2019 Partnership Activity

More documents

Recommendations

Info

Your ticketswere brought toyou by oursFRINGE LOTTOTo amplify their long-term support of FRINGE WORLD, PrincipalSupporter Lotterywest teamed up with radio partner Nova 93.7to produce the Fringe Lotto campaign, offering participantsthe opportunity to spin the wheel and get their fringe cut by aprofessional barber or a radio station host, and win $1,000.Every time you play Lotterywest games, youcontribute to the things that make WA great, like the2019 FRINGE WORLD Festival. So thanks for playing.lotterywest.wa.gov.auThe campaign made at least one impression on more than453,000 Nova listeners and generated in excess of 90,000 insocial media reach!THE WOODSIDEPLEASURE GARDENThis year, FRINGE WORLD’s largest andmost popular outdoor hub returned newlyenergised thanks to additional support fromPrincipal Partner, Woodside. The WoodsidePleasure Garden saw more than 290,000attendees at the huge variety of shows,free entertainment, and more family friendlyofferings than ever before.290,000ATTENDEESPhoto by Hannah Sorrell.51,000+453,000IMPRESSIONS ONNOVA LISTENERSPhoto by Tenae Francis.90,000SOCIAL MEDIAREACHPhoto by Michelle Ranson.THE EDITH SPIEGELTENTPlay Responsiblygamblinghelponline.org.au 1800 858 858Cabaret Royalty Pageant, FRINGE WORLD FESTIVAL 2017.Photo by Michelle RansonThe Edith Spiegeltent appeared as part of our newFRINGE WORLD hub at Yagan Square, thanks to ourpartnership with Edith Cowan University. This year morethan 22,000 attendees enjoyed a show in the Edith!22,000ATTENDEESFRINGEFEED.COM.AULaunched in 2018 thanks to supportfrom Woodside, the Fringe news andreviews platform FringeFeed was furtherdeveloped for the 2019 Festival tofacilitate more show sales.28,000+HELLO SUNSHINEEngagement with the platformskyrocketed, with website sessionsalmost doubling to 51,000+ during thecampaign period.1 in 4OF THE SURVEYEDAUDIENCE PURCHASEDMORE TICKETS BECAUSEOF FRINGEFEED.502018 2019WEBSITE SESSIONSBack in 2017, FRINGE WORLD and Gage Roads codevelopedHello Sunshine – a sweet yet smashablecider that was debuted at the Festival and latercommercially released. Thanks to our partnership withGage Roads, part-proceeds from every cider sold goesback to the Fringe Fund, helping artists shine. Thecider even won big at last year’s State Art and CulturalPartnership Honors, with Gage Roads and FRINGEWORLD taking out the Innovation and EntrepreneurshipAward in recognition of Hello Sunshine being a uniqueway that FRINGE WORLD is able to support artists.Photo by Tenae Francis.51Photo by Wade Ranson.
FRINGE FRIDAYS &FRINGE SUNDAYSThe City of Perth this year supported FRINGEWORLD to present two free family programs– City of Perth Fringe Fridays at the TwilightHawkers Market in Forrest Place, and City ofPerth Fringe Sundays at Yagan Square. Bothprograms were a huge hit with more than14,000 in attendance.Photo by Tenae Francis.MATSO'S BROOME TIMEIn 2018, FRINGE WORLD’s beer and cider partnerGage Roads Brewing Co. acquired the belovedbeer brand from Broome, Matso’s. To introducethe brand to our audience, FRINGE WORLDtransformed the Urban Orchard into Matso’sBroome Time – think pub rock silent disco,roving camels and special Matso’s cocktails.14,000ATTENDEESPhoto by Sean Breadsell.KLEENHEAT SIZZLE FACTORProud WA brand Kleenheat came on board for their second year to present theKleenheat Sizzle Factor: a handy rating tool which helps audiences navigatethe program and figure out what to see. For the 2019 Festival, 68% of FRINGEWORLD’s surveyed audience were aware of the Sizzle Factor, and of this group,79% found it useful in helping select what to see. Thanks Kleenheat!68%OF FRINGE AUDIENCESARE AWARELess talk more energy79%FOUND IT USEFUL IN HELPINGSELECT WHAT TO SEEARTIST CENTRALPhoto by Wade Ranson.To celebrate their grand opening, Northbridge’s newHostel G teamed up with FRINGE WORLD to offer ourartists a place to call home this Festival. Artists madeuse of more than 3,200 bed nights in free or discountedrates accommodation at Hostel G, with 86% of surveyedguests agreeing that their stay was of good value.FRINGE WORLD also set up Artist Central – a place forartists to meet, mingle and collect their materials – inthe Hostel G foyer during the Fringe.BACKSEAT GIGS + UBER PEDDLEFor the first time in 2019, FRINGE WORLD teamed up with Uber to help spread the Fringe lovebeyond our Festival sites and into the streets of Perth. Uber’s massively popular BackseatGigs campaign reached close to 8 million people on social media and achieved in excess of740,000 engagements.Uber and FRINGE WORLD also teamed up to help audiences travel quickly between sites withUber Peddle – a free rickshaw service running between The Woodside Pleasure Garden, FRINGECentral at Perth Cultural Centre and Yagan Square. The activation transformed the streets ofNorthbridge and extended the FRINGE WORLD and Uber brands beyond our hubs, as well asproviding a practical transport solution for more than 5,000 FRINGE WORLD attendees.5,000UBER PEDDLERIDERS8 MILLIONREACHED ONSOCIAL MEDIA740,000ENGAGEMENTMADFISH WINE TASTINGSIn the second year of partnership, the MadFishWine Tastings returned to The Woodside PleasureGarden giving punters the opportunity to quenchtheir thirsts and sample some of the best winesthat Western Australia has to offer.Photo by Johannes Reinhart.
Page 1: .49PARTNERSHIPACTIVITYFRINGE WORLD

2019 Partnership Activity

Create successful ePaper yourself

Delete template?

Save as template?