Creative HEAD February 2020

from scissor and clipper cuts to blow-drys, colour and grooming. And
with its indoor and outdoor waiting areas that can hold up to six people,
douce’s intimate design allows everyone to interact with one another. This,
Phil believes, is what makes the concept a personal experience for staff
and customers alike.
The first salon has made a home in Cambridge, the second has taken
root predominantly in Broadgate, one of London’s busiest footfall areas.
“The Broadgate neighbourhood is great as it enables us to use the
spaces, free of charge, for events, studios and meetings,” says Phil. “But
the freedom of douce and its mobility means we can venture to festivals
and weddings all across the UK and into Europe. Being mobile allows
us to migrate to different places, and the aluminium exterior reflects the
changing landscapes.”
Douce has expanded its freedom and creativity with a campaign for the
French brand K-Way. “A clothing range has always been a dream of ours,”
says Phil. “And now not only will we be selling douce branded K-Way
jackets, but we’ll soon be launching
our own debut collection. Due to
2019
come out in summer, we’ll be on the
move in the salon, attending markets
and vintage car-boot sales.” Safe
travels, douce.
CREATIVE HEAD
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