Estetica Magazine UK (5/2019)

UK 

the HairMagazine 

SHOWS & EVENTS 

On Stage & Runway, the 

World of Hair Unites 

HAIR TRENDS 

Innovations that Inspire 

the Looks of Tomorrow 

MEN’S STYLING 

Hero Products that 

Hold the Key to Retail

Forty years ago, it all started with 

two friends and a dream. John Paul 

DeJoria and Paul Mitchell, with 

just $700 in their pockets, started 

a company that would support the 

success of hairdressers and provide 

salon-quality products at an affordable 

price. Four decades later this is still the 

enduring promise that we make to the 

professional industry. 

“Our goal has always been to 

provide hairdressers with the 

best products and education, 

and we’re constantly finding 

new ways to achieve it.” 

-John Paul DeJoria

Available exclusively from Salon Success - The Distributor of Choice 

To find out more visit salon-success.co.uk or call 0845 659 0011

FOR PROFESSIONALS LIKE YOU. 

THEN, NOW AND ALWAYS. 

SALON HAIR CARE 

SINCE 1980. 

Find us on and at Paul Mitchell UK

editorial 

It’s been a spectacular few months in the world of international hairdressing. The 

resounding success of the first-ever International Hairdressing Awards in Madrid last 

Hair: Robert Eaton, from his 

British Hairdresser of the Year 

winning collection 

Photo: Richard Miles 

Make-up: Lucy Flower 

Styling: Clare Frith 

Products: Wella Professionals 

February has fuelled excitement about the forthcoming 2020 event, again in Madrid. 

Any occasion like this, which brings 

together & unites hair professionals 

from around the world under one roof, 

is a precious gift for anyone fortunate 

enough to attend. Worldwide hair events demonstrate that the skill 

and creativity that personify our industry transcend international borders, while the desire 

to take our craft to new levels is one which spans the globe. Exciting, new and 'totally 

international’ for 2020 is Goldwell’s evolution of its already established Color Zoom 

Challenge. ‘Creativity Without Limits’ is the key message of the #GoldwellCreativeAwards 

which are set to take our industry by storm over the next 12 months. We’re also looking 

forward to International TrendVision Award Creative Retreat, taking place in Seville, Spain, 

in March - where all the national winners in the two international categories (Color Artist 

of the Year and Creative Artist of the Year) will battle it out for the global crown. 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

Visit our website and catch up on 

the latest from our industry at 

www esteticamagazine.co.uk

2020 

COSMOPROF 

BOLOGNA, ITALY – FAIR DISTRICT 

12 – 15 MARCH 13 – 16 MARCH 

A new world for beauty 

Bologna, Hong Kong, 

Las Vegas, Mumbai, Bangkok 

cosmoprof.com 

Organiser 

BolognaFiere Cosmoprof S.p.a. 

Milan, Italy 

P +39 02 796 420 

F +39 02 795 036 

info@cosmoprof.it 

Company of 

In partnership with 

With the support of

Estetica n. 5/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Bel M. Dolla, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor RamÍrez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

USA 

Marie Scarano 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma 

Sommariva, Valentina Stella 

Trends New Male Order 8 

Events Salon International 12 

Events Parody: AHS19 14 

Events Vienna Calling 16 

Events Estetica Awards 18 

Events Salón Look '19 20 

Events On Hair Show 2019 22 

Vision All about the Hair 25 

Dossier Man Heroes 82 

Export Welcome to Estetica Export 86 

Spectacular shows from stage and 

runway that exemplify the creative 

excellence that we all share. 

Bringing you the latest 

fashion trends and 

innovative technical 

developments from 

across our industry. 

international trends 

International Hairdressing Awards 33

New male order 

Forget about that tired ‘barbershop quartet’ of Buzz-Cut, 

French Crop, Slick-Back and Side-Parting. Check these out! 

Gary Kelly 

The men’s hair revolution is well underway, and your male clients want to be a part of it. Today’s men are ready 

to experiment more, taking influences from TV film and music, as well as social media. Whether its classic 

Hollywood style, a modern mullet, or a strong colour statement, be prepared to be challenged by your male clients. 

Here some of the UK’s top men’s hairdressing talents talk about the looks they love and how they created them. 

ANDROGYNOUS WAVES 

This look shows a softer more elegant side to men’s hair. The finger waves give it a vintage feel, yet the styling and youth of the model make 

it modern and timeless. I created this look by using a wet gel and then incorporated a finger wave technique, pinning each wave while it was 

wet. Once the hair had set I removed the grips so the waves had a more exaggerated look. I took inspiration from the 1920’s when finger 

waves were used more often on women’s hair. Because the model had quite an androgynous look I knew he could carry it off and I was right, 

he looks really cool. This is a great editorial look, plus I can imagine it working well on the catwalk, complementing the right collection. For 

salon clients, it would be more about incorporating a more subtle element of androgyny, perhaps with a more natural looking use of waves. 

Rudi Rizzo, Artistic Director, Sanrizz Salons. 

TECHNO GRUNGE 

Long hair on guys is becoming more fashionable, and it may be time for men to grow out their locks and style a grunge look like 

this one. This is a one-length haircut with a finish that is deliberately slightly messy. This style can work on those with any thickness 

or texture of hair. The key is to complement your client’s face shape and hair texture, ensuring that the weight and balance is evenly 

distributed. This haircut is achieved by cutting the hair to the same perimeter length from the natural fall. A true one-length haircut 

is created by combing the hair down from the natural fall and cutting to the same one-length line, with no over-direction or elevation. 

Let hair dry naturally, use a little salt spray for a messy matte effect or soft styling creme to encourage texture and curl. This look is 

wearable for almost anyone, but is best suited to those with some natural movement. 

Rino Riccio, Head of Education, Manifesto, London 

8 trends

SKIN FADE SLEEK 

This look incorporates classic and more contemporary styles and techniques. It is based around a 

skin fade throughout the back and sides, blended through on top into a sculptured square shape and 

finished off with a side parting. I used clippers to create a skin fade starting with no guard on the 

perimeter and then very gradually working up to a number one. I then used scissors to create the 

square shape, finishing off with a shine spray. The whole collection was a nod to David Bailey with 

his classic old school black and white lightning. 

Desmond Murray, Atherton Cox 

CURL-TASTIC 

This look is an example of soft masculinity. It’s less harsh than many of the more classic men’s cuts we’ve seen 

in the recent past, embracing the hair’s natural texture and movement. The model had naturally thick curly 

hair and I worked with this to create the look. I used Kerastase Fluidissime, to prevent frizz caused by 

humidity, and cut the hair using a scissor-over-comb with bevel technique at the sides so as not to lose length 

in the haircut and to create the shape. I then applied Shu Umera Wonder Worker to define the curls yet leave 

the hair looking natural. I took inspiration from 1970s Italian films by directors such as Fellini. This is a look 

that could work across all age groups, but it does require some natural curl. 

Tristan Eves, Tristian Eves, Petsworth, West Sussex 

trends 

125

SUB CULTURE 

This look is part of a collection featuring ‘real boys’, capturing their individual style. The idea was to 

create something raw, street cast, and uber modern, with a nod to British sub culture. To create the cut, 

I sectioned out the top into a high horse shoe and started clippering sides and back following the head 

shape but, most importantly, leaving out the hair line at the perimeter. Hair on top was blow dried 

straight up and cut using scissor-over-comb to create squareness. For the colour, after discussing ideas 

with our National Colour Director, Clayde Baumann, we lifted all the model’s black tone out with 

pre-lightener then Wella Colour Creates was applied randomly in blocks at the root to give effect. 

Michael Francos, Company Educator, D&J Ambrose, Pinner 

THE MULLET REVIVAL 

The mullet is definitely making a return, although it’s a more stylish version of the 1980s look. The mullet I 

created for this image, was achieved by putting a modern twist on the classic style, maintaining more 

length at the back and sides of the hair, with a disconnected top section. The hair was cut using a razor to 

keep the style very soft and textured, blending the two separate lengths. I styled the hair using salt spray, 

and naturally air dried it using only my hands in a scrunching motion to add plenty of natural-looking 

texture. I then applied a light-hold wax to give some separation to the ends. This gave the impression of a 

more current look, which is extremely on-trend this year. 

Jamie Stevens, Jamie Stevens, London 

124 trends trends 125

NATURAL TEXTURE 

This image was part of a collection created by myself and art director, Andrea Giles. It’s a look that’s all about working with hair’s 

natural texture to create something dramatic. Working with the model’s tight curls, we wanted to create a look that complemented 

his striking bone structure and face-shape. Rather than opt for a more traditional Afro style, we stretched and loosened the natural 

curl using our fingers as we blow-dried the hair, creating a powerful silhouette, incorporating a deep centre parting. We used a small 

amount of fixing spray for hold, but not so much that the hair was weighed down. 

Terri Kay, Salon Manager, Mark Leeson, Mansfield 

TIMELESS CLASSIC 

With a nod to yesteryear, this look takes influence from the iconic Pompadour - a timeless and classic men's hairstyle that remains a 

strong influence in today's styles. This look was achieved on medium-length hair and would suit male clients of all ages, including 

younger clients wanting to turn heads with truly classic man’s look, that can look thoroughly modern. A small amount of Baxter 

Thickening Style Gel was applied to damp hair then working with the hair's natural fall. I use a hairdryer to dry the product in. 

This creates the lift and hold the style requires. Baxter Clay Pomade is then used to create the texture and give that strong hold that 

keeps the style in place from day to night. 

Christian Wiles, Christian Wiles Traditional Gentleman’s Grooming, Northampton 

trends 

11

Salon International 

hair love 

Our top trade fair in the UK - showcasing the best this 

industry has to offer in creative and technical innovation. 

The numbers said it all - literally thousands of visitors and hundreds of brands descended upon the ExCeL Exhibition 

Complex in London’s Docklands to celebrate the very best in homegrown and international hairdressing innovation, 

creativity and education. This year’s Salon International was a centrepiece of hair excellence at its very best. The three-day 

event provided something for everyone, with the hundreds of brands on offer, and show-stopping stage performances from the 

biggest names in hairdressing. The event hosted Alternative Hair Show, as well as showcasing the British Hairdressing Awards 

finalists’ Gallery, sponsored by Schwarzkopf Professional, as well as another first, the AIPP Awards Gallery. 

12 events

(left hand page): Patrick Cameron delighted fans with his famous hair up styling, 

sharing six looks from his brand-new collection, House of Luxury: For Saco's 2019 

Salon Live show, nature was taken to the extreme with the launch of the Supernature 

collection; Sassoon celebrates its 65th anniversary this year, and their show at Salon 

Live was very much an example of the brand’s forward-thinking approach. 

Salon Live featured fantastic shows delivered in spectactular style by Schwarzkopf Professional, Guy Tang, Saco Academy, 

Sassoon Academy and TONI&GUY, while the Salon International Seminars saw Mahogany Hairdressing, Patrick Cameron, 

the Trevor Sorbie Artistic Team and BaByliss Pro with Sophie ‘Staygold’ Pok presenting on-stage. The RUSH art team also 

presented the at Salon Live marking their 25th anniversary, with proceeds from the event going to Great Ormond Street 

Hospital, a cause championed by the salon group, and for which they have so far raised an impressive £150,000. 

(left):RUSH Art Team; 

(above and top ): Other 

highlights from the 

shows. which included 

Schwarzkopf 

Professional, Guy 

Tang, TONI&GUY, the 

Trevor Sorbie Artistic 

Team, Mahogany and 

BaByliss PRO.

The Alternative Hair Show continues to be as creatively 

outstanding as ever with over £12.5 million so-far raised 

for the charitable foundation “Fighting Leukaemia”. 

Parody: AHS19 

Now an integral part of the Alternative Hair Show experience, over the last 15 years the International Visionary Awards have seen 

finalists of the 3 categories invited to participate in the much-anticipated Visionary Award Show. The 2019 winners (above centre) 

are: Cut and Colour: Eva Stromblad from Sweden; Men’s: Lo Shih-Chen from Taiwan; Avant-Garde: Elvin Soh from Malaysia. AIPP 

Awards Winners (above right) also took to the stage to celebrate their achievements, as well as the AIPP-AHS Hair Legend of the 

Year , which for 2019 went to Spanish hairdressr and undisputed hair industry icon, Raffel Pages (above, far left). 

14 events

The participating artistic 

teams this year were: Sanrizz - 

UK, Raffel Pages - Spain, 

Anne Veck - UK, Dmitry 

Vinokurov - Russia, Klaus 

Peter Ochs - Gemany, Saco - 

UK, Ken Zhou - China. 

Mikel Luzea - Spain, Rudy 

Mostarda - Italy, HOB - UK. 

Sassoon - UK, Marc Antoni - 

UK, Laszlo Hajas - Hungary, 

Carlo Bay - Italy, TIGI 

Creative Team - UK. 

The generosity and support that surrounds the Alternative Hair show resulted in another £163,650 being added to the 

grand total of over £12.5 million so far. This year's show was staged at the ICC, Excel, London in front of an audience 

of 3,200 and was was an incredible evening with many in the audience claiming the stage presentations were among the 

best ever. The energetic and highly creative shows provided an explosion of colour and artistry with each team showing 

their own interpretation of the theme, PARODY. The premier sponsors for this year's show were Wella and TIGI, both 

brands continuing to show their loyalty to the Fighting Leukaemia charity every year. Other sponsors this year were the 

Anthony & Pat Charitable Foundation, TIGI Copyright, Parlux, Linda Hair, Alternative Hair Products and Infringe. 

photos: Alex Barron-Hough

Vienna Calling 

Almost 3,000 guests met in Vienna for Global Zoom a 

spectacular celebration of the KAO Salon Division family. Gary Kelly 

The autumn sun shone beautifully over the Austrian capital for the entire weekend of Goldwell/KMS’ spectacular Global 

Zoom celebration. Visitors from around the world were excited to learn that this is the last year that this annual event 

and the Color Zoom Challenge will take place in their current format. John Moroney, VP Creative & Communication at 

Kao Salon Division, explained that the 2019 Color Zoom collection would be the last one: “This year we’re launching the 

2020 Goldwell Couture Collection –Intrepid– as our creative and fashion statement, elevating and expanding it across all 

brand visual communication, including education,” he explained. “The Couture Collection produces couture inspiration, 

while from a more salon-style perspective, the 2020 Editorial Collection –Go Beyond– reflects the couture trend with a 

commercial, editorial edge.” Budding 2020 entrants are now poised in anticipation to learn more about next year’s event!

The Global Zoom weekend 

ended with a fantastic farewell 

party in the mesmerising 

and opulent surrounds of the 

Hofburg Palace in the heart 

of Vienna; a fitting conclusion 

to a memorable and aweinspiring 

weekend. 

Guests assembled in the Reed Messe auditorium in Vienna as excitement escalated towards the announcement of this year’s Global Zoom Challenge winners. 

Hairdressers were participating from all over the world in three different categories - Partner, Creative & New Talent, demonstrating their creativity and 

interpretation of the current Goldwell Color Zoom Collection - REMIX. All 91 national finalists from 38 different countries competed live and simultaneously. 

This year's Gold winners were: J Lim from Singapore, New Talent category- for young, creative colourists with less than five years of professional experience; 

Irakli Sardalishvili from Russia, Creative category - for colour creations by stylists with more than 5 years’ experience; Yuujin Ho from Singapore, Partner 

category - or colour creations designed by stylists who have already worked for Goldwell in the last two years at shows or at seminars. 

The inspiring and 

technically superb Artist 

Sessions gave guests an 

opportunity to experience 

excellent mastery of the 

hairdressing craft. This 

year's presentations came 

from Sam Burnett and the 

Hare & Bone team from 

London's West End; globally 

renowned educators, M&P; 

Goldwell Global Brand 

Ambassador and one of 

Austria‘s most distinguished 

hairstylists, Mario Krankl; 

Icono from Berlin and led 

by Goldwell international 

artist, Sascha Haseloff. 

events 

17

Estetica 

Awards 

EsteticaNetwork celebrated excellence during MCB 

by Beauté Sélection with two international competitions: 

Best Salon Award and Best Emerging Talent. 

Best Salon Award-What’s Up in Paris 2019 

1st place 

Atelier Aldo Coppola 

Kingdom Of Beauty 

Milan - Italy 

MCB by Beauté Sélection 2019 enjoyed record numbers in Paris last September, 

with more than 50,000 visitors arriving from all over the world – that's a 2.5% on 

last year's attendance figure. As well as providing a rich and stimulating creative 

platform for attendees to experience and enjoy, MCB by BS is also an opportunity 

for EsteticaNetwork to reward excellence in hairdressing and salon design, at the 

same time as recognising the best in emerging creative talent. This partnership 

between Estetica and MCB by BS has actually been recognising the design 

achievements of salons worldwide for 6 years now. For 2019, the trophy for 

best salon was awarded to Aldo Coppola, Kingdom of Beauty, in Milan, Itlay. 

A jury consisting of Roberto Pissimiglia, Publisher of EsteticaNetwork, 

Christophe Gabreau, President of Standing-Events and Co-President of 

MCB by Beauté Sélection, and Stevn Thomas Yankowski, Artistic Creative 

Director, assessed 24 salon finalists from 12 countries and after much deliberation 

they were finally won over by the Italian salon for its unique, high-quality overall design, but 

above all for the way it represents a truly global vision of the world of beauty. 

18 events

The other high point of this 2019 edition 

was the international competition created 

by Estetica France, in collaboration with 

MCB by BS on the stage of “Scene 360°”, 

during which 8 candidates vied for the 

title of Best Emerging Talent. Bernat 

Sayol, the Spanish candidate from Mikel 

Luzea's team, captured the attention of 

the jury and the public alike for the 

perfect execution of his “Bird of Paradise” 

coif. His creation was a meticulous 

construction where the feathery effects 

were created with coloured natural hair. 

Bernat Sayol also received from 

Christophe Gabreau, Co-President of 

MCB by BS, the opportunity to create a 

show for Beauté Sélection in Lyon, France 

on the 25th of November. The official 

partner of this artistic springboard is 

BaBylissPRO, who have offered all the 

mentors and candidates their latest 

innovations!

Salón Look ’19 

This year’s 22nd Salón Look event held in Madrid, 

welcomed a record 66,215 visitors- not only from across 

the Iberian Peninsula, but also from all over the world. 

Überraschungseffekte 

wie Feuerwerk und 

Lichtershow begeisterten 

die Gäste. In der Tat 

nvergesslich. Beim 

nächsten Travel Event 

geht's auf nach Bella Italia! 

The 3rd Business Meeting and the first-ever 

Ibero-American Image Consulting Congress were two 

of the most outstanding events of the trade show. 

20 events

The 2019 event of this major Spanish trade fair succeeded in exceeding all the organisers’ expectations, 

increasing foot-fall by12.5% compared to 2018. Julia González, the new director of the fashion, beauty 

and style for trade fairs organised by IFEMA commented: “This event has been a success, with a 

spectacular response from professional visitors. On their part, exhibitors and sponsors are all very 

satisfied with what they were able to achieve. The excellent feedback we've received from participants 

has encouraged us to continue our work with great enthusiasm.” 

The Hair Look Catwalk shone with the XX International OMAT Internacional Jóvenes Promesas 

Gala – showcasing young hair artists, while for the 6th time ‘Effervescene’ - organised by Mikel Luzea - 

was dedicated to Avant-Garde hairdressing. Also featured were Schwarzkopf Professional’s SPS Show, 

L’Oréal Professionnel’s Hair Fashion Night, Pulp Riot, Redken and the 10th Figaro Awards. Wella 

Professionals and Kadus celebrated their events at the Centro de Convenciones Norte. In the exhibitors 

zone, brands presented their latest innovations, while taking the opportunity to meet with new and 

existing clients. Also announced were the finalists for the 2nd International Hairdressing Awards to be 

held in February in Madrid. The next appointment with Salon Look will be from 16 to 18 October 2020.

On Hair Show 

2019 

On Hair elevated Turin to the hair capital of the world with shows 

by top global artists, plus Estetica Master Class & Festival Barber. 

An audience of 12,000 experienced over 30 shows by international hair artists alongside exhibition spaces showcasing 

80 leading hair companies in Turin at the 10th On Hair Show & Exhibition by Cosmoprof Worldwide Bologna. “We have 

celebrated the tenth On Hair Show & Exhibition in the best way imaginable,” said Enrico Zannini, General Manager of 

BolognaFiere Cosmoprof. “Turin became the capital of hairstyling for two days: a profession that is ever growing and 

evolving as an industry, especially in its power to showcase brand “Made in Italy”. The show was partnered by Estetica 

Master Class, in cooperation with ESTETICA magazine, with 4 Top International Hair Teams showcased: X Presion for 

Indola, Dmitry Vinokurov, the Trevor Sorbie Art Team and Errol Douglas for Farmaca International. 

22 events

Trevor Sorbie Art Team 

Dmitry Vinokurov 

X-presion @ Indola 

Errol Douglas @ Farmaca International 

The event also incorporated the Italian Hairdresser Award 2019, 

an initiative awarding excellence, creativity and passion by Italian 

hairdressers. Lorenzo Marchelle was the winner of the Best 

Hairdresser of the Year title – awarded to the hairdresser best able to 

raise the bar of Italian hairdressing to new levels of excellence through 

skill, talent and dedication. Among the other winners, Estetica 

magazine chose Matteo Susini for the Best Cover Image award. 

The Festival Barber, in collaboration with Spaghetti’s, welcomed 

on-stage some the most talented and creative barbers working today: 

Barber Birdman, Hayden Cassidy, Jarreds Barber, Josh Lamonaca, 

Julius Cvesar, Titan Barber, Zena Yu and Vishal Baharani. They have 

all been instrumental of the evolution of men's hairstyles and its 

rapid and sustained growth worldwide.

The largest international trade fair for beauty products, 

hair, fragrances and wellbeing in the Middle East 

31 May – 2 June, 2020 

Dubai, United Arab Emirates 

Secure your space now! 

Tel: +971 4 389 45 00 

beautyworld@uae.messefrankfurt.com 

www.beautyworldME.com

Best of 

B ri t 

Taken from TH1 

Hair’s ‘Hell Sexy’ collection 

showcasing diverse 

hairdressing techniques 

and textures, for looks 

that empower. 

Hair: Thomas Hills, 

TH1 Hair, Oxted 


Make-up: Claire DeGraft 

Styling: Bernard Connolly 

All about 

the hair 

vision 

25

“The beauty of 

colour illuminated 

by the power 

of reflection 

and light” 

26 vision

Best of 

B ri t 

The ‘Incandescent’ collection by 

KH Hair conveys the strength of 

emotion; passionate, illuminating 

and full of zealous enthusiasm. 

Hair: Jessica Neil and Mary 

Geoghegan at KH Hair 

Photos: Jack Eames 

Make-up: Maddie Austin 

Styling: Clare Frith

The latest 3.6.5 Salon 

Education Collection: a new 

twist on techniques inspired 

by ’90s supermodels to give 

them a street-style edge. 

Hair Lead: Jonathan Soons, 

Headmasters Creative Ambassador 

Support: Pervin Cirakoglu 

& Kiki Cavie 

Photos: Barry Jeffery 

Make-up: Anna Durston 

Styling: Jess Grist 

Products: Paul Mitchell

Best of 

B ri t 

“Timeless styles 

that only a skilled 

hairdresser has 

the know-how to 

re-create” 

vision 

29

With Andy Heasman’s collection 

‘Point Constellation’ he has 

looked to the stars - appropriate 

as he’s just been crowned London 

Hairdresser of the Year... 

Hair: Andy Heasman, International 

Creative Director of RUSH 

Photos: Jack Eames 

Make-up: Megumi Matsuno & 

Elisabet Papathanasiou 

Styling: Magdalena Jacobs

Best of 

B ri t 

“Andy Heasman 

is the driving 

force behind the 

RUSH Artistic 

Team” 

vision 

31

Best of 

B ri t 

In marked to over-worked, 

high-maintenence men’s 

styling - hair left to take its 

natural course! 

Hair: Justin Carr, Tom Baxter 

and Myles Lewis of OSMO 

Creative Team 

Photos: Jen Baker 

Styling: Joey Bevan 

32 vision

MODA 

INT’L 

THE FINALISTS 2020 

Hair fashion at its best! Here are the 15 finalists of the 2020 International Hairdressing Awards, that will take place in Madrid on February, 16th 

2020 – the big day of international hairdressing, including the awards ceremony, the fabulous purple carpet and a runway show with some of the 

most renowned teams in the world. Main sponsors of the IHAwards are Revlon Professional & Salon Look-Ifema, with Estetica as Global Media 

Partner. Beauty Underground also sponsors the awards. Enclosed in these pages there’s also our ‘Estetica’s Choice’, the best images of this year’s 

IHAwards entries as selected by our editors! 

Modacapelli nella sua massima essenza! Ecco i 15 finalisti degli International Hairdressing Awards 2020 - che si terranno a Madrid il 16 febbraio 

del prossimo anno, il grande giorno della coiffure internazionale con la cerimonia delle premiazioni, il favoloso purple carpet e la passerella dei più 

famosi team al mondo. I principali sponsor degli IHAwards sono Revlon Professional & Salon Look-Ifema, con Estetica come Global Media Partner; 

anche Beauty Underground sponsorizza i premi. In queste pagine, anche l’’Estetica’s Choice’, ovvero le migliori immagini in competizione agli 

IHAwards di quest’anno, selezionate dal nostro team editoriale! 

Haarmode vom Feinsten! Hier kommen die 15 Finalisten der International Hairdressing Awards 2020, die am 16. Februar 2020 in Madrid stattfinden. 

Der große Tag des International Hairdressing mit Preisverleihung, edlem Purple Carpet und Runway Show einiger der berühmtesten Teams der 

Welt. Die Hauptsponsoren der IHAwards sind Revlon Professional & Salon Look-Ifema mit Estetica als Global Media Partner. Beauty Underground 

sponsort den Award ebenfalls. Außerdem auf diesen Seiten: unsere ‘Estetica’s Choice’ Looks, die besten Looks aus den diesjährigen IHAwards, 

ausgewählt von unseren Redakteuren! 

Le meilleur de la mode coiffure ! Voici les 15 finalistes des International Hairdressing Awards 2020 qui se dérouleront à Madrid, le 16 février 2020, à 

savoir le jour J de la coiffure internationale avec la cérémonie de remise des prix, le fabuleux tapis violet et un spectacle sur un podium où défileront 

les équipes les plus renommées au monde. Les principaux sponsors des IHAwards sont Revlon Professional & Salon Look-Ifema, avec Estetica 

comme partenaire média international. Même Beauty Underground sponsorise les trophées. Aussi dans les pages qui suivent, l’’Estetica’s Choice’, 

à savoir les plus belles images concourant aux IHAwards de cette année et sélectionnées par notre équipe éditoriale ! 

¡Modacabello en su máxima expresión! Aquí están los 15 finalistas de los International Hairdressing Awards 2020, que tendrán lugar en Madrid el 

16 de febrero de 2020 – el gran día de la peluquería internacional, con la ceremonia de entrega de premios, la fabulosa purple carpet y la pasarela 

con los equipos más reconocidos del mundo. Los main sponsors de IHAwards son Revlon Professional y Salon Look-Ifema; Estetica es Global 

Media Partner; y Beauty Underground también patrocina los premios. En estas páginas descubre también nuestro ‘Estetica’s Choice’, las mejores 

imágenes participantes en los IHAwards de este año seleccionadas por nuestro equipo editorial!

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Lisa Polini 

Australia 

Title: HIGHLAND ARMOUR 

Hair: LISA POLINI 

Photo: DAVID MANNAH 

Make-up: CHRISTINA RODIO 

Styling: LYDIA JANE SAUNDERS

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Steven Smart 

United Kingdom 

Title: COLLECTIVE 

Hair: STEVEN SMART 

Photo: RICHARD MILES 

Make-up: DEBRA SMART 

Styling: BERNARD CONNOLLY

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Dorothy Tsang 

Canada 

Title: VIVID DREAMS 

Hair: DOROTHY TSANG 

Photo: ANDREW O’TOOLE 

Make-up: KYLIE O’TOOLE 

Styling: ELLA MURPHY

Hair: Shogo Ideguchi 

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

Estetica’s 

choice 

Hair: Carles Dominuguez Toni&Guy Spain 

Hair: Borja Carbonell @ Salones Carlos Valiente 

Hair: Said Rubaii 

Hair: Leonardo Rizzo 

Hair: Kylie Hayes 

Hair: Robert Masciave 

Hair: Adam Ciaccia 

Hair: Shogo Ideguchi 

Hair: Andrew Smith 

Hair: Christophe Gaillet 

Hair: Yasmina Bon Espadas 

Hair: Shaun Hall 

Hair: Rainbow Room International 

Hair: Paul Paterson

Hair: Borja Carbonell 

@ Salones Carlos Valiente 

Photo: Esteban Roca 

Make-up: Nacho Sanz 

Styling: Salones CV

Hair: Landry Agres 


Make-up: Malen Buesa 

Styling: Patrycja Juraszczyk

Hair: Sharon Tranter 

Hair: Carles Dominguez Toni&Guy Spain 

Hair: Morgan Richards 

Hair: George Alderete 

Hair: Adam Ciaccia 

Hair: Madoka Abo 

Hair: Bad Apple Art Team 

Hair: Miguel Silva/Sk Style Barcelona 

Hair: Pierre Ginsburg 

Hair: Alla Tkaciuk 


Hair: Gianluca Caruso 

Hair: Philipp Haug 

Hair: Gonzalo Zarauza 

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Sharon Tranter

BEST BEST 

INTERNATIONAL 

MEN’S MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Jim Shaw 

& Daisy Carter 


Title: LINEAR 

Hair: JIM SHAW AND DAISY CARTER 

Photo: TONY LE BRITTON 

Make-up: ROSEANNA VELIN 

Styling: JIM SHAW

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Terri Kay & 

Andrea Giles 


Title: RAW 

Hair: ANDREA GILES & TERRI KAY 

@ MARK LEESON 


Make-up: CLARE READ 

Styling: BERNARD CONNOLLY

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Fabian 

Van Der Steen 

Netherlands 

Title: GENTLE MEN 

Hair: FABIAN VAN DER STEEN 

Photo: G+K PHOTO 

Make-up: YVONNE NÜSDORFER 

Styling: JORS TRÜLY

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION

Hair: Shah 

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Arjan Bevers 

Hair: Shah 


Hair: Jose Boix 


Hair: Jose Boix 


Hair: Paco Vanaclocha 

Hair: Alexander Lepschi 

Hair: Desmond Murray @ Atherton Cox 

Hair: Alexander Lepschi 

Hair: Desmond Murray @ Atherton Cox 

Hair: Valentin Cedric 

Hair: Tom White

Hair: Paco Vanaclocha 

Photo: David Arnal 

Make-up: Joss Jaycoff 

Styling: Ismahan Obenali



Make-up: Malen Buesa 

Styling: Patrycja Juraszczyk

Hair: Marc Cavalche 

Hair: Jamie Stevens 

Hair: Candice Mckay 


Hair: Valentin Cedric 

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Tatyana Molotsilo 

Hair: Olga Garcia 

Hair: Ersin Seçilmiş 

Hair: Marc Calvache 

Hair: Tom White 

Hair: Daniel Gallego 

Hair: Ersin Seçilmiş 

Hair: Olga Garcia 

Hair: Tatyana Molotsilo 

Hair: Daniel Gallego

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Dee Parker Attwood 

Australia 

Title: SHALLOW 

Hair: DEE PARKER ATTWOOD 


Make-up: KYLIE O’TOOLE 

Styling: ELLA MURPHY

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Kylie Hayes 

New Zealand 

Title: GRACIOUS 

Hair: KYLIE HAYES 

Photo: ROSANNE DONALDSON 

Make-up: MARTHA BUTLER 

Styling: KYLIE HAYES - JAIMEE SMITH

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Dicksum Low 

Malaysia 

Title: DECONSTRUCTIVISM 

Hair: DICKSUM LOW@A CUT ABOVE 

Photo: AARON LEE 

Make-up: FYN HAN 

Styling: DICKSUM LOW

Hair: Elie Valiere 

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 


choice 

Hair: Silas Tsang 


Hair: Elvin Soh 

Hair: Dylan McConnachie 


Hair: Bianca van Zwieten 

Hair: Gino Fang 

Hair: Zoe Wilde 

Hair: Nancy Martens 

Hair: Sylvestre Finold 

Hair: Elie Valiere 

Hair: Damien Carney 

Hair: Gino Fang 

Hair: Gonzalo Zarauza

Hair: Gonzalo Zarauza 

Photo: David Arnal 

Make-up: De María 

Styling: Visori FashionArt

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

Sanrizz 

Artistic Team 


Title: NU.GIRL 

Hair: SANRIZZ ARTISTIC TEAM 

Photo: ANDREW O’ TOOLE 

Make-up: NAOKO SCHINTU 

Styling: RUBINA MARCHIORI

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

Hob Creative Team 


Title: 35TH ANNIVERSARY COLLECTION 

Hair: HOB CREATIVE TEAM 


Make-up: SCARLETT BURTON 

Styling: OZZY SHAH

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

X-presion 

Spain 

Title: BAUHAUS ( TARTAN II ) 

Hair: X-PRESION 

Photo: ALBERTO HIDALGO + BORONDO 

Make-up: ALMUDENA GARCIA 

Styling: X-PRESION

Hair: Rush Hair 

Hair: Toni&Guy 

International Artistic Team 

Hair: Ulta Beauty Pro Team 

Hair: Toni&Guy International Artistic Team 

Hair: Color Group Hair Salon 


INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 


choice 


Hair: Saco Creative Team 




Hair: Saco Creative Team 


Hair: Arjan Bevers / Nancy Martens 

Hair: Ulta Beauty Pro Team

Hair: Arjan Bevers, Nancy Martens 

Photo: Andrew O’Toole / G&K photo 

Make-up: Mireille Bevers Brunt 

Styling: Annet Veerbeek, Luca Termine

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Danny Pato 

New Zealand 

Title: TORI 

Hair: Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Styling: Danny Pato & Rachel Morton

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Sally Brooks 


Title: SIMPLICITY 

Hair: SALLY BROOKS 

Photo: JENNY HANDS 

Make-up: LAN NGUYEN-GREALIS 

Styling: ANN SHORE

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Angelo Seminara 


Title: IMATAT-O 

Hair: ANGELO SEMINARA 


Make-up: LAURA DOMINIQUE 

Styling: NICCOLO TORELLI

Hair: Daniele Dragotta 

Hair: Harri Akerberg 

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 


choice 


Hair: Alexey Osipchuk 

Hair: Kenji Toyota 


Hair: Chrystofer Benson 

Hair: Mark Leeson 


Hair: Harri Akerberg 

Hair: Errol Douglas MBE for Salon Services 

Hair: Salones Carlos Valiente 

Hair: Christos Michailidis 

Hair: Manuel Mon 

Hair: Gino Hairandmore Artistic Team


Photo: John Rawson 

Make-up: Maddie Austen 

Styling: Jamie Russel

Hair: Errol Douglas MBE 

for Salon Services 


Make-up: Clare Read 

Styling: Desiree Lederer

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 


choice 



Hair: Errol Douglas MBE for Salon Services 

Hair: Manuel Mon 

Hair: Chrystofer Benson 


Hair: Gino Hairandmore Artistic Team 




Hair: Salones Carlos Valiente 

Hair: Mark Leeson 


Hair: Alexey Osipchuk 

Hair: Candice Mckay

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Oh for a perfect world, in which every man who has had his hair cut at a hair salon or barbershop 

will go on to linger for a while at your in-salon retail stand and then demand that you sell him 

a whole plethora of styling and finishing products to take home with him. Sadly, this is very, 

very far from reality – and it doesn’t take a sophisticated market research survey to discover 

that the percentage of men that actually do that is tiny. From what we can ascertain, the 

professional men’s hair styling product market falls within 4 distinct categories: 1) Men who do 

not use any styling or finishing products at all. They are of some interest to us as hair professionals, 

since while many will never even consider using styling or finishing products, some of them 

might well have the potential to be persuaded. 2) Men who buy off-the-shelf products from a 

supermarket or high street retail outlets. They may be ripe for conversion to professional hair 

products if only they can be persuaded into doing so – this is where the expertise and knowledge 

of the salon professional holds sway. 3) Men who have converted to using high-end styling 

and finishing hair products that are, however, non male-specific, or to put it another way, genderneutral 

or unisex, as they used to say in the dim and distant past. We love them, because they are 

Man Heroes 

How do you get your male clientele to engage with salon 

retail products? The first step can be to introduce them to 

their own ‘hero’ product. Gary Kelly 

probably the most at-ease with themselves when it comes to retail 

and almost certainly don’t need to identify with a ‘men only’ environment 

when having their hair cut and styled. They’ll feel as at ease in a 

conventional hair salon frequented predominantly by women as they will 

in they most masculine, man-cave barbershop. 4) Men who only identify 

with the barbershop experience because they feel it reflects their identity 

and lifestyle. We love them too as this is the demographic that buys their 

styling products in the actual barbershop. They do, however, stick to only 

buying a ‘product for men’, will only be seen, for example, with a ‘product 

for men’ in the gym changing area and in a not insignificant number of 

cases will pay very little attention to how suitable the product is for their 

own hair type/texture, providing is says ‘for men’ on the label. 

(left and right): Three images that 

underline how stylish and effective 

finishing can have an outstanding 

impact on men’s hair. 

82 dossier 

Gianluca Caruso for TONI&GUY 

Jim Shaw and Daisy Carter 

Andrea Giles & Terri Kay at Mark Leeson

TIGI 

American Crew 

So as hair professionals with a male clientele, how can we help all these four group to engage more successfully 

with the idea of buying styling and finishing products in the salon or barbershop? For sure they won’t want to feel 

as though they’re being cornered into spending huge amounts of money on take-home products. Many men recoil 

at the the idea of the hard sell, and those who don’t could end up feeling resentful when they get home and find 

themselves lumbered with a whole range of products that they either don’t really need, or don’t fully understand how 

to use. One fail-safe way to launch male clients onto the road towards in-salon retail is to identify that one bespoke, 

‘hero’ product that is perfect for their specific needs. The message that “they recommended this specifically for me” 

is a strong one, and one which men and women alike find very engaging. Whatever product ranges you stock, there 

is certain to be something on the shelf which will perfectly respond to the needs of each of your male clients. Here are 

just few that we’ve chosen, that fit the bill perfectly: 

KMS HAIRPLAY HYBRID CLAYWAX. KMS Hairplay Hybrid Claywax combines a mattifying touch with a mouldable consistency - dries like a clay, moulds 

like a wax. Allowing for re-shapeable styling for up to 72 hours, Hairplay Hybrid Claywax is the perfect versatile styling aid. Formulated with Beeswax, it 

gives high grip and texture and a dry matte finish. Simply work a small amount through try hair, adding more to build additional grip. As with all KMS Finish 

products, this product features unique individual formulations ensuring each product seals in and maintains your desired look. “I love how this product 

takes the best of a matte, dry clay, and still lets my clients reshape and change their looks, “says Sam Burnett, member of the KMS Global Style Council and 

UK Ambassador for KMS. GOLDWELL STYLESIGN CREATIVE TEXTURE MATTE REBEL CLAY. StyleSign Creative Texture Matte Rebel Clay is a classic 

clay with a strong mattifying effect. Matte Clay Matte Rebel is great for use on short hair, creating a rough, extremely matte texture and a super dry finish. 

Formulated with Bamboo Protein to retain natural flexibility, it prevents from stiffening with styling polymers guaranteeing easy and fast hairstyle shaping. 

Containing FlexPROtec Complex, it also provides hair with heat protection, colour protection and UV protection. Matte Rebel has a musky, woody fragrance 

with notes of grapefruit and apple. AMERICAN CREW MATTE CLAY. American Crew, the Official Supplier to Men, introduces NEW Matte Clay, the latest 

addition to the brand’s Clay family, ideal for shorter to medium length hair. Designed with workable hold, American Crew Matte Clay gives full control of 

style, leaving hair with a matte finish and a polished look. American Crew Matte Clay allows users to effortlessly shape almost any style. This texturizing

KMS 

Andrea Giles & Terri Kay at Mark Leeson 

System profesional 

MVRCK 

Whatever product ranges you stock, 

there is certain to be something on the 

shelf which will perfectly respond to 

the needs of each of your male clients, 

so identify that one ‘hero product’ 

and retailing to men could turn out to 

be much easier than you thought!

Goldwell 

Fudge Professional 

formula provides buildable texture, a workable medium hold, and a silky matte finish that easily helps create a wide range of hairstyles - from classic coifs to 

longer modern looks. MATTE HED EXTRA BY FUDGE PROFESSIONAL. New Matte Head Extra offers consumers everything they love about Matte Hed 

but now with something extra: extra dry, extra hold, extra matte, giving hair natural texture with a raw edge that is truly more matte than ever. Matte Hed Extra 

utilises a unique dual system to coat the hair, absorbing moisture for a dry, non-sticky feel with a zero shine finish. The extra strong formula now allows for 

longer lasting hold, making it the perfect hair tool for all day and all night styling. Texturise shorter hair for raw edgy looks or piece through longer hair for 

extra movement and shape. BED HEAD STICK BY TIGI. Soft and pliable with a semi-matte finish and the ability to instantly create texture and hold, the Bed 

Head Wax Stick revolutionised men’s hair styling with its cheeky tone and its links to youth-culture. It led to the growth of a brand renowned for its ‘in your 

face’ packaging, strong fragrances and fantastic performance. The product was created by TIGI Founder and International Artistic Director, Anthony Mascolo, 

because he wanted a quick and easy way to get wax into hair without leaving residue on the hands. When we came out with The Stick it revolutionised the whole 

ethos of what we were doing with products,” says Anthony. “Until then we had been putting our products into classic white bottles, which was a standard at 

the time. And then we began using packaging that was more commonly used for makeup and glue.” MVRCK SKIN+BEARD LOTION. MVRCK Skin + Beard 

Lotion is designed to control and moisturise all beard styles and lengths. It shapes and tames coarse beard hair, from light stubble to full grown and everything 

in between. The rich, hydrating formula moisturizes the face including the skin underneath the beard and other facial hair with a refreshing agave citrus scent. 

Apply it to skin as a stand-alone daily moisturizer that also keeps beards tight and controls flyways. SYSTEM MAN TEXTURIZING SPRAY BY SYSTEM 

PROFESSIONAL. System Professional, the professional haircare brand dedicated to ultra-personalization has a range of haircare and styling specifically 

dedicated to men. The nine new products of the System MAN range, when combined with the full System Professional range offer men countless possibilities 

of product combinations. The Texturizing Spray, however is particularly versatile, easy-to-use stand-alone product. It has a light-weight formula leaves hair 

texture-rich. It helps to achieve a densified look and feel, while adding thickness for a dry, gritty, lived-in look. 

dossier 

85

Welcome to 

EsteticaExport.com 

It’s a small world and getting smaller by the 

minute; with this in mind, we present this brand 

new open global forum for our industry. 

EsteticaNetwork, a world leader in the hair and beauty industry, showcases its EsteticaExport 

division – created to support companies’ growth, expansion and consolidation into new 

and existing international markets Created and developed by EsteticaNetwork, this new website 

is at the heart of a project designed to herald a totally new way of doing business – by providing 

accessibility to companies wanting to expand and grow their influence into new international 

markets in the hair and beauty industry. As a B2B media publishing group, our presence is 

truly global; the business relations and knowledge that we have built up over 70+ years, 

provide the information which forms the cornerstone of the EsteticaNetwork project. 

It is a vehicle by which to learn more about market trends and statistics and receive industry news, as 

well as providing a bespoke, dedicated consultancy service. Content is constantly updated so as to be 

always up-to-date and relevant to our constantly evolving industry. It was the annual 

printed copies in the “BEST IN...” series, published over recent years and dedicated to buyers 

and distributors around the world, that eventually gave rise to EsteticaExport, a major editorial 

and cultural project that, in its digital version, is expected to become a reliable new tool for leading 

players in this industry. What awaits you at EsteticaExport.com is indeed an extensive global 

What you need to know 

about global players and 

markets when you need to 

know it. The world is now 

at your fingertips. 

86 export

community in a state of continuous development, where you’ll 

find contact details and information on business opportunities 

with top professional hair and beauty companies from around the 

world, as well as details of major distributors and global trade 

exhibitions and shows. New content, features and interaction tools 

between professionals are added to the website on a daily basis, 

while a periodic online newsletter keeps you regularly informed 

and in the loop. Furthermore, all content and data is available 

24/7, so you won’t miss any breaking news about products, 

manufacturers and trade shows, as and when they happen. 

EsteticaExport provides a great opportunity for all players in the beauty industry, including manufacturers, 

international buyers, professional media, international trade show organisers. EsteticaExport is an 

innovative and ambitious project resulting in a virtual meeting point between manufacturers and 

distributors on a totally international scale: the world’s first global, independent, digital, hair & beauty 

business platform is waiting for you.

Advertorial 

No Strings 

Attached Colour 

Quick, Affordable, Low Commitment... You can make 

No Strings Attached Colour by Wella Professionals your 

most profitable colour service – and it’s perfect for both 

colour-shy and existing colour clients! 

88 products

The horrors of embarking 

upon a Dry January seem 

to be taking an everstronger 

grip on the 

conscience and psyche of 

the nation. Combine that 

with a tradition for 

pockets turning out to be not quite 

as deep as we thought they were and 

it’s small wonder that, come the 

New Year, clients are looking for a 

pick-me-up that isn’t going to break 

the bank. January and February are 

generally fairly quiet months in 

the salon, so a quick, reasonablypriced 

service that delivers a 

distinct feel-good factor is a 

win-win situation all round. 

10 MINUTES, NO 

COMMITMENT 

Wella Professionals has introduced 

an exciting new in-salon glossing 

called No Strings Attached Colour 

– a super-easy, inexpensive concept 

providing colourists with the 

techniques to refresh their clients' 

existing look. This 10-minute 

glossing conditions while it colours 

and is perfect for both introducing 

colour-shy experimenters to 

low-commitment colour, as well 

as for helping those more colouradventurous 

clients to change their 

look on a regular basis, again without 

commitment. Either way, No Strings 

Attached Colour is a profitable 

cost-effective service enabling more 

clients to engage in colour. 

Top Tips on How to Introduce NO STRINGS ATTACHED COLOUR to your clients: 

Non-Colour Clients 

Colour Clients 

- Not ready to commit? Try a colour that doesn’t last very long. - Make your blonde cool. 

- Not enough time to spend in salon? 

- Experiment with a new shade without commitment. 

10 minutes for a brand new look. 

- Add shine to your current colour. 

- Affordable and inexpensive compared to a full 

- It will not give you a regrowth. 

colour service – and it includes a wash & blow dry. 

- Quick upkeep, liven up your colour. 

- Looking for a temporary change but concerned about damage? 

- It will not give you roots. 

- Bring your natural colour to life. 

3-STEP SERVICE 

Using Koleston Perfect ME+, the easy three-step service incorporates an astonishing colour palette with 131 shades to 

choose from. The colour is mixed with a Wella Professionals conditioning treatment to give maximum condition and 

shine for that immaculate finish. Following the three simple steps of CHOOSE-MIX-APPLY. 

1CHOOSE YOUR COLOUR: 

2MIX YOUR COLOUR: 

3APPLY YOUR COLOUR: 

You and your client can work 

Nothing new or complicated here! 

Simply apply the mixed shade to 

together to choose which one of the 

fantastic spectrum of the 131 

Koleston Perfect ME+ shades is 

most suitable. 

1-part Koleston Perfect ME+ + 

1-part Welloxon Perfect 1.9% 

Pastel Developer + 1-part Wella 

Professionals INVIGO Post Color 

Treatment. 

pre-shampooed towel dried hair and 

develop for 5-10 minutes. This can 

be applied at the backwash stage, 

with no need to shampoo or condition 

– just rinse off.

Wella Professionals UK and 

Ireland Technical Director and 

newly crowned British Hairdresser 

of the Year, Robert Eaton (below), 

has discovered that No Strings 

Attached Colour is a superb way 

not only to re-energise the salon 

colour business, but also to get 

colourists working with Koleston 

Perfect ME+ No Strings Attached 

Colour is an addition to the 

portfolio that’s going to add great 

value in terms of revenue and 

meeting clients’ needs,” he 

explains. “I also love the speed and 

the simplicity of No Strings 

Attached Colour. It can fit into 

anyone’s column and complements 

the existing salon services easily. 

This brings to life Koleston Perfect 

ME+ for hairdressers who are 

afraid of its commitment as they 

can now achieve low commitment 

colour results so easily.” 

THE NO STRINGS ATTACHED COLOUR MENU 

First Timer Upgrade your look with a low commitment colour service. 

Test the Trend Offer a brand new look with low commitment, 

choosing from 131 shades 

Cool Blonde Neutralise those unwanted tones, 

without exposing natural warmth. 

Refresh Add shine and colour to faded lengths and ends 

after a regrowth application. 

10 MINUTES TO A NEW LOOK! 

HINTS 

AND TIPS>>> 

To help No Strings 

Attached Colour last 

longer use Color 

Motion+ Shampoo, 

Conditioner and Mask. 

Tested the peachy trend 

and loved it? Maintain it 

for longer with INVIGO 

Red Recharge 

Conditioner. 

Keep beautiful blonde 

cool for longer using 

INVIGO Cool Blonde 

Recharge Conditioner. 

Change of mind? Use 

INVIGO Aqua Pure 

Shampoo to try another 

No Strings Attached 

Colour.

No Strings Attached Colour 

is a profitable, cost-effective 

glossing service which enables 

more clients to engage in colour 

#WellaColour #ColourFlirt 

Discover how No Strings Attached 

Colour can transform your 

business and thrill clients. 

Contact your Wella Professionals 

Sales Rep or call your local Wella Studio: 

London: +44 (0) 20 3650 4700; 

Manchester: +44 (0) 161 8342645; 

Dublin: +353 (0) 1 416 0900. 

Discover the products at 

uk.wellastore.com 

products 

91

THE WORLD’S 

MOST 

RENOWNED 

AWARDS 

IN THE 

HAIRDRESSING 

INDUSTRY 

Association Internationale Presse 

Professionnelle Coiffure 

5, Rue Boudreau 

75009 PARIS (France) 

Don’t miss the opportunity... visit now 

www.aipp.net 

www.aippcoiffure.com

Advertorial 

The mirror & styling unit combo is a 

functional yet vital part of salon interiors, 

in terms of design & service provision. 

Mirror 

your style 

Upper Class (above) combines Zen’s Kū styling chair with 

Arcadia’s Cassia mirror unit.In a world where every detail 

contributes to interior design and ambience, service quality 

and customer satisfaction, mirrors and styling furniture are 

now as carefully considered as chairs, equipment and other 

character features. 

For a company just two years 

away from its Centenary, 

mirrors and styling furniture 

are relatively recent additions 

to the Takara Belmont 

catalogue. As a company 

renowned worldwide for 

precision manufacturing, enduring 

quality, timeless design and 

supreme functionality, these 

furniture presentations are the 

result of patience, detailed planning 

and a significant investment in 

R&D. The Themis collection, for 

example, fuses Continental design 

with its Japanese heritage and 

global presence to produce a range 

of universal appeal. Its modular 

units can be customised from a 

range of natural wood veneers to 

enhance any interior decor. 

MIRROR, MIRROR 

ON THE WALL 

The Zen and Arcadia Series, 

meanwhile, saw the introduction 

of purpose-designed mirror units 

to complement specific chairs 

More recently, Arcadia Series 

blossomed from the Eos stying 

chair to incorporate two 

complementary mirror units 

with the chair as its centrepiece. 

With gold-cuffed feet and marbled 

worktops, the wall mounted 

single or freestanding double 

styling stations ensure this chair 

is justifiably showcased in any 

salon scenario. More remarkable, 

but not surprising when you look 

at Takara Belmont’s track record, 

is the way its collections can be 

mixed without ever feeling that 

different pieces don’t quite work. 

They do. Upper Class prove the 

point as they combine Zen’s Kū 

styling chair with Arcadia’s Cassia 

mirror unit. It creates a truly 

stunning effect…upper class you 

might say! 

For more information visit 

takarahairdressing.co.uk 

call 020 7515 0333 or 

email: hairdressing@takara.co.uk 

design 

93

Advertorial 

Goldwell announces 

Global Creative 

Awards 

A new global 

competition to 

showcase the 

unlimited creativity 

of Goldwell. 

The year 2020 is the year of 

change for Goldwell as 

they introduce the Global 

Creative Awards - an 

entirely new global 

competition focused 

exclusively on creativity. 

This new competition is the next 

evolution of the Color Zoom 

Challenge – Goldwell’s global trend 

competition. “In the past we invited 

hairdressers from all over the world 

to participate in the Color Zoom 

Challenge and show their 

interpretation of the current 

Goldwell collection. In 2020, it’s 

time to go further – we want to give 

our stylists the chance to show their 

full creativity without any 

limitations,” 

John Moroney, Kao Salon Vice 

President Creative & Communication. 

The key difference with the new 

Global Creative Awards is that 

stylists are now free to create an 

entry showing their own unique 

vision, rather than having to use 

Goldwell’s annual trend as the basis 

for their creation. 

According to Moroney, “Today’s 

stylists want to show their own 

creativity and not ‘copy/paste’ 

someone else’s inspiration. 

We believe that now is the time 

to take the chance to show the 

world what a true creative does: 

Imagine, Create and Inspire. 

And now, we want to celebrate that. 

They have the talent, we have the 

stage for them.” 

Starting in 2020 stylists can 

compete in two different ways - the 

Technical Awards with three 

different categories and the Editorial 

Awards with four new categories:

TECHNICAL AWARDS 

Creativity that starts with a 

photoshoot and ends with a live 

technical competition. For years, 

the Color Zoom Challenge has 

inspired thousands of stylists to 

compete – and now it continues in 

an exciting new way. 

// new talent colorist of the year: 

to show the world that age is not a 

prerequisite for creative excellence 

and to show their talent and 

technical ability. This category is 

designed for stylists with less than 

five years of experience. 

// creative colorist of the year: 

The ultimate colour competition. 

In this category stylists create their 

vision with a stunning photograph 

and then recreate it in the 

international live competition. 

This category is open to all stylists 

with the passion and drive to 

compete in the world of colour. 

// creative haircutter of the year: 

This new category is open to all 

passionate haircutters to show the 

world that their work is a cut 

above with this precision cutting 

competition. In this category 

stylists create their vision with a 

stunning photograph and then 

recreate it in the international live 

competition. 

The participants of the technical 

categories have to compete first at 

the national level in their country. 

Afterwards the Gold winners 

move on to the international live 

competition. 

EDITORIAL AWARDS-NEW 

Four exciting new categories of 

photo-only global competition 

that celebrate the ultimate in 

editorial creativity. 

// men’s hairstylist of the year: 

Stylists show their mastery and 

expertise in men’s styling, 

barbering, and Grooming by 

creating a collection of cuttingedge 

men’s looks. 

// salon team of the year: 

This category is the perfect 

opportunity to show the creativity 

of the entire salon team and to 

create a collection that represents 

a shared vision and show the 

power of the entire team. 

// avant garde stylist of the year: 

To win this award stylists need to 

push the boundaries of 

conventional hairstyling and dare 

to inspire with their collection of 

visionary work. 

// editorial colorist of the year: 

In this category stylists have to 

express their vision in colour and 

to create an editorial colour 

collection that showcases colour 

creativity, precision and vision. 

The participants of the editorial 

categories have to compete globally 

in this Photo-Only International 

Competition. 

The Gold Winners of each of the 

global categories deserve the 

recognition and reward for all of 

their creative efforts. In addition to 

their trophy, they will receive global 

editorial coverage from Goldwell 

Time to take the 

chance to show 

the world what a 

true creative does: 

Imagine, Create 

and Inspire! 

and the opportunity to participate 

in a Goldwell photoshoot 

(Technical Categories) and a cash 

prize (Editorial Categories). 

The winners of the first Global 

Creative Awards will be 

announced at the Kao Salon 

Global Experience Event which 

will be held in Amsterdam in 

October 2020. 

For more information and all 

of the requirements, rules 

and regulations of the Global 

Creative Awards, please go to 

www.globalcreativeawards.com 

events 

95

Advertorial 

Exclusive interview: 

Kao Salon Vice President 

Creative & Communication 

announces the new 

Global Creative Awards. 

John 

Moroney 

The year 2020 will be of 

major change: for the 

first time Goldwell 

invites stylists to enter 

the Global Creative 

Awards – a whole new 

global competition 

focused exclusively on creativity. 

We talked to John Moroney, VP 

Creative & Communication to get 

more information about the new 

upcoming challenge. 

Stylists have been participating 

in the Goldwell Color Zoom 

Challenge for 17 years. In 2020 

the concept and the awards will 

change – what is the reason behind 

this? 

As with all things, it is time to 

change and evolve. With the rise of 

social media, we recognize that the 

individual expression of creativity 

is incredibly important to stylists. 

They want to imagine and create 

their own visions and put it out 

there for the world to see. As their 

partner, it give us an opportunity to 

help them achieve their dreams by 

giving them a global platform to 

showcase their creativity. 

That sounds great. Which awards 

and categories are new? 

We’ve adjusted the structure of the 

categories to showcase what we 

call the Technical Categories – 

which are the award categories 

that are a reimagining of the Color 

Zoom Challenge: Creative 

Colorist of the Year and New 

Talent Colorist of the Year – these 

are the categories that start with a 

photo competition and culminate 

in a live competition at the annual 

Kao Salon event. In this area, we’ve 

added a new category called 

Creative Haircutter of the Year, 

which is focusing just on the art of 

haircutting. Our newest category 

of awards are the Editorial 

Categories – a global, photo-only 

competition that is open to all 

Goldwell stylists and salons. 

These new Editorial Categories 

are: Avant Garde Stylist of the 

Year, Editorial Colorist of the Year, 

Men’s Hairstylist of the Year and 

Salon Team of the Year. We feel 

that this gives a whole new world 

of opportunity for all of our stylists. 

What is your secret tip for 

stylists who want to take part in 

the new challenge? 

There are so many tips to creating 

a great image, here’s what I always 

tell stylists: Invest in your model. 

Your model is more than just her 

hair and these are not just hair 

photos. Your model is what brings 

your creation to life. 

Other than that, just do it. Enter 

for the experience, winning is 

great, but the experience you gain 

and the lessons you will learn is of 

the most value. You will build your 

confidence and your eye as you 

continue to participate. Creativity 

is a muscle like anything else - 

you have to practice and exercise 

it regularly in order for it to grow. 

Where will the award ceremony 

take place? 

The Global Creative Awards 

results will be announced next 

year at the Kao Salon Global 

Experience Event in Amsterdam. 

The event takes place on October 

11 & 12, 2020. 

For more information, you can check 

with your local Goldwell supplier.

Estetica n. 5/2019 

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