Nonstopfresh magazine january 2020

nonstop
fresh/
magazine
for the fresh
produce sector
January 2020
Our products,
our heroes.
Read online: www.aartsen.com

Esther Tuerlings, 26 years old, is responsible for our imports from Italy, including Tuscan kale.
She also works in the sales division, for our complete range of fruit and vegetables.
Behind the scenes of the cover

index/
06/ Our heroes: 18/ Fresh
A simple, yet powerful name
Tuscan kale &
curly kale
10/ Talents of
Aartsen
Meet the young and energetic Mathijs Buzeijn.
16/ Okuku
From product to name and from logo to box.
22/ Food!
Three exciting recipes.
34/ Partner in
the spotlights
Exact.
37/ AKF and
Amphia
Healthier together... with fruit and vegetables!
And more...
13/ This is nonstopfresh
20/ Floortje Bruijns about foodies, social media and trends
24/ We dare you! Nonstopfit with Aartsen
28/ We are in love...
30/ Blue Banana: a discussion in our living room
40/ The world of Aartsen - the latest news
42/ Asia column: our products are our heroes
Nonstopfresh
magazine is
published by
Aartsen Breda B.V.
Heilaar-Noordweg 9
4814 RR Breda
P.O. Box 9555
4801 LN Breda
Editor in chief
Jack Aartsen
Editorial board
Martijn van der Zwalm
Lodewijk Varossieau
Hans de Regt
Onno Brouns
Text
Stefan Verhaar
Translation
Metamorfose
Vertalingen B.V.
Photography
Frank Poppelaars
Design &
realisation
Just in Case Communicatie
Etten-Leur
www.jicc.nl
www.aartsen.com
marketing@aartsen.com

nonstop
fresh/
Don’t point to others.
With 2019 in the pocket and a fresh start
on 2020, we look back on 2019 as a
successful year for our organization.
Foreword Jack Aartsen
And I’m not just talking about the figures presented by our financial
director. First off, if we look at our staffing, we see that we have welcomed
quite a few new colleagues in 2019. Not all of them were keepers and
sometimes we chose poorly. Nevertheless, we managed to field a strong
selection at each of our branches (here I go, using football terms again).
A year ago, we had too many vacancies that remained unfilled due to our
rapid expension. We worked really hard to address this and we are
proud of the results.
Does that mean that we are done? Not by a long shot! We are always on
the lookout for talent to enrich our Aartsen family: we are ambitious and
full of plans for the coming years. Maintaining and expanding the proper
selection remains an ongoing process. While this is a very difficult and
challenging process, it is one we have 100% control over. We won’t point
to others who are not performing well. As Aartsen management, we will
decide who belongs to the family and fits in, and who does not. We are
not looking for any excuses; the responsibility is entirely ours. We need
to maintain a critical eye during the selection procedure, where the team
interest is of paramount importance for us. This is why we sometimes
make decisions that might be considered unexpected, but please trust
that we always have the interests of Aartsen in mind.
The year of 2019 will go down in history as the year that ‘Aartsen quit
fruit’. Although this initially mislead and astounded many, the change in
name would ultimately be considered ‘logical’ by most. I still use the
former name by mistake on a daily basis, but we will continue to erase
our old name throughout the organisation until it is truly ‘All in the family’.
As most of you are aware, I’m not one for dwelling on the past,
so I’m really looking forward to 2020. What will the new year bring?
What challenges will we come up against? How can we stay in a
winning mood? Our first challenge is to keep pace with our quickly
expanding organisation and to maintain our top-level performance.
Last year, we completed our Venlo expansion, so if you have the
opportunity, definitely come take a look. Work in Breda is far from
complete, so the warehouse extensions will continue in 2020. At Frugro,
we spent a lot of time on our team of staff. Once we get them back at
Champions League level, we’ll turn our thoughts to the ‘stadium’ they are
playing. Growth in Asia is tremendous. The Dutch would say, ‘het groeit als
kool’, meaning it’s growing like a cabbage (applicable to the cover).
Therefore we are constantly on the lookout for fresh talent in Asia as well.
Furthermore, in 2020 we will have to move our office yet again, due to
lack of space.
Our main priority next year will be on our IT resources. The Blue Banana
project we embarked on is a huge job. It is absolutely vital to our future that
we develop our own ERP system. This system is a future requirement for
our many ambitions. Aartsen employees are the ones who will need to
achieve these ambitions, but support will increasingly come from our
new ERP system. It is still much too early to rest on our laurels, given that
we are still in the development phase. Numerous Aartsen employees are
hard at work on this. You can read more about this in our magazine,
where we will also be revealing the name we came up with for our system.
We will continue to raise the bar at Aartsen, in every area. This is
something we are accustomed to and we wouldn’t want it any other way.
Remember to always take a close look at yourself and improve wherever
possible and necessary. That’s how we remain nonstopfresh.
I hope that everyone enjoys reading our magazine, that everyone treats
each other well and that everyone has a wonderful 2020, both at home
and at work.
As always, my very best and optimistic wishes,

nonstopJack’s foreword
fresh/ 5

Everything you should know about
Tuscan kale
&
Curly kale
We have many hundreds, if not thousands, of products in our
range. Fruits and vegetables in every flavour, colour, aroma and
shape. All fresh and of the finest quality. In addition to these
similarities, however, there are countless differences. A tomato
grower may not know much about ginger and if you run a
restaurant, that says nothing about your knowledge of kiwis.
Similarly, an importer’s communications officer does not need
to be an expert on Tuscan kale.
That is exactly why we tell you more about Aartsen’s products in
our nonstopfresh magazine. This issue spotlights Tuscan kale and
curly kale. With regard to this fine product, sales employee Esther
Tuerlings (who you will already have seen on the nonstopfresh
magazine cover) states: ‘Tuscan kale, also called cavolo nero,
is a product that is gaining in popularity each year’.

What is
Tuscan kale?
Tuscan kale is a member of the cabbage
family that closely resembles kale in terms
of flavour. Palmkool, its name in Dutch,
was inspired by its leaves: it literally means
‘palm cabbage’. Once the plant has grown
and been partially harvested, it looks like a
miniature palm tree.
Typical
characteristics
With its long, narrow and dark leaves and
its sturdy ribs, the plant can grow to be
over a metre high. Tuscan kale is perennial:
during the second year, the plant produces
light yellow flowers in the summer.
Origins
Italy. The original Italian name is
cavolo nero, or black cabbage.
Harvesting time
The seeds are planted in the greenhouse
in August, without using any type of
pesticide. When the plant is fully
grown (in September), it is planted in
the field outside.
The leaves are harvested from November
until well into February. One plant will
produce several harvests because as long
as the top is not pruned, the plant will
continue to grow. Harvesting from
bottom-up is what makes it look like a
miniature palm tree.
Tuscan kale
cavolo
nero
History
Reportedly, Tuscan kale was
cultivated in the Netherlands until
the 19th century. From then on,
curly kale became very popular and
replaced Tuscan kale. Regardless,
it has been on the menu since
ancient Roman times.
Logistics
Tuscan kale currently comes from
the area around Bari in southern
Italy and arrives in the Benelux
on lorries.
sturdy
ribs
Popularity
Although its popularity is growing,
given the limited scale on which
Tuscan kale is grown, global
popularity seems impossible for
the time being.
Use in dishes
With mashed potatoes as a
‘stamppot’, or in soups, sauces,
salads and typical Italian dishes.
nonstop
fresh/ 7

Curly kale
What is
curly kale?
As its Dutch name indicates,
curly kale belongs to the cabbage
family: ‘boerenkool’ literally means
‘farmer’s cabbage’. It is a plant
that grows low to the ground in all
types of soil.
Typical
characteristics
Curly kale has fairly thick leaves that
curl on the outer edges. Curly kale is
grown outdoors in cold soil.
Harvesting time
Dwarf kale is planted at the end
of spring/early summer and harvested
early November at the latest,
as it cannot withstand frost.
Winter kale is intended as fresh
produce and is harvested from
September until February. After the
plants bolt in March, they will bloom
and the vegetable will become
tough and bitter.
What nutrients
does it contain?
Too many to name. For starters,
various B vitamins, vitamin C, calcium,
potassium, iron, phosphorous, zinc and
magnesium.
Colour
We all know kale as green,
but there is also a purple variety.
Logistics
Curly kale primarily comes from
Dutch fields. That is relatively nearby;
lorries are used for transport.

B vitamins, vitamin C,
calcium, potassium,
iron, phosphorus,
zinc and magnesium.
Noteworthy
In the Netherlands, it is said that curly
kale tastes better after its been exposed
to freezing temperatures. When it freezes,
the plant produces sugars that make
the plant less vulnerable to frost. These
sugars make the kale somewhat sweeter.
In addition, the vegetable is a little more
tender after freezing.
Popularity
In Dutch cuisine, ‘boerenkool stamppot’,
(curly kale with mashed potatoes) is the
ultimate winter classic. Although it only
became a serious vegetable in the US in
the second half of the 20th century, it has
now been given ‘superfood’ status. This
superfood status has led to an increase
in demand in The Netherlands and other
European countries. Interestingly, more and
more curly kale is being exported to the
Middle East as well.
Origins
The Netherlands is one of the few
countries where curly kale is grown
on a large scale.
Use in dishes
In the Netherlands, it is mainly eaten
during winter in combination with
mashed potatoes as a ‘stamppot’.
But it is also used in salads and
lasagne, or with stir-fry vegetables.
In the US, oven-baked kale is an
alternative to crisps.
History
Curly kale originates from the eastern
side of the Mediterranean Sea, where
it was cultivated and eaten all the way
back in 2,000 BC. The first Western
European sources date back to the
13th century.
Superfood
nonstop
fresh/ 9

Talents of Aartsen
Aartsen is full
of talented
individuals
and every
nonstopfresh
magazine
shines a light
on one of them.
This time we
meet the young
and energetic
Mathijs Buzeijn.

Hi, I am Mathijs,
member of
the Aartsen
IT team!
Who are you?
I am Mathijs, 27 years old and I live together
with Anne. Still in Roosendaal for now,
but we will be moving into our new home
in Zevenbergen shortly. I apply my talent
to my work at Aartsen and my favourite
sport: cycling.
What is your educational background?
I studied Commercial Economics at Avans
University of Applied Sciences in Breda.
How long have you been working
at Aartsen?
I joined Aartsen in 2017.
What brought you to Aartsen?
My girlfriend Anne works for Just in Case
Communication, one of Aartsen’s ad
agencies. She told me about a vacancy
at Aartsen and, after several interviews,
everyone was enthusiastic – me most of
all. Especially because at Aartsen I had the
chance (and obligation) to finish my degree.
I am truly grateful to Jack for this amazing
opportunity! We were on the same
wavelength from day one.
You started out in the commercial
department but then switched within
a relatively short time. How did that
come about?
That is true. After the first few months,
during which I had my training and
completed my degree, I was assigned to
the commercial department. I spent about
a year working there.
In my commercial position I was involved with
Blue Banana, which demanded more and
more time. We realised that it was important
to have someone who could spend more time
on it. At a given moment, Jack Aartsen asked
me whether I would consider moving to IT.
I had already thought about it, because I
figured that the request would come up.
To me, it was a unique opportunity to take
this position at Aartsen and to push myself
even more.
What is your current job?
Hans den Reijer is managing the Blue Banana
project and involves himself with the content
as little as possible. Meanwhile, it is important
for someone within the organisation to focus
on the content. That is what I do. As the
application administrator, I ask colleagues
about their working methods and how things
will be done in the future. We gather input and
arrange for the new automation system to be
built. We also have to keep track of the parts
that are already functioning. Together with
Hans, I act as a liaison between colleagues
and the system developers.
IT is completely different from commerce.
Was the switch difficult?
I studied business and I do not have an
IT background, but I do have a strong affinity
with IT. Of course, I had to learn the lingo.
Aside from that, the best way to learn is by
doing. And our IT manager Hans van Meer
taught me a lot as well.
What do you love about your job?
Every day is a new challenge at Aartsen,
and the work is incredibly varied.
When I decide to do something,
I am 100% committed.
nonstop
fresh/ 11

I want to continue to grow at Aartsen.
Achievement is important and I see plenty of
opportunities. I am getting to know the organisation
in a way nobody else does. In addition, I find
working in a team like ours incredibly inspiring.
What would you say your ambitions are?
For now I do not need any new ambitions. The goals
we have set ourselves offer me ample room for
development. Of course I want work that makes me
happy and allows me to contribute to the company’s
returns, and that is certainly the case.
What are your strong points?
If I believe in something, I can get other people on
board. For example, in the Blue Banana project
I can make the connection between user and
developer of an application. I am also resultsoriented
and positive.
What does the Aartsen family mean to you?
It is a family business and we interact with each
other in a friendly way. I was raised with the idea
to always treat people fairly and to be reasonable.
Consequently, the atmosphere at Aartsen suits me
really well.
What do you enjoy doing when you are
not working?
I love cycling. I try to do it a couple of times a week.
I especially enjoy cycling for three or four hours on
weekends. Preferably in a group, but sometimes
by myself. In addition, I go to the gym here, and do
CrossFit with Anne twice a week. Something else
I like to do is going out to eat with friends or
family. But I can enjoy an evening at home on
the couch, too.
Talents of Aartsen

Nonstopfresh
raises
the bar
daily.
Aartsen is the international gateway for fresh fruit
and vegetables. Day after day, the theme
of nonstopfresh is what makes this possible.
By now, nonstopfresh is inseparably associated
with Aartsen and you can see how it is reflected
down to the smallest details in the company,
especially following last year’s renovations. The bar
has been set high, and by working nonstopfresh,
Aartsen raises the bar a little higher every day.
This applies not only for Aartsen itself, but also
for its partners and suppliers.
Some
nonstopfresh
facts.
25
million+
boxes
traded each year
transport
200
people
working
nonstop
banana ripening
15,000
boxes
each
week
13

The international gateway for
fresh fruit and vegetables.

International gateway
A few years ago, Aartsen ‘marketed’
fresh fruit and vegetables. People
were impressed by the dynamics and
efficiency of the company. The whole
process reminded Aartsen’s advertising
agency of an airport, but instead of
passengers, fruit and vegetables arrived
from all over the world before moving
on to various clients. This gave rise to
the idea of an international gateway for
fruit and vegetables.
Everything and everyone
nonstopfresh
With so much fruit and vegetables
arriving every day, you might expect
a fair amount of stress and maybe
a bit of a mess here and there.
However, anyone who has ever visited
Aartsen knows that the opposite is true.
The whole place is spic and span,
with everything running smoothly.
Not a single box or crate is in the wrong
place. It is not just about the way we
work and the state in which the products
are delivered – above all, nonstopfresh
describes the Aartsen mentality.
Nonstopfresh is the attitude of all
employees when they start their working
day, which ensures that all the products
nonstopfresh find their way in the Benelux
countries and Asia.
Nonstopfresh mentality
Nowadays, you’ll find the slogan
nonstopfresh everywhere at Aartsen.
It’s the ultimate brand promise in our
communication, often recognisable
by the label. It also reflects the idea
of the international gateway and is the
guiding thread for all internal and
external communication. It is the basis
for all Aartsen marketing campaigns,
and labour market communications,
as Aartsen is nonstop seeking fresh,
new employees. Therefore, the campaigns
challenges new staff in terms of character
and mentality, asking them how nonstopfresh
they are and can contribtute to
Aartsen. This is what nonstopfresh has
become for Aartsen: the bar.
More than a phrase
The theme is more than just a phrase.
In the case of nonstopfresh, it’s not a
phrase at all – it’s a concept becoming
reality. It’s the mentality and the challenge
for the organisation, the drive to improve
daily. It motivates everyone who has a
relationship with the Aartsen brand, all
the way through to the architect of the
new head office. After all, you can see
nonstopfresh reflected in every detail there.
You don’t just see it – above all else,
you feel it.
Breda, Venlo, St. Katelijne - Waver, Hong Kong
nonstopfresh
aartsen.com
AAR16009_LBL_Aartsen_230x66.indd 1
nonstop
fresh/ 15

Aartsen wanted a new
brand for Australia &
New Zealand.
Requirements: the brand was for fruit
and the name needed to be short
Internally, a number of
employees were tasked with
drafting three proposals.
The winner was promised
a nice surprise!
Result: 58 new names
Afterwards, everyone was asked to
consider the proposals and submit their
top 3 from the 58 options.
The most popular proposals became
the overall top 3. At this point,
only 3 potential brand names remained.

We commissioned 3 designs for
the 3 remaining proposals.
We carefully considered the
different designs and brand names.
Finally, we chose the best
combination of brand name
and design.
THIS IS
HOW THE
AARTSEN
BRAND
OKUKU
WAS MADE
Interview Nica:
Could you introduce yourself by giving a brief
summary of your work and private life?
I work in the Aartsen Asia Docs team. We handle
the shipment documents for business in Asia.
At work, I have a friendly and highly efficient
team. As for my private life, I’ve been married
for two years. My husband and I have a fat cat.
We have a wonderful family.
Okuku was born!
From start to finish, what was the naming
process of Okuku like? Were you asked to
come up with a name, and how did this go?
Okuku is our brand for fresh products from
Australia and New Zealand. Menno van Breemen
(Managing Director Aartsen Asia) asked us to
come up with some ideas for the brand name, so
I started looking for articles that related to the
Australian countryside, to see if I could find some
special and catchy terms for our brand.
How did you come up with the name Okuku?
Does it mean something to you? Is there a
specific feeling, memory or idea attached
to it?
I came across Okuku in an article that introduced
the Australian Aboriginal culture. It’s a strong and
powerful word, that is also easy to remember.
I like ‘Okuku’ because it sounds special and
catchy. In English, it sounds like ‘Oh cool’.
Everyone likes cool stuff, which makes it a
great word for our brand!
Do you think the Okuku logo and colour
scheme fit the brand’s personality?
Okuku is a newcomer in the Aartsen brand family
and is developing into a new fruit trend in Asia.
The black and blue colour scheme represents the
unique quality of Okuku and goes well with the
name of the brand.
Nica is the one who came up
with the name Okuku.
We asked her to briefly
introduce herself and explain
how she came up with
the name Okuku.
Does the Okuku brand match the statement
‘Always a fresh idea’?
Absolutely! It always feels fresh when you say
‘Okuku’.
nonstop
fresh/ 17

Not just Fresh.

nonstopfresh.
Over the past period, we have informed everyone about the Blue Banana Project
in as much detail as possible. Blue Banana is the name of our ambitious and
forward-looking project, that concerns the development of our own ERP system.
As of January 2020, this ERP system we have developed will have a simple,
yet powerful name: Fresh.
The FreshAccount (financial administration) and FreshFuel (from purchasing
to commission settlement) subprojects have already gone live. Other parts of
Fresh will become operational over the course of 2020. Stay tuned!
nonstop
fresh/ 19

nonstopfresh
FOOD
Floortje Bruijns
Foodies, social
media and trends
Floortje Bruijns studied Nutrition & Dietetics and now focuses
her professional life on everything that has to do with food.
The way she puts it, food makes her blissfully happy.
Therefore, she has written a column for this nonstopfresh
magazine in which she also shares three exciting recipes.

‘Food’ is a single word, yet it has so many connotations. It is a universal word for energy,
health, good or delicious, warmth and socialising, breadwinner or expense. In the business world,
it is used for health or marketing purposes, and in daily life on social media, at home and in
restaurants. Nowadays, food is everywhere. You see one food truck after another, on a place to
get food around every corner and even online, food just keeps getting bigger and bigger.
For me, food has another meaning, namely happiness.
Both eating and preparing food makes me blissfully happy.
I am constantly occupied by it: what am I going to make,
what am I going to eat? Food even informed my choice of
degree programme. I successfully completed the Nutrition
& Dietetics programme three years ago. During my studies,
I discovered the factors that led to the spectacular rise
of the food trend. One of the factors is social media,
where the images make your mouth water and there is
a continuous connection with one another in an
increasingly transparent food chain.
Another factor is knowledge. In recent years, a lot of
research has been conducted on diet and its effects
on the human body. The results of these studies are
shared throughout the entire world through the media.
Consequently, knowledge about healthy nutrition is
no longer stored away in books or with dieticians.
Nowadays, the average consumer has access to an
unbelievable amount of information about nutrition.
This gave birth to the food trend of sharing knowledge
about food through social media.
As social media connects us globally, we can learn a
lot from each other. Take curly kale and Tuscan kale for
example, which are totally popular again. Most people in
the Netherlands only know the green leaves from
their grandmother’s ‘stamppot’ (dish with curly kale
and potatoes). Yet, many people have become acquainted
with curly kale and Tuscan kale in a different ways and
there has been an impressive turnaround in the world of
curly kale and Tuscan kale. Italians use Tuscan kale in pasta
dishes. They sauté the Tuscan kale with garlic on high heat,
and then use it as a vegetable in pasta dishes, for example.
In the United States, kale is used as a green in salads.
So they even consume the kale leaves raw. While it is not
new that other international cuisines also use curly kale and
Tuscan kale, the fact that we know about it is new.
As a result of the rise of ‘foodies’ on social media,
curly kale and Tuscan kale have been crowned as
‘superfood’. Just what are foodies and superfoods
exactly? Foodies are people who have an above-average
interest in food and dedicate a significant part of their life
to it. To them, food is not about simply satisfying hunger.
True foodies are occupied with the healthiness of the
ingredients that they use. It has to be fresh, it has to look
perfect in photos and it has to taste good as well.
A superfood is a food that, compared to other foods,
contains much more healthy nutrients such as vitamins,
minerals and antioxidants.
Curly kale and Tuscan kale contain vitamin A, B2, B6
and C as well as the minerals calcium, folic acid and
iron. Therefore, it is not really surprising that these are
considered superfoods. This prompted foodies to put
curly kale and Tuscan kale on the menu again. As a
consequence, these members of the cabbage family
have made a full comeback. Curious about the international
recipes using curly kale and Tuscan kale? I have come up
with a few delicious recipes for you.
21
nonstop
fresh/

nonstopfresh
FOOD
Colourful kale salad
Serves 2
Salad:
100 g red cabbage
75 g broccoli
100 g radishes
50 g almonds
75 g Parmesan cheese
100 g curly kale (stems removed)
Dressing:
Juice and zest of one lemon
1 shallot
1 teaspoon sugar
50 ml extra virgin olive oil
Pepper
Salt
Place the kale, red cabbage, broccoli and radishes in a food processor and chop into even
pieces. Use a knife to finely chop the almonds until they are the desired size. Place ingredients
in a bowl and toss.
Grate the zest of one lemon and squeeze the juice into a small dish. Finely chop the shallot
and add it to the lemon juice and zest. Add the sugar. Slowly pour the olive oil into the lemon
mixture while stirring. Season the dressing with pepper and salt to taste. Pour the dressing
over the salad, grate the Parmesan cheese into thin curls and sprinkle on the salad.

Tropical smoothie with Tuscan kale, pineapple and coconut water
Serves 2
1 banana
4 pineapple slices (fresh)
4 Tuscan kale leaves
300 ml coconut water
6 mint leaves
1 passion fruit
Place the banana,
pineapple, Tuscan kale,
coconut water and four mint
leaves in the blender. Blend
until the mixture is smooth.
Divide the smoothie between two
glasses and garnish with a mint leaf
and a half passion fruit.
Dutch stamppot * with kale, sweet potato and feta
Serves 2
• 600 g sweet potato
• 300 g fresh kale
• 1 onion
• 6 sun-dried tomatoes
• 100 g feta
• 1 vegetable bouillon cube
• Splash of milk
• Olive oil
• Pepper
• Salt
Peel the sweet potatoes and slice into
smaller pieces. Add the vegetable stock
to a large pan filled with water and boil
the sweet potatoes for approximately
10 minutes (until tender).
Cook the kale for 8 minutes and drain.
Peel the onion and chop into small cubes.
Heat the olive oil in a frying pan and add the
onion cubes. Fry on a medium to high heat
for three minutes, adding a little salt and
pepper. Stir in the kale. Fry for five minutes,
stirring frequently.
Slice the sun-dried tomatoes into small pieces
and add these to the kale and onion mixture,
seasoning with salt and pepper to taste.
Drain and finely mash the sweet potatoes, adding
a splash of milk. Next, add the mixture from the
frying pan and to the sweet potatoes and mix well.
Serve the kale stamppot and crumble the feta on top.
*Typical Dutch winter dish

fit!
with Aartsen
nonstop
Nonstopfresh applies to Aartsen in
dozens of ways, as Aartsen leads
the way when it comes to fitness,
vitality and sportsmanship, too.
Examples include the sponsorship
of the Singelloop and Venloop
running competitions, as well as
participation in the Urban Trail
in Mechelen and the Standard
Chartered Hong Kong 10km run.
We join several international
participants in looking back on
the Singelloop, and join Aartsen
employee Pui San Poon in looking
forward to the Standard Chartered
Hong Kong 10km run. But first:
what is on the agenda this year?
What can you look forward to if
you are someone who enjoys a
serious challenge?
Coming
in 2020
9 February
Hong Kong
Standard Chartered
Hong Kong 10km run
29 March
Venlo
Venloop
4 October
Breda
Singelloop
12 December
Mechelen
Urban Trail Mechelen

Mark Lens
nonstop
fresh/ 25

Singelloop
2019 goes
international!
During the 2019 Singelloop,
Aartsen had numerous
international guests who put
their best foot forward. Francisco
Zayas Fernandez from Sunaran
represented Spain in the race.
‘For me, exercise means health
and healthy living. The Singelloop
is a wonderful and well-organised
race. I participated due to my
friendship with Aartsen.
The day was all about
togetherness and expanding the
relationship between my family
and Aartsen. I seize as many
opportunities as possible to come
back to Breda.’
Pepe Ortuño Gumbau from
Olé also travelled from Spain.
‘I work out every day because
I can’t live without exercise.
As a runner, I wanted to
experience the Singelloop at
least once in my lifetime, while
also enjoying a a nice weekend in
Breda. The event is very serious
and professional, everything
exceeded my expectations. I am
thrilled that I participated and
pleased with the attention that
my partner and I received from
Aartsen. Barring unforeseen
circumstances, we will be back
again next year. Hopefully it does
not rain again, which will make the
experience even more amazing.’
We also had the pleasure of
welcoming Alexis Millet from
France’s Terr’loire. ‘Bart Gouw
has already invited me a couple
of times to take part in the
Singelloop. To me, this says
something about our collaboration,
which is very close, based on
trust. I love challenges, but this
year was actually the first time
I participated. I did so together
with my family. It was a fantastic
experience for all of us. While the
weather was very bad indeed,
the atmosphere before, during
and after the race was excellent!
What’s more, the welcome we
received from all of the people
at Aartsen was heart-warming,
as was the support for the AKF
charitable cause.’
Standard
Chartered
Hong Kong run
The Standard Chartered
Hong Kong 10km run is the next
running competition taking place.
Aartsen will once again show its
sporty side during this event, with
numerous runners taking part in
this race on behalf of Aartsen.
Pui San Poon is one of the
participants. We asked her
five questions.
Why are you participating
in the Standard Chartered
Hong Kong 10km run?
It is simply so much fun to do
something like that together as
a team.
Have you run in this
race before?
Not this one, but I have
participated at 10k events in the
Netherlands in the past, including
the Colour Run, Ladies Run
and Vredesloop.
What do you expect from it?
Most of all to have a great time.
What does exercise mean
to you?
It is important to be healthy and
fit, not just physically but also
mentally. Movement is part of
your overall well-being. I do pilates
every week and I swim, too.
With the run coming up, I have
started training – after all, it would
be a shame if I didn’t make it
to the finish line.
Considering the unrest in
Hong Kong, do you think the
run will be held as planned?
I hope so. It would be a shame
if the run is cancelled, but safety
takes priority. I expect the
organisers and the authorities
will put a lot of thought into
their decision.

We dare you!
At Aartsen, we really enjoy
10-kilometre runs. We always see
them as a fantastic challenge.
However, it’s not a good idea to turn
up at the starting line untrained.
After all, you’ll have much more fun
if you run the course when you’re
physically fit and well prepared.
To help you achieve this, here’s a
practical training plan.
And if you like, there’s always a
place for you in the Aartsen running
team during one of the upcoming
10-kilometre runs. Remember to
warm up and cool down, train with
us, but most of all, have fun!
Breda, Venlo, St. Katelijne - Waver, Hong Kong
nonstopfresh
AAR16009_LBL_Aartsen_230x66.indd 1
aartsen.com
Wk. Training 1 Training 2 Training 3
1 Endurance run of 30 min., slow pace
(followed by a careful 80-metre sprint)
4 x 8 min., steady pace;
break: 4 min. of walking
Endurance run of 35 min.,
slow pace
2 Endurance run of 30 min., steady pace
(followed by 2 x 80-metre sprint)
5 x 8 min., steady pace;
break: 3 min. of walking
Endurance run of 40 min.,
slow pace
3 2 x 20 min., steady pace;
break: 8 min.
5 x 8 min., steady pace;
break: 3 min. of walking
Endurance run of 45 min.,
slow pace (followed by
3 x 80-metre sprint)
4 Endurance run of 25 min., slow pace 4 x 6 min., steady pace;
break: 3 min. of walking
Endurance run of 35 min.,
slow pace
5 Endurance run of 10 min. at slow pace
- 25 min. at steady pace – 10 min. at
slow pace; break: 5 min. of walking
Endurance run of 30 min.,
slow pace (followed by
3 x 80-metre sprint)
Endurance run of 50 min.,
slow pace
6 2 min. - 4 min. - 6 min. - 8 min. -
10 min. - 6 min. - 3 min., steady pace;
break: 1 min. of walking
Endurance run of 40 min.,
slow pace
Endurance run of 50 min.,
slow pace (followed by
3 x 80-metre sprint)
7 4 min. - 8 min. - 12 min. - 16 min. -
10 min. - 5 min., steady pace;
break: 1 min. of walking
Endurance run of 45 min.,
slow pace
Endurance run of 55 min.,
slow pace (followed by
3 x 80-metre sprint)
8 Endurance run of 30 min., slow pace 2 x endurance run of 15 min.,
slow pace; break: 4 min.
Endurance run of 60 min.,
slow pace (followed by
3 x 80-metre sprint)
nonstop
fresh/ 27

Let’s fall
in love
together.

Come fly
with us.
We
are
In
love
When it comes to fresh, Aartsen goes
beyond the extra mile. Partners based in
all corners of the world make this possible.
Well-known brands and local farmers.
Together we offer everything in the world
of fruit and vegetables. We can even make
a kiwi fly... We call this NONSTOPFRESH.
For some time now, we are secretly in love.
We have a crush on the largest supplier of
kiwis in the world. A New Zealander of origin,
now present all over the world. Fresh and full,
sweet and juicy and in harmony with nature.
We would love a date. What about you?
nonstop
fresh/ 29

F.l.t.r. Jasper van der Sandt,
Arnold van Dalen and
Mathijs Buzeijn
Discussing
Blue Banana in
the living room
“Our enthusiasm
inspires our colleagues.”

Blue Banana has taken off. FreshFuel went
live in late 2019, following the automation
of all communication with shipping agents.
In the meantime, Aartsen is also working on
developing a digital portal for shipping agents
and aims to conclude te use of paper files.
These are all intensive projects and they
involve close cooperation with specialists
from various disciplines. We discussed the
developments with key users Arnold van Dalen
(logistics), Jasper van der Sandt (commerce)
and application manager Mathijs Buzeijn in the
Aartsen office living room.
nonstop
fresh/ 31

The role of key users
Key users play an important role in developing
applications. So what exactly is a key user?
Mathijs explains: ‘A key user serves as
a sounding board for the project team,
at the department where the project is going
to be implemented. You gather information at
departmental level, which the system developers
can use to make progress with. Every opinion,
comment and detail is relevant.’
Arnold: ‘As a key user, you map various processes.
In most cases, you work with people on the work
floor to get useful information for the developers.
Therefore, to a large extent you are relying on the
commitment of your direct colleagues.’
Jasper adds: ‘There is a key user at every
department, who is provided with information from
various working groups involved with the project.
Additionally, all key users meet on a regular basis
to make sure that everyone is up to date on the
project’s latest status.
‘Key users remain of significant importance once
the project has gone live’, Mathijs explains.
‘They are generally the ones who are able to
answer most questions posed by the work floor.
The questions that key users are unable to resolve,
end up with me. which they can generally answer.
The questions they can’t resolve end up in my lap.
Jasper van der Sandt
Major commitment across departments
By definition, key users are close to their
department’s staff. Not only do they need their
input, they also try to actively involve them in the
project by providing them with information on
current developments.
‘We need to do a
lot of explaining to
our colleagues.
That immediately
creates support for
the project’,
Arnold explains.
‘Unfortunately, we don’t get feedback, ideas or
comments from everyone. That is unfortunate,
because in this phase we have the ability
to listen to everyone’s input and could use
good contributions. Once we have finished
implementation, it will be too late to do so.
Thankfully, I’m getting quite a lot of responses.
People tend to contribute more once things start
to take shape because I can show them what we
are doing and explain where it is all heading.
This provides an ideal opportunity to review
the latest developments with your colleagues.
Jasper continues: ‘We test every new application
extensively before it goes live. We introduce our
colleagues to the new features and make sure they
receive sufficient training from their own key user.’
Arnold van Dalen

Mathijs Buzeijn
Mathijs: ‘We had commercial staff do
extensive trial runs with the new system
before the FreshFuel launch. Seeing that
they got better at it every passing week
made us confident that we were ready for
implementation.
Impact on the company’s future
Jasper: ‘The project went through a long
start-up phase. All the key users had to figure
out what was expected of them. Combining
that role with your normal duties can be
challenging.’
Arnold agrees and shares some benefits
of being a key user: ‘Obviously, it is a
pleasure to be the first to know about the
upcoming changes. Moreover, supporting
the development process and involving
your colleagues is also a fun challenge.
Key users are actively involved in shaping
Aartsen’s future.
‘It’s nice to have an impact on the company’s
future’, Jasper explains. ‘We try to innovate
and prepare for the future. It’s interesting to
critically assess the company and the steps
we are taking.
Mathijs: ‘The transparency of the process is
very fascinating. You learn a lot about how
the company works.’
Doing things our own way
Arnold: ‘I helped implement similar changes
at another organisation, but that was a
standard software package. Standard
packages aren’t an option here at Aartsen.
You end up in a situation where the package
determines what you can and cannot do.
This approach allows us to determine the
system’s functionalities. We do things our
own way here.’
The expectations
Employees have a lot of built-in expectations
about Blue Banana. Won’t they be hard to
live up to?
Jasper: ‘I have no doubt our expectations
will be met. There are so many possibilities.’
Mathijs: ‘We are keeping all the familiar
functionalities, but we are expanding and
simplifying them wherever possible.
Arnold: ‘The old system simply couldn’t
keep up with our company’s growth. The
new system opens up a world of new
possibilities.’
Jasper: ‘We determine when people are
ready for the changes. To keep things
manageable, we will be rolling out the new
system in multiple phases. Step by step,
we are heading in the right direction.
Our colleagues are able to experience
this as well. Our colleagues can see for
themselves that we’re getting there,
step by step. In other words, I think their
expectations will be met.’
Mathijs: ‘Our enthusiasm inspires our
colleagues. Involving people in the process
helps to calibrate their expectations. It’s
mainly a matter of communication.’
Blue Banana:
nonstopfresh for
the future
All existing automation is being
replaced by a new system as
part of an ambitious long-term
project called ‘Blue Banana’.
Aartsen is developing this
ERP system in-house.
With the four subprojects
FreshFuel (from purchasing
to commission settlement),
FreshTrade (sales and logistics),
FreshAccount (financial
administration) and FreshRelation
(CRM), Aartsen is working
towards a nonstopfresh future.
nonstop
fresh/ 33

Partner
in the
spotlights:
Exact
Improving efficiency
and flexibility together
A great many people contribute to each
Blue Banana project. The ambitious and
innovative automation project at Aartsen
involves project leaders, working groups,
key users, IT staff and various external
parties. Exact is one of these parties.
The company played an important role
in developing FreshAccount, Blue Banana’s
ERP project. We discussed Exact’s
contribution with the company’s
David Tokkie and Wouter van den Dries
(Finance) and Rick Streefkerk (Finance)
of Aartsen.
The role of the implementation consultant
David works as a consultant, and advised
Aartsen on the implementation process.
As implementation consultant, his focus
was on configuring the new software,
training and supervising the client during
the commissioning process and
providing aftercare. David is part of a
specialised team that includes a technical
consultant and project manager.
Obviously, Exact’s customers buy the
company’s products with a certain
expectation – they are looking to achieve
specific goals. The trick is to manage those
expectations effectively by assigning the
right people to each aspect of the process.

F.l.t.r. Rick Streefkerk, David Tokkie and Wouter van den Dries
Incredible results
David: ‘Aartsen was using a lot of outdated
software and still did a lot of tasks manually.
Efficiency and user-friendliness left a lot to
be desired and they were looking to apply
digital and online solutions. The focus was
on achieving greater flexibility and efficiency.
Looking back on the process, I can safely
say Aartsen has achieved some incredible
results.’
Wouter: ‘We have really come a long way.
The available options used to be limited,
and we still did a lot of things by hand and
on paper. Where we still had to do a lot of
things step by step in the past, we now
have a lot more information at readily
available.’
nonstop
fresh/ 35

Intensive collaboration
David: ‘The software we install may be
standard software, but it’s been configured to
the customer’s exact specifications.
Everything we did was based on an analysis of
Aartsen’s needs and processes, which makes
for a very intensive collaboration. I’m sure the
system would still work if I simply do things
my way, but the whole point was to listen to
Aartsen’s wishes. Together we created a
blueprint, which then formed the basis for the
administration systems at all their offices.’
Based on a blueprint
Rick: ‘I mainly focused on structuring the
automation process. We prepared the
blueprint with David and set up the
administration system in Breda. I then set up
the administrations at the other branches
myself. Of course, David was always available
to help if I had any questions. He was here in
Breda on fixed days, so the process went
smoothly.’
Transferring knowledge
David: ‘My job involves the transfer of
knowledge. You need to make sure there are
people in the company – Rick and Wouter, in
this case – who know the financial software
inside and out. You want the customer to
become independent. The guys picked it up
rather quickly. In some cases they would learn
from me, in others they were driven by their
own curiosity and intuition.’
Wouter: ‘We serve as an internal helpdesk for
staff at the financial administration department.
We can always turn to the Exact support desk
if we don’t know the answer to their questions.’
David: ‘Aartsen’s IT department plays a key
role, and Jurre Janssens is especially
important in that regard. Janssens is
responsible for technical management.
Obviously, it’s great to have someone who
really understands the software at a technical
level. Aartsen can also rely on him if things get
difficult.’
Living up to expectations
Wouter: ‘The new software fully lives up to
our expectations. Our work processes have
become a lot easier and more transparent.
In fact, we can now do things ten times more
quickly.’
Rick: ‘The new system is more user-friendly,
less prone to errors and a lot faster.
We’ve automated and sped up countless little
tasks and calculations. Working this way is so
much more convenient.’
Safety net
David: ‘Although Exact helps businesses
improve their operations, we can’t achieve
results without the input of our clients.
I really enjoyed working with Aartsen.
Their staff is fun to work with and committed,
and they all prepared thoroughly for the
project. A professional project management
team supervised the project to make sure
everything went smoothly. They really invested
a lot of time on the project and it paid off: we
managed to get some great results together.
Things are up and running smoothly and Rick,
Wouter and Jurre are responsible for the
functional and technical performance of the
system and software. Together, they serve as
an effective safety net.’
Exact: working
towards efficiency
Exact was established in
1984 and has its head offices
in Delft. Exact develops
financial management,
ERP and HR payroll software
for SMEs. The company
has a staff of over
1,400 employees.
Exact’s customers are
mainly active in the
accountancy, manufacturing,
professional
services, wholesaling and
logistics sectors.
Exact offers the most
comprehensive portfolio
of business software for the
SME sector. Over 400,000
businesses in the Benelux
region rely on one or more
Exact solutions – Exact
Online, Exact Globe, Exact
Synergy or Exact Financials.
Ninety percent of all
customers opt for Exact’s
cloud services. We also offer
an on-premise version of our
software. This is for mediumsized
organisations.

Amphia’s new
children’s clinic:
A fun experience
for children and a
pleasant, welcoming
environment
for their parents.
The end of last year marked the official opening of Amphia’s impressive and
innovative new hospital in Breda, featuring waiting rooms, operating theatres,
consulting rooms and other facilities. The new building is also home to the
Paediatrics department. Aartsen Kids Foundation (from now on referred to
as AKF) and Amphia joined forces to design the new children’s clinic.
The result is a clinic that offers a fun experience for children and a pleasant,
welcoming environment for their parents.

AKF and Amphia:
healthier
together.
A heartfelt collaboration
The partnership between paediatrician
Anthon Hulsmann and AKF originates from
a shared desire and intrinsic motivation
to make an essential contribution to the
health and well-being of children. Their wish
became a concrete partnership, following
a strategic change by Amphia. Amphia’s
new mission statement ‘healthier together’
marks a new focus on prevention. After all,
prevention is better than curation. AKF fully
supports this philosophy. The children’s
clinic was designed to make children more
aware of the importance of good nutrition
and a healthy lifestyle. AKF and Dr. Hulsman
have done an excellent job integrating
AKF’s visual power and message into the
new children’s clinic.
Healthier together...
with fruit and vegetables!
Amphia’s overall interior is based
around the ‘city in motion’ concept,
a clearly-defined visual framework that
encourages people to draw conclusions
from their own individual interpretations.
The AKF team worked with Mannen van
Rijnland – AKF’s current collaboration
partner – to investigate what creative and
visual concept would fit the new facility.
This resulted in ‘Healthier together...
with fruit and vegetables!’, a combination
of the designs underlying AKF’s ‘Stoere
Traktaties’ (Cool Treats) project and
Amphia’s ‘city in motion’. The emphasis is
on alleviating waiting time for children and
offering them an opportunity to learn about
fruit and vegetables in a playful setting.
Six animated fruit and vegetable characters
called ‘The Fruit Gang’ take the children an
exploratory expedition through the world
of fruits and vegetables.
From ‘seed to eat’
It is important that children feel entirely at ease
when visiting a children’s clinic. Every aspect
of the new facility – from the reception area
to the consulting rooms – has been designed
with this goal in mind. Upon entering the
building, visitors see images of various fruits
and vegetables being planted and harvested.
These images are integrated into fun, playable
games on the walls. Visitors then move on to

A fresh
face
at AKF:
Nadi Faas.
Nadi Faas joined the AKF team last
September and will be serving as the
foundation’s initial point of contact.
Nadi is responsible for the strategic
aspects and coordination of (ongoing)
projects, communication between AKF
and external parties, website and
agenda management, invoicing and
(with Aartsen’s financial director
Marcel Hendriks) preparing the
financial report.
Nadi studied International Business,
graduating with a major in cross-cultural
management. During her studies,
she spent a considerable amount of
time in Lyon and Newcastle upon Tyne.
With a keen interest in non-profits,
Nadi is an excellent fit for the
organisation. She is also personally
driven to improve the world around her.
‘AKF felt like a perfect fit from the
F.l.t.r.: Nadi Faas and Annick Bezemer (AKF), Suzanne Laurijssens and Dr. Anthon Hulsmann (Amphia)
beginning and I am motivated to go
the extra mile for this special job.
the reception area, where fruit and vegetables
are on display in a special market stall.
Here, children can play shop owner, cycle,
read, enjoy colouring books and puzzles or
watch interactive animations on a big screen.
These interactive animations were designed
by the animation agency Urrebuk to show
children how fruit and vegetables travel
from ‘sowing to harvest’ and from
‘seed to eat’. Other animations – starring
the ‘Fruit Gang’ and Amphia staff members –
explain the various steps of a typical doctor’s
appointment. Finally, the actual consumption
of the fruit and vegetables is depicted on
appealing wall prints in the consulting rooms.
In future
Amphia and AKF are always on the lookout
for new collaboration based projects.
Amphia is not interested in sponsors that
merely write a cheque and AKF seeks to be
actively involved in the projects it supports.
Hence, the play area is a wonderful result
of this first collaboration between the two
parties. Both organisations share multiple
objectives, and are definitely open to future
partnerships. Food is the basis for health,
and there’s plenty of room for improvement
when it comes to consumer awareness.
In other words, there are plenty of new
challenges left to take on.
AKF and I both have the same intrinsic
motivation to help build a better world’,
Nadi explains. ‘I want to work with AKF
to help as many children as possible
turn their lives around for the better.
Of course, it is not about the foundation’s
growth. It is about the fact that
every child has the right to know how
nutrition, nature, health and well-being
are connected.’

The world of Aartsen
read the latest news
Aartsen climbs
up in the Hillenraad100
ranking
list
The new Hillenraad100 has recently been published.
This prestigious journal lists the 100 leading companies in
the horticulture sector. A mere 1% of the companies in
the Dutch horticulture sector make it into the Hillenraad100.
This year, Aartsen climbed from the 54th place to 25th place,
partly as a result of our vision, courage and entrepreneurship.
We are very proud of this achievement, but are even prouder
of our nonstopfresh shippers, customers and employees.
They are the ones who helped us achieved this!
Beek Vooruit
After years of being a secondary sponsor of
the Beek Vooruit football club, Aartsen has now
become the club's main sponsor. We have a
soft spot for local companies and associations,
and are thrilled to take on this
sporting sponsorship.
The nonstopfresh Aartsen uniforms are an
important part of this main sponsorship.
Both the first and the second men's teams
will be wearing our uniform, as will the first
women's team, the first junior team and
finally, the team for disabled people.
Façade
signs
Our buildings in Venlo and Breda
are well lit in the dark, with beautiful
Aartsen signs. Our Venlo location is
even visible from the highway!

Madrid
trade fair
Aartsen went to Fruit Attraction 2019 in Madrid,
not as an exhibitor, but as a very interested visitor.
We took the opportunity to talk to many existing
relationships and made new contacts, based on the
thought of: let's shake hands, take off & fly together.
Aartsen
Christmas
breakfast
This year, we organised a joint Christmas
breakfast for the first time. On Thursday
the 19th of december, the canteens in
Breda, Venlo and Sint-Katelijne-Waver were
transformed into beautiful Christmas
canteens. This happened after office hours,
so everyone was completely surprised the
next morning. We enjoyed a delicious and
fun breakfast together. This might just be
the start of a new tradition...
Asia Fruit
Logistica
Aartsen thinks out of the box at
Asia Fruit Logistica 2019. Literally!
As you can see in the photo, we were
at the trade fair with a beautiful and
striking fruit box made of cardboard.
200 th Aartsen employee
We have experienced tremendous growth over the past three years, which you can clearly
see from the number of nonstopfresh employees! The power that our people radiate,
the fact that they are not afraid to get their hands dirty and the ambition to go the extra mile
as a team – that's what we are all about. Day in and day out. That is nonstopfresh.
We are proud to inform you that Aartsen now has over 200 employees.
41

Menno van Breemen, Managing Director of Aartsen Asia in Hong Kong.
‘From country
to country’ with
Aartsen Asia
Our products are our heroes. They come to us from every corner
of the world. Nonstopfresh from an incredible 650 producers all
over the world! Which paths do our products go and do
consumers realise how much time and energy our partner
shipping agents put into the production? Have you noticed that
nowadays, everyone is talking about superfoods and all the
associated benefits for your health? Are they actually that
beneficial for your health, or is it more of a modern-day hype?
Eat enough superfoods and supposedly you will practically be
able to fly... And this all started with goji berries.
From farmer-to-consumer
When a consumer buys fruit, it is interesting to know that a product has
travelled an average of 2,400 kilometres before it reached the store or
market in question. And we are talking purely in terms of transport,
for example by air, sea, or road if it is closer to home. Before our heroes
are transported, they spend quite a bit of time on the farm where a
tremendous amount of work goes into these products. They are
trimmed, washed and protected against freezing temperatures,
rain and sun before they land in one of our beautiful brand boxes!
This process before packing and transporting grapes, for example,
takes several months to a year. Year after year. In other words, there are
plenty of reasons to be proud of our partners around the world, who are
busy being nonstopfresh every day. Together with them and through our
gateways in Europe and Asia, we go the extra mile to help our heroes
find their way to our customers.
compared to 70% in Europe. From a cultural point of view, it is more
common in Asia to seek knowledge and wisdom about health benefits of
certain products. The rise of superfoods in Asia has even slowed rice
consumption. In Taiwan, this is so extreme that people are consuming
almost 65% less rice than the previous generation. Similar trends can be
seen in Korea, Hong Kong and Japan. Fruit and vegetables are being
used as replacements, with the term ‘superfoods’ playing a major role.
Popular superfoods in Asia include dragon fruit, durian (‘tastes like
heaven, smells like hell’), ginseng, kimchi, lemongrass and silkworm.
In China, the oldest medical theory pertaining to health and specific
products is the Huangdi Neijing theory, which states that people
become what they eat. Perhaps a reason to avoid eating too much pork.
On the other hand, the brains of a pig are said to dramatically boost
your intelligence. Bon appetit!
The business of superfoods
Looking exclusively at superfoods in Asia, we do the largest volume in
blueberries. They come to us from every corner of the world via air and
sea transport. Together with our production partners, we have big plans
for the years ahead to put even more energy into this product. It is time
the people start wearing blue to match the berries!
Menno van Breemen
Superfoods in Asia
In recent years, the term ‘superfoods’ has been gaining ground in the
Western world. Superfoods tend to be plant-based powerhouses that
contain high levels of antioxidants, minerals, vitamins and so forth.
In Asia, people have been using certain superfoods for many decades.
Studies show that 95% of people in Southeast Asia love superfoods,

Asia column
nonstop
fresh/ 43

Aartsen
is looking for
commercial
talent.
aartsen.com/work
Breda, Venlo, St. Katelijne - Waver, Hong Kong
nonstopfresh
aartsen.com
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