J Magazine Winter 2019
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“At the end of the day, what I really preach to<br />
our staff is what does it mean, in terms of somebody’s<br />
lifestyle and generational lifestyle, and access to<br />
economic vitality and health care.”<br />
– NAT FORD –<br />
pricing by adjusting prices to ensure that we had a certain amount<br />
of availability on the street and maximize the availability of off-street<br />
parking.”<br />
At the same time, Ford watched the birth of ride-sharing, which<br />
became transformational. “Uber came along because of scarcity of<br />
taxis in San Francisco. While I sat there, I started getting emails about<br />
this new transportation technology using an app. We watched it, but<br />
we could not get the taxi industry to adopt credit card swipes, GPS,<br />
things that Uber leveraged and utilized to actually create a business<br />
model that has now gone through the roof.<br />
“Technology for me has been critical in terms of its impact on<br />
transportation going forward in this industry — autonomous vehicles,<br />
artificial intelligence and using the Internet of things to effectively provide<br />
people better services.”<br />
Gavin Newsom, then mayor of San Francisco and now governor<br />
of California, had expanded Ford’s responsibilities but left to<br />
become lieutenant governor in 2011.<br />
“We had an acting mayor, and he and I decided it was time for me<br />
to move on. He was looking for commitment from me that I would not<br />
continue to look for jobs in other parts of the world. I think six years<br />
doing a job like that was enough, and it was time to get back home on<br />
the East Coast.”<br />
Ford did independent consulting work in 2011-12. “The interesting<br />
thing about that was I got a chance to work around the country<br />
for a number of large engineering construction firms, helping them<br />
actually compete for transportation infrastructure jobs. I got a chance<br />
to spend time in a lot of cities around the U.S. working with these international<br />
firms.”<br />
Bringing it all here<br />
Meanwhile, Jacksonville’s public transportation system was<br />
mired in problems and controversy. A Times-Union investigation<br />
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© <strong>2019</strong> Jacksonville Transportation Authority. All rights reserved. ASD-19020.<br />
WINTER <strong>2019</strong> | J MAGAZINE 23