy an excellent reputation,

and AUTOPROFI as the mid-price variant from

the bluechemGROUP.

Do you have a wish for the

bluechemGROUP that could help you to

realize your project?

We cannot stop and lose our reputation as a

technology leader. Innovations are the heart of

the company. If we stop implementing such

fantastic ideas as we have done all these

years, in a few years we could be similar to

one or the other competitor. But here I am sure

that we will continue to listen to the market and

find a solution to every problem.

That's when I know that we still have a lot

in development and that we do not stop

implementing new innovative ideas. So far,

we have been able to solve all the problems

and we will continue to do so in the future.

Dr. Salvatore Serpe, Thank you very much

for your open words and I wish you all the

best!

Scan the QR code and go directly to the website:

www.autoprofi-international.it


:national

WORKSHOP

STORY

Running out of air

If one of our workshop customers must solve a difficult

problem, our sales managers are usually not far away.

They are nearby when the high-quality products of the

bluechemGROUP eliminate such difficulties with little

effort. Just like in the following story.

Michael Gänslein reports of a Mazda 3, which already had

a mileage of 120,000 km (75.000 miles). This recently

showed the error message that there was too little intake

air. With our products, the problem was solved quickly and

easily.

“Already at the first closer look, I noticed the

strong coking in the intake and the restless

engine noise was an indication that something

was wrong. Therefore, I decided to use our Triple

X plus and our Diesel Applicator Spray to dissolve

and remove the coarsest coking in the injection

and intake system. After the treatment with these

products, the engine already ran smooth and the

error message was no longer displayed. In order

to remove the last dirt from the diesel system, I

decided to use our diesel system cleaner. This

not only cleans but also protects the entire

injection system from new dirt. ”

The customer was very satisfied with the result and was

pleased that the original engine performance of his vehicle

could be restored quickly and without problems.

Further questions on this case can be answered via

technics@bluechemgroup.com


:national

NEW COOPERATION WITH

»IF YOU WANT TO GET

AHEAD QUICKLY, YOU

HAVE TO GO ALONE.

IF YOU WANT TO GO

FAR, YOU HAVE TO GO

TOGETHER.«

Techno – the dealership cooperation

Since November 2019 the bluechemGROUP with the brands PRO-TEC and bluechem is an officially listed partner of Techno-

Einkauf GmbH. With around 150 shareholders and over 1,800 locations, the company is the largest dealership cooperation in

Germany. As a supplier of our highly effective additives and sophisticated workshop concepts, since November 2019, we have

become another reliable partner with the highest quality and efficiency claims.

We look forward to the future cooperation!


HIGHLIGHTS

RACING SEASON 2019

The bluechemGROUP

and Motorsport – an

inseparable connection

No car stays clean here. Whether German Rally

Championship, Mitropa Rallye Cup or ADAC Rally

Masters, the bluechemGROUP supported several strong

teams last season. Precise driving, perfect timing and a

generous dose of talent are crucial to a successful race.

Since nowhere else the car technology is so heavily

loaded, the bluechemGROUP with its quality products

ensures an optimal and effective protection.


:sponsoring

Philip Geipel

– from Supercar to Off-Road Allrounder

Formerly successful at the ADAC GT Masters, the year 2019 was for Philip Geipel under the motto

“back to the roots”. Following in the footsteps of his father Uwe Geipel, the Saxon now started in the

Rallye Motorsport. Already the first race, the Saarland-Pfalz Rally in March 2019, he and co-driver

Katrin Becker mastered with flying colors and reached the fourth place of the overall ranking. In the

sporty Skoda Fabia R5 of Kahle Motorsport, the team has prevailed against several experienced

rally drivers.

After a breathtaking season, with some highs and lows, then something happened what no one

expected. “We made it!!! In the season finale, 3rd place in the German Rally Championship

defended and thus exceeded all expectations of my first rally season. The 3 city rally was the event

of the year for me. Insanely exciting and demanding evaluation tests around Freyung did not make

the task very easy for us. With a lot of points scored and in the end also with one or the other quite

proper time, I think we showed the potential. There is still a lot to learn, but I'm looking forward to

what's coming. ” said Philip Geipel after the season finale.

The bluechemGROUP is happy about this success and wishes the Plauen pilot a

lot of success!


:sponsoring

Mastercross

Full throttle through the Mongolian steppe

More action is hardly possible! Our partner, Autochem LLC,

hosted again one of the most exciting races in 2019 in

Mongolia. 31 pilots took part in the 4 races of the Autochem

Mastercross, which was divided into four stages, semi-

finals and finals. First place went to # 24 D. Boldbaatar from

Mongolia. “We thank all our drivers, sponsors and friends,

without them this event would not be possible,” says Diyendorj

Lkhagvasuren, CEO Autochem LLC Mongolia.

Motocross

Nobody can touch him anymore

BluechemGROUP rider Chris Gundermann had a fantastic season in this year's MAXXIS Cross

Country Championship. With 10 points in front of the challenger Mark Scheu, the 26-year-old

from Thuringia won the last GCC. In Supersprint 2019 he also scored a magnificient season

finish with the runner-up!

Chris Gundermann after his last race in Buehlertann: “Another successful year is coming to an

end. Last weekend, I celebrated my third consecutive GCC Pro title. Also, in the Supersprint

class I am very satisfied with the second place. It was a tough fight again and all the time and

energy invested paid off in the end. Thank you for the energetic support and strength every single

second. I also like to thank all my sponsors, without them everything would be impossible.”


:sponsoring

Drift on Ice

The most daring circuit

courses of the year

Scan the QR code and visit

the website directly.

http://www.drift-on-ice.de/

EVENT 1 23.11.2019 FREITAL

EVENT 2 04.01.2020 PFAFFENHOFEN

EVENT 3/4 01.+02.02.2020 MALCHOW

EVENT 5 22.02.2020 CHEMNITZ

EVENT 6 23.02.2020 JONSDORF

Full concentration and excitement - in front of the starting

line, 78 horsepower in the form of 500cc motorcycles wait for

a daredevil race on the track or the ice rink. Awesome curve

drifts and the distinctive smell of burned methanol - that's the

combination for a unique event you must experience!

The name of this extraordinary spectacle is Speedway. This

is probably the only motorsport race worldwide, which is held

without brakes in the international driver field, young and old

prove that, in addition to speed, great sensitivity is required.

Of course, this is even more important at the legendary ice

series, which is held every winter. Where else pirouettes are

turned, and metallic spikes drill into the glassy floor – that’s

pure action!

The bluechemGROUP already supports the championship

"PRO-TEC Cup" and the drivers of the team PRO-TEC in

the 8th season. For us Speedway is a great way to test

our products under extreme conditions in use. We gained

many valuable insights through the regular exchange

with technicians and drivers and were able to significantly

improve our formulations.


ALREADY KNOW?

Communication via social media, such

as Facebook, Twitter and Co. allows

a perfect, digital networking with the

international community. Approx. 2.3

billion people worldwide use social

networks and share millions of content

every day. The bluechemGROUP

also uses these advancements

to communicate and interact with

customers, partners and many other

users. New information can be shared

around the world easily and quickly.

Join us and become a part of our social network!

nordwood-themes-359015-unsplash

www.bluechemgroup.com

2020_Issue14_BCG_Insider_24S_EN

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