Creative HEAD February 2020

Editor’s letter
58
20
42
I HAVE A confession: I’m really nosy (although I prefer the label
‘curious’). As a child, I loved to watch Loyd Grossman go Through the
Keyhole on TV, leading us across the shag pile and through the chintz of
’80s celebrity homes, and I’m no different now when I hear of new salons
opening. I want to get right in there and see what they’ve done, enjoy the little
unique touches (check out the wine cellar in a mechanics pit on page 20 for
example!) and get a proper vibe from all the choices taken. A location and its design
has such an effect on everyone through the door, so these are decisions that should
never be taken lightly. Hear how Most Wanted Best New Boutique Salon douce
makes the most of its compact aluminium Airstreams (on p36 – truly illustrating
that size does not matter) before perusing interiors advice from the salon design
experts (p54). Living walls? Industrial concrete? Communal tables carved from
giant tree trunks? Choose your salon’s aesthetic carefully, but just ensure you
make it individual and welcoming to tempt people in from your
competitors…
CREATIVE HEAD
Since 2000
Amanda Nottage
Editor
JOIN US!
Next month is a BIG one!
On 1 March, our Most
Wanted and The It List
competitions open for
2020 entries. Got your
eye on a trophy? Sign up
at creativeheadmag.com/
newsletter for MWIT20
updates. Business
networking returns to
London on 29-30 March
in the shape of Salon
Smart – and progress is on
the agenda. Head to pages
42-47 for more and to see the
presenter line-up – we’re talking
Kenna, Bad Apple’s Gavin Mills,
Richard Phillipart, team SliderCuts
and many more. Finally, mark
16 March in your diary –
The Coterie is off to Edinburgh!
Creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag