Estetica Magazine USA (5/2019)

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editorial 

In a society in which we are obsessed with gaining meaningless immediate satisfaction 

and, at the same time, we never stop speculating what the future holds in store, we often 

too easily lose sight of the past, ignoring what we can learn from it. The past is sometimes 

spoken of nostalgically as irretrievable moments or with relief that a moment of turmoil 

has been overcome. We should never turn back in order to avoid repeating old mistakes. 

And yet, the past cannot be forgotten. Because in an industry made of emotions like ours, 

Hair: Daniel Martin 

Color: Goldwell Artist 

Kylie Bussing 

Photo: Ralph Mecke 

not only do we admire those who are at the top today. We also honor and remember all 

those pioneers who contributed to elevate this profession throughout its history. 

Celebrating our past, celebrating our 

hairdressing heroes means celebrating 

ourselves and reminding us how 

very bright we can become. 

We talk about dignifying the world of hairdressing and giving it the social relevance it 

deserves as a new commitment, when the truth is that it has been an obsession of so many 

professionals since time immemorial and has been transmitted from generation to 

generation. Each era has had its own heroes. From Legros de Rumigny, Léonard, Croisat or 

Celebrating the past is not 

an exercise in nostalgia, but 

rather a way of reminding us 

of the path to excellence. 

the 101 Hairdressers of Paris who founded the first hairdressing magazine in history in 1837 

as a platform for promotion and education... until the twentieth century. And just 100 years 

ago, Antoine was probably the first 'influencer' in hairdressing history, decades before social 

media was invented, becoming the first European hairdresser to cross the pond to succeed 

in America. Then came the Carita sisters, Alexandre de Paris, Raymond, Sydney Guilaroff, 

Vidal Sassoon, and many, many more... Our responsibility is to continue honoring and 

commemorating all of them, together with so many other hairdressers – some maybe not so 

famous, others who became great in your country, your city, your community and showed 

us the path of excellence in the world of hairdressing. Remember that the reality of our 

industry is not only in what we see here and now, but steeped in the contributions made by 

so many over the years. We must never forget their names, but rather remember them to 

better understand what it takes to shine and excel in the best profession in the world. 

Sergi Bancells 

sergi@esteticamagazine.com

Estetica n. 5/2019 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

INTERNATIONAL 

EDITORIAL DIRECTOR 

Sergi Bancells 

sergi@esteticamagazine.com 

ESTETICANETWORK 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL EDITORIAL 

COORDINATOR 

Fatima Pilone 

f.pilone@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

MANAGING EDITOR 

Marie Scarano 

esteticausa@estetica.it 

ESPAÑA 

Bel M. Dolla 

Elisabet Parra, Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Stéphanie Argentin, Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, Glorianna Vaschetto 

MÉXICO-LATINOAMÉRICA 

Héctor Ramírez, Ernesto Álvarez, 

Karla Cuéllar, Fernando Farfán 

DIGITAL 

Matteo Franceschini Beghini, 

Erica Balduini, Ludovica Cavalli, 

Erika Marchese, Wilma Sommariva, 

Valentina Stella 

Photoshoot Cover Story 10 

Looks Price on Glam 13 

Trends Barberlife 16 

Events Estetica Awards 22 

Events OMC Hairworld 24 

Events Vienna Calling 26 

Events Intercoiffure inspiration 28 

Events On Hair Show 2019 30 

Vision Time & space travel 33 

Top red-carpet looks: 

even if you're not a 

VIP you can still look 

like one! 

As always, the industry is abuzz with events and 

competitions worldwide. 

Retail The art of business 90 

international trends 

International Hairdressing Awards 41

Cover Image 


Color: Goldwell Artist 

Kylie Bussing 


Cover Story 

A collection meant to speak to the creative souls out there 

who are itching for what’s next when it comes to hair color. 

Elumen Play by Goldwell is a semi-permanent hair color for the ultimate versatility. Mix and match eight bold, colorful 

shades from hot pink to ocean blue, as well as four additional pastels. You can also customize your color with Clear to 

pastelize and Black for a smokey look. Elumen Play shades fade true to tone, but if you’re looking to switch up a look in a 

hurry, try the Elumen Play Eraser to help remove your current shade up to 100%, depending on hair structure and current

color intensity, so you can play again with a new color. For the Goldwell Elumen Play 

collection, the four hair colorists involved wanted these looks to truly inspire people, 

"people like us," says Kylie Bussing. "Our goal was to create a wide range of looks to 

showcase the versatility of Elumen, whether it be a natural base, a punchy vivid, or a 

pumped up blonde." The techniques that they created are easy to do but are absolutely 

head turning. About the stunning cover image, Kylie says: "I was so inspired by this 

acid turquoise shade and the marriage between the deep, dark base and bold, acidic 

turquoise is just electric. The liquid shine and bold color pay off are a colorist's dream 

and the fact that I was able to create this shade using hair color blew me away." 

The Goldwell Artistic Team encourages 

artists to dive right in Elumen Play, 

get their hands dirty, and PLAY! 

Elumen Play Collection 


Color: Kylie Bussing, Salome De Wet, Luca Lauko and Jackie Tan 


Make-up: Jochen Pahs 

photoshoot 

11

Price 

on Glam 

Getty Images 

Michelle Williams 

For this edition of our VIP Look, Estetica asked award-winning hairdresser Charlie Price, one of the 

most recognizable faces in the North American salon industry, about three of his favorite stars with 

iconic red-carpet looks. He started with Michelle Williams, saying, “As she has morphed into a sought 

after A-list actress Michelle Williams has also beguiled the fashion world with her chic personal style. 

Her unpretentious no non-sense glamour has put her on many a best-dressed list, but is anything 

but boring. She has a knack for deftly spiking a wholesome American beauty ideal with a fiercely 

smart and refreshing way with short hair. Her pixie charmed millions – her undercut and bleached 

fringe for a Louis Vuitton campaign was one of the most asked for looks the last decade and her latest 

frayed, textured bob has style mavens equally smitten. I love how she takes icy blonde Hollywood 

sophistication down a notch by infusing it with a certain cuteness that is not unlike Goldie Hawn in 

the late 1960s – without the giggle of course.” 

looks 

13

Jennifer Lopez 

Is there anything that the gorgeous Jennifer Lopez cannot do? Singer, actress, performer, fashion icon, 

Charlie says that indeed, “JLo ALWAYS gets it right whether she is ‘Jenny From The Block’ or polished 

glamour goddess at the Oscars. She nails every hair look – smoothed to perfection or full flowing. 

If there are extensions, wigs or hairpieces involved –for one of her over the top music videos for 

instance– they are perfectly executed, in line with her image. She always exudes a beauty image that 

everyone understands but one that is never staid or boring – sexy but never vulgar. Then there are the 

updos, a sartorial world which she navigates with precision and panache. ‘La Lopez’ can pull off the 

most curated of coifs without ever looking contrived or fussy. The word queen is used liberally and 

loosely these days – Jennifer is the real deal... Rock and Roll and Hollywood royalty.”

Photos: Getty Images 

Zoe Kravitz 

Actress, singer and model, Zoe is the daughter of musician Lenny Kravitz and actress Lisa Bonet, 

and boasts a prestigious career in cinema and television, as well has been the face of myriad luxury 

advertising campaigns. Charlie observes, “What a breathtaking beauty she is. Comfortable in dreads, 

braids or her natural waves with earthy Bohemian effortlessness. She is equally at home with high 

fashion, appearing on many fashion campaigns wearing closely cropped or bleached hair. Kravitz 

can easily shape-shift from soft delicate ingenue to a hip rock and roll princess without a beat. It’s so 

refreshing to see a celebrity who at a very young age can be comfortable, confident and smart enough 

to put her stamp on virtually any hairstyle. There is no question that she will go down in history as a 

great beauty and style icon for the ages.” 

looks 

15

Barberlife 

Forget the days when men ordered basically one of three 

styles: crew, pompadour, or regular - maybe a DA. Today 

anything goes... as long as it feels as good as it looks. Marie Scarano 

Dana Caschetta & Julie Cross @ Eufora’s HERO Men’s Team - Photo: Mark Short 

American Crew 2019 All-Star Challenge Winners: Emma Jankowski, USA (above) and Blade Pullman, Australia (below) 

Retro vibes and classics - 

like biker jackets and 

turtlenecks - are always in, 

especially when their 

updated and tweaked to 

enhance the client’s facial 

features and lifestyle.

Hair: Sean Foley - Photo: Sal Misseri 

R+Co 

Wahl 

SEB MAN Design Team, Artist and Educator Joshua Wagner sums up the complexities of men’s grooming today perfectly when 

he says, “Men don’t know what they want until they get it. Ultimately, guys want to come away from their service feeling like they 

can take on the world! They want it all! They want it to look good with no product, they want it to last as long as possible, and 

they want to look like a model on the front of a GQ magazine when they do use the product. However, they don’t want to take 

longer than 30 seconds to make that happen.” Yet, to get the look they want men are also more willing to go the extra mile - 

literally! “Only recently super technical fades have been beautifully matched up with super technical scissor work up top,” observes 

Philip Wolff, Matrix Brand Ambassador, “Clients would actually go to two different barber/stylists to get the look they needed.” 

But today, guys can find both stylists and barbers who are breaking new ground in offering full service to pamper their clients. 

trends 

17

Denman artists believe 

that when finishing 

men’s hair ,the key to a 

great looking style is to 

keep it looking natural 

“Guys like a good 

haircut and they like to 

look smart, neat and 

well groomed. What 

they don’t like is hair 

that looks ‘done’ – hair 

that’s just that’s bit 

too smooth, a bit too 

perfect.” Take some 

cues from the looks to 

the left. 

MITCH by John Paul Mitchell Systems 

What trends do our experts predict? Funnily enough, like women, 

the main criteria are that it be something personalised and versatile. 

Yet, unlike women, the male of the species also needs to balance 

out a hair style with facial hair as well, so in some ways it's more 

complicated. Lisa Lobosco, ECRU New York Creative Director notes, 

“Trending styles for men and women will go hand in hand, as was 

evident in New York and Paris SS20 Fashion runway shows where 

hair looks created were interchangeable on male and female models.” 

Ecru 

Below reminds us of the old “Barber 

paradox”... Indeed, who styles the 

stylist's hair? Well, SamVilla seems to 

place his trust in Andrew Carruthers, 

Education Director for Sam Villa, 

as for many men it is important to 

find someone who is highly trained 

to combat low hair density and a 

thinning hairline. 

Sam Villa 

Sebastian Professional 

Lisa Lobosco, ECRU New York 

Creative Director, says, “Men want 

the same options as women in 

length, texture, and cut, to create 

a style that is unique to them 

and identifies their personality.”

Hair: Allen Furlan - Photo: John Ng 

“Can’t find your blow 

dryer? Oh yeah your 

man has it! Men’s 

grooming is in... 

what men want is to 

look and feel great.” 

Trevelle Baker, CHI 

Red Deer Barber 

Trevelle Baker, CHI Red Deer Barber 

Wolff agrees, saying, “Men will want longer hair in general. Not necessarily ponytails and hippy hair, I just mean short 

shags, androgynous cuts and a bit of a grown out look.” Trevelle Baker, CHI Red Deer Barber, predicts, “There will be 

an increase in men’s color: grey blending, rejuvenating color, and fashion color are all in. And from tricked out 5 o’clock 

shadows to long trimmed lumber jacks the beard looks are still on trend.” Eufora’s Julie Cross notices, “Guys are more open 

than ever to trying new things. Styles have movement, texture and versatility with crisp clean detail – looks not just for 

the barber or hairstylist to create, but for clients to recreate at home.” Then there is the all-important follow-up, where 

specific products can help you keep that look with quick touch-ups during your morning routine, for hair and face both! 

For example, SEB MAN’s Beard Oil - The Groom helps keep the beard conditioned and smelling great at home. ECRU 

offers multi-functional products like Defining Paste for quick restyling. R+Co recommend their Motorcycle Flexible Gel 

for the support and control of a gel with the flexibility and shine of a wax. Rev up your style! 

trends 

19

Estetica 

Awards 

EsteticaNetwork celebrated excellence during MCB 

by Beauté Sélection with two international competitions: 

Best Salon Award and Best Emerging Talent. 

Best Salon Award-What’s Up in Paris 2019 

1st place 

Atelier Aldo Coppola 

Kingdom Of Beauty 

Milan - Italy 

MCB by Beauté Sélection 2019 enjoyed record numbers in Paris last September, 

with more than 50,000 visitors arriving from all over the world – that's a 2.5% on 

last year's attendance figure. As well as providing a rich and stimulating creative 

platform for attendees to experience and enjoy, MCB by BS is also an opportunity 

for EsteticaNetwork to reward excellence in hairdressing and salon design, at the 

same time as recognising the best in emerging creative talent. This partnership 

between Estetica and MCB by BS has actually been recognising the design 

achievements of salons worldwide for 6 years now. For 2019, the trophy for 

best salon was awarded to Aldo Coppola, Kingdom of Beauty, in Milan, Itlay. 

A jury consisting of Roberto Pissimiglia, Publisher of EsteticaNetwork, 

Christophe Gabreau, President of Standing-Events and Co-President of 

MCB by Beauté Sélection, and Stevn Thomas Yankowski, Artistic Creative 

Director, assessed 24 salon finalists from 12 countries and after much deliberation 

they were finally won over by the Italian salon for its unique, high-quality overall design, but 

above all for the way it represents a truly global vision of the world of beauty. 

22 events

The other high point of this 2019 edition 

was the international competition created 

by Estetica France, in collaboration with 

MCB by BS on the stage of “Scene 360°”, 

during which 8 candidates vied for the 

title of Best Emerging Talent. Bernat 

Sayol, the Spanish candidate from Mikel 

Luzea's team, captured the attention of 

the jury and the public alike for the 

perfect execution of his “Bird of Paradise” 

coif. His creation was a meticulous 

construction where the feathery effects 

were created with coloured natural hair. 

Bernat Sayol also received from 

Christophe Gabreau, Co-President of 

MCB by BS, the opportunity to create a 

show for Beauté Sélection in Lyon, France 

on the 25th of November. The official 

partner of this artistic springboard is 

BaBylissPRO, who have offered all the 

mentors and candidates their latest 

innovations!

OMC Hairworld 

Ooh la la, the City of Lights! Always an awe-inspiring 

event, the 2019 OMC Hairworld in Paris offered a 

fascinating live competition of global hairdressing in terms 

of amazing creativity, technical skill and true artistry. 

Present throughout the competition 

in Paris was Salvatore Fodera, OMC 

World President (right); Bernard 

Stalter, President UNEC; and 

Christophe Gabreau, President of 

MCB by Beauté Sélection, host of the 

OMC Hairworld not only in the last 

three years but also in 2020 again. 

Find the complete list of the 2019 

OMC Hairworld Winners and 

Finalists on our Estetica Magazine 

website: https://bit.ly/2NBlSR6

The 2019 OMC Hairworld competition demanded several practical trials, giving us a grand number of talent to watch 

in real time at Porte de Versailles Exhibition Hall in Paris. This means that the competitions honored hairdressers 

from more than one country for their skill alone, embodying a true emblem of the industry’s penchant for celebrating 

the craft. The OMC Hairworld celebration could not have been more successful, enticing over 1,300 attendees from 

50 nations who dared to compete on the opulent Parisian stage. Hairdressing and Beauty talent abounded as competitors 

stood next to their creations with pride, and of course there was no limit to how breathtaking these looks could be. 

Outstanding styles leant more towards the unexpected while emphasizing the editorial beauty of current trends. 

Paris was the host of the world hairdressing 

Olympics, the 2019 OMC Hairworld Competition, 

and welcomed guests with glorious displays of their 

culture through romantic lights, lace, silk and the 

faithful representation of French beauty resulting 

in a triumphant weekend for the industry. 

events 

25

Vienna Calling 

Almost 3,000 guests met in Vienna for Global Zoom a 

spectacular celebration of the KAO Salon Division family. Gary Kelly 

The autumn sun shone beautifully over the Austrian capital for the entire weekend of Goldwell/KMS’ spectacular Global 

Zoom celebration. Visitors from around the world were excited to learn that this is the last year that this annual event 

and the Color Zoom Challenge will take place in their current format. John Moroney, VP Creative & Communication at 

Kao Salon Division, explained that the 2019 Color Zoom collection would be the last one: “This year we’re launching the 

2020 Goldwell Couture Collection –Intrepid– as our creative and fashion statement, elevating and expanding it across all 

brand visual communication, including education,” he explained. “The Couture Collection produces couture inspiration, 

while from a more salon-style perspective, the 2020 Editorial Collection –Go Beyond– reflects the couture trend with a 

commercial, editorial edge.” Budding 2020 entrants are now poised in anticipation to learn more about next year’s event!

The Global Zoom weekend 

ended with a fantastic farewell 

party in the mesmerising 

and opulent surrounds of the 

Hofburg Palace in the heart 

of Vienna; a fitting conclusion 

to a memorable and aweinspiring 

weekend. 

Guests assembled in the Reed Messe auditorium in Vienna as excitement escalated towards the announcement of this year’s Global Zoom Challenge winners. 

Hairdressers were participating from all over the world in three different categories - Partner, Creative & New Talent, demonstrating their creativity and 

interpretation of the current Goldwell Color Zoom Collection - REMIX. All 91 national finalists from 38 different countries competed live and simultaneously. 

This year's Gold winners were: J Lim from Singapore, New Talent category- for young, creative colourists with less than five years of professional experience; 

Irakli Sardalishvili from Russia, Creative category - for color creations by stylists with more than 5 years’ experience; Yuujin Ho from Singapore, Partner 

category - or color creations designed by stylists who have already worked for Goldwell in the last two years at shows or at seminars. 

The inspiring and 

technically superb Artist 

Sessions gave guests an 

opportunity to experience 

excellent mastery of the 

hairdressing craft. This 

year's presentations came 

from Sam Burnett and the 

Hare & Bone team from 

London's West End; globally 

renowned educators, M&P; 

Goldwell Global Brand 

Ambassador and one of 

Austria‘s most distinguished 

hairstylists, Mario Krankl; 

Icono from Berlin and led 

by Goldwell international 

artist, Sascha Haseloff. 

events 

27

Goldwell 

ICA’s Fall 2019 Atelier 

was impactful. Next date 

to continue to move 

the organization and 

the industry forward is 

the Spring 2020 Atelier 

in Las Vegas, Nevada. 

Intercoiffure 

ICA Nouveau 

Wella Professionals 

inspiration 

From the award presentations to the fashion shows and 

everything in between, Intercoiffure America Canada’s Fall 

Atelier focused on the theme ‘Connect & Communicate.’ 

ICA Nouveau 

Goldwell

The Fall 2019 Atelier was held at New York City’s Hilton Midtown, and had nearly 750 in attendance. This event is where the 

Intercoiffure America Canada have an open opportunity to share and learn from one another. Highlights from the Atelier 

included the fabulous hairfashion presentation by Anna Pacitto, ICA Artistic Director, during the annual Press Luncheon on 

Monday; the Sunday Night Gala NextGen show by Wella Professionals with Beauty Changes Lives; and mainstage presentations 

by Goldwell, L’Oréal Professionnel, Kérastase, Frank Gambuzza & Van Council, AZ Haircare, among others; the amazing ICA 

Nouveau show and the ICA Color Council featuring Keune, Revlon Professional, Artego, Aloxxi and Davines. 

The Fall Atelier was led by ICA President 

Sheila Zaricor-Wilson. “‘Connect & 

Communicate’ was a carefully selected 

theme for the Fall Atelier,” says Sheila. 

“As the world has changed, there 

has never been a stronger need for a 

connection and communication among 

Intercoiffure members.” 

Sheila Zaricor-Wilson 

Several awards were presented during Fall Atelier, including Visionary Award, Maurice Tidy; Celebrity Hair 

Stylist Award, Chris Appleton; Industry Icon Award, Jim Markham; President’s Haircutting Education Award, 

Stephen Moody; Leo Passage Award, Ann Bray; With Love and Thank You, Frank Gambuzza; among others. 

But probably the most special one was the Fabio Sementilli Spirit Scholarship awarded to her own daughter, Bella. 

Frank Gambuzza & Van Council 

Rebecca Hiele, Goldwell 

The Intercoiffure America Canada 

Fall Atelier represents an opportunity 

that can’t be duplicated through social 

media and text messages. “It’s a chance 

to truly sit and share and learn,” said 

Sheila Zaricor-Wilson, ICA President. 

Anna Pacitto 

Anna Pacitto, ICA Artistic Director 

George Alderete, ICA Color Council 

Candy Shaw, Sonya Dove and Frank Gambuzza 

events 

29

On Hair Show 

2019 

On Hair elevated Turin to the hair capital of the world with shows 

by top global artists, plus Estetica Master Class & Festival Barber. 

An audience of 12,000 experienced over 30 shows by international hair artists alongside exhibition spaces showcasing 

80 leading hair companies in Turin at the 10th On Hair Show & Exhibition by Cosmoprof Worldwide Bologna. “We have 

celebrated the tenth On Hair Show & Exhibition in the best way imaginable,” said Enrico Zannini, General Manager of 

BolognaFiere Cosmoprof. “Turin became the capital of hairstyling for two days: a profession that is ever growing and 

evolving as an industry, especially in its power to showcase brands “Made in Italy”. The show was partnered by Estetica 

Master Class, in cooperation with ESTETICA magazine, with 4 Top International Hair Teams showcased: X Presion for 

Indola, Dmitry Vinokurov, the Trevor Sorbie Art Team and Errol Douglas for Farmaca International. 

30 events

Trevor Sorbie Art Team 

Dmitry Vinokurov 

X-presion for Indola 

Errol Douglas for Farmaca International 

The event also incorporated the Italian Hairdresser Award 2019, 

an initiative awarding excellence, creativity and passion by Italian 

hairdressers. Lorenzo Marchelle was the winner of the Best 

Hairdresser of the Year title – awarded to the hairdresser best able to 

raise the bar of Italian hairdressing to new levels of excellence through 

skill, talent and dedication. Among the other winners, Estetica 

Magazine chose Matteo Susini for the Best Cover Image award. 

The Festival Barber, in collaboration with Spaghetti’s, welcomed 

on-stage some the most talented and creative barbers working today: 

Barber Birdman, Hayden Cassidy, Jarreds Barber, Josh Lamonaca, 

Julius Cvesar, Titan Barber, Zena Yu and Vishal Baharani. They have 

all been instrumental of the evolution of men's hairstyles and its 

rapid and sustained growth worldwide.

2020 HAIRWORLD PARIS 

PRESIDENT FODERA 

HAIRWORLD 

PRESIDENT FODERA 

2020 

SAVE THE DATE 

12TH 13TH 14TH 

SEPTEMBER 

PARIS 

www.omchairworld.com

Best of 


Reviving the exquisite but 

lost art of fingerwaving 

to highlight two-toned 

light and color. 

Hair: Danielle Medina@1 Salon 

Photo: Steven Robertson 

Make-up: Barbra Mikkelsen 

Styling: Matthew Sandoval 

Products: Shu Uemura Art 

of Hair 

Time & 

space travel 

124 vision

“Tribal and exotic, 

fusing global culture 

and ceremonies...” 

34 vision

Best of 


Daring hair artistry reflecting 

the concept of ancient legacies 

that remain, bravely hewn into 

a modern esthetic. 

Hair, Concept, & Styling: Liza Espinoza, 

Global Artist and Academy Facilitator 

for Moroccanoil & Cherry Petenbrink, 

Art Director and Global Artist, Olivia 

Garden and Joico Int’l for Rogue 

Artistry 

Photo: Naomy the Photographer

Talented Eufora artists harness 

individual creative spirits to 

explore the merging of multiple 

on-trend haircutting shapes and 

styles -turning them inside out. 

Hair: Philip Carreon, Lisa Vann, 

Lisa Warren, Joanne Rempel for Eufora 

Photo: Evan Duning 

Make-up: Nina Reminder 

Production and Styling: Danielle Rauto

Best of 


“Reforming ideas 

with a fresh take 

on texture for 

living in the now” 

37 vision

38 vision 

“Contemporary colors 

and cuts for women already 

living in tomorrow...”

Best of 


Disconnected lengths and jazzy 

shags, a nod to the mullet, but 

with on-trend colors… because 

you can. 

Hair: Charlie Price 

Photo: John Rawson 

Makeup: Tiaja Pierre 

Models: Donna Baldwin Agency

Best of 


Vibrant, quirky and 

colorful, evoking nuances 

of punk, rave and club vibes 

from decades past. 

Hair: Boss Hair Group Team 

Chicago - @bosshairgroup 

Photo: Gracie Hagen 

Make-up: Janis Marino 

Styling: Johnna 

40 vision

MODA 

INT’L 

THE FINALISTS 2020 

Hair fashion at its best! Here are the 15 finalists of the 2020 International Hairdressing Awards, that will take place in Madrid on February, 16th 

2020 – the big day of international hairdressing, including the awards ceremony, the fabulous purple carpet and a runway show with some of the 

most renowned teams in the world. Main sponsors of the IHAwards are Revlon Professional & Salon Look-Ifema, with Estetica as Global Media 

Partner. Beauty Underground also sponsors the awards. Enclosed in these pages there’s also our ‘Estetica’s Choice’, the best images of this year’s 

IHAwards entries as selected by our editors! 

Modacapelli nella sua massima essenza! Ecco i 15 finalisti degli International Hairdressing Awards 2020 - che si terranno a Madrid il 16 febbraio 

del prossimo anno, il grande giorno della coiffure internazionale con la cerimonia delle premiazioni, il favoloso purple carpet e la passerella dei più 

famosi team al mondo. I principali sponsor degli IHAwards sono Revlon Professional & Salon Look-Ifema, con Estetica come Global Media Partner; 

anche Beauty Underground sponsorizza i premi. In queste pagine, anche l’’Estetica’s Choice’, ovvero le migliori immagini in competizione agli 

IHAwards di quest’anno, selezionate dal nostro team editoriale! 

Haarmode vom Feinsten! Hier kommen die 15 Finalisten der International Hairdressing Awards 2020, die am 16. Februar 2020 in Madrid stattfinden. 

Der große Tag des International Hairdressing mit Preisverleihung, edlem Purple Carpet und Runway Show einiger der berühmtesten Teams der 

Welt. Die Hauptsponsoren der IHAwards sind Revlon Professional & Salon Look-Ifema mit Estetica als Global Media Partner. Beauty Underground 

sponsort den Award ebenfalls. Außerdem auf diesen Seiten: unsere ‘Estetica’s Choice’ Looks, die besten Looks aus den diesjährigen IHAwards, 

ausgewählt von unseren Redakteuren! 

Le meilleur de la mode coiffure ! Voici les 15 finalistes des International Hairdressing Awards 2020 qui se dérouleront à Madrid, le 16 février 2020, à 

savoir le jour J de la coiffure internationale avec la cérémonie de remise des prix, le fabuleux tapis violet et un spectacle sur un podium où défileront 

les équipes les plus renommées au monde. Les principaux sponsors des IHAwards sont Revlon Professional & Salon Look-Ifema, avec Estetica 

comme partenaire média international. Même Beauty Underground sponsorise les trophées. Aussi dans les pages qui suivent, l’’Estetica’s Choice’, 

à savoir les plus belles images concourant aux IHAwards de cette année et sélectionnées par notre équipe éditoriale ! 

¡Modacabello en su máxima expresión! Aquí están los 15 finalistas de los International Hairdressing Awards 2020, que tendrán lugar en Madrid el 

16 de febrero de 2020 – el gran día de la peluquería internacional, con la ceremonia de entrega de premios, la fabulosa purple carpet y la pasarela 

con los equipos más reconocidos del mundo. Los main sponsors de IHAwards son Revlon Professional y Salon Look-Ifema; Estetica es Global 

Media Partner; y Beauty Underground también patrocina los premios. En estas páginas descubre también nuestro ‘Estetica’s Choice’, las mejores 

imágenes participantes en los IHAwards de este año seleccionadas por nuestro equipo editorial!

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Lisa Polini 

Australia 

Title: HIGHLAND ARMOUR 

Hair: LISA POLINI 

Photo: DAVID MANNAH 

Make-up: CHRISTINA RODIO 

Styling: LYDIA JANE SAUNDERS

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Steven Smart 

United Kingdom 

Title: COLLECTIVE 

Hair: STEVEN SMART 

Photo: RICHARD MILES 

Make-up: DEBRA SMART 

Styling: BERNARD CONNOLLY

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Dorothy Tsang 

Canada 

Title: VIVID DREAMS 

Hair: DOROTHY TSANG 

Photo: ANDREW O’TOOLE 

Make-up: KYLIE O’TOOLE 

Styling: ELLA MURPHY

Hair: Shogo Ideguchi 

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 

Estetica’s 

choice 

Hair: Carles Dominuguez Toni&Guy Spain 

Hair: Borja Carbonell @ Salones Carlos Valiente 

Hair: Said Rubaii 

Hair: Leonardo Rizzo 

Hair: Kylie Hayes 

Hair: Robert Masciave 

Hair: Adam Ciaccia 

Hair: Shogo Ideguchi 

Hair: Andrew Smith 

Hair: Christophe Gaillet 

Hair: Yasmina Bon Espadas 

Hair: Shaun Hall 

Hair: Rainbow Room International 

Hair: Paul Paterson

Hair: Borja Carbonell 

@ Salones Carlos Valiente 

Photo: Esteban Roca 

Make-up: Nacho Sanz 

Styling: Salones CV

Hair: Landry Agres 


Make-up: Malen Buesa 

Styling: Patrycja Juraszczyk

Hair: Sharon Tranter 

Hair: Carles Dominguez Toni&Guy Spain 

Hair: Morgan Richards 

Hair: George Alderete 

Hair: Adam Ciaccia 

Hair: Madoka Abo 

Hair: Bad Apple Art Team 

Hair: Miguel Silva/Sk Style Barcelona 

Hair: Pierre Ginsburg 

Hair: Alla Tkaciuk 


Hair: Gianluca Caruso 

Hair: Philipp Haug 

Hair: Gonzalo Zarauza 

BEST 

INTERNATIONAL 

WOMEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Sharon Tranter

BEST BEST 

INTERNATIONAL 

MEN’S MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Jim Shaw 

& Daisy Carter 


Title: LINEAR 

Hair: JIM SHAW AND DAISY CARTER 

Photo: TONY LE BRITTON 

Make-up: ROSEANNA VELIN 

Styling: JIM SHAW

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Terri Kay & 

Andrea Giles 


Title: RAW 

Hair: ANDREA GILES & TERRI KAY 

@ MARK LEESON 


Make-up: CLARE READ 

Styling: BERNARD CONNOLLY

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 

FINALIST 

Fabian 

Van Der Steen 

Netherlands 

Title: GENTLE MEN 

Hair: FABIAN VAN DER STEEN 

Photo: G+K PHOTO 

Make-up: YVONNE NÜSDORFER 

Styling: JORS TRÜLY

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION

Hair: Shah 

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Arjan Bevers 

Hair: Shah 


Hair: Jose Boix 


Hair: Jose Boix 


Hair: Paco Vanaclocha 

Hair: Alexander Lepschi 

Hair: Desmond Murray @ Atherton Cox 

Hair: Alexander Lepschi 

Hair: Desmond Murray @ Atherton Cox 

Hair: Valentin Cedric 

Hair: Tom White

Hair: Paco Vanaclocha 

Photo: David Arnal 

Make-up: Joss Jaycoff 

Styling: Ismahan Obenali



Make-up: Malen Buesa 

Styling: Patrycja Juraszczyk

Hair: Marc Cavalche 

Hair: Jamie Stevens 

Hair: Candice Mckay 


Hair: Valentin Cedric 

BEST 

INTERNATIONAL 

MEN’S 

COMMERCIAL 

COLLECTION 


choice 

Hair: Tatyana Molotsilo 

Hair: Olga Garcia 

Hair: Ersin Seçilmiş 

Hair: Marc Calvache 

Hair: Tom White 

Hair: Daniel Gallego 

Hair: Ersin Seçilmiş 

Hair: Olga Garcia 

Hair: Tatyana Molotsilo 

Hair: Daniel Gallego

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Dee Parker Attwood 

Australia 

Title: SHALLOW 

Hair: DEE PARKER ATTWOOD 


Make-up: KYLIE O’TOOLE 

Styling: ELLA MURPHY

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Kylie Hayes 

New Zealand 

Title: GRACIOUS 

Hair: KYLIE HAYES 

Photo: ROSANNE DONALDSON 

Make-up: MARTHA BUTLER 

Styling: KYLIE HAYES - JAIMEE SMITH

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 

FINALIST 

Dicksum Low 

Malaysia 

Title: DECONSTRUCTIVISM 

Hair: DICKSUM LOW@A CUT ABOVE 

Photo: AARON LEE 

Make-up: FYN HAN 

Styling: DICKSUM LOW

Hair: Elie Valiere 

BEST 

INTERNATIONAL 

AVANT-GARDE 

COLLECTION 


choice 

Hair: Silas Tsang 


Hair: Elvin Soh 

Hair: Dylan McConnachie 


Hair: Bianca van Zwieten 

Hair: Gino Fang 

Hair: Zoe Wilde 

Hair: Nancy Martens 

Hair: Sylvestre Finold 

Hair: Elie Valiere 

Hair: Damien Carney 

Hair: Gino Fang 

Hair: Gonzalo Zarauza

Hair: Gonzalo Zarauza 

Photo: David Arnal 

Make-up: De María 

Styling: Visori FashionArt

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

Sanrizz 

Artistic Team 


Title: NU.GIRL 

Hair: SANRIZZ ARTISTIC TEAM 

Photo: ANDREW O’ TOOLE 

Make-up: NAOKO SCHINTU 

Styling: RUBINA MARCHIORI

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

Hob Creative Team 


Title: 35TH ANNIVERSARY COLLECTION 

Hair: HOB CREATIVE TEAM 


Make-up: SCARLETT BURTON 

Styling: OZZY SHAH

INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 

FINALIST 

X-presion 

Spain 

Title: BAUHAUS ( TARTAN II ) 

Hair: X-PRESION 

Photo: ALBERTO HIDALGO + BORONDO 

Make-up: ALMUDENA GARCIA 

Styling: X-PRESION

Hair: Rush Hair 

Hair: Toni&Guy 

International Artistic Team 

Hair: Ulta Beauty Pro Team 

Hair: Toni&Guy International Artistic Team 

Hair: Color Group Hair Salon 


INTERNATIONAL 

ARTISTIC TEAM 

OF THE YEAR 


choice 


Hair: Saco Creative Team 




Hair: Saco Creative Team 


Hair: Arjan Bevers / Nancy Martens 

Hair: Ulta Beauty Pro Team

Hair: Arjan Bevers, Nancy Martens 

Photo: Andrew O’Toole / G&K photo 

Make-up: Mireille Bevers Brunt 

Styling: Annet Veerbeek, Luca Termine

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Danny Pato 

New Zealand 

Title: TORI 

Hair: Danny Pato 

Photo: Mara Sommer 

Make-up: Kiekie Stanners 

Styling: Danny Pato & Rachel Morton

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Sally Brooks 


Title: SIMPLICITY 

Hair: SALLY BROOKS 

Photo: JENNY HANDS 

Make-up: LAN NGUYEN-GREALIS 

Styling: ANN SHORE

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 

FINALIST 

Angelo Seminara 


Title: IMATAT-O 

Hair: ANGELO SEMINARA 


Make-up: LAURA DOMINIQUE 

Styling: NICCOLO TORELLI

Hair: Daniele Dragotta 

Hair: Harri Akerberg 

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 


choice 


Hair: Alexey Osipchuk 

Hair: Kenji Toyota 


Hair: Chrystofer Benson 

Hair: Mark Leeson 


Hair: Harri Akerberg 

Hair: Errol Douglas MBE for Salon Services 

Hair: Salones Carlos Valiente 

Hair: Christos Michailidis 

Hair: Manuel Mon 

Hair: Gino Hairandmore Artistic Team


Photo: John Rawson 

Make-up: Maddie Austen 

Styling: Jamie Russel

Hair: Errol Douglas MBE 

for Salon Services 

Photo: Richard Miles 

Make-up: Clare Read 

Styling: Desiree Lederer

INTERNATIONAL 

HAIRDRESSER 

OF THE YEAR 


choice 



Hair: Errol Douglas MBE for Salon Services 

Hair: Manuel Mon 

Hair: Chrystofer Benson 


Hair: Gino Hairandmore Artistic Team 




Hair: Salones Carlos Valiente 

Hair: Mark Leeson 


Hair: Alexey Osipchuk 

Hair: Candice Mckay

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Be among the best. 

The World’s Most Trusted 

Salon/Spa Rating 

CIDESCO 

Accredited Beauty Salons/Spas 

and 

Accredited Schools 

The Worldwide Seals of Excellence 

Apply Today! 

www.cidesco-usa.com 

or call 800-648-2505 

CIDESCO USA 

The CIDESCO wordmark and the CIDESCO logo are registered trademarks of Comite International d’Esthetique et de Cosmetologie in Zurich, Switzerland. 

Cosmetologists Chicago is the authorized representative in the United States of America for CIDESCO Section USA.

Andrea Wintzer/Studio 16 Salon and Spa 

(Yakima, Washington) 

Courtesy of Nine Zero One 

The art of 

business 

Sure, your salon gives you a creative outlet for your 

inspirations, but remember too that you are running a 

business, trying to turn a profit... and retail can help. 

Marie Scarano 

Eufora National Trainer, Ashley Toliver-Williams minces no words when it comes to the important role played 

by retail sales in your salon, saying, "Retail sales bring in 400% more profit, at a minimum, dollar for dollar. 

Retail sales allow salons to operate like full-fledged businesses, not just hair salons." More importantly, she 

continues, "Salons with high retail sales can increase benefits, education, support teams, training programs, 

incentives for consumers, marketing, etc. Retail supports anything you've ever dreamed of wanting to create in 

your business." In other words, selling products and tools to your clients can make or break your salon. But it 

takes some specific skills, tools, and insights to do so successfully, and that's where the experts come into play.

Ronit Enos, performance coach and founder of Salon Cadence claims that it is important to analyse 

and adjust for seasonal highs and lows. “If you instill just a couple things into your business plan 

to account for seasonal slumps and vacations, you can level out your earnings throughout the 

year and be more financially sound,” says Enos. And going digital with something like Spot On to 

optimize your organization, when used in conjunction with text messaging, can indirectly lead to 

other benefits, including marketing opportunities to cross-sell retail items. “By ensuring that no seat 

is ever empty in the salon and effectively communicating to clients what retail items and promotions 

are available, salon operators should certainly see steady growth in sales of both their services and retail 

products.” explains R.J. Horsley, Spot On President. Of course presentation also plays a role, so make 

certain that products are in plain sight and accessible. Toliver-Williams recommends, “Too often we set 

up retail displays to “look pretty”, but no one wants to disrupt a fancy display. So play to the consumer.” 

Consultant Dave Stanko 

recommends reinforcing 

your consultation with 

recommendations on how to 

get the look and feel of a 

salon fresh service at home 

with specific products. 

Eufora 

SpotOn 

SpotOn 

Eufora 

Eufora 

Dave Stanko 

retail 

91

Wahl 

Eufora 

Joico 

R+CO 

When it comes to best sellers for your retail displays, check out some of these winners. (Above L-R) 1919 by Wahl Professional is a line of 11 products that 

include hair care, hair styling, beard care and skin care that barbers and stylists can use and sell to improve the level of style and service they offer. Eufora 

Nourish Beautifying Serum, Beautifying Elixirs Shampoos & Conditioner, and Elevate Firm Hold Workable Finishing Hair Spray are all soft sells; Joico 

Weekend Hair Dry Shampoo extends your 'do for days and doubles the longevity of haircolor. R+Co Two-Way Mirror Smoothing Oil melts into hair, leaving 

strands polished and lustrous without weighing them down. 

Joico 

Denman 

With few salons retailing brushes it’s likely most clients pick these up elsewhere when they should be buying them from you, the hair professional. For example, 

one salon retail best seller is the iconic Denman D3. It’s great for brushing through wet hair, blow-drying straight hair and, importantly for clients, perfect for 

popping into their purse for a spruce up on the go when needed. Joico wants you to keep your clients' hair hydrated, soft and shiny with their HydraSplash. 

Recommend total home-care with HydraSplash Hydrating Shampoo & Conditioner, a Gelèe Masque for intense pampering, and HydraSplash Hydrating 

Replenishing Leave-In for blow-drying and eliminating frizz, all without weighing hair down. 

Joico 

Joico

Ashley believes training is key, “The business must make a commitment to train people. How do you merchandise, what do 

consumers respond to, how do you get it out the door, how can the business contribute to the work the service providers do 

in the open and close? Do your people even know how to sell? Do they know why it's important to sell and close?” Focus on 

the consultation but keep it going throughout the service, naming the products you use and why you use them, always with 

a client-centric approach. Riawna Capri of Nine Zero One Salon agrees, “The best way to convince clients to buy products 

is to place the product in their hand, on the tray or somewhere in their sight during the service. It’s important to explain 

what you use and why you use it. It will almost always convince them they need to purchase that product.” “By ensuring that 

no seat is ever empty in the salon and effectively communicating to clients what retail items are available, salon operators 

should certainly see steady growth in sales of both their services and retail products,” R.J. Horsley concludes. 

Keratin Complex 

Keratin Complex 

Joico 

Sebastian 

Affinage 

Joico 

Keratin Complex Style offers versatile styling products powered by 

proprietary keratin, designed to deliver healthier hair and high-impact 

styles as a follow-up to their in-salon smoothing treatments 

retail 

93

Soul mates 

Fabio Scalia had 

succeeded in 

founding and 

growing his own 

salon business and 

signature brand 

service. Then he met 

Salon Emotion... 

L 

ocated on the border 

between two of 

Manhattan’s trendiest 

neighborhoods, SoHo and 

Tribeca, Fabio Scalia 

Salon is a full-service 

salon with a loyal clientele 

and talented staff. Then in 2018 

Fabio discovered L’Oreal 

Professional Products’ Salon 

Emotion program and everything 

in his already successful salons 

changed... for the better! 

“We had a great meeting with 

L’Oréal and agreed it would be a 

perfect fit. Salon Emotion aligned 

with everything we had 

implemented as our salon 

philosophy and brand. With just a 

few small changes we were able 

to merge perfectly into Salon 

Emotion,” explains Fabio. L’Oreal 

provided the research and the tools 

and outlined an easy seven-step 

method, Fabio adds. 

Indeed, the Salon Emotion concept 

focuses on the client experience as 

what truly makes a difference 

between one salon and another. 

But it also teaches how to monitor 

and measure; an innovative 

organizational approach. 

BUILDING BUSINESS 

Fabio is no newcomer to the salon 

business, having started out at the 

tender age of twelve. Working in 

New York, one of the most 

competitive cities in the world, has 

given him more insight into salon 

finances and the bottom line. 

But Salon Emotion offers more 

than just black and red ink. By 

providing tools to measure what is 

improving and what is not, by 

taking into account demographics, 

location and more, Salon Emotion 

is able to boost strengths and 

tweak problem areas. 

Fabio emphasizes, “in the case of 

Salon Emotion, the growth and 

changes can be seen right in front 

of your eyes - and then you can 

“Salon Emotion means we 

educate our team on how to take 

care of the hairdressing from the 

beginning to the end, not only 

on a technical level... That’s part 

of the trade, but hairdressing is 

way more than that. What I love 

about Salon Emotion is that it 

covers so much, from A to Z.”

follow-up to see how the numbers 

are going.” 

“For example,” he observes, “our 

retail went up by 25% within 

the first two months. We noticed 

that when we installed the video 

monitors in our windows, 

featuring brand content and 

emotional engagement, it had an 

immediate impact on walk-in 

clients. Seeing our salon 

professionals in action assuages 

their fears and doubts on taking 

that leap of faith and stepping in. 

From that moment on, the client 

starts to realize what she has been 

missing out on. Before the salon 

pros might recommend a treatment, 

but now it’s our repeat 

clients asking for the treatment: 

“My hair felt so good for two or 

three weeks!” When that happens, 

Fabio admits, “You feel that the 

client is truly reaping the benefits 

of your efforts and your studies.” 

So client retention and referrals 

are up, but so is staff retention. 

Our staff feels that someone has 

their back, like they have the best 

brand. They feel empowered by it. 

We were always close, but now 

we’re all in it together,” Fabio 

declares. “I tell people that by 

doing this, I guarantee you’re 

going to have much more fun 

working. Then it just follows 

that you will have better 

business results.” 

Salon Emotion instills awareness, 

organization and motivation into 

every aspect of the salon business. 

“I think that for our 

brand and for our salon 

the window is very 

important. It is a first 

impression, what 

captures attention... 

and somehow it makes 

people imagine what 

kind of experience they 

might have if they step 

inside.” 

Join the future 

and elevate the 

client journey 

in your salon. 

For more information, 

please visit 

www.salonemotion.com 

or follow on Instagram 

#salonemotionus 

business 

95

The three Co-Founders 

along with The 

Collective’s Ashley 

Streicher, celebrity 

stylist Danielle Priano 

and special guests, 

R+Co’s Electric 

House was anything but your 

typical hair show. 

Held in New York City on October 

6, 2019, attendees from Brooklyn, 

NY to Spokane, WA, gathered for a 

wholly immersive and entertaining 

education experience complete 

with visionary cutting, styling 

Electric 

and grooming techniques. 

The evening was all about what’s 

next in hair, with demos emphasizing 

the foundations of the past 

colliding with the techniques and 

inspiration 

Leave it to R+Co 

Co-Founders Garren, 

Thom Priano & Howard 

McLaren to inject new 

life into hair education...

With interludes of 

aerial acrobatics, 

raffles, and an 

impromptu stage 

dance party all 

throughout the 

show, we can’t wait 

to see what else 

R+Co has in store 

for the next 

Electric House! 

skill of the future. Opening the 

show was guest Collective Member 

Danielle Priano, with a theatrical 

performance styling American 

composer and pianist, Chloe 

Flowers. In dramatic fashion, 

Priano gave Flowers her signature 

facelift, The PS by Danielle Priano 

aka the tightest-of-tight pony 

snatches, right at the piano. 

Next up was R+Co Co-Founder 

and legendary stylist, Garren, who 

looked to the past and the present 

to create his looks of the future. 

He styled an “Alien Chic” bride 

& groom duo featuring a fingerwaved 

style and a fishtail braided 

updo, respectively. “My inspiration 

comes from many parts of the 

community whether it’s going to 

the museum or going to the ballet 

or going to a rock concert,” said 

the legendary Garren. 

Following was Hairbrained cofounder 

Gerard Scarpaci who was 

inspired by 1960’s Bob Dylan to 

craft curly styles for his male and 

female models. He was joined by 

R+Co Director of Content and 

Training, Andrean Noir, who 

threw it back with Grace Jones 

and Jerry Hall inspired texture. 

Collective Member Ashley 

Streicher then walked into the 

spotlight with R+Co Co-Founder 

Howard McLaren to showcase a 

deconstructed version of Mandy 

Moore’s Emmy Awards va-va- 

voom, Old Hollywood hairstyle, 

which she created. She also 

revealed news of her upcoming 

product line in collaboration 

with R+Co due next year. 

McLaren then took to the stage 

to present his “Punk Rock” 

segment, creating 6 looks in total. 

“British and American punk rock 

is different. And this is a more 

Germanic punk rock,” said 

McLaren. “Everyone says punk 

rock is ugly, but it’s actually 

beautiful because it lets you be 

who you want to be.” 

And finally to close the evening’s 

inspiring, avant-garde education, 

R+Co Co-Founder Thom Priano 

welcomed four male models to the 

stage and got down to brass tacks, 

cutting and styling their different 

textures and lengths. 

Electric House was 

an immersive brand 

and entertainment 

experience designed to 

blend the art of hair and 

outrageous theatrics. 

education 

97

Goldwell announces 

Global Creative 

Awards 

A new global 

competition to 

showcase the 

unlimited creativity 

of Goldwell. 

The year 2020 is the year of 

change for Goldwell as 

they introduce the Global 

Creative Awards - an 

entirely new global 

competition focused 

exclusively on creativity. 

This new competition is the next 

evolution of the Color Zoom 

Challenge – Goldwell’s global trend 

competition. “In the past we invited 

hairdressers from all over the world 

to participate in the Color Zoom 

Challenge and show their 

interpretation of the current 

Goldwell collection. In 2020, it’s 

time to go further – we want to give 

our stylists the chance to show their 

full creativity without any 

limitations,” 

John Moroney, Kao Salon Vice 

President Creative & Communication. 

The key difference with the new 

Global Creative Awards is that 

stylists are now free to create an 

entry showing their own unique 

vision, rather than having to use 

Goldwell’s annual trend as the basis 

for their creation. 

According to Moroney, “Today’s 

stylists want to show their own 

creativity and not ‘copy/paste’ 

someone else’s inspiration. 

We believe that now is the time 

to take the chance to show the 

world what a true creative does: 

Imagine, Create and Inspire. 

And now, we want to celebrate that. 

They have the talent, we have the 

stage for them.” 

Starting in 2020 stylists can 

compete in two different ways - the 

Technical Awards with three 

different categories and the Editorial 

Awards with four new categories:

TECHNICAL AWARDS 

Creativity that starts with a 

photoshoot and ends with a live 

technical competition. For years, 

the Color Zoom Challenge has 

inspired thousands of stylists to 

compete – and now it continues in 

an exciting new way. 

// new talent colorist of the year: 

to show the world that age is not a 

prerequisite for creative excellence 

and to show their talent and 

technical ability. This category is 

designed for stylists with less than 

five years of experience. 

// creative colorist of the year: 

The ultimate color competition. In 

this category stylists create their 

vision with a stunning photograph 

and then recreate it in the 

international live competition. 

This category is open to all stylists 

with the passion and drive to 

compete in world of color. 

// creative haircutter of the year: 

This new category is open to all 

passionate haircutters to show the 

world that their work is a cut 

above with this precision cutting 

competition. In this category 

stylists create their vision with a 

stunning photograph and then 

recreate it in the international live 

competition. 

The participants of the technical 

categories have to compete first at 

the national level in their country. 

Afterwards the Gold winners 

move on to the international live 

competition. 

EDITORIAL AWARDS-NEW 

Four exciting new categories of 

photo-only global competition 

that celebrate the ultimate in 

editorial creativity. 

// men’s hairstylist of the year: 

Stylists show their mastery and 

expertise in men’s styling, 

barbering, and Grooming by 

creating a collection of cuttingedge 

men’s looks. 

// salon team of the year: 

This category is the perfect 

opportunity to show the creativity 

of the entire salon team and to 

create a collection that represents 

a shared vision and show the 

power of the entire team. 

// avant garde stylist of the year: 

To win this award stylists need to 

push the boundries of 

conventional hairstyling and dare 

to inspire with their collection of 

visionary work. 

// editorial colorist of the year: 

In this category stylists have to 

express their vision in color and to 

create an editorial color collection 

that showcases color creativity, 

precision and vision. 

The participants of the editorial 

categories have to compete globally 

in this Photo-Only International 

Competition. 

The Gold Winners of each of the 

global categories deserve the 

recognition and reward for all of 

their creative efforts. In addition to 

their trophy, they will receive global 

editorial coverage from Goldwell 

Time to take the 

chance to show 

the world what a 

true creative does: 

Imagine, Create 

and Inspire! 

and the opportunity to participate 

in a Goldwell photoshoot 

(Technical Categories) and a cash 

prize (Editorial Categories). 

The winners of the first Global 

Creative Awards will be 

announced at the Kao Salon 

Global Experience Event which 

will be held in Amsterdam in 

October 2020. 

For more information and all 

of the requirements, rules 

and regulations of the Global 

Creative Awards, please go to 

www.globalcreativeawards.com 

events 

99

Exclusive interview: 

Kao Salon Vice President 

Creative & Communication 

announces the new 

Global Creative Awards. 

John 

Moroney 

The year 2020 will be of 

major change: for the 

first time Goldwell 

invites stylists to enter 

the Global Creative 

Awards – a whole new 

global competition 

focused exclusively on creativity. 

We talked to John Moroney, VP 

Creative & Communication to get 

more information about the new 

upcoming challenge. 

Stylists have been participating 

in the Goldwell Color Zoom 

Challenge for 17 years. In 2020 

the concept and the awards will 

change – what is the reason behind 

this? 

As with all things, it is time to 

change and evolve. With the rise of 

social media, we recognize that the 

individual expression of creativity 

is incredibly important to stylists. 

They want to imagine and create 

their own visions and put it out 

there for the world to see. As their 

partner, it give us an opportunity to 

help them achieve their dreams by 

giving them a global platform to 

showcase their creativity. 

That sounds great. Which awards 

and categories are new? 

We’ve adjusted the structure of the 

categories to showcase what we 

call the Technical Categories – 

which are the award categories 

that are a reimagining of the Color 

Zoom Challenge: Creative 

Colorist of the Year and New 

Talent Colorist of the Year – these 

are the categories that start with a 

photo competition and culminate 

in a live competition at the annual 

Kao Salon event. In this area, we’ve 

added a new category called 

Creative Haircutter of the Year, 

which is focusing just on the art of 

haircutting. Our newest category 

of awards are the Editorial 

Categories – a global, photo-only 

competition that is open to all 

Goldwell stylists and salons. 

These new Editorial Categories 

are: Avant Garde Stylist of the 

Year, Editorial Colorist of the Year, 

Men’s Hairstylist of the Year and 

Salon Team of the Year. We feel 

that this gives a whole new world 

of opportunity for all of our stylists. 

What is your secret tip for 

stylists who want to take part in 

the new challenge? 

There are so many tips to creating 

a great image, here’s what I always 

tell stylists: Invest in your model. 

Your model is more than just her 

hair and these are not just hair 

photos. Your model is what brings 

your creation to life. 

Other than that, just do it. Enter 

for the experience, winning is 

great, but the experience you gain 

and the lessons you will learn is of 

the most value. You will build your 

confidence and your eye as you 

continue to participate. Creativity 

is a muscle like anything else - 

you have to practice and exercise 

it regularly in order for it to grow. 

Where will the award ceremony 

take place? 

The Global Creative Awards 

results will be announced next 

year at the Kao Salon Global 

Experience Event in Amsterdam. 

The event takes place on October 

11 & 12, 2020. 

For more information, you can check 

with your local Goldwell supplier.

Party for a 

Passion! 

Party like a rock star with purpose and meaning! 

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scholarships, mentorship and inspiration to emerging professionals 

in the beauty and wellness industries. 

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Future 

goals 

Lisa Finucane, right, 

Wahl Professional’s U.S. 

Director of Education 

plans to bring barbering 

to those who want to 

learn – barbers and stylists. 

In 2020, the goal for 

Wahl Professional is 

to be the number one 

source of education 

for barbers and stylists. 

For the first time in Wahl Education history, the Wahl Artistic Team are going 

to create a collection inspired by the European runways. The Spring/Summer 

2020 season will be marked by pastels and animal prints, translating into hair 

styles by connecting long shaggy styles to more of a neat crop. 

ahl has always been 

an advocate of barber 

and stylist education, 

and 2020 should be a 

landmark year in the 

development of its strategy 

on a variety of fronts. 

The company will be focusing 

on several initiatives to make 

barbering education accessible to 

all: Developing pop-up academy 

training around the U.S., 

standardizing men’s haircuts and 

providing tutorials for the most 

popular styles and supporting the 

next generation of barbers with 

its Fade It Forward® philanthropic 

education program. First off, 

the success of the Wahl Fade 

It Forward® program, a grassroots 

initative to aid youth in need, 

launched last year to celebrate the 

company’s 100-year anniversary. 

Now the students, who were 

awarded full scholarships to 

attend classes toward becoming 

professional barbers, will graduate 

after a challenging 13-month 

program that has prepared them 

for careers as barbers and future 

entrepreneurs. 

In light of the success of this pilot 

program, Wahl Pro now intends 

to begin year two in Chicago 

and expand the program to 

St. Louis and Cleveland in 2020. 

In 2019, Wahl Education and 

Artistic Team (W.E.A.T.) member 

Nieves Almaraz (@howtofadehair), 

and U.S. Director of Education, 

Lisa Finucane, founded the Wahl 

Professional Pop-Up Academy to 

provide training for both barbers 

and stylists who want to improve 

their skills, convinced that even the 

most seasoned pros can benefit 

from clipper and trimmer 

education. The training also helps 

all professionals successfully use 

fading and blending techniques 

to create styles that will attract 

and keep a solid client base. 

The Pop-Up Academies will also 

provide an opportunity to learn 

how to properly use Wahl’s Mentor 

detachable blade system and Wahl’s 

Detailer Trimmer. This one-day 

program is set in an intimate, handson 

environment – making it easy 

for people to ask questions, interact, 

and capitalize on group learning 

dynamics. After the successful 

launch of the Wahl Professional 

Pop-Up Academy in Chicago and 

Long Island, plans are to continue 

growing the program in 2020 with 

events in Tampa, St. Louis, Denver, 

San Diego, and many more U.S. cities. 

www.wahlpro.com 

education 

103

ABS is a huge party 

and an experience 

salon and spa pros 

don’t want to miss! 

It’s where you belong. 

merica’s Beauty Show (ABS) brings 

salon professionals the latest in 

education, the hottest trends and 

the opportunity to see and try 

what’s new in the beauty 

industry, April 18 – 20, 2020 at 

McCormick Place in 

downtown Chicago, IL. ABS offers 

an unprecedented lineup of 

education to feed your artistic soul. 

It’s the place where cosmetologists, 

colorists, nail pros and estheticians 

can focus on improving their craft 

and propelling their careers. Each 

year the “who’s who” of the industry 

descends upon the great City of 

Chicago for a 3-day weekend of 

It’s show time! 

hairdressing magic. “It’s like a family 

reunion for hairdressers, colorist 

and barbers,” said Matt Pigula, Art 

America’s Beauty Show 

+ Science Salon. It’s where you go to 

see what’s new, experience 

is where it’s at and 

captivating beauty, be with your 

team and immerse yourself into the 

where you belong! 

gold-standard of beauty with beauty 

Save the date! 

brands like Alfaparf, Aquage, 

Dyson, Entity Nails, Eleven 

Australia, Farouk, Kevin Murphy, 

L’Oréal Professionnel, Milbon 

Australia, Matrix, Mizani, Morgan 

Taylor, Moroccanoil, Morphe, 

Olaplex, Olivia Garden, Pulp Riot, 

Pureology, Redken, RUSK, Sam 

Villa, Sensi Shears, Sunlights 

Balayage, Takara Belmont and 

ULTA Beauty, all of which offer 

their best and brightest in haircare, 

skincare and nailcare. Since 1912, 

Cosmetologists Chicago has been 

the organization whose sole purpose 

in producing the show is to serve 

the professional’s needs and move 

the industry forward through 

education funding, inspiration and 

good fellowship. CC Officers and 

the Board of Directors are all 

working salon professionals who 

lead the efforts in ensuring the 

success of ABS for attendees and 

exhibitors, which include more than 

70,000 cosmetologists, nail 

technicians, stylists, colorists, 

manufacturers and distributors 

from all over the world. Just one 

highlight at the forthcoming 

show will be the 2020 ABS Global 

Image Awards, an incredible 

international photo competition 

that fuels intense creativity and 

passion for hairdressers, colorists, 

salon teams and students. The 

winners of this world-wide photo 

competition will be recognized 

during ABS. Once again, ABS 2020 

will co-locate with the International 

Esthetics Cosmetics and Spa 

Conference (IECSC), which will 

feature skincare, spa and makeup 

exhibits on a dynamic and 

interactive show floor. Pros can 

access 200+ exhibitors and take 

advantage of new targeted 

learning tracks including CIDESCO 

USA education. 

Registration is OPEN at 

americasbeautyshow.com

Estetica n. 5/2019 

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