200101_Ekin Basaran

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Ekin Başaran
Introduction
Candidate: MS Strategic Design and Management

Real moss on canvas, Hidden Art
material study.
Made in Istanbul
Lighting design inspired by
mushrooms on a tree trunk.
Made out of scrap paper and
wood and Christmas lights. 15$
challenge.
Made in New York
014-2016
iomimicry
Ivy. Clothing design inspired
by the clinging of the ivy
plant on exterior surfaces.
Envisioned to grow from a
swimsuit to a party dress.
The material is the key.
Made in Istanbul.

Introduction to
Electronics
Experimenting
with wearable
technology. A
20-minute robot
challenge. Ours
battled and came
second among
thirteen.
Prototyping with LED lights and
circuits. A quick soldering work
and experimenting with its
placement.

Objective
Reverse Engineering a Scooter
Methods
Disassembling the XPR Urban Scooter
Redesign of parts in SolidWorks
Building the Scooter Assembly
Improvements
Applied pressure and heat tests on the Assembly
Strengthened the pressure tolerance of the board
Designed a flexible foot stopper intended to promote scooter
usage of with both feet: proven to improve muscle growth for kids
Project Timeline
3 Weeks

Evolving Roots. “…Emphasizes the
significance of coffee production in Brazil as
the world’s largest producer of coffee for the
last 150 years. It raises the debate on how
human stays connected to their environment,
how nature itself is still conserved in the face
of the speedy change towards mechanical
interfaces and mediums.
file.org.br/led_sp_2017/ekin-basaran-2/
FILE Media
Arts Festival
Brazil

“NYUAD students learn robotics to virtually
transform the handling of cargo”
Working with Etihad Cargo, students were given the chance to design,
develop and test technology-enhanced solutions to business challenges.
Participants had access to Etihad Cargo’s warehouse operations to develop a
practical understanding of how things work so they could identify processes
where inefficiencies could be improved. thenational.ae
Holo Cargo: An Augmented Reality based solution to virtually plan pallet
construction by the load master before manually constricting the pallets.
The next stage of improvement is intended to involve machine learning,
which would further reduce errors in pallet construction, as well as speed up
the build process at the airport terminal.
Designed with two of my team members, Kacper Krasowiak, Ronnie
Goodrich.
PaperTrail: A database supported mobile application to digitally track
shipment packages and associated paper documents.
It tackles the challenge of miscarriage of paper based shipment documents.
At the same time, it is intended to be an update system for multiple users of
the application, such as the employee who carries the documents for domestic
transfers, as well as the sender and receiver of the shipments in domestic and
international transfers.
This allows for instant detection of when and where a problem occurs, thus,
to resolve any issue promptly as the system transitions from paper based to
digital.

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TOP: Materials purchased per student to be used at the construction site
BOTTOM: Photos from our on-site team meeting, work-in progress with my build team, dancing with the young children of
the village, among first houses we completed as volunteers

ONE: “Memory as our story” Interview based research paper written in Ethiopia TWO: “How to build the better efficient
team in firms?” THREE: “Engineers for Social Impact” Asset Analysis and Ethnography Report for Habitat for Humanity
in Sri Lanka FOUR: “The association between the use of electronic healthcare systems and healthcare outcomes”
Senior Capstone Proposal, work in progress

Type here]
Context
Genius is a high quality supplement brand with cientifically
proven, raw ingredients. Currently it offers health promoting,
workout complementing supplements. Genius is looking into
expanding its product line to packaged coffee.
Role
Generating market launch strategies for Genius Coffee
Approach
Staying loyal to the “smart supplement” branding, my aim is
to leverage the health promoting identity of the brand, and
distinctively emhasize how might Genius coffee supply for
the demands of our existing clientele, as well as attract new
market segments.
Methods
Identifying Target Segment
Problem Diagnosis
Consumer trends
Pain points
Understanding Consumer Motivations
Cognitive
Affective
Analyzing competitors
Aligning with the Genius Brand
Results
Recommended two product offerings
Proposed branding and distribution strategies
Messaging
Social Media channel usage
Brick and mortar sales
Designed sales and promotion methods

Context
Our client Synergy Energy would like to expan their
operations on insulation systems to a new high technology
product line. Some of the client’s goals include laying the
foundation for such profitable business, as well as
maintaining current profitability levels for the existing lines.
Role
Designing a new performance matrix for the sales division of
Synergistic Energy to promote intended revenue outcomes.
Approach
Fostering alignment between the assets of our own
strategy firm and the client company’s values
Identifying strategic goals
Identify revenue streams
Results
A differentiated compensation plan
Design of product training for the appointed sales
team members
A performance matrix that incentivizes team
members to delivering intended financial outcomes

Context
Our client Synergy Energy would like to partner with another
firm in the Automobile sector. The partnership will allow for
Synergy Energy to broaden sectoral practice in a target
region. At the same time building relationships with an
established firm that demands energy experts for their Daily
operations is seen as an advantage.
Role
Designing a sales pitch as the partnership proposal for
Synergy Energy.
Approach
Fostering alignment between the assets of our own
client with the target company’s values.
Identifying the needs of the target company and
understanding their expectations from a partnership.
Trained together with the client’s presenters.
This training included behavioral training such as responding
to monents of doubt, delivering satisfying answers,
navigating moments of ambiguity, and team cohesion.
Results
Constructed a feasible timeline for operations to
propose for the kick-start of the new partnership.
Presented strengths and new opportunities about the
key values of our target firm: Sustainability and
Timeliness.
Focused on laying out client’s expertise in a conscise
but convincing and understandable way.

Context
Last spring in New York, I completed a coursework called
“Social Innovation Practicum”. With the assigned team, we
were instructed to develop a start-up idea over the course of
a semester. The pre-determined sector for the semester was
the Food Industry.
Timeline
First two weeks consisted of understanding the
challenges and consumer trends in the North
American food industry.
o Among the problems we wanted to tackle
were reducing our carbon footprint and
contributing to improving the eating habits of
the American consumer.
Aligning our passions in the local and seasonal food
space with our initial hypothesis that people don’t
know enough or eat enough seasonal and local foods,
but want to …we dived into an etnography analysis.
Validating our hypothesis by conducting interviews
and surveys, researching industry/ macro consumer
trends we extracted our key insights and the problem
statement.
Segmenting our
consumer profile
“How might we influence consumers to eat more
seasonal and local foods?”
Results
Combining the concepts of meal-kit delivery
services, cooking classes and more, we will show
customers how to prepare creative, fruit and veggieforward
dishes in a convenient way.
We created a 3-tiered product and service
mechanism and discussed implementation with New
York based food vendors such as Baldor speciality
foods.
Looking into the competitive landscape
Beta site MVP 2.0 Video: www.nyc-localkitchen.com
Breaking down the financials for all tiers (a snapshot
segment)

Design to Problem Solve
Design as an Economist
Design as an Engineer
Design as a Visual Designer
Design as an Ethnographer
With numbers, through measures,
fascinated by aesthetics
With numbers, through measures,
fascinated by aesthetics
as if
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t
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v
n
e
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g
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v
I experiment to
o
c
e
g
r
e
For Users
Design for Clients, for one, for the
mass
Design for the intuitive
Design for the tech guy
Design for the creative
Design for the young
Design for the business person
Design for the dancer
design With
Starting with tools and hardware
Observation and data into insight
Empathy into value and meaning
Mesh of talents into business results
Currently questioning convergent
innovation:
Technical + Social Innovation

Thank you
For any inquiry, please reach out from
ekin.basaran@nyu.edu