Creative HEAD February 2020

Play it your way
Colour is hugely personal and can have
a real impact on your client’s mood and
character. Not everyone wants to prelighten,
being scared of damaging their
hair structure, or the permanency
of their decision. Rest easy knowing
CHROMA ID enables you the colourist
to maintain and even improve your
client’s hair condition
• Bonding technology
Enforces the structural bonds within
the hair shaft for stronger hair and
less breakage
• Low-salt technology
Reduces the pigment penetration
barrier of the hair shaft, maxing out
the ability of colour pigments to enter
for better colour deposition
• Keratin and panthenol
Provides extra care and helps to seal
the outer hair cuticle for improved hair
quality and shine