Creative HEAD February 2020

Room with
a view
In an industry that’s all about appearance, your salon interior should make a statement showing
what your brand is all about. As we start a new decade, perhaps it’s time to try a different look?
HAIR LOSS
Hershesons at Harvey Nichols
AS YOU TOOK down all those glittery Christmas decorations
in the salon last month, did you look around your space and
think it needs a bit of a spruce up? Are pieces starting to look
tatty and tired? Consider how it looks to guests through the
door. “Evaluate how the current salon is perceived by existing
clients,” recommends Albert Ewan of Albert Ewan Design. “It
will highlight any problem areas you might not have noticed.”
Remember to look at the overall picture when considering a
revamp and not just the aesthetics – are the changes going to
be practical for staff? Will it be comfortable for clients? And is
the lighting suitable for colour work?
As much as the space has to look beautiful, it must work for
you and your team and, most importantly, the client.
“Your staff may have concerns or requests,” says Albert.
“So this is the perfect opportunity to see where the business
can be improved. It might be the time for added value services
such as massaging backwash chairs. A fresh look at the layout
will help you see how it works for the clients and how their
journey evolves or flows.”
Jo Martin, marketing director at Sally Europe, agrees:
“From the moment someone enters your salon its look and
feel plays a key part in their overall experience. It’s imperative
to plan and think about how you want the layout to work.
Having a straightforward journey for your clients with zero
obstacles in the way will make your salon a much more relaxed
and professional environment to be in. Carefully chosen decor
can help achieve a larger goal – from building your brand
identity to creating a calm atmosphere – so it’s important to
get this right.”
“A salon refurbishment is an opportunity to build on your
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CREATIVE HEAD