Creative HEAD February 2020

*Beauty Track Report 2016
A HAIR-FALL SOLUTION
FOR EVERYONE
THERE’S NOTHING MORE dispiriting to a client than seeing
precious strands of hair clogging up their plugholes and shedding
on brushes. It doesn’t matter whether it’s breakage from damage
or something more deeply rooted. Seven out of 10 women from
the UK and Ireland may suffer from hair-fall or hair loss at some
point in their life.* Yet so many solutions are distinctly clinical and
unappealing. For those who crave a blend of luxury, science and
sophisticated formulas, Kérastase has created the Genesis line.
CREATIVE HEAD ADVERTORIAL
Alleviate the fears of clients who are
concerned about hair-fall with the Genesis
salon service. Start with a detoxifying deep
cleanse, before introducing the special
fibre-strengthening and bodifying Genesis
Fusio-Dose Booster and Concentré. The
powerful Sérum Anti-Chute Fortifant rounds
out the service. Clients can supplement
progress with a daily Genesis regime.
There are two Bain options for different
hair types, as well as a fortifying Masque
to help seal hair cuticles. Strengthening
Sérum and Ampoules help to improve
the fibre's resistance to minimise hair-fall
and maximise beautiful hair, and Défense
Thermique protects against further styling
damage. Powerhouse ingredients are
delivered in lush formulations that help to
reduce hair-fall on two levels: hair that’s
falling due to stress on the hair fibre, and
hair falling from the mid-lengths due to
breakage. Offer clients a solution without
having to sacrifice the indulgent hair rituals
that Kérastase is known for.
GENESIS EXPERTS
FOR THE FIRST TIME, KÉRASTASE’S MOST COMPLETE
ANTI-FALL SOLUTION IS BACKED BY THREE EXPERTS
KÉRASTASE HAS CALLED on three experts to help curate the
range to tackle the issue of hair-fall on all lifestyle fronts (pictured
from left to right): nutritionist Dr Megan Rossi, hairdresser David
Lucas, and dermatologist Dr Laura Scott. Their years of expertise
and insight have been wedded with powerful formulas. The range
features Aminexil, which is used in products for fine, thinning hair,
and also includes naturally derived ginger root and edelweiss
native cells, known for resisting extreme conditions.
NEVER BE AFRAID OF FALLING WITH THE NEW GENESIS TREATMENTS AND PRODUCTS
FROM KÉRASTASE. CALL 0845 600 0122 OR VISIT KERASTASE.CO.UK
CREATIVE HEAD
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