Creative HEAD February 2020

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel
with research compiled by Phorest
Salon Software, using its client
base of salons from across the UK,
to gauge the what’s going on in the
industry and discuss how to solve
common problems and issues. This
month we’re talking about staffing
and how it affects salons.
PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
9.4%
AVERAGE CLIENT SPEND IN
DECEMBER (EXC. VAT)
£66.05
HOW DO YOU
COMPARE?
How was business in December
compared with November?
UP
100%
How was business in
December 2019 compared
with December 2018?
THE MISSION: SOLVE STAFFING ISSUES
60%
of salons
worry about
hiring staff
70%
of salons said
that concerns
over staffi ng have
held back their
business
SAME
10%
DOWN
10%
UP
80%
80%
of salons have
employed
someone new
in the past
year
“I would most likely have opened another salon by now but the problems
of recruiting and motivating staff has well and truly put me off !”
JANET SALVAGE, RUBY MANE HAIR BOUTIQUE, FARNHAM
DID YOU KNOW…
HIRING STAFF IS THE BIGGEST CHALLENGE
FOR 57 PER CENT OF SALON OWNERS
IF THERE IS a greater thorn in a salon owner’s
side than staffi ng, let it make itself known.
Nothing? I thought so. The salon owners I
talk to regale me with anecdotes of being left
short-staffed at short notice, having to protect
their business from light-fi ngered employees
or struggling to fi nd and keep talent. So when
we ran a survey with the mission of discovering
what the biggest challenges were facing salon
owners, the results were hardly surprising.
Of the 1,000 salons interviewed, 57 per cent
said it was their number one challenge when
setting up their salon (ahead of fi nance at 42
per cent and location at 37 per cent). And once
established, staff issues still reign supreme as
the most challenging topic: 29 per cent of salon
owners say dealing with staff (hiring, training,
rosters, payroll and commission) is the most
demanding of their time and energy. Broken
down further, right after fi nding the right staff
(59 per cent struggle with this), training them
in technical and business skills bothers 23 per
cent, and 51 per cent fi nd it tricky to get them
upselling and rebooking.
So what can you do to help? First, make sure
you’re investing in software that does the heavy
lifting for you. Phorest can help with staff rosters
and reports that track individual performance,
while the Phorest Go app lets your team know
what to expect from their day, delivered right to
their phones. There is also free training for life for
you and your team and we’ve proudly launched
the online Phorest Academy. Even if you’re not
a Phorest client, you can still check out annual
campaigns to help you motivate your team.
Next up is the 30Days2Grow challenge – sign
up this March and receive 30 simple challenges
over one month that will get your team
motivated. Small steps equal big success.
Follow us on Instagram at @phorest.ukie
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
CREATIVE HEAD
25