RUST magazine: RUST #44

MAKING IT HAPPEN
It’s been a while, eh? We did not plan
that big a gap between issues. It’s
not that we’ve been away, just preoccupied.
You’ve probably seen by now,
we have a new website (at last!). That
thing has been like a classic restoration
project that just got away from us. In the
end it was a concerted effort by our entire
team to get it across the line. Only not the
finish line – the start line! Coming into the
new year we’ll be adding more and more
content onto it, yep, the work’s not ended,
it’s just beginning!
And the year 2020 will be RUST’s sixth
year, following on from 20 years for
TBM. One long haul. Back when TBM
started it would seem things were more
straightforward. You loved dirt bikes so
you made a bunch of stories, sold some
advertising, printed the magazine and
sent it out to the newsagents. Maybe
not quite that simple, but the job was
easier to define, the terrain well trodden.
Starting the 2020s publishing is still
in turmoil, print magazines continue
to disappear while online magazines
struggle to both find exposure and
support. Good news is RUST is getting
much closer to sustainability. We’ve
started our e-commerce and the revenue
from our www.bell-motorcycle-helmets.
co.uk website is actually starting to put
something back into the RUST bank
account. No massive profits, but if the
trend continues RUST will ‘wash its face’
very soon. That’s a big ‘PHEW!’
So we have big plans for RUST in 2020.
As the magazine is our USP we’re looking
to put production back on a steady path,
six issues over the year – and I’ll be
looking to shake it up a bit, make things
more varied, more entertaining. As said,
we’ll increase our online content as well
and we’ll up the social media, too. The
year will start in the biggest way with
our man Craig Keyworth competing
in the Dakar Rally (see page 32). We’re
supporting him with media and a top of
the line Bell MX9 helmet while our best
friends Alpinestars have super-kindly
agreed to supply the rest of his riding
kit. A little help toward a huge challenge,
and it’s cool that he’ll be flying our
logo around the Saudi Arabian desert,
alongside his other generous sponsors.
Good luck Craig!
In the meantime Warren has plans to
bring his enduro stable up to full strength.
He’s got his 200, two 350s plus a trials
bike. But he’d like a 250 two-stroke crosscountry
for lean-mean fast riding, and
a 500 for rallying. And with that lot he’s
hoping to take in a real wide range of
events in 2020. He’s keen alright. Me, I’m
just looking to chill out with some more
adventure rides (oh yeah – I’m on the GS
Trophy in New Zealand come February!)
and I’m planning on some classic trials
action on the old Honda TLR250. Plus the
odd runout in rallies and I’ll probably do
the Welsh Two Day with Warren. Craig
might well join us, only there’s a baby (his
first) due for him in the new year, let’s see
how he gets on! And old mate July Behl,
well, he’s just bought a newish 1200 GS
Rallye, so he’s itching to go – anywhere!
For now it’s Christmas, a short batteryrecharge
is in order. We hope you guys
have a good break as well and can look
forward to some adventures of your
own in 2020. Drop us a line, share your
fun if you feel the inspiration, we’ve got
a new website and it would be cool to
share some of your experiences
on it, as well as our own. First point
of contact is me: editorial@
rustsports.com.
Have a good one – and I
hope you enjoy the read.
Ride safe
www.rustsports.com 7