Creative HEAD February 2020

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AroundtheworldTHE GLOBAL CREATIVE AWARDS FROM GOLDWELL ARE REDRAWING THE LINES WHENIT COMES TO COLOUR COMPETITIONS – AND IT COULDN’T BE MORE EXCITING38 CREATIVE HEAD
CREATIVE HEAD ADVERTORIALColor Zoom was Goldwell’s pioneering colour competition – a meeting point forcolour fanatics the world over. Unapologetically bold, it bucked the trends and alwaysshowcased visionary work. But a new decade heralds a fresh take on creativity…the new Global Creative Awards from Goldwell have arrivedIMAGINEWith fresh categories nowspanning cutting and men’sstyling, this will be themost exciting competitionfrom Goldwell yet! Let yourimagination run wild andenvisage a collection thatshowcases your colour mastery,your technical ability andyour creativity. Moodboards,Pinterest, swatching – it’s timeto start honing your vision.CREATEAssemble a dream team tobring your vision to life. You’llneed to create the perfectimage to win over the judgesand earn your place in the livefinals. And with a new Salonaward on the cards, your wholeteam can be involved. Nail yourlooks and produce a dreamphotoshoot that will advanceyou through to the GlobalCreative Awards.INSPIREA selection of new photographiccategories means your workwill go up against the best fromaround the world from the getgo.With no live finals, gettingyour artistic edge caught oncamera has never been moreimportant. You need vision, eyecatchingmodels and the skillsto see your designs come to life.Inspire and be inspired in thistruly international competition.Global Gold winnerswill receive a covetedInternational Gold Trophy,worldwide press andeditorial coverage, acash prize of £2,000 forthe Editorial Categories,and participation in aGoldwell photo shoot forthe Technical Categories.Piqued your interest?CREATIVE HEAD39
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Creative HEAD February 2020

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