Creative HEAD February 2020

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COLOUR VISIONBANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALSBRING SOME COLOUR TO YOUR LIFEIN ASSOCIATION WITHCOLOUR CRAFTCORRECTIONLet’s face it, when a client walks in with haircolour that needs major correction work, it can beimmensely satisfying but equally terrifying. Thankfully,Wella has launched a course that’s aimed atmastering the skill of colour correction in an intensivetwo-day course aptly named Colour Craft Correction.This will change the way you look at colour correctionforever and covers everything you need to trulysolve even the most challenging hair colour disaster.Expect to gain confidence, develop your skills andtake your colour business to the next level. Best of all,you can save money by booking this as part of themany education packages that Wella offers. Call yourlocal Wella studio for further information.THE COLOUR CLINIC IS OPEN…EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS.NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS IN THE HOTSEAT“One of my main frustrations as a professional is when other colourists just attempt togive clients what they think they want – even if it doesn’t suit the client, the colour isn’tachievable in one visit, or they don’t have the knowledge to create it in the first place. Itdoesn’t turn out how the client visualised, leaving the stylist disheartened, all becausethey are afraid to say no. It then makes life harder for us to get the integrity of the hairback on track before attempting to achieve the desired colour, which could have initiallytaken two to three salon visits but may now take four to five. It’s important to ensure youunderstand what clients want to achieve, and that their expectations are managed. That’s why it is crucialto provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashioncolours, for example – they need to be maintained every three weeks. Every one of my clients undergoesa thorough consultation on maintenance before we even consider realising their hair goals. I also give myclients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are mywalking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”26 CREATIVE HEAD
SHELFIE TIMEAt this time of year hair is atthe mercy of the elements.The Oil Reflections range isa great weapon to ‘winterproof’your clients’ hair fromdamage outside in the coldand wet, or indoors being dried outby heaters. My must-have product is theOil Reflections Luminous Smoothening Oil.This is the front line against the elements.Using it before blow-drying or as a dailysmoothing product at home, it keeps hairnourished and frizz at bay.”RICHARD POTTS, RAGE HAIR#ColourVisionTHE WELLA PROFESSIONALS XPOSURE 2020COMPETITION IS NOW OPEN FOR STUDENTS!An amazing opportunity for fresh talentto test their skills.Entries close Tuesday 18 February.For more information, visitwella.com/xposureCREATIVE HEAD ADVERTORIALHair by Robert Eaton and Richard MylesWHY I’MWELLAWe love Wella because of the incredible portfolio of coloursand products it offers, and how it enables us to be creative withhair every day. The relationship our family business has with WellaProfessionals spans more than 40 years. I began my training withWella at the age of 15 and, although I have loved working withmany great brands throughout my career, Wella has alwaysbeen my favourite. We have enjoyed many creative projectstogether such as the Wella TrendVision shows, shoots, andseminars, as well as receiving excellent business supportthat has enabled our brand and team to develop furtherwithin the industry.”ROBERT EATON, WELLA PROFESSIONALSTECHNICAL DIRECTOR, UK & IRELANDCOLOUR CONFIDENTLY WITH WELLA PROFESSIONALS. CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:LONDON – 020 3650 4700 MANCHESTER – 0161 834 2645DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM. BOOK YOUR FACE-TO-FACE STUDIO AND ONLINE EDUCATION AT EDUCATION.WELLA.COM@wellahairuk #WellaColour #ColourFlirt Wella Professionals @WellaUKCREATIVE HEAD27
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