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The New Frontier of Medicine Begins Here. . . .

We are on the cusp of a fascinating new era of healthcare, literally a new

frontier in the world of medicine. Genetic variability has long been accepted

and promoted within both the scientific community and the healthcare

industry. Advances in molecular testing, and completion of the mapping

of the human genome in particular, give credence to the fact that patients

respond differently to medications based on their individual genetic makeup.

Such advancements brought about the concept of personalized medicine,

the practice of using an individual’s genetic profile to guide decisions

for the prevention, treatment and diagnosis of disease. Correspondingly,

a major problem in the healthcare industry is the variability of drug efficacy

from patient to patient. While some patients complain about lack of

effectiveness, other patients suffer from adverse drug reactions (ADRs).

Personalized medicine has the ability to alleviate the burden of individual

genetic variability and the resulting varied drug response across

different patient populations.

Pharmeco

Genomic

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