Creative HEAD February 2020

COLOUR VISION
BANISH THE DRAB AND DULL WINTER DAYS AND LET WELLA PROFESSIONALS
BRING SOME COLOUR TO YOUR LIFE
IN ASSOCIATION WITH
COLOUR CRAFT
CORRECTION
Let’s face it, when a client walks in with hair
colour that needs major correction work, it can be
immensely satisfying but equally terrifying. Thankfully,
Wella has launched a course that’s aimed at
mastering the skill of colour correction in an intensive
two-day course aptly named Colour Craft Correction.
This will change the way you look at colour correction
forever and covers everything you need to truly
solve even the most challenging hair colour disaster.
Expect to gain confidence, develop your skills and
take your colour business to the next level. Best of all,
you can save money by booking this as part of the
many education packages that Wella offers. Call your
local Wella studio for further information.
THE COLOUR CLINIC IS OPEN…
EVERY ISSUE WE TACKLE A UNIQUE COLOUR CONUNDRUM WITH THE HELP OF WELLA’S COLOUR CREATIVE GUEST ARTISTS.
NIKKI CLIFFORD, DIRECTOR OF NJUK HAIR AND BEAUTY SALON IN CLOWNE, DERBYSHIRE, IS IN THE HOTSEAT
“One of my main frustrations as a professional is when other colourists just attempt to
give clients what they think they want – even if it doesn’t suit the client, the colour isn’t
achievable in one visit, or they don’t have the knowledge to create it in the first place. It
doesn’t turn out how the client visualised, leaving the stylist disheartened, all because
they are afraid to say no. It then makes life harder for us to get the integrity of the hair
back on track before attempting to achieve the desired colour, which could have initially
taken two to three salon visits but may now take four to five. It’s important to ensure you
understand what clients want to achieve, and that their expectations are managed. That’s why it is crucial
to provide a first-class consultation, and the Wella Colour Equation is the perfect tool for this.
“We regularly see bad colour work walk through our salon doors. Take the vibrancy of trending fashion
colours, for example – they need to be maintained every three weeks. Every one of my clients undergoes
a thorough consultation on maintenance before we even consider realising their hair goals. I also give my
clients a pot of custom-made Wella Colour Create to take home, to keep their colour fresh. They are my
walking advertisement, after all, and I need to ensure their colour stays beautiful at all times.”
26 CREATIVE HEAD