Creative HEAD February 2020

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Let’s GET it startedA COMPLETE NEW LOOK, NEW ON-TREND PRODUCTS, INNOVATIVETECHNOLOGY AND REWORKED SUSTAINABLE PACKAGING.THIS IS PLANET F – THE WORLD ACCORDING TO FUDGE PROFESSIONALFUDGE UP THE RULESOF STYLINGTO BUILD UPON ITS ALREADYICONIC REPUTATION, FUDGEprofessional HERALDS ASHAKE UP IN STYLING LIKEYOU’VE NEVER SEEN BEFORE.EVER SINCE 1991 FUDGEPROFESSIONAL HAS BEENREWORKING THE RULES OFSTYLING. NOW, ITS MISSION ISTO OFFER A COMPREHENSIVERANGE OF UNIQUE AND ON-TREND PRODUCTS THAT SUPPORTTHE NEEDS OF THE SALONpROFESSIONAL. NEW PRODUCTSPACKED WITH INNOVATIVETECHNOLOGY TO GIVE EVENGREATER STYLING OPTIONSIN THE SALON AND AT HOME,WHILE THE OUTSIDE EMBODIESA COMPLETEly NEW LOOK andMORE SUSTAINABLE PACKAGING.
CREATIVE HEAD PARTNERSHIPPLANET FIN A FLASHDESIGN DETAIL – now modern andeye-catching with a signature holographic finishin line with the care portfolioPLASTIC PROMISE – 76 per cent of the new range containsrecycled plastic and by 2025 Fudge Professional will be using25 per cent less plastic with 100 per cent of its products inreusable, recyclable or compostable plastic packagingSKINCARE MEETS HAIRCARE – new styling products containhydrating hyaluronic acid to deliver the most moisture-heavy yetlightweight finishCURL REVOLUTION – the natural hair movement hasinfluenced new product development to offer greatercontrol, protection and hydration to all types of curlsINNOVATIVE TECHNOLOGY – purposedesignedformulas to care for hair andgive longer-lasting styling power
Page 1: In print•online•everywhere!£4.
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Sarah VigrassTreatwellMonica Teodor
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MWIT20
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50NO FEARSHOW YOUR CLIENTS THEY DON
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Call now new 2020 brochureNew model
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CREATIVE HEAD 61HAIR Paul Stafford
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CREATIVE HEAD 65HAIR AND CREATIVE D
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Reuse. Reduce. Refill.For a truly u
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Creative HEAD February 2020

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