Creative HEAD February 2020

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Editor’s letter582042I HAVE A confession: I’m really nosy (although I prefer the label‘curious’). As a child, I loved to watch Loyd Grossman go Through theKeyhole on TV, leading us across the shag pile and through the chintz of’80s celebrity homes, and I’m no different now when I hear of new salonsopening. I want to get right in there and see what they’ve done, enjoy the littleunique touches (check out the wine cellar in a mechanics pit on page 20 forexample!) and get a proper vibe from all the choices taken. A location and its designhas such an effect on everyone through the door, so these are decisions that shouldnever be taken lightly. Hear how Most Wanted Best New Boutique Salon doucemakes the most of its compact aluminium Airstreams (on p36 – truly illustratingthat size does not matter) before perusing interiors advice from the salon designexperts (p54). Living walls? Industrial concrete? Communal tables carved fromgiant tree trunks? Choose your salon’s aesthetic carefully, but just ensure youmake it individual and welcoming to tempt people in from yourcompetitors…CREATIVE HEADSince 2000Amanda NottageEditorJOIN US!Next month is a BIG one!On 1 March, our MostWanted and The It Listcompetitions open for2020 entries. Got youreye on a trophy? Sign upat creativeheadmag.com/newsletter for MWIT20updates. Businessnetworking returns toLondon on 29-30 Marchin the shape of SalonSmart – and progress is onthe agenda. Head to pages42-47 for more and to see thepresenter line-up – we’re talkingKenna, Bad Apple’s Gavin Mills,Richard Phillipart, team SliderCutsand many more. Finally, mark16 March in your diary –The Coterie is off to Edinburgh!Creativeheadmag.com/eventsamanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial@creativeheadmag
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Creative HEAD February 2020

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