Creative HEAD February 2020

LIFE AND SOUL
JONATHAN ANDREW, FUDGE PROFESSIONAL GLOBAL B
RESEARCH AND DEVELOPMENT TEAM TO CREATE THE HA
BRAND HAS EVER SEEN. WHICH W
THE TECH SPEC
FLEXI FIBRE
Blend of polymers which form
a transparent and flexible film
around each strand to offer
strong and remouldable hold
CLIMATE-CONTROL
Protects against humidity
and controls frizz for
all-day protection
WEATHER-SHIELD
A protective shield for each
hair strand to give frizz control
and humidity resistance
SHINE-LOCK
Conditioning agent that
envelops, smooths and
secures cuticles to ensure
high-shine and softness
CURL CONTROL
Hydrates, defines, reduces
frizz and locks all types of
curls in place
HYALURONIC ACID
Moisturises from within the
cuticle and shields each
strand to hydrate, control
frizz and lock in shine
PREP
BLOW DRY AQUA PRIMER
The essential fi rst step for the ultimate,
long-lasting blow-dry, this lightweight liquid
works as a virtual umbrella for the hair.
First, protecting from heat up to 230°C,
it contains HYALURONIC ACID and Fudge
Professional’s WEATHER-SHIELD
TECHNOLOGY to deliver all-day humidity
resistance and frizz control, improved
softness, smoothness and visible shine.
JONATHAN SAYS: “Blow Dry
Aqua Primer is so versatile!
We were inspired by waterbased
make-up to provide
lightweight moisture without
weighing the hair down”
PREP
CURL REVOLUTION MIST
For curly boys and girls everywhere, this
weightless dew defi nes everything from waves
to curls and spirals to revolutionise the look and
feel of curls. Packed with WEATHER-SHIELD
TECHNOLOGY to protect against frizz and
humidity, it quenches curls’ thirst for moisture
and creates beautiful defi nition, natural volume
and texture with a healthy-looking shine. No
stickiness, no heaviness and no crispy crunch.
“Psst, this
isn’t just for
girls – guys need to
get involved! Spray
all over hair and
scrunch it dry”